1. He prepares thoroughly.

Preparation
Audience Analysis
Topic and Purpose
Content
Structure
Developing the Body
Developing the Introduction
Developing a Strong Conclusion
Preparation
This phase of the work involves clear thinking and decision making about
the "real world" audience for the presentation,
the topic of the presentation,
the "real world" purpose of the presentation, and
the information needed to get the job done.

To make sure his communication is well organized, he creates an outline. To make

sure he doesn't leave out any important points, he makes a list of everything he
wants to say.

He works hard to craft the wording of the speech until it expresses precisely what
he wants his audience to understand.

He adds dazzling graphics and charts, and he makes sure the communication as a
whole is neatly formatted.

When he goes in front of his audience, he delivers the communication in his most
polished, confident, and pleasant style.

2. He gets rid of speech blemishes.

3. He corrects misconceptions
a. Many people are hostile or unfriendly
1. Communicate regularly
One of the most common mistakes made by presenters is assuming that the presentation itself is the
most important place to focus energy. While important, its equally critical to keep regular
communication going with the customer, stakeholder, or leadership team that will be on the receiving
end of the presentation.

The best presenters lay the groundwork for a productive dialogue with stakeholders well before the
formal presentation. Ive seen it happen several times in my career where a presenter had a brilliant
presentation for an audience whose business reality had changed in the intervening time.
Brief check-ins with stakeholders prevent this kind of disconnect. Whenever Im giving a major
presentation to any audience, I dialogue about the content with stakeholders well in advance and
schedule regular check-in points in the weeks and days leading up to the event.

2. Eliminate surprises
There is perhaps no greater presentation faux pax than surprising an entire group of people with bad
news.

Not only do you deprive them of the opportunity to react to bad news privately, but you eliminate any
chance they might have had to think through how they might respond. This is especially challenging for
leaders in the audience, who will suddenly be scrutinized by everyone for their immediate reaction.

Seasoned presenters know that the best kind of surprise is none at all. When bad news is coming,
make every effort to alert key stakeholders as soon as practical, well in advance of the presentation. A
heads-up allows your audience to process the bad news in their own way and save face during the
presentation itself. Plus, you give them the opportunity to focus on next steps during the presentation,
instead of simply expressing anger.

3. Appeal to a shared goal

Even in the most contentious of situations, you can find agreement on a broader goal. Virtually nobody
wants to be paralyzed with inaction, so effective presenters will work to appeal to a goal that everyone
can agree to, in spite of a contentious conversation.

This is most effectively done at the start of a difficult presentation, to frame the goal for the discussion.
It may sound something like this:

I believe that everyone is aware that we are here today to address some difficult news, and like you, Im
committed to ensure that we work towards resolving this issue for our customer.

Almost everyone can agree to that starting point and it indicates that the presenter is focused on
moving the conversation forward to address the issue proactively.

4. Address the elephant in the room

I saw a cartoon recently where a weeping elephant was depicted sitting in a psychologists office chair
saying, I just stand in the middle of rooms and nobody pays any attention to me.
While not quite as bad as surprising your audience with bad news, delaying discussion about it only
annoys people more. If project A, B, and C are on the presentation agenda and theres a huge issue with
project C that everyone already sees coming, start there. Nobody will pay much attention to what you
say about A and B anyway.

Ive seen presenters attempt to delay bad news (or stick to a standard agenda) and then run out of time
before getting to the biggest issue. Not the way to win friends and influence people.

5. Meet the audience where they are

Despite our best efforts to the contrary, theres always the chance that someone critical didnt get the
bad news in advance or (even more common) something the presenter assumed was rather mundane
ends up being an unexpected, hot-button issue.

As soon as its apparent that the audience is processing something different than the presenter
anticipated, effective presenters will stop, ask questions, and hold off on the rest of the agenda until
they are certain the audience has worked through the issue. After all, the purpose of any presentation is
to serve the audiences interests first, not the presenters.

If youre a hostile audience and implement these five actions above, youll be a lot more likely to resolve
the issue quickly and move onto the work everyone needs addressed

b. A speaker should have a powerful voice, a wide vocabulary and an impressive general
appearance
c. Stage fright cannot easily overcome
4. Concerned with appearance
5. Interested in people
Roberts first suggestion is to give honest compliments. He says that offering compliments on
someones good traits can help to break the ice between you, particularly if you havent had a perfect
relationship so far. This can also be a trigger for them to re-evaluate their perceptions of you, giving you
a chance to use steps #13 above to engage them in a rewarding conversation.

His second suggestion is to ask for their advice. This could be professional advice for your business,
personal advice on a decision youre wrestling with, or even simply a book recommendation. This gives
the impression that you value their opinion, which is a little confidence booster. It also gives them
something to talk about, which they care about (see #3).
. Active listening

2. Use their name

3. Let them talk about themselves

4. Make them feel important

5. Emphasize similarities

6. Enthusiastic in expressing thoughts and sincere in his role as listener.

Enthusiasm is an essential element in any successful speakers delivery. The ability to feel and
express enthusiasm is immensely empowering. The roots of the word suggest, having a god
within. It takes you from being ordinary and forgettable and transforms you into a compelling
and memorable communicator.
Enthusiasm requires preparation. It doesnt just fall out of the sky when you stand up to speak.
Its the result of an intense engagement with your topic, a conviction that you have something
important to say, that this particular message is significant for your audience. You have to bring
that into the room. It doesnt just happen because you open your mouth and verbalize the
content. Its your job as a speaker to identify that message, feel its importance and
communicate it effectively.

Enthusiasm requires an investment of energy. Great speech needs to be larger than

conversation. You need to put out more energy than what youre used to investing in daily
interaction. I know it feels strange, at first. It feels wrong. It feels like youre not being you. But
youve got to go there. We see ordinary every day, so why should that get our attention?
Speaking in public is no time for playing it safe. Practice giving 110%. Dont fail to make an
impression; dont fail to make an impact, because you didnt put anything out there.

Enthusiasm does not require arm waving, raising your voice and being melodramatic. That can
be fakedand instantly recognized. Real enthusiasm is a state of being. It comes from your
center. You feel it and express it in your own unique way. Thats what makes it so powerful. By
recognizing and cultivating your own personal expression of enthusiasm, you raise yourself
above the crowd of blank faces and flat voices. You distinguish yourself as an engaging speaker.
You become a compelling communicator that people enjoy, admire and remember.

7. Speak clearly and correctly.