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University of Trier
Address:
Dr. Klaus Rothermund
University of Trier
Department of Psychology
D-54286 Trier
Germany
Abstract
Concerning the relation between age stereotypes, self-views, and well-being in older
people, three lines of argument can be distinguished: Whereas cognitive theories of aging
posit that age stereotypes contaminate the self-views of older people (infusion hypothesis),
recent positions also emphasize potential self-enhancing effects of negative age stereotypes.
A comparison hypothesis predicts that age stereotypes serve as a reference standard for self-
enhancing comparisons, and an externalization hypothesis holds that individually held age
different hypotheses were tested on data from a cross-sequential study assessing self-ratings
and ratings of the typical old person over a longitudinal interval of 8 years in a sample of
690 participants (initial age range 5477 years). In general, the infusion hypothesis found the
strongest support. Stereotyped expectations about elderly people predicted later self-
appraisals and tended to boost rather than dampen the detrimental impact of negative self-
Brandtstdter & Renner, 1990) seems to shield self-views from ego-deflating influences of
Substantial agreement exists that generalized expectations about age and aging across
all age groups are tainted by negative connotations of failing performance, physical
unattractiveness, loneliness, and morbidity (e.g., Green, 1981; Heckhausen, Dixon, & Baltes,
1989; Hummert, 1999; Kite & Johnson, 1988; Lutsky, 1980; McTavish, 1971). Such
priming techniques (Perdue & Gurtman, 1990; Rothermund, Wentura, & Brandtstdter, 1995;
Wentura, Drger, & Brandtstdter, 1997) or the Implicit Association Test (Karpinski &
Hilton, in press; Nosek, Banaji, & Greenwald, in press; Rothermund & Wentura, in press).
The present study focuses on the effects that individually held stereotypes may have on the
self-views and well-being of elderly people. This is an issue upon which opinions tend to
diverge. In a first approximation, we can discern two basic assumptions that, although not
mutually exclusive in any strict sense, have different empirical implications. A first line of
argument has its roots in theories of social comparison (e.g., Festinger, 1954; Wills, 1981;
Wood, 1989) and assumes that age stereotypes serveor can serveas a reference standard
Krueger, 1993; Heidrich & Ryff, 1993a, 1993b; Rickabaugh & Tomlinson, 1997; Robinson-
approaches and cognitive theories of aging (e.g., Kuypers & Bengtson, 1973; Rodin &
Langer, 1980; Thomae, 1970). According to this second line of argument, people tend to
gradually incorporate stereotyped views about age and aging into their self-views (infusion
hypothesis). A corollary to this view is that negative age stereotypes are acquired early in
life, at a time when they have no strong self-referential implications. Thus, self-views should
become contaminated with negative implications of the age stereotype as people grow older.
Having internalized negative connotations of old age and aging before being personally
affected might render older people particularly vulnerable to negative influences of the age
judgmental processes, the comparison hypothesis predicts a contrast effect, whereas the
infusion hypothesis predicts an assimilation effect (Schwarz & Bless, 1992). In the case of a
that, on a correlational level, more negative appraisals of the typical old person should be
accompanied by a more positive self-view. In the case of an assimilation effect, on the other
hand, we should expect negative appraisals of the stereotype to map onto self-appraisals in
ways that produce a positive association between both ratings. There is empirical evidence for
such a positive relationship (OGorman, 1980) that seems to favor interpretations in terms of
relationship might also obtain when attitudes or experiences related to ones own aging are
By appraising own problems as being normal or typical for ones age, the person might
alleviate the emotional turmoil that would otherwise result from experiences of loss and
Negative Stereotype Infusion 4
constraint. A similar argument was advanced by Heckhausen and Brim (1997) under the
notion of social downgrading. Furthermore, older people might also revise prior
expectations about age and aging on the basis of their own experiences (Brubaker & Powers,
1976; Whitbourne, 1985). In the following, we shall refer to these alternative accounts as the
externalization hypothesis.
