Institute of Arts Business and Finance

Institute of Arts Business and Finance

FAR EASTERN UNIVERSITY
June 25, 2010
APPROVAL SHEET
This project study entitled “Kaizen” prepared and submitted by Group 3 of

Management 20c04 section M0543, as partial requirement of the subject and
is recommended for acceptance and approval.
Richard R. Reyes
Professor/Adviser
I. INTRODUCTION
Around the world have held rose close to their hearts. Roses has been
considered as food for the body, mind, and soul and well thought as worn for
medical purposes because said that it can cure a huge number of illness. Even
today, rose is used as a variety of cosmetics and essences. Rose petals were often
dropped in wine because it was thought that the essence of it would stave off
drunkenness. Roman high society women used rose petals much like riches
believing that it could banish wrinkles if applied as a medicament to the body. They
also accentuate home and office if make use as a décor and a bunch of roses or
even a single rose works wonders and enlivens a place.
As what Emma Goldman have stated that she’d rather have roses on her
tables than diamonds on her neck. Because Roses are well thought as a flower of
love and often symbolizes beauty.
It has taken quite a while but finally the flowers have reached the kitchen. We
have read in the magazines that more and more chefs are using them in their
kitchens, as a way of standing apart from the competition. Rose petals cupcakes are
not on everyone’s must try list and you could have against it but we think maybe
that will change with our recipe. Unknown to most, rose petals is edible. We
Filipinos are known for having sumptuous spices and very much fascinated with
foods, our love for it gives us the determination to improve every dish which varies
according to our particular likings. So since we had some fresh rose petals, it was
only a matter of time before we started experimenting and VOILA! We just come up
to our very own creation ‘The blossom puffs’. It looks as wonderful as it tastes. We
anticipated this product believing that it would be such a flavoursome food and will
give a great amount of nutrients. Blossom puff is made up of lightly beaten eggs,
plain flour, finely chopped rose petals, which made it a bit crispy and centre-filled
raised petal jam. Having said of that, it makes my mouth water. Surely, this puff has
its vivid taste to fall in love with.
BON APPETIT!!
II. HISTORICAL BACKGROUND

Rose is the flower of love and beauty. Particularly the red rose. And there are
so many interesting mythical stories associated with the history of rose flower. In
Greek mythology, Aphrodite, Goddess of Love, is said to have created the rose
which arose from her tears and the blood of her lover Adonis. Roman dining room
ceilings were decorated with roses, reminding guests to keep secret what had been
said during dinner. Up to this day means "confidentially".
In Ancient Greek mythology, when Venus’ son Cupid was stung by a bee he
accidentally shot arrows into a rose garden. It was believed to be the sting of the
arrows that caused the roses to grow thorns. When Venus walked through the
garden and pricked her foot on a thorn, it was the droplets of her blood which
turned the roses red.
Legend has it that during the Roman Empire there was an incredibly beautiful
maiden named Rhodanthe. Her beauty drew many suitors who pursued her
relentlessly. Exhausted by their pursuit, Rhodanthe was forced to take refuge in the
temple of her friend Diana. Unfortunately, Diana was of a jealous nature and when
the suitors broke down her temple gates to get near the beloved Rhodanthe, she
became furious. Enraged, Diana turned Rhodanthe into a rose and her suitors into
thorns.
In an Arabic legend, all roses were originally white until one night when the
nightingale met a beautiful white rose and fell in love. At this stage nightingales
were not known for their melodious song they merely croaked and chirped like any
other bird. But now the nightingale's love was so intense that he was inspired to
sing for the first time. Eventually his love was such that he pressed himself to the
flower and the thorns pierced his heart, colouring the rose red forever.
Roses for the longest time have enjoyed the honor of being the most popular
flowers in the world. The reason for popularity of the rose flower may be its wide
variety in terms of color, size, fragrance and other attributes. Besides fresh cut
roses, artificial flowers like silk roses in different colors are also widely used as
decoration. Roses were considered the most sacred flowers in ancient Egypt and
were used as offerings for the Goddess Isis. Roses have also been found in Egyptian
tombs, delicate beauty and wonderful perfume. The leaves are alternate and
pinnate with sharply toothed oval-shaped leaflets. The plant's fleshy edible fruit,
which ripens in the late summer through autumn, is called a rose hip. Rose hips are
occasionally made into jelly, and marmalade, or are brewed for tea, primarily for
their high vitamin C content. They are also pressed and filtered to make rose hip
syrup. Rose hips are also used to produce Rose hip seed oil, which is used in skin
products and some makeup products.
No matter what mythical stories wrap this flora, they just fall into one gist which
is rose carries symbolic meanings to every part of the globe.
We are BSBA students of Far Eastern University major in Management, would like to
conduct a survey for our feasibility study in order to gather a data and information
that we need for this project. We are hoping for your full cooperation in answering
the questions properly. Thank you very much.
Angelique L. Malana
(Group Leader)
Gender: MALE Location: ________________________

FEMALE
6. Would you like to try a new variety of

1. What is your age group?
muffin?
( Ilan taon ka na? )
(Gusto mo bang subukan ang bagong uri ng
o Under 15 muffin?)
o 16 to 18
o 19 to 25 o Yes
o 26 to 30 o No
o 30 and above o I don’t know
7. Have you heard about rose as an ingredient

2. Which do you prefer as a snack? for a muffin preparation?
(Ano ang mas gusto mong kainin?) (Anong palagay mo sa “rose muffin”?)
o Muffin o Yes
o Pudding o No
o Cake o Never
o Ice cream
8. How frequent will you eat rose muffin?
(Gaano ka kadalas kakain ng “rose muffin”?)
3. Are you a health conscious?
(Ikaw ba ay “health conscious”?)
o Always
o Yes o Sometimes
o No o Never
4. Do you know anything about rose? 9. What factors do you consider in buying
(May alam ka ba tungkol sa rose?) this?
(Ano ang hinahanap mo sa isang pagkain?)
o Yes
o No Price (Affordability)
o I don’t know
Taste (Flavor)
5. Do you know about the health benefits of rose? Quality (High)
(Alam mo ba ang magandang maidudulot ng
“rose” sa iyong kalusugan?)
10. How much are you willing to spend for
o Yes rose muffin per piece?
(Magkano ang kaya mong gastusin para sa
o No
rose muffin per piraso?)
Market Survey Analysis
Php 25 and below
Php 26 – 50
Php 51 - 75
For the most part, ages 15 under are more responsive among the age group
with 32 percent of the total respondents. As the pie chart illustrates, muffins
are much preferred by the youngsters.
Most of the respondents have a better preference on muffin with 33

percent.
Only 16 percent of the respondents aren’t mindful about their health.
It is clear that almost all of the respondents are aware about rose.
Most of the respondents are aware about the health benefits of a rose.
The chart shows that more than half of the respondents would like to try a
new variety of muffin.
The pie graph shows that most of the respondents are not that familiar of
rose muffin.
Based on our taste test, more than half of our respondents are delighted in
eating rose muffins.
Half of our respondents are

taste sensitive. They are
willing and ready to pay for
a
convincing
taste.
Most of the respondents desire to pay 25php or less for our product.
III.EXECUTIVE SUMMARY
A. Name of the Firm

