Annexure

Dear Respondent
I am Divax, MBA student of Kurukshetra University, Kurukshetra. As a part of my
curriculum of MBA, I need to undergo for summer training. For the completion of the
summer training I need to gather some information and for this reason I would appreciate
if you could complete the following questionnaire. I assure you that the information provided
by you will be used only for academic purpose and will be kept confidential at all times.
1. Name _____________________________________

2. Sex: [ ] Male [ ] Female

3. Which sector are you working in?

[ ] Education [ ] Finance [ ] Business
[ ] Government [ ] IT [ ] others

Part I: DATA FROM CUSTOMERS

4. Do you think that Brands always symbolizes for quality products?

Strongly Agree Agree indifferent Disagree Strongly Disagree

5. Are you happy & satisfied with our brand Beumer Group products?

Very happy happy indifferent unhappy very unhappy

6. Do you feel there is Importance of price while purchasing companys products?

Yes No
7. Is there any Differentiation between Beumer Group products from competitors
products?

Different

Similar

Cant say

8. Do you trust the products of Beumer as satisfactory one?

yes [ ] no [ ] cant say [ ]

9. Does Beumer Group Products get good word of mouth publicity?

Every time []

most of the time [ ]

cant say []

10. Do you think Beumer group products provide a sense of self-esteem to the customers?

Yes No May be cant say

11. Overall, how satisfied were you with your new [Product]?

Not at all Satisfied

Somewhat Satisfied
Satisfied
Very Satisfied
Delighted

12. Have you ever contacted customer service?

Yes
NO
13. If you contacted [Company] customer service, have all problems been resolved to your
complete satisfaction?

Yes, by the company or its representatives

Yes, by me or someone outside the company
No, the problem was not resolved

14. Please share with us a few things [Product/Service] could do better.

Part II: DATA FROM COMPANY EMPLOYEES

1. What is your name? _____________________________________

2. Sex: [ ] Male [ ] Female

3. Which age group do you belong to?
[ ] less than 25years, [ ] 25 to 35 tears,
[ ] 35 to 45 years [ ] above 45years
4. Which sector are you working in?
[ ] Education [ ] Finance [ ] Business
[ ] Government [ ] IT [ ] others
5. The Companys corporate strategy gives importance to customers needs?

Agree Disagree cant say

6. Relationships with customers are given great value in the organization?

Agree Disagree cant say

7. Role of the companys promotional activities in attracting new customers and retaining
old ones?

Good Average Poor

8. The organization clearly identifies different customer categories?

True False Cant say

9. Customer satisfaction surveys help in understanding a customers needs?

Yes No

10. Ability of the Company to give excellent customer service at any point of contact?

Yes No May be

11 What kind of assistance do you need to generate more business?

Training about customer handling \

Helpdesk at the branch

Generating leads by the company