between self-appraisals and stereotype appraisals already renders the assumption of self-
enhancing contrasts (as assumed by the comparison hypothesis) less plausible than accounts
in terms of infusion or externalization effects. To discern between the two latter accounts,
observations is obviously needed. One might object at this point that negative age stereotypes
could also function as an interactive buffer that mitigates the negative impact of losses and
buffering effects would be inconsistent with an infusion hypothesis: The negative impact of
experienced losses on well-being should be boosted rather than dampened when these losses
are construed as confirming a negative stereotype and its threatening implications for future
personal development.
Table 1
Negative Stereotype Infusion 5
stereotypes on the self-appraisals and well-being of older people in general. Elderly people,
however, may differ not only with regard to their stereotyped views about age and aging but
also with regard to the ways in which these views affect self-evaluations. For instance, own
findings suggest that older persons who are disposed to flexibly disengage from blocked goals
(as measured by the scale of Flexible Goal Adjustment, Brandtstdter & Renner, 1990)
harbor a more positive attitude toward aging and are more prone to enrich the attribute old
with positive meaning (Brandtstdter, Rothermund, & Schmitz, 1997, 1998; Rothermund et
al., 1995; Wentura et al., 1997). Likewise, whether and to what extent assimilation or contrast
effects dominate in the interplay between self-views and stereotyped expectations may
depend on factors that vary systematically between individuals. It might plausibly be argued
that some people are more capable than others of dissociating their self-concept from
stereotyped expectations, for instance, by playing down the importance of negative aspects of
the stereotype (cf. Brandtstdter & Rothermund, 1994; Crocker & Major, 1989; Greve, 1990;
Kling, Ryff, & Essex, 1997) or by avoiding a self-categorization as old (elderly people
notoriously report feeling less old than they actually are; Baum & Boxley, 1983; Filipp &
Ferring, 1989; Heckhausen & Krueger, 1993; Montepare & Lachman, 1989).
Overview
In the present study, appraisals of the self and of the typical old person were
Negative Stereotype Infusion 6
assessed repeatedly over a longitudinal interval of 8 years in a core sample of 690 participants
in the initial age range from 54 to 77 years.2 The cross-sequential design affords
methodological options that may help to clarify some of the issues addressed above. Beyond
the analysis of age-graded change in stereotypes and self-definitions, the longitudinal format
measures of life-satisfaction and depression that served as outcome variables for the analysis
of effects of personal age stereotypes on well-being and successful aging. In the analysis of
differential effects, we focus on the construct of Flexible Goal Adjustment that has been
found to predict differences in adjustment to old age and to buffer negative effects of age-
related losses on well-being (Brandtstdter & Renner, 1990; Brandtstdter, Wentura, &
Rothermund, 1999).
Method
Sample
Participants were recruited from an urban area in southwestern Germany. For cross-
sequential comparisons, they were evenly grouped into six birth cohorts (age ranges refer to
the first occasion of measurement, 1991): Cohort I, 54 to 57 years, Cohort II, 58 to 61 years,
Cohort III, 62 to 65 years, Cohort IV, 66 to 69 years, Cohort V, 70 to 73 years, and Cohort VI,
74 to 77 years (initial sample size was N = 1,256; 635 women, 621 men). In terms of
occupational status, income level, and education, the sample was fairly representative of the
Longitudinal data over an 8-year interval were available for a core sample of 690
participants (54.9% of the initial sample; number of respondents contributing data at both
measurement occasions within Cohorts I to VI: 144, 136, 137, 110, 99, and 64, respectively).
Attrition patterns were examined by comparing dropouts and persisters on variables assessed
at the first measurement occasion. On average, dropouts were 3.5 years older than persisters,
t(1254) = -9.25, p < .001. Dropouts also reported lower life satisfaction (18.3 vs. 19.6,
t[1241] = 4.22, p < .001), and higher depression (14.2 vs. 12.7, t[1243] = -3.55, p < .001). No
selective attrition effects were observed on other variables involved in the present study.
