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Short description of the business model

The increase of the efficiency of the staff from Romania means time invested by the Romanian employee in training, in order to
become more competent. This thing means at present less time invested in family.

Considering more attentively, but without describing in detail this aspect, we can identify the conditions which create in
economic plan the premises for the development of the sector of private kindergartens in Romania.

PREMISELE PLANULUI SOCIAL

People are more and more busy.

At the same time, everyone wants to offer the

maximum possibilities to his family. The social premises

There increased the exigencies related to the create in the ECONOMIC

preparation of the children once with the access to PLAN
information.
the premises for the
People are more and more ready to pay for a development of the private
quality education service, in which to monitor the kindergartens sector.
evolution of the child, to test and treat the child
individually.

When it comes of starting a new business it is a challenge for sure, to find the idea.
But the most difficult of all, it is the transition from idea to practice and setting a functional and profitable business afoot.

What should we take into account?

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The basic services offered by a Arranging the kindergarten and its

private kindergarten are: endowment;
education, Acquisition of games, books, etc;
meal serving, Acquisition of a car and its proper
sleep break arrangement;
Thats why the
transport of children to and
investment in a
from their homes.
private
kindergarten employment of some well prepared
must be educators who must apply a
concentrated modern methodology;
on:
collaboration with a psychologist who
Speaking about kids, the should test the children (or the
parents are concerned first of employment);
all of: hiring of a professional driver with solid
hygiene conditions references;
quality of the foods served to hiring of a cook or collaboration with a
the children. serious catering company

Depending on the level of quality and diversity of services, which we could offer, first of all we shall also establish the
categories of customers to whom we shall address!
managers
accounting experts,
IT engineers, engineers,
We shall address to physicians,
EXCEPTIONAL the top class! teachers,
CONDITIONS! high-class district,
etc.

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If the investment does not allow us to offer some top services, we should address to a proper segment.
This thing does not mean that we must reduce quality, but it could mean fewer services included (for example, in case we do
not have resources in order to acquire a car, we shall not offer the transportation service to the residence of the children).

In the implementation of a price policy, we should not forget that a lower price of the services may create the impression of low
quality service. Also, a higher price must correspond necessarily to a higher quality service or to diverse services.

From Theory to Practice

Once we established all these details, in order to succeed, the strategy for promotion and the price corresponding to the
services range, quality level and the categories of target customers must be established and implemented.

Establishing the Implementation

of the promotion
promotion strategy and
strategy and prices SUCCESS
prices charged
charged

In order to clarify the concept of strategy, you must answer to the following questions:

Which is the essence of your business? What exactly shall generate money and profit?
How do you want your products / services to look like?
Do you already have a sample or a prototype?
Who are going to be your customers?
Is there a comparable offer on the market?
Where do you want to get in an interval of 5 years? Establish quantifiable objectives!
What is your point determining you to believe that you are going to succeed?

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The history of a business is very important in order to understand the business itself, the actual business. And the business
does not come from nothingness. They come into being by the will of a person. As a manager or future manager, you should
ask yourself questions such as:

What practical experience do you bring in the business?

What kinds of knowledge do you possess?
What reference can you bring?
Is your family ready to support you?
Do you have financial means in order to support the business?
Do you have a contribution in kind for supporting the business?
Do your knowledge / experience cover the key fields of the business?
Where will you locate the head office of the organization?
How many employees do you need?
What qualifications must have the employees?
What level of wage must be provided for?
Can you find on the labor market the necessary specialization?
Have you outlined an organizational structure?

A special question with a special significance refers to:

Where shall be located your business?

The localization of the business may play a decisive role in its success or its failure. This should be made around customers, be
easy accessible and conferring the idea of safety.

Here are the questions where you have to find in this section of the plan:

Which are the requirements for placing and localization of the business?
What type of location is necessary for you?
Why the building or the area you are having in mind, is necessary for you?
Is the access to this building easy? Could it be made by common transportation means?
Were there any geographical or market modifications in the respective area?

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Short SWOT analysis of this type of business:

Strengths Weaknesses

It addresses to a very large need of the young population, better paid, The business cannot be implemented by anyone it is needed
opened to new and willing to pay. pedagogical training.

being a business within the services field, the level of the fixed expenses is
decreased.

the largest investment the human capital cannot be imitated, which it

means that, with well trained people, you can face a competition more
financially endowed.

