Strategic Analysis of WIPRO

Submitted By-
Sukesh Kathpalia
A0101916458
MBA (General)
Section-D
Roll No-33
About the Company:-
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global
information technology, consulting and business process services company. We
harness the power of cognitive computing, hyper-automation, robotics, cloud,
analytics and emerging technologies to help our clients adapt to the digital world
and make them successful. A company recognized globally for its comprehensive
portfolio of services, strong commitment to sustainability and good corporate
citizenship, we have over 160,000 dedicated employees serving clients across six
continents. Together, we discover ideas and connect the dots to build a better and a
bold new future.
 Milestone: -

Wipro, one of the worlds most trusted brands, is a name with a long
history. Heres a snapshot of our journey to date:-
2016 Wipro Acquires Health Plan Services, a Leading Technology and
Business Process as a Service Provider in the US Health Insurance
Market
2015 Carved out Wipro Digital business as a separate unit. Announced
its intention to acquire Design it, global strategic design firm
specializing in designing transformative product-service experiences.
2014 Wipro selected as Dow Jones Sustainability Index (DJSI), World
member for the 5th consecutive year and recognized as the Global
Sector Leader for the Software & Service Industry.
2013 Wipro Ltd. demerges its Diversified Business into a separate
company to be named Wipro Enterprises Ltd. Wipro Ltd. to focus
exclusively on IT Business.
Entered the Eco-energy business in 2008
Entered the BPO business in 2002
The first company in the world to be assessed at PCMM Level 5 in 2001
Listed on NYSE in 2000 (NYSE:WIT)
Software business assessed at SEI-CMM Level 5 in 1998
Entered IT services in the 1990s we were among the pioneers in
developing the ODC (Offshore Development Center) concept
Established a Joint venture with GE in 1989
Pioneers in marketing indigenous Personal Computers in 1985
Established software products and exports subsidiary, Wipro Systems
Ltd. in 1983
Ventured in to the fledgling IT industry in 1981
IPO for capital in February 1946
Established in 1945 as Western India Vegetable Products Limited in
Amalner, Maharashtra
 Evaluation of Mission and Vision Statement
Mission Statement
Contribute for global e-society (1), where a wide range of information is
being exchanged beyond time and space over global networks(6), which
breaks down the boundaries among countries, regions and cultures(3),
allowing individuals to take part in various social activities in an impartial,
secure way.
Continuous effort to enhance people's lifestyle and quality by means of
developing new technology in wireless communication (4).
Most practitioners and academicians of strategic management feel that an effective statement
should include nine components. Because a mission statement is often the most visible and
public part of the strategic-management process, it is important that it includes the nine
characteristics as summarized.

1. CustomersWho are the firms customers?

2. Products or servicesWhat are the firms major products or services?
3. MarketsGeographically, where does the firm compete?
4. TechnologyIs the firm technologically current?
5. Concern for survival, growth, and profitabilityIs the firm committed to growth and
financial soundness?
6. PhilosophyWhat are the basic beliefs, values, aspirations, and ethical priorities of the
firm?
7. Self-conceptWhat is the firms distinctive competence or major competitive
advantage?
8. Concern for public imageIs the firm responsive to social, community,
andenvironmental concerns?
9. Concern for employeesAre employees a valuable asset of the firm?
Vision Statement
To be a RF System Solution Provide(1), through its innovative research(2)(4)

and design works for a new world of broadband wireless communications(3).

Various elements of WIPRO India Vision Statements are-

1. Customer-To strive relentlessly to exceed the expectations of our customers, both

internal and external. Our customers prefer us.
2. People-To believe our success is driven by the commitment and excellence of our people.
To encourage individual initiative by creating opportunities for our people to learn and
grow. To respect the individual rights and dignity of all people.
3. Shareholders-To meet the objectives of our shareholders by providing them superior
returns and value through their investments in us
4. Technology- To believe technology is the key to the future success of our organization.
We advocate use of 'best-in-class' technologies.

Our Goals:

To support customers who rely on our ability as an advanced RF System Solution

Provider

To build up core competencies through collaboration with technological partners

To contribute to the Ubiquitous Networking Society by providing chip level RF system

solutions

Our Values:

Outstanding

Teamwork

Challenge

Spirit
 External Analysis
PESTLE Analysis: -
Political Factors:-

Liberalization: New Economic Policy (NEP) introduced in the country

helped the company to excel in the global market, providing variety of
benefits.
Support of Government policies towards free trade: Export incentives and
duty concessions, which showed the company a new opportunity abroad.
Government owned companies and PSUs have decided to give more IT
projects to Indian Companies.
Economic Factors:-

Increased foreign investment: The increased foreign investments in

software technology parks ensured growth in further coming years.
Change in policies: Many economic policies changes in the country
helped Wipro in their growth. At that moment the latest policies were
going in good turn of the whole software industry.
Exchange rate: High exchange rate helped the Company to take an
advantage over other global players which actually allowed it provide
products and services at lower costs.
Local and state development practitioners and policy makers actively
court and promote Information Technology (IT)intensive industries in
rural areas..
Social Factor:-

English is widely spoken language in India. English medium being the

most accepted medium of education. Thus, India boosts large English
speaking to population.
Providing of IT education to large number of people with the help of
various institution and colleges at cheaper cost.
Increasing Working age population has made it easier for the firm to
provide different employment opportunities.
Technology factor:-.

Adoption of Latest technology like web 2.0,High definition

content, grid computing and many more innovation by the
companies have give them a chance to perform well and increase
the Indian IT industry.
The sophistication, or even the very existence, of needed IT
infrastructure, are important considerations in the implementation
efforts of information technology
Legal factor:-

SEZ requirements have made it comfortable for IT companies

to set up SEZ with the minimum area of hectares and can enjoy
tax benefits.
Government is going to modify the IT Act 2000, which will
make it easier for the IT companies to perform well.
Environmental Factor:-

Companies are focusing on reducing the carbon footprints,

energy utilization & water consumption, etc
Porters Five Model:-
Competitive Profile Matrix (CPM):-
In order to better understand the external environment and the competition in a
particular industry, firms often use CPM. The matrix identifies a firms key
competitors and compares them using industrys critical success factors. The
analysis also reveals companys relative strengths and weaknesses against its
competitors, so a company would know, which areas it should improve and, which
areas to protect.

CPM
Wipro Infosys

Critical Success Factor Weight Rating Score Rating Score

Brand Reputation
Market Shares
Successful New Introduction
Customer Retention
Super IT capabilities
Successful promotion
Customer Loyalty
Customer Service
Financial Position
Production Capacity

Total

Wipro has to take all the initiatives which they can, as India is holding a rapid growing IT
sector in the global market. Wipro can take a competitive advantage over their
competitors like Satyam, Infosys and TCS by increasing their domains. The key step they
can take is playing a big role in global market.
Wipro can take advantage with the government policies which are very convenient for
software industries and even Wipro can expand their services by attracting the
foreign/global investors. But it would be interesting to see Wipro's moves in coming
days.
External Factor Analysis (EFE):-
 Internal Analysis
VRIOs Framework:-

Internal Factor Evaluation:-