Measures
Self-evaluations as well as stereotypes of the typical old person were assessed using
unattractive, optimistic - pessimistic; the anchoring of attributes as positive and negative was
confirmed by separate ideal-self ratings). Ratings were given separately for each antonym pair
on 11-point bipolar scales (e.g., patient 5-4-3-2-1-0-1-2-3-4-5 impatient) and were recoded so
that extreme ratings on the negative and positive side received a 1 or 11, respectively. To
obtain a global index of the positivity of the self and the stereotype, individual ratings were
averaged across attributes (up to 10% missing values were tolerated). The aggregation yielded
Table 2
Reference Measures
Neugarten, Havighurst, & Tobin, 1961) and a short version of the Geriatric Depression Scale
(GDS; Sheik & Yesavage, 1986). In the present context, these scales are of interest as
potential outcome measures. The scale of Flexible Goal Adjustment (FGA; Brandtstdter &
the flexibility construct is of particular interest for gauging differential and interaction effects.
Internal consistencies were satisfactory for all reference measures (see Table 2).
Results
Cross-Sequential Patterns
The first set of analyses addressed age-related change in self-evaluations and age
stereotypes. Effects of measurement occasion, cohort, and gender on the self-ratings and
MANOVAs. For self-ratings, only the interaction of measurement occasion and cohort was
significant, F(5,599) = 2.50, p < .05 (all other Fs < 1.13, ns). Polynomial contrasts revealed
that this interaction effect was largely due to the linear cohort trend, t(599) = -2.73, p < .01.
Self-evaluations were fairly stable across the 8-year longitudinal interval for the younger
cohorts, but became more negative with advancing age in the oldest cohorts. Ratings of the
Negative Stereotype Infusion 9
typical old person revealed a main effect of measurement occasion, F(1,588) = 20.55, p <
.001. Across cohorts, the typical old person was perceived more positively with advancing
age. Other effects remained nonsignificant throughout, all Fs < 1.10, ns. Figure 1 illustrates
Figure 1
differences between the two cross-sequential patterns. Self-ratings were clearly more positive
than ratings for the typical old person, F(1,577) = 1144.80, p < .001. An interaction of
measurement occasion with rating target was found, F(1,577) = 12.89, p < .001: Whereas
self-ratings remained stable across measurement occasions, ratings for the typical old person
measurement occasion, rating type, and cohort emerged, F(5,577) = 2.54; p < .05, which,
however, was difficult to interpret (polynomial contrasts indicated that the cubic trend of the
cohort factor was modulated by measurement occasion and rating target). Other effects did
Adjustment and self-evaluations, r = .44, p < .001. People scoring high on FGA also tended
to view the typical old person more positively, r = .08, p = .05, which is consistent with
earlier observations (Rothermund et al., 1995; Wentura et al., 1997). Correlations of FGA
with longitudinal change scores in self-evaluations and age stereotypes were nonsignificant,
methodological options were used. A largely consistent picture emerged from these analyses.
accompanied by a more negative view of the self, r = .12, p < .01. Moderated multiple
regressions (Aiken & West, 1991) involving the FGA measure, however, revealed that this
association was dampened by accommodative flexibility (the regression weight for the
product term FGA Stereotype was negative, = -.75, t[573] = -2.11, p < .05). Apparently,
FGA shields self-evaluations from being contaminated with a negative age stereotype.
differential ratings for the self and the typical old person further substantiated these effects.3
These individual profile correlations were distributed with M = .23, SD = .26, which deviates
significantly from a theoretical distribution for unrelated profiles, t(576) = 20.55, p < .001.