Blossom puff produced under the company entitled Kaizen Co. Ltd,
which is of direct relevance to the muffin products manufactured by the
industry proponents. Since, the rose will be added to the preparation of
muffin itself; we chose the name of the firm that could be very Filipino
acclaimed.
B. Location
The production of the Blossom Puffs to be supplied in the marketplace
will be strategically located in a production plant in Bacoor Cavite. We take
into consideration of an affordable setup costs. Together with the production
is the business office where the management, marketing, accounting and
other business transactions would be discussed relatively for the efficient
operation of the business. This set up would create an advantage for it is
highly appropriate for the capital and equipments that are available in
starting a product business.
C. Research and Development
The rose use in this puff was made of finely chopped rose petals which
are high in vitamin C based on the Food and Nutrition Research Institute
(FNRI) of the Department of Science and Technology (DOST) because
researches show that it is loaded with nutrients.
Because of its nutritional content, Kaizen Co. Ltd. aims to promote the
health benefits of rose beyond its benefit. Rose has vast health benefits for
men and women, young or old, sick or well; we encourage a sense of physical
wellbeing amidst the very stressful activities of a modern day lifestyle.
With growing demand, Kaizen Co. Ltd. will provide its target market
the innovation and satisfaction of siomai that they are looking for.
D. Mission
• Aims to be the most trusted and dominant manufacturer of this era
satisfying customer with our splendid products and services.
• To provide food enthusiasts with high quality, effective and affordable
healthy cupcakes that cater to all social classes.
• To remain flexible to the ever changing need of the people and
community we serve.
Vision
Kaizen Co. Ltd. is a pastry company dedicated to grant people the
quality product and services they desire, helping them with their needs and
building rapport to the public treating everyone fair and just. We intend to
make enough profit to generate a fair return for the capital invested and to
finance continued growth and development in quality products.
E. Values
At Kaizen Co. Ltd, we embrace core values to be easily demonstrated
and remembered:
• Serve and delight our consumers through the quality of our rose petal
products.
• Integrity on what we do and we are going to do. It includes an enthusiasm
to do the right thing for our people, the business and the society as a
whole.
• Originally made rose petal products with ingredients made from one of the
nutritious ingredients.
• Make a continuous innovation and improvement of the rose petal products
to venture into new areas of opportunities and benefits.
• Anticipating customers needs and delight them in every product and
services we deliver.
• Conviction and Trust, so our business would gain more confidence in
every intention and uphold values.
F. Long-Term Objectives
The company is proposed by the following objectives:
• Accomplish sales of 100,000 Php in the first year.
• Increase second year sales by 45% and third year by 30%.

• Expand the scope of target market by the third year of business.
G.Product Concept
Blossom puffs introduce absolutely different muffin experience. Each
puff is devotedly made, using the most excellent quality ingredients. This
creation is designed to give the target market a delightful and enticing
satisfaction with the main purpose of giving them the health benefits that
they need.
Blossom puffs can be good alternatives of vitamins and minerals
intakes. It has the same Vitamin C content as seven oranges. An important
function of vitamin C not known to many is its being an antioxidant. A dietary
oxidant is a substance in food that significantly decreases the adverse effects
of harmful chemicals.
H.Distinctive Competitive Advantage
The concept of blossom puffs will focus on the health of the target
market by promoting delicious puffs with health benefits at an affordable
cost. The health of the community will be enhanced by assuring that we will
provide better products that have the capability to prevent some of the
leading diseases. Within available resources, our products will continue to
exist and shall be supported by regional efforts. With Kaizen Co. Ltd. puffs
with exceptional health benefits at an affordable cost, competitive advantage
arise.
The capability of blossom puffs to enhance the community to eat smart
and live well give the said food products a thrust of exceptionality and
acceptability from the community.
Besides, Kaizen Co. Ltd., the makers of blossom puffs, does not need
expensive ingredients for the preparation of the puffs, for the Rose will be an
alternative ingredient. This would mean lesser food production costs for the
company.
I. Market Feasibility
Marketing is strategic and theoretical and it requires an excellent
understanding of the target market – who they are and what they want. For
this particular market study, blossom puffs would be favourable to the
following certain group of market segment as the primary source of revenue
for this company:
• School Children – the business proponents aimed to introduce Blossom
puffs to school children, since it is nutritious and delicious.

• People in our community – this business plan would also like to give
importance on the health of the consumers to include Blossom puffs as
one of their food stuffs.
• Health Conscious Tourists – they are group of tourist who combine
travel arrangements with medical treatment. This study would give
them the opportunity to include Blossom puffs as one of their preferred
snacks while on travel.
The company needs to consider its own objective & resources in
relation to that segment. Since rose can easily be grown in the country, Rose
can be refined around compounds of villages. For our products to be safe we
should improve our own personal sanitation, purchase foods or ingredients
form safe sources, adequate cooking, avoiding contamination of equipment
and utensils and proper holding of our products.
The group has decided to have a company identity that is best
illustrated in the company name, logo, colours and slogan. It is the sum total
of all visual means a company uses so that it is readily identified.
The objectives of having a distinct company identity are:
• To attract clients
• To stand out among its competitors
• To increase returns by building up cumulative impact

• To generate word-of-mouth endorsement.
J. Technical and Production Study
This portion identifies whether the product could be produced at the
highest possible quality level with minimum cost. In a manufacturing firm, the
items that are taken into consideration are the product itself, the
manufacturing process, production schedule, machinery, plant location and
layout, structure, raw materials, utilities, waste disposal and other
information deemed needed in determining technical feasibility.
The composition of the product specifically relating to physical,
mechanical and chemical properties is described. This also includes the uses
of the product.
A very important item in the technical study is the manufacturing
process, where the detailed flow charts indicating materials and energy
requirement at each step, and the normal duration of the process are taken
into account. In addition, the processed used by the competitors and the
process or a combination of processes to be adopted are looked into.
The production capacity of the plant, the number of days the project
shall operate per year, the factors determining the plant size and the
expected attainable yearly production are considered.

Relevant information is the machinery – number, specification, rated
capacities of major machineries, prices of equipment, and balancing of each
major and back-up equipment, availability of spare parts and repair service,
including the quotations from suppliers, machinery guarantees, delivery,
terms of payments and other arrangements.
Facts concerning raw materials are similarly significant. Raw materials
are described specifically relating to their physical, mechanical, and chemical
properties. Also considered are the alternative raw materials, availability,
combination, current and prospective sources and costs.
Finally, utilities and waste disposal are taken into account indicating
specific utilities like electricity, fuel, water, supplies and their respective uses,
quantity required, balances, availability of sources, alternative sources and
costs.
K. Management Feasibility
Kaizen Co. Ltd will operate and serve the market in the form of a
general partnership. For the reason that partnerships have certain default
characteristics relating to both (1.) the relationship between the individual
partners and (2.) the relationship between the partnership and the outside
world. This structure of business organizations could be most appropriate
form of managing the business.

The assets of the business are owned on behalf of the other partners,
and they are each personally liable, jointly and severally, for business debts,
taxes or tortuous liability. By default, profits are shared equally amongst the
partners. However, a partnership agreement will almost invariably expressly
provide for the manner in which profits and losses are to be shared. Each
general partner is deemed the agent of the partnership. Thus, if that partner
is apparently carrying on partnership business, all general partners can be
held liable for his dealings with third persons.
A partnership will terminate upon the death, disability, or even
withdrawal of any one partner. However, most partnership agreements
provide for these types of events, with the share of the departed partner
usually being purchased by the remaining partners in the partnership. Each
general partner has an equal right to participate in the management and
control of the business. Disagreements in the ordinary course of partnership
business are decided by a majority of the partners, and disagreements of
extraordinary matters and amendments to the partnership agreement
require the consent of all partners. However, in a partnership of any size the
partnership agreement will provide for certain selectees to manage the
partnership along the lines of a company board.
We will also align our business’ policies in achieving our purpose and
guide us in decision-making. The values of the company will be easily
demonstrated and remembered by the partners and employees in continuous
innovation and improvement of the puff products in serving and delighting

customers. We will also concentrate on the best quality and the best possible
customer satisfaction since we are new entrant in the market.
L. Socio-Economic Feasibility
In putting up a business, profitability is not the only concern of the
firm; socio-economic interest must also be considered. The company will
make sure that the business will observe environmental friendly practices.
The Kaizen Company will also provide employment that helps the
economy by increasing the employment rate in our country. To create jobs in
the individual that will not only help the company grow but also help
themselves grow individually. This will help the country lessen its
unemployment rate. This will answer the social responsibility of the company
to its people. The company will see to it that the workplace where it will be
situated will not cause harm to the community as well as to the environment.
It will be a help to the government by paying necessary taxes that will help
the economy of the country.
Iv. Technical Aspect
A. Location
The manufacturing and office plant will be situated in Bacoor, Cavite. The
production site is very accessible. It situated in a commercial building named
Conrado Commercial Complex. Distribution of the products would not even take
an hour for we have chosen a place that can be very accessible for the entire
consumer. There’s an abundant supply of water and electricity in the said area.
B. Product Specification
The Kaizen Co. Ltd. main product is Rose Muffins which will basically
give an enticing and flavourful experience to its consumer. For it can make
them crave for more. The muffins are baked with finest and quality assured
ingredients.
C. Manufacturing Process of:

