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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
Case 2:17-cv-07146 Document 1 Filed 09/27/17 Page 2 of 33 Page ID #:2
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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1 for sale, and sale of footwear since 1975. Deckers owns several brands of footwear
2 including UGG, Koolaburra, Teva, Sanuk, and Hoka One One.
3 12. DeckersUGG brand remains one of the most recognized and relevant
4 comfort shoe brands in the industry. Since 1978, when the UGG brand was founded,
5 the popularity of UGG boots has steadily grown across the nation and even the
6 globe. The UGG brand has always been and remains highly coveted by consumers.
7 This commitment to quality has helped to propel the UGG brand to its current,
8 overwhelming level of popularity and cemented its status as a luxury brand.
9 13. It has now been seventeen years since UGG boots were first featured on
10 Oprahs Favorite Things in the year 2000, and Oprah emphatically declared on
11 national television how much she LOOOOOVES her UGG boots.The popularity of
12 UGG brand footwear has grown exponentially since then with celebrities including
13 Kate Hudson and Sarah Jessica Parker among a myriad of others regularly donning
14 them. UGG sheepskin boots have become a high fashion luxury item and can be
15 found on fashion runways around the world.
16 14. DeckersUGG products are distributed and sold to consumers through
17 authorized retailers throughout the United States at point-of-sale and on the Internet,
18 including through its UGG Concept Stores and its website www.ugg.com.
19 B. DefendantsInfringing Activities
20 15. Upon information and belief, Forever Link manufactures, imports,
21 designs, advertises, markets, distributes, offers for sale, and/or sells footwear for
22 women and children. Forever Link offers footwear wholesale to various retailers,
23 including those within this judicial district. Forever Link also offers footwear through
24 its online store, www.foreverlinkshoes.com.
25 16. Upon information and belief, Step Up manufactures, designs, advertises,
26 markets, distributes, offers for sale, and/or sells footwear for women from its location
27 in South El Monte, California.
28 17. Upon information and belief, Shoe Whatever manufactures, designs,
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
Case 2:17-cv-07146 Document 1 Filed 09/27/17 Page 5 of 33 Page ID #:5
1 advertises, markets, distributes, offers for sale, and/or sells footwear for women
2 through its storefront on the Amazon.com website, www.amazon.com, which is
3 available to consumers nationwide, including within this judicial district.
4 18. Upon information and belief, JJF Shoes manufactures, designs, advertises,
5 markets, distributes, offers for sale, and/or sells footwear for women through its
6 storefront on the Amazon.com website, www.amazon.com, which is available to
7 consumers nationwide, including within this judicial district. Upon information and
8 belief, JJF Shoes fulfills and ships the Accused Products directly from its location in El
9 Paso, Texas to consumers nationwide, including within this judicial district.
10 19. The present lawsuit arises from Defendantswillful infringement of
11 DeckersUGG boot designs, to which Deckers owns design patent and/or trade dress
12 rights, including rights to the UGG Bailey Buttonand Upsideboots, by certain
13 of Defendantsfootwear products (Accused Products), exemplars of which are
14 shown below.
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28 DefendantsAccused Products
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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1 connection with various celebrities, has received a large volume of unsolicited media
2 attention, and has graced the pages of many popular magazines nationwide and
3 internationally.
4 31. Deckers has spent substantial time, effort, and money in designing,
5 developing, advertising, promoting, and marketing the UGG brand and its line of
6 footwear embodying the Bailey Button Boot Trade Dress. Deckers spends millions of
7 dollars annually on advertising of UGG products, which include products bearing the
8 Bailey Button Boot Trade Dress.
9 32. Deckers has sold hundreds of millions of dollars worth of UGG
10 products bearing the Bailey Button Boot Trade Dress.
11 33. Due to its long use, extensive sales, and significant advertising and
12 promotional activities, DeckersBailey Button Boot Trade Dress has achieved
13 widespread acceptance and recognition among the consuming public and trade
14 throughout the United States.
15 34. There are numerous other boot designs in the footwear industry, none of
16 which necessitate copying or imitating the Bailey Button Boot Trade Dress. However,
17 due to the popularity and consumer recognition achieved by the Bailey Button boot,
18 said design has often been the subject of infringement by third-parties, including
19 Defendants.
20 35. Deckers is informed and believes and herein alleges that Defendants are
21 competitors and have copied DeckersBailey Button Boot Trade Dress in an effort to
22 exploit Deckersreputation in the market.
