NAME OF THE COMPANY OR ANALYSIS UNIT

________________________________________________________________

ANTECEDENTES

Before beginning with this process is convenient to gather the following information of the organization:

1. Origins of the organization

2. Fundamental values
3. Current Mission and Vision
4. Activities
5. Structural design
6. Function manuals
7. Previous plans
8. List of current projects
9. Human resource profile
10. Other issues related to the administration of the company, example Memories.

This information will be the base to do comparisons with the products that your group will be producing and see the difference to introduce
improvements in its contents.

1
 WHAT MAKES, SELLS OR BORROWS THE BUSINESS, INSTITUCION, OR UNIT ANALYSED
____________________________________________________________________________________

The environmental macro analysis is due to establish the base in the task of the unit of analysis, described. A key question in this analysis is, like is inserted the task of the unit
of analysis in each one of the macro sectors that follow: ECONOMIC, TECHNOLOGICAL, SOCIAL, AND POLITICIANS. Please, it is practical in its description and
analysis. It is not lost in majorities. Identify main phenomena that hit in the organization, tendencies of observed phenomena, characterization of the phenomena as
opportunities or threats.

FACTORS
ECONOMICAL TECHNOLOGICAL SOCIAL POLITICAL

MICRO ENVIRONMENTAL ANALYSIS

Focus this analysis in which it happens at the moment in the immediate sector of the analysis unit: Ej. Competition, competing behavior of consumers , suppliers, potentials, actions of the
central government or the premises that affect the sector or the business, partners, founders or donors, regulating authorities.

SITUATION OF THE COMPETITION BEHAVIOR OF CONSUMERS SUPPLIERS POTENCIAL COMPETITORS

GOVERNMENTAL ACTIONS

With base in Macro analysis, and previous Micro, you will define the probable and improbable scenario , as well as the Modifiable thing, and the non-
Modifiable things by the Organization or analysis unit, in a certain period. For example, five (5) years. 2
 PROBABLE SITUATIONS NO PROBABLE SITUATIONS

Modifiable situations by the unit that is analyzed Non-Modifiable situations by the unit that is analyzed.

WRITE HERE, THE MOST PROBABLE SCENARIO

3
To the light of the analysis Macro and Micro, as well as the defined Scenario, It can be glimpsed a Vision of the unit that is analyzed. It is important to begin the writing of the
Vision with the infinitive of the verb, or a reflexive verb.
Example: To be, To have, To obtain, To be located, To position themselves, etc. A fundamental
condition of the Vision is that denotes profit, that represents a challenge to look for, is formulated
facing the future, and must be included/understood by all in the organization.
The Vision also will reflect:
1. What class of organization is desired,
2. How she will be the organization within five (5) years
3. What individual knowledge have been obtained, that would have to be reflected in the writing.

First trial of the Vision Write here the version of the definitive Vision.

Second trial of the Vision

Third trial of the Vision

Fourth trial of the Vision

4
The writing of the mission must be influenced by the Vision. It must be taken into account all the information from the Macro and Micro analysis, as well as the defined
scenario. Follow this steps to write the mission.

STEP 1
In the following format (Worksheet), it begins with writing up the intentions/general missions of the organization or unit that are analyzed, beginning with a verb that indicates
concretion or reaches of the raised thing or wishing. Begin in the central column. For example, To obtain an increase of the 10 percent in the participation of the
market of real estate. Next go to the column of its left, and think how the profit of that increase of 10% in the participation of the market of real estate will be carried out.
Example: to traverse of the increase in the force of sales. Next, it will be transferred to the column of the right in where it will expose so that, or the last aim of the
profit of the increase of 10% in the participation of the market of real estate; example: in order to increase the utilities of the organization.

WORKSHEET
2. THROUGH, BY MEANS OF, 1. VERB 3. IN ORDER
through increase in the force of sales, Example in order to increase the utilities of the
To obtain an increase of the 10 percent in the organization.
participation of the market of real estate,

5
STEP 2
In the column of the left, write all in order of the previous format. That information will begin to write up a mission using. Some of the goals or objectives could be used as
the beginnings of the mission, others could be used like through, and others will be used like in order. It is very probable that in the analysis of the information you will
find that some of the an aim of written up are repeated, or that they perhaps can be joined. It is left to your criteria and creativity how to do this combination. What it must
be sure, is that your mission must have fulfill in all its content the general purposes of the organization. The intention of this methodology is to write up a mission that
contemplates in all its content, the general intentions of the organization, making sure that both the purposes and mission have relation.

WRITE ALL THE IN ORDER TO FIRST TRIAL OF YOUR MISSION

1 TRIAL 1

2..
3..
4

TRIAL 2

TRIAL 3

6
1. STRENGTHS 3. WEAKNESSES STRATEGIES PURIFICATION OF
STRATEGIES

1. STRENGTHS 2. OPPORTUNITIES STRATEGIES PURIFICATION OF

STRATEGIES

7
PURPOSE: To write in a precise way, organizacional strategies that respond to the necessities and deficiencies determined during the analysis of the Instrument of Diagnosis
and the SWOT.

SIMILAR ASPECTS NONSIMILAR ASPECTS

8
BY ORGANIZATIONAL AREA

IMMEDIATE MEDIUM TERM LONG TERM

9
 STRATEGIES AND Expected Responsible
ACTIONS Time Result person Observations
1 2 3 4
Strategic 1
Action 1.1
Action 1.2.
Action. .n

Strategic 2
Action 2.1
Action 2.2

10