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What is AR?

The process of superimposing digitally rendered images onto our


real-world surroundings, giving a sense of an illusion or
virtual reality. Recent developments have made this technology
accessible using a smartphone.

What is Virtual Reality?

Virtual Reality (VR) is the use of computer technology to create


a simulated environment. Unlike traditional user interfaces, VR
places the user inside an experience. Instead of viewing a
screen in front of them, users are immersed and able to interact
with 3D worlds. By simulating as many senses as possible, such
as vision, hearing, touch, even smell, the computer is
transformed into a gatekeeper to this artificial world. The only
limits to near-real VR experiences are the availability of
content and cheap computing power.

3.What does Mixed Reality mean?


Mixed reality is a type of hybrid system that involves both
physical and virtual elements. Many experts describe mixed
reality as the sliding scale between a fully physical
environment with no virtual elements, and a completely virtual
environment.
4 characteristics of AR,VR,And MR
AR-
Overlay of real and digital world
Real-time interaction
Registration and alignment in 3d

VR
First, through the use of tracking sensors, the computer knows

precisely the location and angle of the user's head, which

enables the graphics scene to be generated in the correct

perspective for each eye. Second, because a very wide-angle


image is provided, which is updated 10 to 60 times a second and

is often augmented with synthesized surround sound, motion, and

even scent, a level of immersion in the simulated scene is

achieved. Immersion, combined with correct perspective, allows

the development of facile methods for navigation in three

dimensions. (Gump)Scene complexity is determined by the computer

system's capability to display a great number of shaded,

lighted, textured, and occluded polygons necessary to visually

describe the many objects in the scene. Change to the scene is

governed by the computer simulation program or database driving

the creation of the scene. Thus the visual quality of a VR

experience is dependent on the speed of both the graphics-

rendering hardwaresoftware and the computer system itself.

(Gump)There are four major types of virtual reality devices

currently in use the head-mounted display (HMD), the binocular

omni-oriented monitor (BOOM), the workstation "desktop" model

(DEERING), and the projection model (CAVE). The HMD is a tracked

helmet worn by the user that provides small television screens

properly placed in front of the eyes. Although modest in

comparison with other VR devices, it is not lightweight enough

to prevent fatigue, and the screen resolution is typically

medium at best. The BOOM also uses small television screens, but

the angle of view is improved by wide-angle optics. The screens

are suspended from a mechanical arm articulated in five


dimensions that eliminates the weight of the HMD and provides

accurate tracking over its range of operation. The desktop model

uses a standard workstation screen outfitted with stereo liquid

crystal display (LCD).

MR

Referred as Hybrid Reality is a combination or merging of real

and virtual worlds, where both of them can co-exist and interact

in real time. Usually, in the mixed reality environment, users

will be able to navigate through the real and virtual world at

the same time. Instead of replacing the real world, mixed

enhances it, offering access to digital information on top of

the world in front of us

Concepts of Augmented Reality

Augmented Reality you turn images into interactive content,

simply by scanning the picture with your Smartphone.

We've developed a range of Augmented Reality concept that can

help you setup an interactive campaign.

Concepts of Virtual Reality

A manual for both designers and users, comprehensively

presenting the current state of experts' knowledge on virtual

reality (VR) in computer science, mechanics, optics, acoustics,

physiology, psychology, ergonomics, ethics, and related area.

Designed as a reference book and design guide to help the reader


develop a VR project, it presents the reader with the importance

of the users needs and various aspects of the human computer

interface (HCI). It further treats technical aspects of VR,

hardware and software implementations, and details on the

sensory and psycho-sensory interfaces. Providing various

concepts and technologies, including mathematics and modelling

techniques, it allows the reader to formalize, conceptualize and

construct a virtual reality project from original thought to

application. This book is intended for engineers, computer

scientists and computer game developers working on various VR

applications. It can further serve as an educational tool in

Virtual Reality courses for senior graduate and postgraduate

students.

Concepts of Mixed Reality

Mixed reality, when combined with AR and VR, creates the magical

experience for the users, because they can interact with their

concepts in virtual objects form as if they existed in front of

them. Mixed reality if utilised in its best possible way can

help businesses to reach the next level and revolutionise the

customer experience.

5 application of Augmented Reality


Augmented Reality in 3D viewers
AUGMENT
Sun-Seeker
Augmented Reality in Browsers
ARGON4
AR Browser SDK
Augmented Reality Games
Pokmon Go
REAL STRIKE
Augmented Reality GPS
AR GPS Drive/Walk Navigation
AR GPS Compass Map 3D
5 application of Virtual Reality
Virtual Reality in the Military
Virtual Reality in Education
Virtual Reality in Healthcare
Virtual Reality in Entertainment
Virtual Reality in Fashion

