Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
HALL'S MODELS
High context communication: High context culture: Implicit, indirect
communication. The receiver holds the responsibility of making sure
the message is clear. Use of non-verbals is prevalent.
Demonstration and observation are key for learning
Polychronic time: Punctuality is not important, interruptions are
acceptable, and multi-tasking is prevalent. Well get there when we
get there mentality.
BRAZIL'S OVERVIEW
ECONOMIC SUMMARY
From 2003 to 2014 Brazil went through a tremendous economic resurgence,
with 29 million people lifted out of poverty. Recently however, there has
been a recession since 2015. The poverty and equality increases have
stagnated and only strong brands with a global presence like Havaianas
have weathered the recession due to exports.
Income levels of the poorest people in the population rose 7.1%
between 2003-2014
The population as a whole had increased income averages of
4.4%
Common exports are coffee, fruit, beans, cotton, and tobacco
Political crisis has influenced the recent economic downturn
Policy makers are not adjusting properly to the current
economic and political climate which is causing the confidence
of consumers and investors to whither
HAVAIANAS HISTORY
"Havaianas is as basic as
rice-and-beans every
day"
Of all of their great
Albeit a more collectivist
accomplishments one of
1964 was a big year. Havaianas culture now in 1996 Havaianas
their more recent is signing
parked vans outside of stores began to create custom flip
a contract with Disney in
and people were lining up all flops with all sorts of fun new
2011, which gives them the
over just to get their own pair of designs to capture the
rights to sell shoes with
Havaianas. It is said that almost individualism that the 90s
Disney characters on them,
every Brazilian worker had a brought.
a very valuable contract to
pair.
have for global business
1962 1980 2005
W may only need flip flops for a period of time, they may not
justify purchasing an expensive pair of flipflops. Also the price
of flip flops is high and people might not justify spending on
them.
OPPORTUNITIES
Havaianas has been very successful but still has opportunity in
T
Because of the increase in demand, Havaianas run the
threat of their demand outweighing their quality of
products. By increasing production significantly, they may
run the risk of loosing customers due to the loss of quality.
MEDIA USAGE
Havaianas has a very bold, vibrant approach for
their print ads. The flip flop company loads on the
color, use of graphic design, and incorporating--
almost hiding--their flip flops into these
magnificent displays.
While some of their social media channels slightly
differ in imagery, Havaianas seems to stick to two
encompassing themes. Summer and arrays of
color are the center of the Havaianas brand on
media channels.
MEDIA USAGE
Once again, Havaianas social media pages generally have the same
themes, although their Pinterest and Instagram pages part with a
more natural feel with their products shown in real-world settings
through scenic photography. The companys Pinterest page shares
a handful of articles that align with the brands interests, corporate
favorites, style and fashion trends, and Brazilian customs. The
company also shared an article featuring a list of celebrities who
wear their flip flops. Typically, Facebook and Twitter post using
product information.