23 36. Certain of the Accused Products produced, distributed, advertised and
24 offered for sale by Defendants bear nearly identical reproductions of the Bailey Button
25 Boot Trade Dress, such as to cause a likelihood of confusion as to the source,
26 sponsorship or approval by Deckers of Defendantsproducts.
27 37. Defendantsuse of DeckersBailey Button Boot Trade Dress is without
28 Deckerspermission or authority and in total disregard of Deckersrights to control its
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
Case 2:17-cv-07146 Document 1 Filed 09/27/17 Page 9 of 33 Page ID #:9
1 intellectual property.
2 38. Defendantsuse of DeckersBailey Button Boot Trade Dress is likely to
3 lead to and result in confusion, mistake or deception, and is likely to cause the public
4 to believe that Defendantsproducts are produced, sponsored, authorized, or licensed
5 by or are otherwise connected or affiliated with Deckers, all to the detriment of
6 Deckers.
7 39. Deckers has no adequate remedy at law.
8 40. In light of the foregoing, Deckers is entitled to injunctive relief
9 prohibiting Defendants from using DeckersBailey Button Boot Trade Dress, or any
10 designs confusingly similar thereto, and to recover all damages, including attorneys
11 fees, that Deckers has sustained and will sustain, and all gains, profits and advantages
12 obtained by Defendants as a result of their infringing acts alleged above in an amount
13 not yet known, as well as the costs of this action.
14 SECOND CLAIM FOR RELIEF
15 (Trade Dress Infringement under California Common Law)
16 41. Deckers incorporates herein by reference the averments of the preceding
17 paragraphs as though fully set forth herein.
18 42. Defendantsinfringement of the Bailey Button Boot Trade Dress
19 constitutes common law trade dress infringement in violation of the common law of
20 the state of California.
21 43. Defendantsunauthorized use of the Bailey Button Boot Trade Dress has
22 caused and is likely to cause confusion as to the source of Defendantsproducts, all to
23 the detriment of Deckers.
24 44. Defendantsacts are willful, deliberate, and intended to confuse the public
25 and to injure Deckers.
26 45. Deckers has no adequate remedy at law to compensate it fully for the
27 damages that have been caused and which will continue to be caused by Defendants
28 infringing conduct, unless it is enjoined by this Court.
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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1 46. The conduct herein complained of was extreme, outrageous, and was
2 inflicted on Deckers in reckless disregard of Deckersrights. Said conduct was
3 despicable and harmful to Deckers and as such supports an award of exemplary and
4 punitive damages in an amount sufficient to punish and make an example of
5 Defendants, and to deter them from similar conduct in the future.
6 47. In light of the foregoing, Deckers is entitled to injunctive relief
7 prohibiting Defendants from infringing the Bailey Button Boot Trade Dress, and to
8 recover all damages, including attorneysfees, that Deckers has sustained and will
9 sustain, and all gains, profits and advantages obtained by Defendants as a result of
10 their infringing acts alleged above in an amount not yet known, and the costs of this
11 action.
12 THIRD CLAIM FOR RELIEF
13 (Unfair Competition California Unfair Business Practices Act, Cal. Bus. & Prof.
14 Code, 17200, et. seq.)
15 48. Deckers incorporates herein by reference the averments of the preceding
16 paragraphs as though fully set forth herein.
17 49. Defendantsappropriation, adoption and use of the Bailey Button Boot
18 Trade Dress, or in connection with the sale and offering for sale of footwear is likely to
19 confuse or mislead consumers into believing that Defendantsgoods are authorized,
20 licensed, affiliated, sponsored, and/or approved by Deckers, thus constituting a
21 violation of the California Unfair Business Practices Act, Cal. Bus. & Prof. Code,
22 17200, et. seq.
23 50. The deceptive, unfair and fraudulent practices set forth herein have been
24 undertaken with knowledge by Defendants willfully with the intention of causing harm
25 to Deckers and for the calculated purpose of misappropriating Deckersgoodwill and
26 business reputation.
27 51. Defendantsuse of DeckersBailey Button Boot Trade Dress has
28 deprived Deckers of the right to control the use of its intellectual property.
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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1 in an effort to pass them off as if they originated, are associated with, are affiliated
2 with, are sponsored by, are authorized by, and/or are approved by Deckers.
3 71. On information and belief, Defendantsacts herein complained of
4 constitute willful acts and intentional infringement of the 999 Patent.