Blossom Puffs:
1. Gather all the needed ingredients; sort the ingredients which are
dry from the liquid ingredients.
2. Cream the butter until it becomes light and fluffy.
3. In a separate bowl, sift flour and baking soda.
4. After the butter is very well creamed add sugar gradually.
5. Add one egg at a time.
6. Blend the dry ingredients alternately with the liquid ingredients.
7. Pour in a ½ cup cake muffin pan and put Rose petal jam in the
middle, then pour again another ¼ of the blossom puff.
8. Bake until done. Dust it with Confectionary sugar.
9. Accentuate it with decorations if desired.
Rose Petal Jam:
1. Finely chop the rose petal.
2. Mix sugar in a low heat. Until it becomes light brown.
3. Add rose petals, calamansi extract and water.
4. Batter it constantly. Set it aside before placing it on the puffs.
INGREDIENTS OF BLOSSOM PUFF:
Quantity Description
All purpose flour 4 cups
Butter 1 bar softened

Baking soda 2 teaspoon
Evaporated milk 1 ½ cup
White sugar 2 cups
Eggs 4 large
INGREDIENTS OF ROSE PETAL JAM:
Quantity Description
Rose petals finely chopped 1 cup
calamansi 1 teaspoon
water 1 teaspoon
Brown sugar ¾ cups
UTENSILS AND EQUIPMENTS:

Equipment Description
Institute of Arts Business and the

-used for mixing Finance
ingredients or the
dough.
STAND MIXER
-stainless steel bowls are good for

mixing and holding the ingredients.
MIXING BOWLS
-used to apply egg wash
P AS
TRY BRUSH
- used to aerate and remove lumps from

flour and other dry ingredients
SIFTER
- used for whipping ingredients that need

a lot of air incorporated into it and for
folding ingredients into delicate mixtures
Implementation Schedule Table
DATE ACTIVITY DESCRIPTION

August 1 to August 30 Preparation for the We are trying to find a
Location of the Business. suitable place for our
business in Bacoor,
Cavite.
September 1 to January Construction of the Start of the construction
16 Building. process. And to rent a
space to make an office.
January 17 to January Permits to be Processed. We would like to make the
24 possible actions to get
permit and get the
permission of the local
government for us to
operate.
January 25 to February Procurement of the Canvassing of the
5 Machinery and machine and equipment
Equipments that are needed for the
operation.
February 6 to February Installation of the After we had purchased,
21 Purchased Items. installation of the
materials will urgently
follow.
February 22 to March Procurement of Raw The raw materials are
15 Materials being purchased to the
supplier and it will be
ready for the production.
March 16 to March 31 The Hiring of Personnel The hiring of employees
and Employees. will take place to work for
the factory.
April 1 to April 14 Training of the Employees We will provide training
and seminars as well, for
the employees to help
with their position.
April 15 to April 21 Run Through We will start to have a run
through for the employees
to be equipped and for
future production.
April 22 onwards Start of the production
process.
GANTT chart
Kaizen Co. Ltd.

Project Time Chart
From August 2010
Months
Sept.
Aug.
Nov.
Mar.
Dec.
June
Feb.
Apr.
May
Oct.
Jan.
July
Research and
Accumulation of
Capital
Site Research
and Office
Renovation
Licensing and
Permits/Registrat
ion
Marketing and
Promotional
Campaign
Procurement of
Machineries and
Materials/Supplie
s
Purchase
Installation of
Office
Equipments and
Fixtures
Hiring and
Training of
Employees
Start of
Operations
Production Schedule
Morning 10:00am to 6:00pm

Monday Purchasing of Raw • Gather all the needed
Materials ingredients
• Cream the butter
• Sift flour and baking
soda
• Blend the dry
ingredients alternately
with the liquid
ingredients
• Bake until done.
• Accentuate it with
decorations if desired
Monday to Friday Delivery of Finished Product (twice to thrice a week)
Saturday to Sunday NO PRODUCTION (MAINTENANCE)
Monday Tuesday Wednesda Thursday Friday

y
Producti     
on
Process
Delivery  
Place
Schools • Pasig City 7 • Pasig City 7
in: • Marikina City 8 • Marikina City 8
• Quezon City 12 • Quezon City 12
• Metro Manila 13 • Metro Manila 13
Total 40 Total 40
Our production plant will operate twelve (12) months per year, six (6)
days per week and eight (8) hours per day, twenty-five days (25) per month
for a total of three hundred three (303) days per year basis. And it includes
the ten (10) legal holidays.

Production Process Flow Chart
Gathering of
Ingredients
Creaming of Butter
Separation of Flour from Baking

Soda
Adding of Sugar and

Egg
Blending of Dry and Wet

Ingredients
Pouring of Muffin and Pouring of Jam into the middle

then Muffin again
Dusting of Confectionary
Sugar
Bake until
done
Set aside the

muffins
Packaging will take

place
Delivery of the Products to the

Schedule of Raw Materials, Machineries, Office Equipment, Production Tools,
Retailer
Office Supplies and Others.
All purpose
flour
5.00 1 cup 20.00
Butter
28.00 1 bar 28.00
Baking
soda
1.00 1 teaspoon 1.00
Evaporated 25.00
Milk
1 can 25.00
White
sugar 16.00
¼ kg. 32.00
Eggs 5.00
4 pcs. 20.00
Rose Petals
6.00 1 cup 12.00
2.00
Calamansi
3 pcs. 2.00
1.00
Water 1 cup 2.00
20
Brown
3/4 20.00
Sugar
TOTAL 162.00
Convection
75, 000.00 1 75, 000.00
Oven
Refrigerator 32, 000.00 1 32, 000.00
Stand Mixer 3, 000.00 1 3,000.00
TOTAL 110, 000.00
Measuring
63.00 1 63.00
Spoon
Measuring
75.00 1 75.00
Cup
Spatula 45.00 1 45.00
Rubber
56.00 1 56.00
Scraper
Parchment
58.00 1 58.00
Paper
Muffin Racks 100.00 1 100.00

TOTAL 397.00
Office Supplies
ITEM PICTURE PRICE QUANTITY TOTAL
Bond Short 235.50 2 471.00
Paper
(per
Long 240.75 2 481.50
rim)
Brown Short 3.75 10 37.50
Envelop
es
Long 4.75 10 47.50
Folders Short 5.25 10 52.50
Long 6.00 10 60.00
Journal Book 32.50 2 65.00
Ledger Book 43.50 2 87.00
Stapler 27.75 2 55.55
15.00
Staple Wires
5 75.00
(per box)
45.75
Puncher 1 45.75
Liquid Eraser 7.75 2 15.50
Paper Clips (per