descriptions of the typical old person. The magnitude of the individual correlation
coefficients increased with age, r = .13, p < .01, and showed a negative association with
Flexible Goal Adjustment (FGA), r = -.14, p < .01. Interestingly, a strong interaction effect of
age and FGA was observed, = -1.71, t(567) = -3.30, p = .001. For participants scoring high
on FGA, the correspondence between age stereotypes and self-evaluations did not increase
with age. Figure 2 illustrates this pattern of effects (high and low values on FGA represent the
Figure 2
3. Further insight into the causal dynamics underlying the above relationships could
scores for the self-ratings were predicted from initial ratings for the typical old person and
vice versa. None of these effects attained statistical significance, both ** < .05, *t* < 1.02,
ns. However, FGA was found to moderate the effect of initial stereotype ratings on
subsequent change in self-appraisals, = -.96, t(579) = -2.75, p < .01. For people scoring low
on the FGA scale, self-evaluations tended to converge with initial stereotype ratings over
time, suggesting an assimilation effect. For people scoring high on FGA, on the other hand, a
contrast effect emerged; that is, a negative stereotype predicted a positive change in self-
individually held age stereotypes were not moderated by FGA and age, = -.37, *t* < 1.
4. Similar differential effects were obtained when the change in the profile of self-
ratings across the 32 bipolar attributes was predicted from respondents stereotype profile.
The individual beta weights for these predictions were distributed with M = .09, SD = .20.
The mean of this distribution deviates significantly from zero, t(576) = 10.33, p < .001. For
the opposite prediction (change in the profile of stereotype ratings regressed on initial self-
ratings), the relationship was somewhat lower but still positive: Individual betas were
distributed with M = .06, SD = .23, t(576) = 6.80, p < .001. The first result supports the
infusion hypothesis: Over the longitudinal interval, self-descriptions tended to drift in the
direction of initial stereotype ratings. At the same time, however, there was some evidence for
a projection or externalization effect, that is, later stereotype ratings tended to change in the
Negative Stereotype Infusion 12
direction of earlier self-ratings. Both effects tended to increase with age (rAge, (Inf.) = .04, ns,
rAge, (Ext.) = .10, p < .05); accommodative flexibility (FGA) seemed to dampen infusion as well
as externalization effects (rFGA, (Inf.) = -.07, p < .05 [one-tailed], rFGA, (Ext.) = -.08, p < .05).
infusion effects was boosted by low FGA, whereas for participants scoring high on FGA,
infusion effects tended to decrease with age ( = -1.21, t[564] = -2.29, p < .05). This result
converged with the pattern that emerged in the analysis of aggregated ratings above (see
Figure 3; high and low values on FGA represent the 10th and 90th percentile of the sample
age stereotypes, however, were not moderated by FGA and age, = -.42, *t* < 1.
Figure 3
The final set of analyses investigated effects of self-evaluations and age stereotypes on
Hierarchical regressions were performed with self and stereotype ratings being entered in the
first step. To test interaction effects, the product term of the two ratings was entered in the
Table 3
Negative Stereotype Infusion 13
Life satisfaction (LSI) was found to depend on the positivity of self-ratings as well as
on the positivity of stereotype ratings. With signs reversed, a similar pattern emerged in the
prediction of depression (GDS). In general, effects were much stronger for self-evaluations
than for the individually held age stereotypes. Of particular interest in the present context are
the interaction effects of self-evaluations and age stereotypes which emerged in these
analyses. The direction of these effects indicates that the impact of self-evaluations on
subjective life quality is boosted by a negative stereotype and dampened when the stereotype
is more positive (Figure 4 illustrates the moderation effects; high and low values on self-
evaluations and evaluations of the typical old person represent the 10th and 90th percentile of
the respective sample distributions). These observations support the infusion hypothesis, but
discredit the comparison hypothesis that would predict the opposite pattern.
