Curriculum Vitae - Dedric Lam

Personal Particulars
Tel: +(86) 1381 669 8728
Email: dedlam@gmail.com
Citizenship: Australia and Hong Kong
Address: Yanlord Riverside Garden
388 Furongjiang Rd, Block 7, Unit 1602
Shanghai 200336

I am a veteran of the corporate events industry. Intimately involved

in the development high value content driven conferences over the
last eleven years, I pride myself being a strategic thinker with an
ability to identify opportunities and talent.

My career has provided me to opportunity to work in positions of

leadership in various markets and cultures including China, Hong
Kong, Australia, Singapore, Malaysia, Canada and the USA. I have
also been intimately involved in high level events held in the
Philippine and South Korea.

Managerial Skills Summary

Financial Management
* Management of corporate financial planning
* Development of budgets and financial projection for projects.
* Development of financial policies and processes.

General Management
* Training and development of sales and managerial staff.
* Development of content and direction of business events.
* Recruitment and talent management.

Key Skills Summary

Marketing & Communications

* Developed conferences and event brands.
* Managed direct marketing and advertising campaigns for
individual events.
* Copy writing and content development for event brochures.

Sales & Business Development

* Account and client management.
* Presentation and sale of business and event concepts.
* Management of direct sales teams.
* Sponsorship package development and pipeline management.

Event Management
* Venue selection and evaluation.
* Food and beverage coordination.
* Event set design coordination and program production.

Professional Experience

August 2009 – December 2009

Datacenter Dynamics Asia

General Manager
London, United Kingdom

Responsibilities
* Strategic planning and development in preparation for the
execution of Asian conferences.
* Management, operations and sale of events other global locations.
* Client management and business development.

July 2002 - July 2009

Avail Corporation - General Manager
Shanghai, China

Responsibilities
* Strategic planning, management and direction setting for events
produced for the Chinese Market.
* Training and Grooming Managers for Sales, Marketing and
Conference Production roles withing the organization.
* Accounts for all major make or buy decisions for the Greater China
business, overall budget responsibility for the group and Supplier
evaluation.
* Overseeing and performance management of senior management
team and ensuring the execution of strategic initiatives.
* General Management of diverse office consisting of both local and
expatriate staff.
* Concept development for large scale executive summits.

August 1998- July 2002

Marcus Evans - General Manager
Shanghai, China

Responsibilities
* Overall office management with P&L responsibilities.
* Manage accounts, event operations and creative departments
supporting all events in Greater China.
* Product development to provide strategic events to facilitate
Branding and Marketing objectives of corporate clients.
* Overseeing the marketing and sales divisions of the business to
maximize market penetration of commercial conferences and
corporate hospitality.
* Developed strategies from a loss making to a profit making office
through increased sales and budget control

June 1996- April 1998

Citibank Private Bank - Human Resources Executive
New York, USA

Responsibilities
* Provide training & development services to internal clients across
the North American Business
* Developed analytical models for training needs requirements for
all US & Canadian Private Bank Staff.
* Managed the purchasing and procurement of external training
resources.
* Administrative and Operations Support for the Private Bank
University.
* Managed courses delivered in-house.

Education & Other Information

1996
University of Technology, Sydney
Bachelor of Business (Marketing)

1991
Trinity Grammar School, Summer Hill
Higher School Certificate