5 72. In light of the foregoing, Deckers is entitled to injunctive relief
6 prohibiting Defendants from infringing the 999 Patent and to recover damages
7 adequate to compensate for the infringement, including Defendantsprofits pursuant to
8 35 U.S.C. 289. Deckers is also entitled to recover any other damages as appropriate
9 pursuant to 35 U.S.C. 284.
10 FIFTH CLAIM FOR RELIEF
11 (Patent Infringement - U.S. Patent No. D584,889)
12 73. Deckers incorporates herein by reference the averments of the preceding
13 paragraphs as though fully set forth herein.
14 74. Deckers is the owner of numerous design patents to the various styles of
15 footwear it offers under its UGG brand. These design patents include but are not
16 limited to the Upsideboot (U.S. Patent No. D584,889; issued on January 20, 2009),
17 a true and correct copy of which is attached hereto and incorporated herein as Exhibit
18 B (889 Patent).
19 75. Deckers is the owner by assignment of all right, title and interest in and to
20 the 889 Patent.
21 76. Defendants have used, caused to be produced, distributed, advertised,
22 marketed, offered for sale, sold within the United States, and/or have imported into the
23 United States certain footwear that is substantially similar to the 889 Patent in direct
24 violation of 35 U.S.C. 271. An example of the Accused Product which infringes
25 upon the 889 Patent is shown at the far right of the 889 Patent drawing and genuine
26 UGG Upside boot below:
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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8 Design Patent D584,889 UGG Upside Boot DefendantsAccused Boot
9 77. Defendantsaforesaid infringing acts are without Deckerspermission or
10 authority and are in total disregard of Deckersright to control its intellectual property.
11 78. As a direct and proximate result of Defendantsinfringing conduct,
12 Deckers has been injured and will continue to suffer injury to its business and
13 reputation unless Defendants are restrained by this Court from infringing Deckers
14 889 Patent.
15 79. Defendantsacts have damaged and will continue to damage Deckers, and
16 Deckers has no adequate remedy at law.
17 80. Deckers marks all footwear products embodying the design of the 889
18 Patent with Pat. No. 584,889on a product label in compliance with 35 U.S.C. 287.
19 81. Given the widespread popularity and recognition of Upside boot and the
20 patent notice provided on the products themselves, Deckers avers and hereon alleges
21 that Defendants had pre-suit knowledge of Deckersrights to the 889 Patent and have
22 intentionally copied said design on their own brand of products in an effort to pass
23 them off as if they originated, are associated with, are affiliated with, are sponsored by,
24 are authorized by, and/or are approved by Deckers.
25 82. On information and belief, Defendantsacts herein complained of
26 constitute willful acts and intentional infringement of the 889 Patent.
27 83. In light of the foregoing, Deckers is entitled to injunctive relief
28 prohibiting Defendants from infringing the 889 Patent and to recover damages
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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1 deliver to Deckers for destruction or other disposition all remaining inventory of all
2 Accused Products and related items, including all advertisements, promotional and
3 marketing materials therefore, as well as means of making same;
4 4. Ordering Defendants to file with this Court and serve on Deckers within
5 thirty (30) days after entry of the injunction a report in writing, under oath setting forth
6 in detail the manner and form in which Defendants have complied with the injunction;
7 5. Ordering an accounting by Defendants of all gains, profits and advantages
8 derived from their wrongful acts pursuant to 15 U.S.C. 1117(a) and 35 U.S.C. 289;
9 6. Awarding Deckers all of Defendantsprofits and all damages sustained by
10 Deckers as a result of Defendantswrongful acts, and such other compensatory
11 damages as the Court determines to be fair and appropriate;
12 7. Awarding treble damages in the amount of Defendantsprofits or
13 Deckersdamages, whichever is greater, for willful infringement;
14 8. Awarding applicable interest, costs, disbursements and attorneysfees;
15 9. Awarding Deckerspunitive damages in connection with its claims under
16 California law; and
17 10. Such other relief as may be just and proper.
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19 Dated: September 27, 2017 BLAKELY LAW GROUP
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21 By: _______________________________
Brent H. Blakely
22 Cindy Chan
Jessica C. Covington
23 Attorneys for Plaintiff
Deckers Outdoor Corporation
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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COMPLAINT FOR DAMAGES AND EQUITABLE RELIEF
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EXHIBIT A
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EXHIBIT B
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