Build Brand Equity of

veterinary practice
Dr. Jibachha Sah, M.V.Sc(T.U.)
Veterinary physician & Author
Jibachhas Veterinary Hospital R&D
Bharatpur-4,Chitwan,Nepal
Email:vhrtc@yahoo.com
 What Is Brand Equity
Brand equity is a set of brand assets and liabilities linked to a
brand name and symbol. In other words What for you
Known.?

Vet. Physician Vet. Author Vet. Researcher

Vet. Surgeon
Vet.Patholgist
 Brand equity has four dimensions:

1.BRAND LOYALTY

2.BRAND AWARENESS

3.BRAND ASSOCIATIONS, AND

4.PERCEIVED QUALITY
 Brand loyalty occurs when a customer
chooses to repeatedly purchase a
product produced by the same company
instead of a substitute product produced
by a competitor. For example, some
people will always buy Coke at the
grocery store, while other people will
always purchase Pepsi.

Building Brand Loyalty in a Digital World

 These terms are known as proprietary
BRAND AWARENESS
eponyms, and theyre the apex of brand
awareness. These brands have become so well-
known, theyve replaced the generic terms for
similar products in our language.

In veterinary
BRAND ASSOCIATION

Brand associations are like a flavored

form of brand mentions.

The Benefits of Brand Associations and Brand Mentions

PERCEIVED QUALITY

Perceived quality can be defined as the customer's perception of the overall

quality or superiority of a product or service with respect to its intended
purpose, relative to alternatives.

Perceived quality is, first,

a perception by customers.
 In Veterinary book publishing a
brand equity is MERCK and Plumbs
 The world class veterinary
service provider
The Animal Medical center NYC staff is comprised of over 100
veterinarians who utilize an interdisciplinary team approach combining
expertise across 25 specialty areas and services treating over 40,000
patient visits each year.

Veterinary clinical Brand Equity

 The world class Animal Health
company
Zoetis
Zoetis ranks as the world's No. 1 animal-health company, with 2016 revenue of
nearly $4.9 billion. The company's products include anti-infectives, vaccines,
parasiticides, medicated feed additives.
In Nepalese Veterinary book a brand
equity is being Jibachhas Publishing
Jibachha publishing on Google
Jibachha Veterinary case on Youtube
 Jibachha Publishing on Researchgate
Where more than 48,360 readers in 105 countries