Figure 4
General Discussion
The present study evaluated rival assumptions about the relation between age
hypothesis assuming that age stereotypes taint the self-views of elderly people, and an
externalization hypothesis positing that individually held age stereotypes are a projection of
Negative Stereotype Infusion 14
the elderly persons self-view or personal experiences. The three hypotheses lead to different
stereotype ratings, as well as about moderating effects of age stereotypes on the relation
between self-evaluations and well-being. These implications were evaluated with data from a
larger cross-sequential study assessing self and stereotype ratings in a sample of elderly
participants over a longitudinal interval of 8 years. Our findings support the following
conclusions:
1. The pattern of effects that emerged from correlational analyses supports the
assumption that age stereotypes taint self-evaluations in line with the infusion hypothesis.
This conclusion is further strengthened by the observation that stereotype ratings predict
subsequent 8-year longitudinal change in self-ratings, and that this change tends to take the
same direction as the persons earlier view of the typical old person. These findings replicate
and extend the results of previous studies investigating the relation between individual age
stereotypes and self-perceived problems (OGorman, 1980). The fact that infusion effects of
age stereotypes on later self-evaluations were also observed when longitudinal change in self-
evaluations was used as the dependent variable renders competing explanations of the
2. Age stereotypes correlate negatively with measures of subjective life quality, and
negative age stereotypes boost rather than buffer the impact of negative self-evaluations on
low personal well-being. This result does not conform to the assumption that negative
contradicts the assumption that negative stereotypes have a general and pervasive positive
Negative Stereotype Infusion 15
effect on the well-being of elderly people. According to the infusion hypothesis, negative
views of the typical old person may generate expectations about personal developmental
prospects that accentuate the negative impact of perceived problems and losses. This would
3. In general, construals of the typical old person seem to affect self-evaluations and
subjective well-being in ways that conform with the assumption of an assimilation effect.
Holding a negative age stereotype by no means guarantees that it will be used as a reference
value against which old people will compare themselves. Instead, the contents of individually
held age stereotypes tend to contaminate the self-concept of older persons and taint their
interpretation of their current and future situation. Our findings indicate that negative views
on age and aging render people more vulnerable to dissatisfaction and depression in later life,
as already proposed by cognitive theories of aging (Kuypers & Bengtson, 1973; Rodin &
Langer, 1980; Thomae, 1970). Nonetheless, although the present findings point to a
dominance of infusion effects of age stereotypes in old age, this should not be read as
implying that all elderly people are equally vulnerable to such effects, or that negative age
stereotypes may not serve for self-enhancing downward comparisons in a particular case.
However, the present findings suggest that such self-enhancing effects do not compensate or
outweigh negative infusion or assimilation effects in general. Parenthetically, this also sheds
an interesting light on the interpretation of the results of previous studies that investigated
comparisons with age stereotypes. Many of these studies showed that older persons differ
from their stereotyped views of older people in general and also report a positive correlation
subjective well-being and psychological adaptation (e.g., Heidrich & Ryff, 1993a,b;
Negative Stereotype Infusion 16
all these studies, comparisons of self-views with the age stereotype were either prompted by
the specific questions participants had to answer (Heidrich & Ryff, 1993a,b; Robinson-
Whelen & Kiecolt-Glaser, 1997), or only those statements were analyzed in which explicit
comparisons of the self with a negative age stereotype were made (Rickabaugh & Tomlinson-
Keasey, 1997). Contrast effects are a logical implication of comparing with a given reference
value (Schwarz & Bless, 1992). Therefore, assimilation effects are excluded by an assessment
format that forces participants to compare themselves with the typical old person. An
methodological approach that does not procedurally predetermine particular effects while
influences between self-views and individually held age stereotypes. The results of the
present study lend some support to this hypothesis: Time-lagged effects indicate a slight
tendency for stereotype ratings to become more similar to initial self-ratings over time.
