Q1) Fill in the banks with correct option given in bracket.

5 Marks
1. The ______ concept of marketing revolved around profit maximization.
1) Traditional 2) Modern 3) Social 4) Segmentation
2. ______ Concepts revolves around the customer.
1) Production 2) Marketing 3) Exchange 4) Selling
3. _______ is the oldest concept of marketing.
1) Product 2) Exchange 3) Production 4) Marketing
4. _____ Concept of marketing follow product excellence.
1) Selling 2) Social 3) Product 4) Marketing
5. Fulfilling social responsibility is one f the essential of ______ concepts.
1) Social 2) Production 3) Social 4)Product
Q2) True or false. 5 Marks
1. Viral marketing is traditional form of marketing
2. Relationship marketing is concern with building short term relationship with stakeholder.
3. Logistics relates with physical distribution of goods.
4. Exchange is the essence of marketing
5. Marketing research is the function of marketing.
Q3) answer in details (Any 1) 10 marks
1. Define marketing and its features?
2. Function of marketing?
3. What is social marketing and its importance?

Q1) Fill in the banks with correct option given in bracket. 5 Marks
1. The ______ concept of marketing revolved around profit maximization.
1) Traditional 2) Modern 3) Social 4) Segmentation
2. ______ Concepts revolves around the customer.
1) Production 2) Marketing 3) Exchange 4) Selling
3. _______ is the oldest concept of marketing.
1) Product 2) Exchange 3) Production 4) Marketing
4. _____ Concept of marketing follow product excellence.
1) Selling 2) Social 3) Product 4) Marketing
5. Fulfilling social responsibility is one f the essential of ______ concepts.
1) Social 2) Production 3) Social 4)Product
Q2) True or false. 5 Marks
1. Viral marketing is traditional form of marketing
2. Relationship marketing is concern with building short term relationship with stakeholder.
3. Logistics relates with physical distribution of goods.
4. Exchange is the essence of marketing
5. Marketing research is the function of marketing.
Q3) answer in details (Any 1) 10 marks
1. Define marketing and its features?
2. Function of marketing?
3. What is social marketing and its importance?