Mercedes-Benz India

From Wikipedia, the free encyclopedia

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler
AG founded in 1994, with headquarters in Pune, Maharashtra, India. Mercedes-Benz India Pvt Ltd

Contents
1 History
2 Manufacturing facilities
2.1 Other major facilities across India Type Subsidiary
3 Mercedes-Benz Properties Industry Automotive
3.1 MercedesTrophy
Founded 1994
3.2 International Driving Platform
4 Mercedes-Benz Indias first TV commercial Headquarters Pune, Maharashtra,
India
5 Mercedes-Benz Research and Development India
Key people Roland Folger
6 Sales and Service network
7 Mercedes-Benz Certified Products Luxury Vehicles
8 Sales Performance Commercial Vehicles
9 Models Parent Daimler AG
9.1 Models Assembled in India Website mercedes-benz.co.in
10 See also (https://www.mercedes-
11 References benz.co.in/)
12 External links
History
Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed
DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler
demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed
Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India
pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was
recognised as Indias Most Admired Company in a survey by Fortune India magazine in 2013.[1] In 2015 the brand was
adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler
category.[2] The company has also been ranked number one in the J.D. Power Customer Service Index 2015 among the luxury
brands.[3]

Manufacturing facilities
Spread over 100 acres at Chakan, Maharashtra,[4] this plant was set up in 2009 and is among the fastest green-field operations
ever to be created and is rated as one of the top-most CKD plants of Mercedes-Benz globally.[5]

Other major facilities across India

Whitefield Palms, Bangalore (Mercedes-Benz Research and Development India Private Limited)[6]
Pune

Mercedes-Benz Properties
Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include
MercedesTrophy and Drive Events like AMG Driving Academy and Luxe Drive.

MercedesTrophy

The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for
the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed
participation from over 2,500 golfing aficionados in 13 cities.[7]

International Driving Platform

Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international
locations.

Mercedes-Benz Indias first TV commercial

In a series of firsts, Mercedes-Benz India launched its first made-in-India TVC Ah My God marking the launch of Indias
first Compact Performance Sedan, the CLA 45 AMG in July 2014.[8]

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D
center in 1996. MBRDI with its location in Bangalore and Pune shows Daimlers strong commitment to India as a location for
production, R&D and for IT. MBRDI is Daimlers Think Tank in India. Currently 2,000 engineers and IT-specialists are
employed by MBRDI.[9]

Sales and Service network

Mercedes-Benz India currently has the widest network reach for any luxury car maker in India: in 40 cities with 83 outlets.[10]
Mercedes-Benz also inaugurated in three AMG Performance Centres (APC) in Delhi, Bangalore & Mumbai in 2014 and added
two more APCs in 2015 in Hyderabad and Pune.[11][12] These APCs provide an exclusive AMG brand experience to the
customers and enthusiasts.[13][14]
In 2014, the company reportedly witnessed a growth in sales of about 13% at 10,201
units as compared to the previous year. The company expects a double digit growth in
2015 owing to qualitative network expansion strategy. Mercedes-Benz India opened a
new dealership in Jamshedpur and plans on opening 14 more dealerships in 2015 to
reach over 80 outlets in total by the end of 2015.[15]

Mercedes-Benz Certified
Mercedes-Benz launched its new Pre-Owned car brand, Mercedes-Benz Certified in
India in December 2014 by the simultaneous inauguration of 12 new Mercedes-Benz Showroom in Banglore
Certified outlets across India. Mercedes-Benz Certified will provide customers a new
destination for taking home a Mercedes-Benz car. The new brand will provide the pre-
owned car customers an experience equivalent to a new car purchase, offering high-end facilities, infrastructure, tailor-made
financing options, warranty and service packages. This new brand is designed specifically for the Indian market.[16]

Sales Performance
In 2016, Mercedes-Benz's growth strategy for the year will revolve around the slogan "Winning with Mercedes-Benz". In the
Jan-December 2015 period Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units. For the
third consecutive year, Mercedes-Benz India has witnessed a double digit growth. Mercedes-Benz to launch 12 models and 10
new outlets in 2016.[17]

Models
Models Assembled in India

Mercedes-Benz C-Class
Mercedes-Benz A-Class
Mercedes-Benz B-Class
Mercedes-Benz CLA-Class
Mercedes-Benz E-Class
Mercedes-Benz GLA-Class
Mercedes-Benz GLC-Class
Mercedes-Benz GLE-Class
Mercedes-Benz GLS-Class
Mercedes-Benz S-Class
Mercedes S500[18]

Models launched in 2016

CLA-Class[19]
C 220 CDI[20]
B-Class facelift[21]
A200 CDI performance upgrade[22]
G63 AMG[23]
AMG S 63 Sedan[24]
C63 S AMG[25]
ML-Class[26]
AMG GT S[27]
E400 Cabriolet[28]
CLS 250 CDI[29]
C 220 CDI (locally made)[30]
S 600 Guard[31]
S 500 Coupe[32]
S 63 AMG[33]
A 180 Sport[34]

Models launched in 2015

 New CLA-Class compact sedan[35]
B-Class face-lift[36]
Diesel variants of the New C-Class sedan[37]
New C63 AMG performance sedan[38]
New CLS-Class 4-door coupe[39]
New E-Class cabriolet[40]
Viano MPV[41]
MLC-Class coupe-SUV[42]
New GLC-Class compact-SUV[43]
GLS-Class Re-designed and re-badged GL-Class SUV[44]
New S-Class coupe
Maybach Mercedes flagship brand will be back in the form of an ultra-luxurious S-Class with a longer wheelbase.[45]
Mercedes-AMG GT sportscar[46]