10.00 1 10.00
box)
Ball Pens (per

75.50 1 75.50
box)
Pencils (per box) 54.25 1 54.25

Office Equipments
Computer 21, 000.00 2 42, 000.00
4 in 1 Printer,
Scanner,
2, 300.00 1 2, 300.00
Telephone and
Fax
Tables 750.50 5 37, 500.00
Office 430.00 10 4, 300.00
Chair
Monobloc
200.00 8 1, 600.00
k
Desk lamp 210.00 3 630.00
Air-conditioning
19, 500.00 4 78, 000.00
Unit
Wall Clock 85.00 2 170.00

White Board 250.00 2 500.00
Cabinets and
4, 300.00 4 17, 200.00
Lockers
Telephone Unit 750.00 2 1, 500.00
Stand Fan 1, 500.00 4 6, 000.00
Bundy Clock 2, 210.00 1 2, 210.00
per month 193, 910.00

TOTAL 2, 326,
per year
920.00
Others
Delivery
200, 000.00 1 200, 000.00
Truck
TOTAL 200, 000.00

TOTAL PRODUCTION COSTS

Monthly Yearly
Raw Materials 162.00 162.00
Machineries 110, 000.00 110, 000.00
Production Utensils 397.00 397.00
Office Supplies 1, 834.55 1, 834.55
Office Equipments 193, 910.00 2, 326, 920.00
Others 200, 000.00 200, 000.00
TOTAL 506,303.55 2, 639, 313.60
Utilities
Monthly Yearly
Electricity (Meralco) 8, 500.00 102, 000.00
Water (Maynilad) 300.00 3, 600.00
Telephone and Internet 1, 210.00 14, 520.00
(PLDT)
Rent 10, 500.00 126, 000.00
Gasoline 5, 000.00 60, 000.00
Security 500.00 6, 000.00
Garbage 100.00 1, 200.00
TOTAL 26, 110.00 313, 320.00
The factory has twenty (20) fluorescent lights, two (2) air-
conditioning units, and eight (8) ceiling fans. A telephone line would be
installed in the factory. One of which is for the direct line for the
customers and the second one would be used for the internet
connection.
Waste Program
Our company is going to implement a waste management
program. It can promote cleanliness, not just in our factory itself but
also for our employees to promote when they are outside the factory
premises. The wastes coming from our company can be very useful for
other people. There will be a Php300.00 of garbage collection fee.
Production Control
The work area of our factory simply promotes cleanliness
throughout the whole process of the production. The factory is
equipped with high quality of equipments for it can serve efficiently
and smoothly without obstruction. The storage area is also kept clean
at all times. It will serve as an area in which the products will be placed
and stored. The working area is appropriate for the production for it is
big enough to be occupied and to get the work easily done. Regular
checkups for the machines will be implemented to prevent future
disturbance and affect the production flow. The ventilation of the
company is well assured.
The designs were planned perfectly for convenience and welfare
of everybody. The process was able to continuously provide service
which will help the production flow. The service area is situated near
the drive way to give easy access on the upcoming purchases and
easy delivery process.
The company’s policy includes prohibition of smoking in the
factory premises. It will reduce incidents of contamination and health
purposes as well. There are fire exits and safety guidelines which are
posted in the hallway. Dress code is also included for sanitary
purposes.
Quality Control Standards
The Company is very particular when it comes to products we
produce. It gives a quality product and to assure the consumers that
our product is well produced and maintained. It is mandatory
requirement for the company to inspect the product’s quality. It is a

case of giving a standard product which is adequate for the company
and consumers too.
Raw Materials
- Ensure the freshness of the roses that is needed for the making
of muffins
- The water needs to be purified and distilled
- Sterilize the utensils
- And the product must be sealed and properly presented
Service Area and Employment Comfort
The company is so into the cleanliness of the working area of
the company. We provided restrooms and wash area near the main
entrance. Locker rooms are also provided for the convenience of the
employees. First aid stations are is located inside the office and near
the restrooms.
V. MANAGEMENT ASPECT
A. Organization and Management
Kaizen Company Ltd. will going to hire staff with high talent and
enough ability of skill and those who are willing to help the company to be
successful in this particular business. The company will carefully monitor and
train the staff and crew to produce high quality products and services that
will satisfy the needs of our customers. Kaizen Company Ltd. achievement
will be dependent on the quality of our products, services, different channels
of distribution, and effective marketing strategy that will help us to achieve
the pick of success.
B. Forms of Ownership
Our proposed business plan is a developmental one, and the
proponents decided to choose partnership as our type of business
organization since the possible assets that can be accumulated, because of
the persons involved and at the same time because of the possible product
liability.
The assets of the business are owned on behalf of the other partners,
and they are each personally liable, jointly and severally, for business debts,
taxes or tortuous liability. By default, profits are shared equally amongst the
partners. However, a partnership agreement will almost invariably expressly
provide for the manner in which profits and losses are to be shared. Each
general partner is deemed the agent of the partnership. Therefore, if that
partner is apparently carrying on partnership business, all general partners
can be held liable for his dealings with third persons.

We’ll align our business’ policies in achieving our principle in decision-
making. Values of the company will be easily demonstrated and remembered
by the partners and employees in continuous innovation and improvement of
the blossom puff products in delighting customers. We’ll also focus on the
best quality and the best possible customer satisfaction since we are new
entrant in the market.
There will be Ten (10) partners who will be co-owner of the business.
Each of these partners will be capitalist partners and three (3) of them will be
considered as managing partner. Each of the partners will contribute
amounting of 100,000php. In totality, we will have a capital of
1,000,000php as we start operating the business.

C. Organizational Chart
D.Staffing and Job Description
Job Designation: General Manager
Job Qualifications:
• Has an experience managing business for at least 3-5 years and directing the
production team in the attainment of the production target in the assigned
shift.
• Must be college graduate in Management course or any related course.
Job Description:
• The successful candidate has full authority over all employees in ensuring the
efficient operations of the commissary with the objective of producing the
right quality and quantity with the least possible cost.
• Makes the ultimate decisions and approves all transactions to be made by his
subordinate.
Salary: 20,000php
Position: Secretary
Job Qualifications:
• Female, 21-30 years of old
• Computer literate
• Fluent in English
Job Description:
• Responsible for employment interviews
• Facilitate General Manager’s work plan for the business
• Arranges schedules and notifying of appointments
• Handle calls (Incoming and Outgoing)
• Prepares and distributes office memorandum on all departments
Salary: 13,000
Job Designation: Production and Purchasing Head
Job Qualifications:
• Male or Female, 21-30 years of old
• At least 1-2 years experience in production and/or purchasing department.
• Must be graduated of any related management course.
Job Description:
• Manage the inventory
• Confirm the quality of raw materials delivered
• Check the proper sanitation of storage room for material
• Performs the quality control for the company’s products
• Control the production and Purchasing department
Salary: 15,000
Job Designation: Marketing Head
Job Qualifications:
• Male or Female, 21-30 years of old
• Graduate of Marketing course
• With at least 1-2 years experience in Marketing department
Job Description:
• Well-informed skills in creating and conceptualizing marketing strategy
• Negotiates with advertising agencies
• Makes sales promotion, advertising sales force, public relation and other
communication skills to reach the trade channels of consumers to attain
growth in the company
• Analyze and monitor sales
• Manage and tally sale of the company
Salary: 15,000
Job Designation: Accounting Head
Job Qualifications:
• Male or Female, 21-30 years of old.
• Must be graduated of BS Accountancy with working knowledge of cost
accounting, principles, practices and procedures.
• With at least 3-4 years of working experience.
Job Description:
• Control over financial expenses
• Record and Files business transaction
• Computes and prepares the payroll for employees
Salary: 15,000
Job Designation: Accounting Clerk
Job Qualifications:
• Male or Female, 21-30 years old
• Must be graduate of BS accountancy with working knowledge
• Fresh graduates are welcome to apply
Job Description:
• Responsible for accurate accounting analysis and documentation
• Record and files business transaction
Salary: 13,000
Job Designation: Sales Representative
Job Qualifications:
• Female with pleasing personality at least 21-30 years of old
• Preferably a graduate of Marketing course
• Fluent in English
Job Description:
• Develop promotional strategies that are realistic and attainable
• Constant monitoring of sales
Salary: 13,000
Job Designation: Production Worker
Job Qualifications:
• At least 2-3 years experience in food manufacturing business.
Job Description:
• He/she will be held responsible in the manufacturing and production process
from collecting raw materials up to the last phase, which is packaging and
sealing.
Salary: 9,000
E. Schedule of Wages and Salaries
Position Monthly Salary Annual Salary

