AGCC, PAN ARAB & ARASIAN MEDIA MARKETS Millions US$ 8362 + 26% Millions US$ 836

Thousand SESU 3774 + 9% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 246630 246841 0 45000 6 11679 5 146703 ### -7 450

February 260613 226097 15 48034 12 12922 20 155708 ### 8 400

March 278689 269581 3 49733 0 14579 16 172049 ### 1 350

April 335936 302563 11 55400 6 15068 10 173983 ### -4 300

May 299379 316893 -6 59834 6 15974 12 172834 ### -7 250

June 325057 310848 5 61725 26 14794 10 193007 ### 0 200
July 320504 297897 8 51299 14 13774 26 205876 ### 5
150
August 282823 282370 0 48048 23 11022 24 190002 ### 1
100
September 405563 313991 29 58672 13 15439 18 284406 ### 35
50
October 319579 293100 9 53874 14 17947 17 182551 ### -3
0
November 359559 297332 21 55903 11 18907 15 224103 ### 25

c
t
b

p
l

v
r

Ju

Oc
Ap
Ma

De
No
Ja

Ju

Au
Fe

Ma

Se
December 339739 316878 7 46920 -4 13165 -19 217415 ### 12
2008 2007
3774071 3474390 9 634441 10 175268 12 2318638 ### 6
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 398 12 320 12 24 Back Cover 77 11 70 11 10 Morning 278 7 199 6 39
Page 2/3 111 3 84 3 32 Front Page 53 7 46 7 15 Midday 299 8 243 8 23
Inside 2844 83 2177 82 31 Inter Page 592 82 508 81 17 Afternoon 474 12 381 12 24
Supplement 92 3 59 2 54 721 100 624 100 16 Early Evng 524 14 470 15 12
3443 100 2640 100 30 Evng News 773 20 659 21 17
Prime Evng 850 22 700 22 21
Spend by Position 2008
Spend by Position 2008 Overnight 667 17 487 16 37
2007 2007 3865 100 3140 100 23
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

3000 700
Spend by Daypart 2008
2007
600 (Millions US$ - Semi Logarithmic)
2500
900
500
800
2000
400 700

1500 600
300
500

1000 200 400

300
100
500 200

0 100
0
e

ge
r

0
ve

ag

Pa
Co
/3

id e

t
r

tP
en
ve

s
on

ht
2

ing

ng
y
er

vn
a
on
Ins

lem
Co

ck
ge

g
dd

no

Ev
Int

Ne

rni
rn

eE
Fr
Ba
Pa

t er
Mi
pp

Mo

rly

e
ng

im

Ov
Af
Su

Ea

Ev

Pr

TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Saudi Telecomm 104,640 67,905 172,545 86,273 70.54 18.33 1.15 9.98
2 Zain 96,629 42,828 139,457 69,729 62.97 16.96 1.70 18.37
3 Etisalat 65,507 63,292 128,799 64,400 77.89 16.83 1.57 3.71
4 Dove 51,012 56,312 107,324 53,662 99.18 0.00 0.64 0.18
5 Ford 48,347 26,916 75,263 37,632 75.94 17.68 2.82 3.56
6 Lipton 43,091 25,894 68,985 34,493 95.66 0.36 2.04 1.94
7 Pantene 40,110 23,386 63,496 31,748 95.90 0.48 2.88 0.75
8 Mobily 38,719 81,352 120,071 60,036 45.68 35.36 1.87 17.09
9 Chevrolet 38,612 33,402 72,014 36,007 60.34 34.49 1.79 3.37
10 Clear 36,474 25,763 62,237 31,119 98.54 0.16 0.03 1.27
11 Pepsi 35,643 32,678 68,321 34,161 81.90 2.27 0.96 14.87
12 Coca Cola 35,341 41,357 76,698 38,349 96.58 0.35 1.00 2.07
13 Toyota 34,922 32,622 67,544 33,772 32.03 54.81 7.73 5.42
14 Dettol 34,536 18,652 53,188 26,594 99.84 0.11 0.05 0.00
15 Dabur 33,230 18,256 51,486 25,743 99.99 0.00 0.01 0.00
16 Du 33,018 43,380 76,398 38,199 66.84 26.03 4.71 2.43
17 Iraq Hope & Peace 32,975 18,002 50,977 25,489 100.00 0.00 0.00 0.00
18 Hyundai 32,728 19,180 51,908 25,954 74.58 20.45 3.90 1.07
19 Sunsilk 32,352 28,605 60,957 30,479 97.94 0.15 1.38 0.53
20 Head & Shoulders 32,109 19,623 51,732 25,866 98.18 0.21 1.40 0.21
21 Mcdonald`s 28,850 27,479 56,329 28,165 54.94 18.97 2.30 23.79
22 Gillette 26,136 11,116 37,252 18,626 97.32 1.97 0.41 0.30
23 Lux 25,886 20,188 46,074 23,037 95.76 0.24 3.26 0.75
24 Galaxy 25,614 34,227 59,841 29,921 97.48 0.18 2.17 0.17
25 Nokia 25,488 33,059 58,547 29,274 53.71 24.79 7.87 13.63
26 Mobinil 24,617 21,803 46,420 23,210 98.48 0.04 1.48 0.00
27 Q-tel 24,609 11,472 36,081 18,041 54.03 22.93 1.89 21.15
28 Al Marai 24,603 30,562 55,165 27,583 65.46 9.56 1.27 23.71
29 Emaar 23,787 15,556 39,343 19,672 23.77 73.90 2.00 0.33
30 Fair & Lovely 22,693 18,290 40,983 20,492 98.33 0.16 1.51 0.00
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456