See also
Porsche India
Audi India
BMW India

References

1. CarDekho Team (19 July 2013). "News Mercedes-Benz Ranked #1 Automotive Company in 'India's Most Admired
Companies' Survey" (http://www.business-standard.com/article/news-cd/news-mercedes-benz-ranked-1-automotive-
company-in-india-s-most-admired-companies-survey-113071900748_1.html).
2. "Most Exciting Brands 2015: Categories which rocked this year" (http://economictimes.indiatimes.com/magazines/brand-
equity/most-exciting-brands-2015-categories-which-rocked-this-year/articleshow/47246460.cms). timesofindia-
economictimes.
3. http://www.autocarpro.in/news-national/mercedes-benz-india-tops-jd-power-luxury-car-csi-study-9818
4. Overdrive (11 June 2015). "Mercedes-Benz India starts phase II production in Chakan"
(http://www.firstpost.com/auto/mercedes-benz-india-starts-phase-ii-production-in-chakan-2291176.html). Firstpost.
5. "Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new
S-Class" (http://www.mercedes-
benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/mercedes-
benz_announces.html).
6. Shally Seth Mohile (April 25, 2016). "Mercedes Benz opens new R&D centre in Bengaluru"
(http://www.livemint.com/Industry/LfBKdx6SyGhAAkKKuM2aqK/Mercedes-Benz-opens-new-RD-centre-in-
Bengaluru.html). Livemint. Retrieved 20 June 2016.
7. "Mercedes Benz Driving Academy" (http://www.autocarindia.com/auto-news/mercedes-benz-driving-academy-
285820.aspx). Autocar India.
8. "Mercedes-Benz rolls out first ever India-specific TVC" (http://www.exchange4media.com/56610_mercedes-benz-rolls-
out-first-ever-india-specific-tvc.html).
9. NDTV Auto Team (9 December 2014). "Mercedes-Benz Research and Development India Inaugurates Second Facility in
Bangalore" (http://auto.ndtv.com/news/mercedes-benz-research-and-development-india-inaugurates-second-facility-in-
bangalore-710634). CarAndBike.
10. http://auto.economictimes.indiatimes.com/news/aftermarket/mercedes-benz-india-opens-its-first-dealership-in-
vijayawada-andhra-pradesh/51585157
11. Prithvi Radhakrishna (9 February 2015). "Mercedes Benz unveil Jharkhand dealership" (http://www.business-
standard.com/article/news-cd/mercedes-benz-unveil-jharkhand-dealership-115020901111_1.html).
12. "Mercedes AMG Performance Centre now in Pune, Hyderabad" (http://www.rushlane.com/mercedes-amg-performance-
centre-2015-12152912.html). RushLane.
13. "Mercedes-Benz inaugurates dealership outlet in Madurai" (http://zeenews.india.com/business/automobiles/auto-
news/mercedes-benz-inaugurates-dealership-outlet-in-madurai_114136.html). Zee News.
14. "Mercedes-Benz India launches AMG Performance Centre in Bangalore"
(http://timesofindia.indiatimes.com/business/india-business/Mercedes-Benz-India-launches-AMG-Performance-Centre-
in-Bangalore/articleshow/35217698.cms). The Times of India.
15. "Mercedes Benz inaugurates a new dealership in India, more 14 due to open in 2015" (http://www.cartrade.com/car-bike-
news/mercedes-benz-inaugurates-a-new-dealership-in-india-more-14-due-to-open-in-2015-127272.html). CarTrade. 9
February 2015. Retrieved 9 February 2015.
16. PTI (20 December 2014). "Mercedes-Benz India Launches New Brand for Old Cars"
(http://auto.ndtv.com/news/mercedes-benz-india-launches-new-brand-for-old-cars-715565). CarAndBike.
 17. http://www.thehindubusinessline.com/companies/mercedesbenz-posts-32-growth-in-2015/article8092119.ece)
18. http://www.dnaindia.com/money/report-mercedes-benz-to-locally-assemble-maybach-s500-at-pune-plant-2128819
19. http://www.business-standard.com/article/news-cd/mercedes-benz-to-launch-12-new-models-in-2016-
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26. http://www.business-standard.com/article/news-cd/mercedes-benz-to-launch-12-new-models-in-2016-
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27. http://www.business-standard.com/article/news-cd/mercedes-benz-to-launch-12-new-models-in-2016-
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36. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
37. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
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39. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
40. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
41. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
42. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
43. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
44. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
45. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/
46. http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/

[1] (http://www.mercedes-benz-intelligent-drive.com)
MercedesTrophy (http://mercedestrophyindia.co.in/)
Drive Events (http://mercedesbenzperformancedrive.in/home1.aspx)
The stylish and luxurious Mercedes-Benz GLA-Class makes its grand India debut: Set to reinterpret the luxury SUV
segment (http://www.mercedes-
benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/new.html)
Mercedes-Benz intensifies its product offensive: rolls out the "Intelligent Superpower", the new E 350 CDI
(http://www.mercedes-
benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/Mercedes-
Benz_intensifies_its_product_offensive__rolls_out_the__Intelligent_Superpower___the_new_E_350_CDI.html)
Mercedes-Benz India wins the largest luxuery car order from Carzonrent India Pvt. Ltd (http://www.mercedes-
benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/mercedes-
benz_india5.html)

External links
Mercedes-Benz India (http://www.mercedes-benz.co.in/)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Mercedes-Benz_India&oldid=795543570"

This page was last edited on 14 August 2017, at 22:27.

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