General Manager 20,000 240,000
Secretary 13,000 156,000
Production and Purchasing

15,000 180,000
Head
Marketing Head 15,000 180,000
Accounting Head 15,000 180,000
Accounting Clerk 13,000 156,000
Sales Representative 13,000 156,000
Production Worker(6) 54,000 648,000
Total 158,000 1,896,000
F. Wages and Benefits
Salaries – All of the employees are being paid twice a month. There two
pay periods in each month – the first pay period is from the 1st through the
15th day of the month and the second pay period is from the 16th through
the last day of the month. Advances and loans against future pay are not
allowed. Each employee is required to open an account to the prescribed
bank where he can get his salary.
13th Month Pay – Every year, each employee is entitled to a 13 th month
pay, which is equivalent to ½ of your basic salary. This is released not
later than December 24. If you resign or your services are terminated
within the year, you are entitled to a prorated 13th month pay.
Graveyard Hour – An extra 10% of your regular hourly wage will be paid
for hours worked between 10:00PM and 6:00AM.
Accident and Life Insurance – Each employee is insured and coverage
is for accidents that could result to death or permanent disability. It also
covers medical expenses for treatment of injuries which result to disability
or death.
Leave of Absence
• You should be at least 6 months in service before you can take a leave
of absence.
• All requests must be made at least fifteen days in advance. Forms
should be filled out in duplicate one for management and one for
employees. This has to be approved by the General Manager.

• A leave of absence is privilege and not a right. You should get a copy
of the approved leave form. You will be expected to return to work
upon expiration of your approved leave.
• If you are prevented from returning on the date as earlier agreed, it
will be absolutely necessary for you to personally notify the
Management Team or by writing a letter to secure definite permission
for an extension of your leave. Maternity Leave – Female employees
are entitled to take a leave of up to 60 days.
• If you should fail or report on the expiration of a leave, you will be put
on AWOL Status.
• If you give birth through normal delivery, miscarriage or medically
necessary abortion; or a 78-day leaves in case of Caesarean Section
delivery. This benefit is subject to SSS Rules and Regulations.
Paternity Leave – All married male employees are granted 7 working
days Paternity Leave with thee pay for the first four (4) deliveries of the
legitimate spouse with whom he is living with.
Phil Health – The PHILHEALTH Program provides benefits for hospital
room and board allowance, allowance for medicine, laboratory

examination, X-Ray, surgeon’s fee, operating room fee, anestheologist’s
fee, and medical and dental practitioner’s fee. However, the allowance will
not necessarily cover the total expense incurred.
SSS Benefits – A social security contribution is required to include both
the employers and the employer’s share.
• Sickness benefit – daily cash allowance to a member for the
number of days he is able to work due to sickness or injury. A
member can avail of this benefit if he has paid at least three (3)
monthly contributions within the 12 month period immediately
preceding the semester sickness.
• Maternity benefit – the maternity benefit is a 60 day cash
allowance paid to a female member who gives birth through a
normal delivery, has a miscarriage or medically necessary abortion;
or a 78 day allowance in case of caesarean delivery. A female
member is qualified for a maternity benefit if she meets the
following conditions;
She is employed of the time of delivery miscarriage or
abortion; she has notified the SSS thru her employer about her
pregnancy before her delivery; and het employer has paid at least 3
months on maternity contributions within the 12 month period
immediately before the semester of the contingency.
• Disability benefit – this is a cash benefit given to SSS
members who suffer permanent total or partial disability, which may

either be in the form of monthly pensions or lump sum amount. If the
disabled member has paid at least 36 monthly contribution prior to the
semester of disability, the benefit is a monthly pension otherwise a
lump disability benefit is granted.
• Retirement Benefit – This is cash benefit granted to a qualified
member, either in monthly pension or lump sum. If the retiring dies
within five years from date of retirement the unpaid balance of his
pension over the five year period will be paid to his beneficiaries. To
qualify for his benefits, a member should be at least 60 years old and
separated from employment.
• Death and Funeral Benefits – This are cash benefits in the
form of a monthly pension or lump sum and an allowance for burial
expenses given to dependents to cushion the adverse affects felt by
the family due to the lost of provider members.
• Salary Loan – A short term available to eligible members to
meet short term credit or emergency needs. A member may avail of
one month loan if he has 24 monthly contributions before the semester
of filing the application, or a two month loan if he has 36 monthly
contributions before the semester of filing.
G.Schedule of Wages and Benefits (Annually)

Job Position Phil Total 13th
Pag- Deduc-
Qty Salary SSS Healt month Net Pay
ibig
h tion pay
General 240,000
1 18,720 6,000 1,200 25,920 20,000 234,080
Manager
Secretary 1 156,000 16,224 3,900 1,200 21,234 13,000 147,766
Production &
Purchasing 1 180,000 18,720 4,500 1,200 24,420 15,000 170,580
Head
Marketing 180,000
1 18,720 4,500 1,200 24,420 15,000 170,580
Head
Accounting 180,000
1 18,720 4,500 1,200 24,420 15,000 170,580
Head
Accounting 156,000
1 16,224 3,900 1,200 21,234 13,000 147,766
Clerk
Sale
Representati 1 156,000 16,224 3,900 1,200 21,234 13,000 147,766
ve
Production 16,20
6 648,000 67,392 7,200 90,792 54,000 611,208
Worker 0
2,832,0 190,9 47,40 13,00 253, 158,0 1,800,32

Total 13
00 44 0 0 674 00 6
H.EMPLOYEES WORKING SCHEDULE

Position Wednesda Thursda Break
Monday Tuesday Friday
y y time
General 12:00-
8 Hours 8 Hours 8 Hours 8 Hours 8 Hours
Manager 1:00
12:00-
Secretary 8 Hours 8 Hours 8 Hours 8 Hours 8 Hours
1:00
Production
& 12:00-
Purchasing 1:00
Head
Marketing 12:00-
Head 1:00
Accounting 12:00-
Head 1:00
Accounting 12:00-
Clerk 1:00
Sales 12:00-
Coordinator 1:00
Managemen
12:00-
t 8 Hours 8 Hours 8 Hours 8 Hours 8 Hours
1:00
Coordinator
I. EMPLOYEES AND HIRING PROCESS

a. Hiring Flow Chart
Requisition of
Applicants
Screening of
Applicants Application
Initial interview
Written
Second interview
Examination
Character
Final Interview of
Investigation
Department
Manager
Medical
Examination
Hiring
b. Hiring and Recruitment of Personnel

PROCESS AND APPLICATION FOR WORKERS (Degree
Holders)
Procedures:
1. The applicants will submit their resume, diploma, and all other requirements
needed.
2. The applicant will undergo initial interview.
3. Upon hiring, they have to undergo medical examination.
4. After medical examination, orientation, and training will proceed.
Requirements:
• Resume/Bio-data
• Diploma and transcript records
• NBI or Police Clearance
• Tin no. and SSS no.
• 2pcs 2x2 picture and 4pcs 1x1 picture
PROCESS AND APPLICATION FOR WORKERS (Non Degree
Holders)
Procedures:
1. The applicants will submit their bio-data and all other requirements needed.
2. The applicant will undergo and initial interview.

