Analysis of advertisements complained against for the year 2016-17

HONESTY

RESPONSIBILITY

DECENCY

FAIRNESS
 Advertisements Complained Against 5 Year Trend

2500
2300
Number of Advertisements complained against

2000 1937
1877

1028

1500 785 1389

1012

1000
788

1145
300 1272
500 1152
865
Total

488
Direct
244 Complaints
0 NAMS/Suo Moto
YEARS 2012-13 2013-14 2014-15 2015-16 2016-17 Complaints
 Share of Medium 2016-2017

1600
Medium Total %
1400
Print 1509 64.13%
Number of Ads complained against

1200
TVC 490 20.182%
1000
Internet/ Website 222 9.43%
1106
800
Product Packaging 48 2.03%
600

109 Hoarding 40 1.69%

400

200 403 381

Promotional Matter 36 1.52%
222 48 40 36 8
0 Radio 8 0.33%
Print TVC Internet/ Product Hoarding Promotional Radio
Website Packaging Matter

Suo Moto/NAMS Complaints Direct Complaints

 General Trend of Complained Sectors 2016-2017

500 479

411
400 372
Number of Ads complained against

319
300

200
165

107
100 76 89
69
53 50
36
13 22 24 15
0

Telecom
Media/ Products
Banking/ Drugs & Food & Personal &
Astrology Automotive Clinic Durables Ecommerce Education Beverages Home Care Channels/ Other Realty Services
Finance Medicine Care Internet
Periodicals
Providers
Upheld 12 10 7 175 166 42 22 372 187 48 26 10 71 12 49 33
Not Upheld 26 13 6 10 24 28 15 100 16 18 12 82 3 50 51
IR 1 2 35 18 10 3 92 31 5 6 2 11 8 5
DMR 195 178
Sub-Judice 1
OOP 1

IR Informal Resolution DMR The Drugs & Magic Remedies Act OOP Out of Purview
 Break-up as per Complaint Source 2016 - 2017

Total Advertisements Complained against - 2300 Direct Complaints Breakup

NAMS / Suo Moto Direct Complaints Intra Industry FTC Govt Con.Org Consumers
55% 45% 10% 2% 1% 7% 80%

SOURCE No. of Advertisements Grand Total

NAMS/ 1272 1272

Suo Moto

Consumers Intra Industry FTC Govt Con. Org

Direct 1028
Complaints
821 102 25 5 75

Con. Org Consumer Organizations Govt. - Government NAMS - National Advertisement Monitoring Service FTC - Fast Track Complaints
 Status Split 2016 - 2017

Total Advertisements - 2300

DMR Sub-judice/OOP
16% 0%
Recommendations 2300

Upheld 1242 54%

Not Upheld 454 20%

Informal Resolution 229 10%

Drugs & Magic Remedies 373 16%
Act (DMR)

Sub-judice/OOP 2 0%
Recommendations made by Consumer Complaints Council
for complaints pertaining to Advertisements.

Informal Not Upheld Upheld

Resolution 20% 54%
10%

OOP Out of Purview

 Status Split 2016 - 2017
NAMS / Suo Moto
DMR Upheld
28% 58%
Recommendations
NAMS Suo Motu 1272

Upheld 734 58%

Not Upheld 28 2%

Informal Resolution 154 12%

Drugs & Magic Remedies 356 28%
Act (DMR)

Informal Resolution Not Upheld

12% 2%

Direct Complaints
DMR Sub-judice/OOP
Recommendations
2% 0% 1028
Direct Complaints

Upheld 508 49%

Not Upheld 426 42%

Informal Resolution 75 7%
Drugs & Magic Remedies 17 2%
Act (DMR)

Sub-judice/OOP 2 0%
Informal Resolution Not Upheld Upheld
7% 42% 49%
NAMS National Advertising Monitoring Service OOP Out of Purview
 Fast Track Complaints Analysis 2016 - 2017
Top 2 Advertisers Complained against

OOP Informal Resolution

4% 16%
6

2
5 3
0

Times Global TV18

Broadcasting Co. Ltd. Broadcast Ltd.

Top 2 Complainants

2
Not Upheld Upheld
6 4
16% 64% 0

TV18 Marico
Broadcast Ltd.

OOP Out of Purview

 Compliance Success Rate of 1242 Advertisements
where complaints were UPHELD 2016 - 2017

Compliance Conrmed Reported to Ministry Sub-Judice

(85%) (14%) (1%)

Compliance Conrmed by Advertiser or through NAMS Tracking