evaluations and evaluations of the typical old person reveals that this effect seems to reflect a
revision of negative age stereotypes in the light of positive personal experiences (Brubaker &
Powers, 1979; Whitbourne, 1985) rather than a projection of personal problems into a
generalized image of older people (as suggested by the social downgrading hypothesis;
Heckhausen & Brim, 1997): Individual construals of the typical old person become more
favorable over the 8-year longitudinal time interval of the investigation (cf. Hummert,
Garstka, Shaner, & Strahm, 1995; Rothermund et al., 1995; Wentura et al., 1997). This
Negative Stereotype Infusion 17
argues against a projection of personal deficits onto the image of the typical old person
becauseat least for the older cohortsself-evaluations deteriorate during the same time
interval.
results do not support sweeping conclusions that disregard differential factors. Apparently,
such conclusions have to be qualified with regard to age differences and differences in coping
style: Assimilation or infusion effects seem to become more influential with advancing age.
At the same time, however, a readiness to disengage from blocked goals and to adjust
personal goals to action resources (as measured by the FGA scale) tends to dampen this age-
graded effect. People scoring high on this dispositional variable also seem more capable of
protecting their selves from negative stereotypes, and more prone to construing a positive
contrast between self and stereotype. This converges with previous studies in which
accommodative flexibility has been found to mitigate the negative emotional impact of
aversive life events, perceived developmental losses, or the fading of residual life-time (e.g.,
Brandtstdter & Renner, 1990; Rothermund & Brandtstdter, 1998; Schmitz, Rothermund, &
Brandtstdter, 1999). People scoring high on FGA seem more able to dissociate problems and
losses in particular domains from global appraisals of themselves and their lives, and thus are
life change. In the context of the present findings, this disposition seems to shield self-views
from ego-deflating influences of a negative age stereotype. A clear separation between self-
views and construals of a generalized other also seems to be a prerequisite for using age
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Footnotes
1
Positive effects of negative age stereotypes on the evaluation of older persons were
reported in a number of previous studies: Specific personality descriptions of persons who
were designated as old were appraised more positively than identical descriptions referring to
young persons (Bell & Stanfield, 1973; Braithwaite, 1986; Fliege, 1997; Sherman, Gold, &
Sherman, 1978). Reference to old age automatically seems to activate a negative age
stereotype that provides a reference standard against which the target object is evaluated (cf.
Green, 1984). But this effect refers to the process of evaluating descriptions of others. The
comparison hypothesis, however, predicts a positive effect of negative age stereotypes on the
2
This study is part of a larger project on Adaptive Resources of the Aging Self that
3
A correlation of averaged ratings, as computed in the previous analysis, reflects
similarities in global positivity for the stereotype and the self. Profile correlations, on the
other hand, reflect similarities in the pattern of deviations from the average ratings for the
stereotype and the self across attributes. Both aspects are statistically independent.
Negative Stereotype Infusion 25
Author Note
Table 2. Descriptive Statistics and Internal Consistencies for Self-Ratings, Stereotype Ratings, and Reference Measures
1991 1999
n items M SD M SD
Self-evaluation 32 7.90 1.08 .92 7.94 1.36 .94
Typical old person 32 5.59 1.22 .93 5.85 1.42 .95
Life satisfaction (LSI) 10 19.59 5.21 .82 19.06 5.11 .82
Depression (GDS) 15 12.70 6.81 .87 13.00 6.56 .88
Accommodative Flexibility (FGA) 15 55.41 7.91 .79 55.26 7.62 .80
Negative Stereotype Infusion 28
Step 1 Step 2
(Main effects) (Interaction effect)
Self Typical old Self Typical old
Life satisfaction .56*** .14*** -.77**
Figure Captions
Figure 1. Cross-sequential patterns of self-ratings and stereotype ratings (higher ratings reflect
Figure 3. Age-related change in similarity between stereotype ratings and subsequent change
Figure 4. Conditional regressions of life satisfaction (LSI) and depression (GDS) on self-
Fig. 1
8.5
8.0
7.5
1991
1999
1991 - 1999
6.5
6.0
5.5
1991
1999
1991 - 1999
Fig. 4
25
20
S +
Self
25
10
S +
Self