3. The applicant will be oriented about the company, its corporate culture and
their job descriptions.
4. Upon hiring, they have to go undergo medical examination.
5. After medical examination, training will proceed.
Requirements:
• Resume/Bio-data
• Diploma and Transcript of records
• NBI or Police clearance
• Tin no. and SSS no.
• 2pcs 2x2 picture and 4pcs 1x1 picture
a. Disciplinary Sanctions
The following shall be the disciplinary measures that need to be imposed for the
offenses committed under the class or cases hereunder indicated
Class of Offense Frequency Violation Disciplinary measure
First Offense Oral Admonition
A Second Offense Written Reprimand
Third Offense Dismissal
B Second Offense Written Reprimand
C Second Offense Written Reprimand
Following are the various offenses falling under their respective graduated
classification:
Class “A” (minor) Offenses
1. Non-cooperation in any company group work/activity.

2. Failure to wear prescribed uniform.
3. Wilful disregard of notices and signs (i.e. smoking in “NO SMOKING” areas,
entering “OFF-LIMITS” areas without permission, etc.)
4. Creating or contributing to unsanitary conditions within the main office
and production site.
5. Frequent reporting for duty LATE without justifiable reason.
a.1 Three(3) consecutive One unexcused absence and
tardiness sanction with oral admonition
a.2 Fourth (4th) succeeding Written reprimand
tardiness
a.3 Fifth (5th) Succeeding Dismissal
tardiness
Class “B” (Serious) Offenses

1. Malingering or feigning illness (including calling in sick) in order to go on a
sick leave’ thus to avoid assigned work.
2. Absence without official leave (AWOL) and/or failure to report work
promptly upon expiration of Leave of Absence (LOA) without justifiable
reason/s.
3. Discourtesy or disorderly conduct within workplace premises.
4. Loitering or Loafing and sleeping during work hours.
5. Refusal to submit or follow security and safety requirements in the office
and production site.
Class “C” (Grave) Offenses
1. False testifying for or against a person who is the object of any company
investigation.
2. Possession or bringing into the work premises prohibited drugs; unless
prescribed by a physician for medical purposes.
3. Using company’s time, material or equipment to do unauthorized work
within or outside company premises.
4. Offering or accepting anything of value in exchange of the job work value
assignment, work location or favourable condition of employment.
5. Threatening, intimidating, coercing, harassing or provoking fellow worker
and or superior authority or other person at anytime within workplace
premises.
6. Performing work for any competitive company, which can be considered
disadvantageous to the centre.

VI. SOCIO-ECONOMIC ASPECT

We do know that it really takes responsibilities, artistic quality,
imagination, experience and maybe luck in starting a business. Instead of
penetrating a stable job, many wish to endeavour into a business; it may be
huge or little. We cannot deny the food that establishing. A new business like
the Kaizen Company got into, investor wanted to gain income and profit, not
only the entrepreneurs who gain the benefit but also some other sectors of
the country like the government, people, community and the economy as a
whole.
A. Benefits to the people
In reality, one of the major problem in our country is the rapidly
increasingly of unemployment population especially Philippines. With the help
of glamour business around us, we can help the unemployed individual to
have a job. At first this might seem insignificant but at the rate of
unemployed in the Philippines, this attempt would rather be appropriate.
Our business would not only provide ideas to the people but we would
also give satisfying product which will cater the whole Filipino regardless of
their classes. The establishments of our business will give contribution to the
local and national government through means we need to gather and secure
several permits and licenses which will help the government in raising some
funds.
B. Relations with the employees

We does not only think of the profit that it will produce but it also
thinks of how we are going to help our countrymen to lessen the problems of
our country especially the unstoppable increasing of unemployment rate.
Kaizen Company Ltd. provides opportunities to our fellow Filipinos in order to

have a descent jobs and to have a source of living. Through this, we became
one of the instruments in helping our government in addressing the problems
of unemployment. We recruit, employ and promote employees who really
deserve and are qualified for the job. We firmly believed that Filipinos have
the best talents compared to the rest. That is why it is one of the factors that
will help our company to be successful. Employing them is not just for the
welfare and benefits of our own company. Our main purpose for this is to
enhance their assigned task and to prepare them for more challenges.
Through this, our employees can be globally competitive.
C. Community development
The Kaizen Company Ltd. is greatly concern with the welfare of our
fellow Filipinos especially children, the less fortunate ones, those who are in
orphanage and abandoned by their parents. Help them is one of our priorities
because we do believe that one of the best way is to be an instrument in
educating them. Those children are our main concern that is why we are
coordinating with different foundations and orphanages in some areas in
Metro Manila. Our
company will give annually supply of school materials and other gift items to
the children.
D. Environmental protection
When it comes of making our product we always consider the effects
that it has in the environment. We observe all our activities not just for
environmental response as well. Our product does not contain ingredients
that could harm or damage the environment. The ingredients of our blossom
puff are all domestic products but we are sure that these ingredients are not
obtained by harming out natural resources. Moreover, we are not using
chemicals in our product because we know that we have the responsibility of
taking good care of our consumer’s health and preservation of the
environment.
Our product is packaged in carton box, which is very reusable, and
thus, environmental friendly. We don’t want to add up to the garbage
problem of our country and so we decided to use carton box since it can be
dissolved after a period of time. Therefore, it won’t drainage systems and it
won’t cause floods. Moreover, it can be sold at junk shops and can be a
source of income for others.
Kaizen Company Ltd. aim to develop ground-breaking products and
processes, which reduce levels of environmental impact and develop
methods
of packaging which combine effective presentation with the conversion of
raw materials and convenient, environmentally appropriate disposal.

