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programs;
of a hotel lack of a system of licensing and certification of
services.
Victoria Barchan, Oleg Zhiratkov The solution to these problems is seen in the
improvement of the organizational conditions of the hotel
European university, Donetsk Branch, UKRAINE, enterprises through a radical change in the existing
Donetsk, Lebedinskogo street 9, control systems.
E-mail: april_molod@mail.ru It becomes apparent that the main potential for the
Abstract. The hotel complex is an essential element of the development of modern hotel business is contained in the
social sphere. This paper analyzes the activities of the management level. Experience shows that neither the
personnel. development nor implementation of an effective strategy,
words hotel, comfort, management, personnel, no successful organizational change in the hotel are not
services. possible if it does not control the activities of the working
mechanism, and high efficiency control unattainable
. Introduction without centralized control, the formation of a coherent
Hotel is a compan, that provides people outside the and effective system that meets the highest requirements
house, a range of services, the most important of which of modern management.
(complexing) are equally accommodation and food Hotel companies are classified according to various
service. criteria. The most used among them are the following:
The content of accommodation services is that, firstly, comfort level and the price level;
the use of special facilities available (hotel rooms) , Capacity stock room;
secondly, the services are performed directly the hotel functionality;
staff porter reception and registration of guests, maids location;
cleaning hotel rooms. the duration of the work;
the provision of food;
length of stay.
. Page Setup
Mini-hotel "Valencia" - this is a private family mini -
In the hospitality sector, as in any other business, hotel, founded in 2004 in a beautifully preserved mansion
strategy development management company should - built in the early last century. The location of the mini-
include three main components: hotel is ideal for people who went into business as well as
consumer demand; a tourist trip.
a resource capabilities that meet the needs of a hotel Nonresident members of exhibitions are happy to use
and related activities; the services of a mini-hotel, providing a steady demand in
obtaining long-term profits of the enterprise. the "low" season. Place a mini-hotel is a major
The aim of any hotel enterprise strategy is to achieve competitive advantage, which is used to differentiate
long-term competitive advantages that provide enterprise themselves from competitors hotels.
profitability. Thus, the strategy is a model summarizing Create a mini-hotel against a background of rapid
the actions necessary to achieve these goals through the growth of hotels of this kind, so after analyzing the price
coordination and allocation of resources of the enterprise. trends of the sector, as well as on the basis of forecasts of
The successful operation of hotels most important task the development of these market segment hotel owners
is to organize a system of governance where possible have decided to set the target audience of clients mid-
innovative approach to the management of both the market group.
current period and the strategic perspective. Businesses Mini - hotel renovated in accordance with European
hotel industry is necessary to form a rational system of standards and has six spacious and comfortable rooms
enterprise management and selection of specific strategic equipped with everything necessary for living (level of
guidelines. services supported by a certificate of conformity category
The analysis shows the following main problems "three stars").
existing in the hotel industry: The level of equipment room stock mini-hotel "Valencia",
discrepancy with international standards of quality of as well as a wide range of additional and related services is
service at the global level of prices for services; consistent with the level of a business hotel, but the price
Inadequate supply and demand structure, which category, which is a mini - hotel, making it accessible to the
manifests itself in the underdevelopment of small hotels ordinary business of exhibitions, conferences, symposiums,
in the medium price segment, which presented the tourist groups and individual tourists. Thus, according to the
greatest demand; founders, managed to reach the planned ratio of "price-
Lack of organizational knowledge in the field of hotel quality " that distinguishes a mini- hotel from neighbors and
management and marketing, not to effectively manage the competitors.
hotel companies; Thanks to its small dimensions the bed & breakfast has
obsolescence stock room most of the hotels , the need an opportunity to significantly reduce their operating
for reconstruction and repair; costs. This applies primarily to the cost of staff salaries.
86 ECONOMICS & MANAGEMENT 2013 (EM-2013), 2123 NOVEMBER 2013, LVIV, UKRAINE
ECONOMICS & MANAGEMENT 2013 (EM-2013), 2123 NOVEMBER 2013, LVIV, UKRAINE 87