OPPORTUNITIES Fears

the programs for the training of educators become accessible. As normally, the legal regulations for setting up such business
are strict and shall become sharper on medium term.
The admission in EU changes the mentality of the people. They become
aware that the education is very important, and more interested to invest in a
quality education for their own children.

Analysis of the market

Why a business exits? To sell certain products /services to the market. The analysis of the market, the way in which it evolved
in the past, as well as the way in which it is anticipated its evolution on the future, represents the fundamental pillars for
establishing the future incomes that the business shall generate.
It is important to answer to questions like:

Our customers:
Who are your customers?
How can be segmented your market?
How is divided the potential market from a geographical point of view?
Do you know how large is the volume of the potential market?
Do you have an action plan in order to gain customers?

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Competition
What do you know about competition?
How many employees do they have? What sales force?
What market share do they have?
What competitive advantages do they have compared to you?
What price strategies the competition has?
What about communication / advertising strategies?

Market
How do you appreciate that sales shall evolve?
Which is the forecast on the demand?

Marketing policies
Do you have a product strategy?
Do you have a price policy and a policy related to the payment conditions?
Have you thought of an image policy, a policy for communication with market?

The analysis of operation costs

This chapter is dedicated to understanding and emphasizing of the costs for the current functioning of the activity.

Its accomplishment demonstrates at the same time the understanding of technological, economic and managerial aspects of the
current activity. This demonstrates that we understand the technological flow, that we know which is the infrastructure of
utilities we need, the number of employees we must employ and in what structure do we have to place them.

It is good to take into account and to not omit costs, like:

Costs for the setting up of the company:

Authorizations
incorporation into the Trade Registry

Current costs:
Raw materials
Consumables, auxiliary materials,

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Personnel costs (wage, social costs), management wages, premiums and bonuses
personnel training and education costs
Local taxes and charges
External services
Accounting
Financial consulting
Legal assistance
Consulting in management
IT consulting
PR consulting
Costs related to the space
Space - classrooms
Space eating room + kitchen
Playing space for children
Storage space
Expenses related to heating, gas, current, cleaning, repairs, insurance, water/sewer, waste
Costs of equipments
Costs of repairs
Maintenance costs
Costs of transportation means
Fuel
Revision
Maintenance / Repairs
Civil liability insurance & insurance against all risks
Taxes
Costs related to sale process
Business travels
Presentation materials
Press announcements
Administrative costs
Business travels
Office materials
Communications: phone, fax, mobile, e-mail
Xerox machine
Primary recording and calculation of wages
Subscriptions (ex. magazines, legislation, maintenance of office equipment, etc.)

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Specialty literature
There must be taken into account all costs of investment!

The business plan is necessary many times at the beginning of a new activity. And usually, a new activity supposes a new
investment.
To diminish or to ignore aspects related to the investment (for ex. infrastructure of utilities) or to oversize it unreasonably
(introduction of a very expensive, luxury equipment) are frequent mistakes which raise immediately questions (justified) in the
mind of the shareholders, partners, financers.

Investment costs: Costs connected to the investment: Other costs:

buildings infrastructure Expenses for the project
equipment water / gas/ current management/administration
cars sewerage Training expenses with the
other capital assets access roads new equipment
rehabilitation Expenses for the events
organized for an initial promotion
arrangements of the business
ensuring the norms for the labor
safety, environment protection
Financial forecasts
The financial forecasts are anticipations/ planning of the financial standings of the business on the future. The financial
forecasts are future mathematical modeling of the balance, profit and loss account and calculation of the liquidity (cash-flow) on
whose basis it is calculated possibly certain rates of business profitability.
The projections are indissoluble connected to the above-mentioned points. These points provide the data for entry in the
mathematical model and if these data are incorrect, the results of the mathematical model of the financial forecasts cannot be
but incorrect and completely useless.

Annexes
It is obvious that there cannot be proposed limitative frame formats for the business plan. But, in case of certain financing
programs, there can be made available for the applicants special frame formats.

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There can be introduced those materials which can help you present your business better, for example: certificate of studies
/qualifications of the management and of the human resources, bank estimates, technological or constructive details and any
materials or documents.

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