X. MARKETING ASPECTS
MARKET STUDY:
A. Marketing Objectives
The market must be dealt with competent study through a systematic
analysis of past, present and future demands and the gathering of relevant
data. As we conducted our market study we are able to forecast the accurate
demand for the product and equitability understands and achieve the
possible prospect of the success of the business.
B. Product Description
1. Benefits
• Blossom puffs can be good alternatives of vitamins and
minerals intakes.
• Delicious puffs with health benefits at a reasonable cost.
• Better products that have the potential to prevent some
of the leading diseases.
2. Advantages
• Environmentally friendly
• Accessibility of raw materials
• It does not contain any chemical
• Unique taste
• Naturally processed
• Fresh ingredients
3. Features
• Good quality product
• Attractive packaging
• Delicious and nutritious product
C. Market Description
Penetrating a certain market is very complicated. The market is vast
and broad so in order to focus on our marketing plan, we segmented the
market into more specific profile.
Below is the table that shows the list of the cities that consists of
buyers’ common needs and characteristics that the company wants to
satisfy.
NCR:
Quezon City
Cavite
Marikina
Pasig
D.Market Segmentation
UPPER CLASS B TO LOWER CLASS B MARKET
Consumers that belong to the middle class market such as Teachers,
Fast Food Managers, Bank Clerks, etc. whose monthly incomes are above
20,000php. These are the kind of people who has the ability to fulfil their
infrastructure.
UPPER CLASS C TO LOWER CLASS C MARKET
The groups of consumers, who are included in a minimum wage salary
usually, are normal employees like programmer, secretaries, and factory
workers whose monthly income level ranges from 8,000 and above.
Consumers of Kaizen Company Limited are those whose range from 5
and above. Both male and female, single or married are potential product
consumers. The chosen target market for the Upper Class B to Class C
market.
Class B to C
The prices of our product are acceptable that can be afforded by the
consumers which are class B to C. Such consumers from class B include the
intermediate or middle class market. And the class C are those have
minimum wage salary that are usually normal employees, are class who will
prefer to buy it, nevertheless, the Upper Class D are also potential consumers
of the product having a minimum rate of purchase.
E. Target
Market
Profile
The respondents are mostly with the age bracket of below 15 years of
age (age of respondents). Most of them are school children who need
nutritious and delicious snacks during school hours. And some were teen
agers and young professionals with the age bracket of 16 to 25 (age of
respondents). Most of them who consume this product are engage in
different social activities who consume this product as part of health
alternative intakes of vitamins.
The respondents composed mostly with the female group. Most of
them are health conscious people. The product would give them the
opportunity to include blossom puffs “rose muffin” as one of their preferred
healthful snacks.
F. Demand and Supply
1. Demand
a. INCOME
FAMILY INCOME AND 20 200 2003 2000
EXPENDITURE 10 6
(Source: FIES)
(in thousand pesos, at current
prices)
Annual average family income 404 311 266 300
Annual average family 345 258 218 244
expenditure
Annual average family saving 59 53 48 56
b. POPULATION
Historical Value
Year Population
2006 4,758,966
2007 4,761,056
2008 4,763,328
2009 4,765,445
2010 4,767,562
This table shows the historical population of Manila, Quezon City, Pasig City,
and Marikina City (merged) from the year 2006 up to 2010
Projection of Population
Year Projected
2011 4,860,052
2012 4,954,337
2013 5,050,045
2014 5,148,015
2015 5,244,886
c. TECHNOLOGY
Technology is the greatest invention of mankind because of continues
evolution. One of these greatest inventions are the machineries because of
these it can make the production much faster. Also the Social networking
sites were we can use to promote and advertise the blossom puff such as
Face book, Twitter, Friendster and many more.
COMPONENTS OF DEMAND
Willing to try Blossom Puff
Yes No I don't Know
I don't
Know
No 4%
20%
Yes
76%
As you can see in this chart there are three (3) categories that
willing to try Blossom Puff Yes with 76%, No with 20%, I don’t know
with 4%. 76% of the total target markets are willing to try Blossom Puff
“Rose Muffin”. While 20% are not interested to try the product. And 4%
don’t care anything about the new product in the market. This
concludes that the difference between the percentage of people willing
to try the blossom puff and not want to try.
HISTORICAL DEMAND
For the past 5 years of the pastry industry is growing. Meaning, that
many people like to eat bread not only as a snack but also in beak fast, they
are also fond of tasting new kind of delicacies other than the usual product
than can be seen on the market. People want to explore something different
and the average growth of the pastries consumption is more than the usual in
which the demand for snacks is also increasing rapidly.
Historical Value
Year Actual Projected
2006 4,758,966 2,149
2007 4,761,056 4,761,115
2008 4,763,328 4,763,205
2009 4,765,445 4,765,477
2010 4,767,562 4,767,594
Computation: 4,767,562 – 4,758,966 = 8,596 = 2,149
5–1 4
As you can see in the computation the actual of 2006 is subtracted to

the actual of 2010 and dividing it by four (4) to come up with an answer on
the projection table.
PROJECTED DEMAND
Projected Value
Year Projected
2011 4,769,743
2012 4,771,892
2013 4,774,041
2014 4,776,190
2015 4,778,339
2. Components of Supply
SUPPLY
Year Projection
2006 3,641,871.20
2007 3,663,504.30
2008 3,695,970.30
2009 3,702,356.80
2010 3,727,410.60
HISTORICAL SUPPLY
Year Actual Projection
2006 3,641,871.20 21,384.85
2007 3,663,504.30 3,663,256.05

2008 3,695,970.30 3,684,640.90
2009 3,702,356.80 3,706,025.75
2010 3,727,410.60 3,727,410.60
Computation:
3,727,410.60 – 3,641,871.20 = 85,539.40 = 21,384.85
5 -1 4
PROJECTED SUPPLY
Projected Value
Year Projected
2011 3,748,795.45
2012 3,770,180.30
2013 3,791,565.15
2014 3,812,950.00
2015 3,834,334.85
Computation:
3,727,410.62 + 21,384.85 = 3,748,795.45
3,748,795.45 + 21,384.85 = 3,770,180.30
3,770,180.30 + 21,384.85 = 3,791,565.15
3,791,565.15 + 21,384.85 = 3,812,950.00
3,812,950.00 + 21,384.85 = 3,834,334.85
3. Demand Supply Gap
Historical Value
Year Demand Supply Unsatisfied

Demand
2006
2007 4,761,115 3,663,256.05 1,097,858.95
2008 4,763,205 3,684,640.90 1,078,564.10
2009 4,765,477 3,706,025.75 1,059,451.25
Computation:
Demand-Supply = Unsatisfied Demand

Projected Value
Year Demand Supply Unsatisfied

Demand
2011 4,769,743 3,748,795.45 1,020,947.55
2012 4,771,892 3,770,180.30 1,001,711.70
2013 4,774,041 3,791,565.15 982,475.75
2014 4,776,190 3,812,950.00 963,240
2015 4,778,339 3,834,334.85 944,004.15
MARKET DEMAND SHARE
Year Demand Supply Market Share
2011 4,769,743 3,748,795.45 21.40%
2012 4,771,892 3,770,180.30 21%
2013 4,774,041 3,791,565.15 20.58%
2014 4,776,190 3,812,950.00 20.18%
2015 4,778,339 3,834,334.85 19.76%

Computation: Market demand share = Total market (demand) - competitors
Share supply Total Market Demand
4. Trade Practice
The Kaizen Co. Ltd. Trade practices that should put into action include
the safety laws, including laws on hazardous substances, consumer
product safety, and poison preventing packages. In addition to protecting
the consumers’ health, we also protect businesses from unfair practices
and employees are protected against catastrophic defaults by dealers,
food processor and public storage warehouses.
5. Market Risks
There are several situations that may affect a business in terms of
penetrating the market. Being a new entrant in the field of business faces
this market risk. As for Kaizen Co. Ltd., the risk compromises acceptance
because our firm strongly believes that we can succeed for many reasons.
As type of product we have can equal through the possibilities of dangers
and losses. Like those existing huge names in the market that are
competitive enough to compete to our product.

6. Safety Net
In any business whether huge or small, there is always a risk involved.
The higher risk specifically for newly business in the market especially
now a days where competition is very tight. There is always a possibility
for uncertain
event that would threatened the life of the business because of this, it
should be properly studied and planned ahead of time in order to sustain
the company’s business and profitability as well as to lessen those risks
and to know how to deal with it properly and comprehensively. The
market risk can be lessening through better forecasting and proper
allocation and use of its safety nets.
Kaizen Co. Ltd. has prepared measures to overcome unexpected
events that we will be encounter in the future time.
• Alternative sources of raw materials
If there will be shortage for raw material that will affect
the productivity of the business, we will get our raw
material to our second supplier or substitute supplier.
• Savings in the bank
To back up our financial resources we will save at least
25% of our annual income.