5 application of mixed Reality


Remote Attendance
Simulation-Based Learning
Remote Interaction
Wearable Holographic Computers
Heads-up Display
advantages and disadvantages of augmented reality
Advantage: The New Sphere
As a result of creating Augmented Reality a new sphere has
formed known as The Virtual Sphere. This has produced a new
platform for media to work with including in the Public
Relations field. New campaigns are beginning to include
Augmented Reality as part of their communications strategies. A
recent campaign which has incorporated this is The Gorillaz for
their new album, Plastic Beach. They have promoted it in the
latest edition of NME Magazine which comes complete with an A5
booklet filled with Gorillaz information and inside is an
Augmented Reality marker, which when held up to a webcam the
user is presented with a 3D Plastic Beach which may be
navigated around.
It could be argued that interactivity of this nature works well
in PR campaigns and Augmented Reality is the next generation of
interactivity with your consumers. According to Howard
Rheingold, a critic & writer in the communications industry,
interactivity can create a false sense of power which consumers
strive for and this makes it worthwhile to incorporate it in PR
strategies.
Advantage: Personal Experience
Once mixed with your social media applications, it can become a
personal experience with offers/coupons from shops you like and
places you enjoy going to hence a marketers dream. This could
prove to be highly useful to PROs when trying to reach their
target market as the displays are only perceived by a single
user, raising the possibility of creating rich, personal
experiences for all occupants of a shared space. Today, people
are searching, buying, rating, interacting, and using social
media in a pressure-free environment. This can give PROs new
opportunities as this usage is creating a large amount of raw,
yet accurate data about consumer preference and by digesting
this information you can sift through to the people who are
interested in your product or service. An example of promoting
in a more personal way is on 43things.com which is a community
that allows people to interact about the life goals they have. A
popular aim is to join a gym, so naturally when youre up on
this page advertisements for gyms appear. Although this is not
an example of Augmented Reality creating that personal
experience it illustrates how it could work in the future.
Disadvantage: Privacy
Nevertheless, all of this causes great
concern for the privacy of its users and realistically Augmented
Reality cannot come without its drawbacks. Here in the UK we are
anything but anonymous and some people are unaware of how much
of their personal information is accessible to complete
strangers. Although it is not an issue for us in the UK at the
moment because very few have began to use this service, it is a
big thing in Japan. However, they have little problems with
privacy as people remain very anonymous in Japan even though
they have all the social media platforms that we do (if not
more), the most you could get hold of is their email address. We
seem to not have anything holding us back to uploading
everything about ourselves; where we live, who we hang around
with, and even what were doing at the weekend. They do not even
have pictures of themselves up on their profiles
in comparison to our 500 photos!
However, there are some measures to try and help us preserve our
privacy. There have been some experiments with what is known as
a badge that people can wear to passively manage dynamic
privacy in environments where potentially sensitive information
is streamed across real and virtual worlds. Such a device might
be embedded in your mobile phone in the near future. The main
problem with privacy for PROs is that there are no clear
boundaries when it comes to accessing consumers personal
information. The Data Protection Act (1998) is the only law that
it supposed to protect our privacy yet this is vague and open to
interpretation. When it was passed 13 years ago the internet had
not become such a phenomenon.
Disadvantage: Will it ever take off?
It is all very well and good if PROs start to include this media
platform in their campaign tactics however it is not definite
that it will take off in the UK like it has in Japan. It is
important to remember that part of Japanese culture is to be
tech savvy and it is not part of ours. But, maybe we are just
being naive if we believe this will never take off and no one
will ever use it here in the UK. It was only 20 years ago people
would have laughed in your face if you said most households will
have on average 3 computers/laptops by 2010. We can already see
augmented reality being used by companies for promotional
purposes. Ford has just launched an augmented reality outdoor
campaign to put its new C-Max model in the palm of consumers
hands. It will project a virtual image of the car and allow
passersby to have a go. It is claimed that it is the first
outdoor campaign to use augmented reality in the UK and
it undoubtedly wont be the last.

Only time will tell if Augmented Reality will be a major


component in every PR campaign but it is vital that we take
everything into consideration before using it frivolously.
Although it may work well in some places the UK may not be one
of those and the advantages may not outweigh the disadvantages.

advantages and disadvantages of virtual reality

Advantages of Virtual Reality:

1) Virtual reality creates a realistic world


2) It enables user to explore places.
3) Through Virtual Reality user can experiment with an
artificial environment.
4) Virtual Reality make the education more easily and comfort.

Disadvantages of Virtual Reality

1) The quipments used in virtual reality are very expensive.


2) It consists of complex technology.
3) In virtual reality environment we cant move by our own like
in the real world.

advantages and disadvantages of Mixed reality

MR-Advantages

Seamless interaction flow user hands are used for interacting

with both virtual and physical objects. No need for special

purpose input devices

Disadvantages

Interaction is limited only to 2D surface Spatial gap in

interaction - full 3D interaction and manipulation is difficult

My reaction about the 3 technology This technology, with its


unique ability to simulate complex, real situations and
contexts, offers researchers unprecedented opportunities to
investigate human behavior in well controlled designs in the
laboratory. emotional experiences and emotional behavior, such
as fear, anxiety, and exposure effects, Reality technology can
actually induce emotional reactions. By its very nature, reality
technology as a medium is unreal and relies on perceptual
stimulation (including perceptual feedback of ones own actions)
in particular, visual cues, sounds, and sometimes touch and
smell to trigger emotional reactions

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