290 art of just that sort has been initiated by Futurism and the art of advertising

Fortunato the art of advertising is extremely colorful and must be highly synthetica
Depero
spellbinding art boldly placed on walls and the faades of big buildings, in shop-
windows and trains, alongside pavements and streets, everywhere; someone even
tried to project advertisements onto the clouds
living, multiplied art, not isolated and buried in museums
art free of all academic restraints
art that is cheerful, bold, exhilarating, optimistic
the signboard is the symbolic image of a product, the felicitous discovery of a
picture or shape that can exalt it, make it interesting
in using our genius to exalt the products and companies of our time, i.e. the
prime factors in our life, we are making the purest, truest, and most modern
art
advertising art offers an artistic field and themes which are utterly new
advertising art is unavoidably necessary
art unavoidably modern
art unavoidably bold
art unavoidably paid for
art unavoidably experienced

CREATIVE ARTISTS INDUSTRIALISTS PRODUCERS

one industrialist is more useful for modern art and the nation than 100 critics,
than 1,000 useless passists

the Futurists were the first painters, poets, and architects who exalted modern
work with their art
they painted speeding automobiles
they painted lamps bursting with light
they painted steaming locomotives and swift bicyclists
the Futurists stylized their compositions, adopting a violently colored look; with
synoptic and geometric shapes they multiplied and decomposed the rhythms of
objects and landscapes in order to increase their dynamic qualities and to give an
effective rendering of their swift ideas, the states of mind, their conceptions
in ongoing contact with the landscapes of steel, light, and reinforced cement,
the Futurists have created new techniques, a new form of multiple perspective,
new aerial flying forms, an art magnificently endowed with all the qualities neces-
sary for a great advertising art

for example: at the international exhibition of decorative arts in Paris in 1925, all
the nations were showing Futurist posters