• Loan from a Reputable banks
In case of business fluctuations or Company’s insolvency,
a loan from a bank would be our alternative source of
funds / financial aid in order to sustain the Company’s
needs in the
future in case of uncertain and unpleasant event may

happen to the business.
7. Fall Backs
In case the company’s product doesn’t succeed in the market, the
company’s fall back will be; we’re going to shift to alternative raw
materials like sweet potato, santan stalk, sunflowers and other nutritious
flowers in producing our cupcake, since the procedures in producing
blossom puff product is almost the same and the machines that are being
used is also the same as the machines that we used in blossom puff
production so there will only be few adjustments and it would be not that
difficult for us to adopt a new one.
8. Marketing Mix
PRODUCT
Blossom puff belongs to the food category that affects the preference
of consumers regarding the taste and good quality that will provide
satisfaction to all sorts of people especially the working and non-working
class. The company also caters to children who are fond of eating muffins.
Our primary consideration upon launching this product is the health of the
consumer that is why we decided to enrich Blossom puff “Rose Muffin” with
vitamin C, vitamins A, B, D, E, zinc, and magnesium found in “Rose Muffin”
also help boost the body resistance. For the convenience of our regular
customer, we will add new flavours in the coming years as our company
expands. This is our pledge in providing them, our regular patrons a total
customer satisfaction.
PRICES
“Affordability” is the name of our game. The price of Blossom puff, are
within your means and easy on the budget as compared to other existing
cupcakes in the market today. The reasonable price can give total
satisfaction whether it is in the taste or the quality of our puffs. The
introductory price of our product is P6.00 each and an affordable price for the
valued customers.
PEOPLE
Kaizen Company Ltd. will hire some factory workers for the processing
and making our finished products. Office personnel’s and persons who can
give us
help in establishing a successful company. We will also hire a food
technologist in the start of our business to examine the products. We hire
these people to help us to become competitive enough in the market. Also
we will hire a market researcher to be able to aware some innovations,
changes occurring in the environment, feedback of the consumers and ideas
to enhance the quality of the product.
PROMOTION
Promotion is a way to be recognized or be known to the people
especially if you’re promoting new product line. It can be persuasive

communications in order to make your customer believe that what he is
buying is worth its money.
Kaizen co. ltd. List some promotional tools that can be use in making
rose muffin known by the public and make it popular as a snack.
• Tarpaulin – used for marketing purposes, to create a visibility to future
possible niche market and it is cheaper than other forms of advertisement.
• Word of Mouth – free of charge; promoted by third party.
• Publicity – any commercial news covered by the media that able to boost
sales.
PROMOTION STRATEGY
With our product’s tagline which is Blossom Puff... “Flowers have
reached the kitchen” we can be able to catch customer’s attention. Blossom
Puff will be implementing its promotion and advertisements in Bulacan,
Cavite, Marikina, Pasig, and Quezon City. And as part of our promotional
strategy, Kaizen co. ltd. On the first year will be giving away free samples on
the designated target market. We are also putting up stalls just outside the
universities and malls to give a free sample and also stocks if ever the
consumer wants to buy.

And in its second year the company will open its door for the distributors
in order to make the product to be known.
Lastly in its third year, we may put up some television and radio
commercials in order to make the product known nation wide.
PLACE
New Entrant
Blossom
The Target place will Puff
be Bulacan, Cavite, Marikina, Pasig, and Quezon
City.
PACKAGING AND LABELLING
Bargaining
In regards with the packaging of our blossom puff, we decided to
Powers of
Bargaining Industry
serve it in a box containing four pieces.
Customers:
Powers of Competitors
Students
Supplier: Lemon
Children
Rose petals Square
Regent 5 y/o and
9. Porter’s Framework
Febisco above
(Class B
and C)
Substitute
products
Crackers
Loaf bread
Biscuits
The Porter’s Framework illustrates that the new entrant, Blossom
puff, is aggressively entering the market. This framework shows the threats
and opportunities of the new entrant and the existing players.
The arrows between the new entrant and existing players show the
aggressiveness of the new entrant in entering the market while the existing
players are threatened by the new entrant.
The arrows between the competitors and the customers show their
intact relationship, the customers are the lifeline of the business industry
because the profitability of the product and business depends on the
customers’ choice and purchasing power. Since there are several players in
the market the customers are free to choose among the different brands. So
the competitors, existing players, are making moves to maintain their
customers by giving special treatments.
The arrows between the players and the substitute products show that
the existing players are monitoring the move and improvement of the
substitutes while the substitute products are trying to be on the same level
with existing players.
Finally, the arrows between the players and the supplier show their relations
that anytime the players can switch to another supplier.
10. Channel of Distribution
Blossom puff will be distributed in first, from factory to Wholesalers
(such found in the dry markets) for consumers. Second is from Factory to
Bakeries because base on our study most of the target market/segment will
commonly purchase pastry products here in these kind of stores.
Factory Wholesalers Consumers
Factory Consumers
Bakeries
11. SWOT Analysis

STRENGTH
• The main ingredient of the product, Rose is a rich in
vitamin A, B, C, D, E, Magnesium and Zinc.
• The product can compete strongly because it has
affordable price but more benefits compared to other
products.
• Good staff
• The company has aggressive and effective advertisement
• Strong Management Team
WEAKNESSES
• Being a new entrant in the food industry
• The company is to experience a low brand image
• Most of our competitors have strong financial resources
• Not known in the market
OPPORTUNITIES
• Modernized technologies for product improvement
• Many individuals are fond of eating new variant of Blossom Puff

• Unsatisfied customers with other brands
• Creating product, which has more benefits with cheaper price
THREATS
• Risk of being new entrant in the food industry
• Coming out of substitute products
• Competitors are continuously developing new and improved
products
• Political and economic instability

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This project study entitled “Kaizen” prepared and submitted by Group 3 of

II. HISTORICAL BACKGROUND

Gender: MALE Location: ________________________

6. Would you like to try a new variety of

7. Have you heard about rose as an ingredient

Most of the respondents have a better preference on muffin with 33

Only 16 percent of the respondents aren’t mindful about their health.

Half of our respondents are

A. Name of the Firm

which is of direct relevance to the muffin products manufactured by the

industry proponents. Since, the rose will be added to the preparation of

The production of the Blossom Puffs to be supplied in the marketplace

will be strategically located in a production plant in Bacoor Cavite. We take

into consideration of an affordable setup costs. Together with the production

is the business office where the management, marketing, accounting and

other business transactions would be discussed relatively for the efficient

operation of the business. This set up would create an advantage for it is

starting a product business.

C. Research and Development

(FNRI) of the Department of Science and Technology (DOST) because

researches show that it is loaded with nutrients.

wellbeing amidst the very stressful activities of a modern day lifestyle.

• Aims to be the most trusted and dominant manufacturer of this era

satisfying customer with our splendid products and services.

• To provide food enthusiasts with high quality, effective and affordable

healthy cupcakes that cater to all social classes.

• To remain flexible to the ever changing need of the people and

Kaizen Co. Ltd. is a pastry company dedicated to grant people the

finance continued growth and development in quality products.

At Kaizen Co. Ltd, we embrace core values to be easily demonstrated

• Integrity on what we do and we are going to do. It includes an enthusiasm

• Make a continuous innovation and improvement of the rose petal products

to venture into new areas of opportunities and benefits.

• Anticipating customers needs and delight them in every product and

• Conviction and Trust, so our business would gain more confidence in

every intention and uphold values.

The company is proposed by the following objectives:

• Accomplish sales of 100,000 Php in the first year.

• Increase second year sales by 45% and third year by 30%.

• Expand the scope of target market by the third year of business.

Blossom puffs introduce absolutely different muffin experience. Each

creation is designed to give the target market a delightful and enticing

Blossom puffs can be good alternatives of vitamins and minerals

intakes. It has the same Vitamin C content as seven oranges. An important

function of vitamin C not known to many is its being an antioxidant. A dietary

oxidant is a substance in food that significantly decreases the adverse effects

H.Distinctive Competitive Advantage

market by promoting delicious puffs with health benefits at an affordable

leading diseases. Within available resources, our products will continue to

with exceptional health benefits at an affordable cost, competitive advantage

The capability of blossom puffs to enhance the community to eat smart

acceptability from the community.

Marketing is strategic and theoretical and it requires an excellent

this particular market study, blossom puffs would be favourable to the

following certain group of market segment as the primary source of revenue

for this company:

• School Children – the business proponents aimed to introduce Blossom

puffs to school children, since it is nutritious and delicious.

importance on the health of the consumers to include Blossom puffs as

one of their food stuffs.