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Assignment 1: The Body Shop: Poster Child of the Early Corporate Social
Responsibility Movement
Movement
If I were a shareholder of The Body Shop I would choose to keep my shares in the
decision is based on the fact that the founder of the company has been a social
activist who has used the power to raise awareness of the public on environmental
and animal rights issues and the impact that the cosmetic and beauty industries
have on them.
From its conception The Body Shop has been aware of the impact that its products
and brand have on its consumers, inviting to consume products that do not affect
the environmental or that are free of animal cruelty. The Body Shop creates
awareness.
profitable business but at the same time with conservation principles. And this is an
The Body shop can be considered a pioneer in CRS, since it was one of the first
To understand how The Body Shop applied CSR, it is necessary to define it:
The Body Shop brand is openly against animal testing. The brand does not
produce or market products that have been tested on animals and causes its
suppliers to sign a contract that has not tested products on animals in the last 5
The Body Shop brand supports the trade of small communities. The brand uses as
raw material products such as bananas, beeswax, honey and others from
marginalized communities.
The Body Shop brand defends the human rights of the most vulnerable or those
whose rights are denied. The brand makes sure that the source of its raw materials
comes from places where human and civil rights are respected. The company's
staff is trained with best practices in ethical trading. The brand complies with
The Body Shop and its founders have been accused of lying about their charitable
Other accusations that have been made to the firm are that their products are not
It has been said that the company invented stories about the use of ancient
formulations, ancestral recipes and the way the products are actually made.
Another of the things that are accused is that they are not tested on animals, but
The brand has been criticized for the way in which it markets its products by
making people insecure of their bodies, as they make all the regular brands of
personal care products. Another way in which the brand promotes low self-esteem
is with the idealization of body image, just the other brands do.
The brand has been criticized by many other aspects and has been boycotted in
multiple occasions.
The Body Shop has been successful and profitable since its inception in the late
1970s. The main idea of a company is that it generates economic benefits for its
shareholders and this is what this firm has been doing for the last 50 years. The
Body Shop has been heavily criticized about its CSR, but this has put
environmental and human rights issues on the agenda that other companies have
not taken into account. While the company may have overstated its achievements,
it has opened a door for consumers to become more aware of the methods of
manufacturing process, working conditions, the sources of raw materials, and the
right of animals not to be used as test subjects. The business philosophy of this
Butler, S. (2017, April 10). Can end of unhappy marriage with L'Oral breathe
new life into Body Shop? Retrieved September 17, 2017, from
https://www.theguardian.com/business/2017/apr/08/body-shop-divorce-
from-loreal-looms-closer
Carroll, A. B., & Buchholtz, A. K. (2015). Business & society: ethics, sustainability,
Petroff, A. (2017, June 28). The Body Shop is getting a new Brazilian owner.
http://money.cnn.com/2017/06/28/investing/body-shop-natura-
loreal/index.html
Stevenson, R. (1994, September 02). Market Place; Body Shop's Green Image Is
http://www.nytimes.com/1994/09/02/business/market-place-body-shop-s-
green-image-is-attacked.html