ORGANIZATIONAL CHART

MARKET POSITION ANALYSIS

Based on Assets (as of December 2016)

Universal Bank

Total Assets
4%
5%
BDO Metrobank
5% 22%

5%
BPI Landbank

7%
PNB Security Bank

7% 16%
China Bank DBP

14% UnionBank RCBC

15%

1. BDO Unibank Inc 2,198,231,090,443.50

2. Metropolitan Bank & TCO (Metrobank) 1,552,519,858,382.80
3. Bank of the Philippine Islands (BP) 1,451,040,495,617.09
4. Land bank of the Philippines 1,395,366,418,772.49
5. Philippine National Bank 711,285,437,931.03
6. Security Bank Corp 695,661,472,313.01
7. China Banking Corp 552,868,394,721.56
8. Development Bank of the Philippines (DBP) 535,780,386,053.74
9. Union Bank of the Philippines 458,743,681,567.19
10. Rizal Commercial Banking Corp (RCBC) 419,292,947,595.39
Commercial Bank

Total Assets

4% 1. Citibank, N.A.
4%
5%
2. AUB

6% 30% 3. Maybank

4. PBCom
7%
5. Robinsons Bank

6. The Bank of Tokyo -Mitsubishi

8%
7. BDO Private Bank

8. Philippine Veterans Bank

9% 17%
9. JP Morgan Chase Bank
10%
10. CTBC Bank (Phil)

1. Citibank, N.A. 298,303,909,583.15

2. Asia United Bank Corporation 163,019,684,604.42
3. Maybank Philippines Incorporated 96,474,942,099.33
4. Phil Bank Communications 84,237,299,525.26
5. Robinsons Bank Corporation 75,883,170,153.42
6. The Bank of Tokyo Mitsubishi UFJ Ltd 66,432,339,348.51
7. BDO Private Bank 62,207,558,233.87
8. Philippine Veterans Bank 50,772,516,400.17
9. JP Morgan Chase Bank National Assn. 40,629,546,337.55
10. CTBC Bank (Phil) 35,883,133,753.24
SWOT ANALYSIS

Security Bank Corp.

This SWOT Analysis of Security Bank Corp. provides a strategic report of businesses
and operations of the company. The SWOT analysis shows strengths, weaknesses,
opportunities and threats. This SWOT analysis of Security Bank Corp. can provide a
competitive advantage.

SWOT - Strengths
1. existing distribution and sales networks
2. domestic market
3. barriers of market entry
4. experienced business units
5. high profitability and revenue
6. The industry has unique products.
7. The industry shows a strong diversification.
8. The industry is more robust than the economy in general.
9. monetary assistance provided
10. Innovative culture.
SWOT - Weaknesses
1. brand portfolio
2. taxes
3. There might be too less suppliers.
4. Profitability could be higher in this industry.
5. High loan rates
6. Online presence
7. Customer service
8. Vulnerable to risk
9. Structural weaknesses
10. Low brand recognition
SWOT - Opportunities
1. new products and services
2. New trade agreements between countries are possible.
3. New products and services are possible.
4. Online Market
5. International Expansion
6. Acquisition synergies
7. New technology
8. Expanding the advisory and other services offered to clients, investors and other
banks
9. Boosting the bank's reputation as a reliable partner
10. Building new client relationship
SWOT - Threats
1. increasing costs
2. increasing rates of interest
3. financial capacity
4. government regulations
5. tax changes
6. Automation is an unknown factor for this industry.
7. The industry sees new market entrants.
8. Political risks
9. Industry competitions
10. Bad acquisitions

INTERNAL FACTOR EVALUATION (IFE)

Weighted
KEY INTERNAL FACTORS Weight Rating Score
SWOT - Strengths
1. existing distribution and sales networks 0.02 4 0.08
2. domestic market 0.02 3 0.06
3. barriers of market entry 0.03 3 0.09
4. experienced business units 0.03 4 0.12
5. high profitability and revenue 0.1 4 0.4
6. The industry has unique products. 0.07 3 0.21
7. The industry shows a strong diversification. 0.1 3 0.3
8. The industry is more robust than the economy
in general. 0.01 4 0.04
9. monetary assistance provided 0.15 4 0.6
10. Innovative culture. 0.05 3 0.15
SWOT - Weaknesses
1. brand portfolio 0.07 2 0.14
2. taxes 0.07 1 0.07
3. There might be too less suppliers. 0.03 1 0.03
4. Profitability could be higher in this industry. 0.05 2 0.1
5. High loan rates 0.03 2 0.06
6. Online presence 0.05 2 0.1
7. Customer service 0.05 2 0.1
8. Vulnerable to risk 0.04 1 0.04
9. Structural weaknesses 0.02 1 0.02
10. Low brand recognition 0.01 2 0.02
TOTAL 1 2.73
 COMPETITIVE PROFILE MATRIX (CPM)

Security Bank BDO

Critical Success Factors Weighted
Weight Rating Rating Weighted Score
Score
1. Product and Price
0.15 3 0.45 4 0.6
Competition
2. Financial Position 0.2 4 0.8 4 0.8
3. Market Share 0.15 3 0.45 4 0.6
4. Management 0.1 4 0.4 4 0.4
5. Local Branches 0.1 3 0.3 4 0.4
6. Foreign branches 0.05 1 0.05 3 0.15
7. Employees 0.05 4 0.2 4 0.2
8. E-commerce and technology 0.05 3 0.15 3 0.15
9. Advertisement 0.05 3 0.15 4 0.2
10. Customer Loyalty 0.1 3 0.3 4 0.4
TOTAL 1 3.25 3.9

Metrobank BPI
Critical Success Factors Weighted
Weight Rating Rating Weighted Score
Score
1. Product and Price
0.15 4 0.6 4 0.6
Competition
2. Financial Position 0.2 4 0.8 4 0.8
3. Market Share 0.15 4 0.6 4 0.6
4. Management 0.1 3 0.3 4 0.4
5. Local Branches 0.1 3 0.3 3 0.3
6. Foreign branches 0.05 3 0.15 4 0.2
7. Employees 0.05 4 0.2 3 0.15
8. E-commerce and technology 0.05 3 0.15 4 0.2
9. Advertisement 0.05 3 0.15 4 0.2
10. Customer Loyalty 0.1 4 0.4 3 0.3
TOTAL 1 3.65 3.75
 Landbank PNB
Critical Success Factors Weighted
Weight Rating Rating Weighted Score
Score
1. Product and Price
0.15 2 0.3 4 0.6
Competition
2. Financial Position 0.2 4 0.8 4 0.8
3. Market Share 0.15 4 0.6 3 0.45
4. Management 0.1 3 0.3 3 0.3
5. Local Branches 0.1 3 0.3 4 0.4
6. Foreign branches 0.05 1 0.05 1 0.05
7. Employees 0.05 3 0.15 4 0.2
8. E-commerce and technology 0.05 2 0.1 3 0.15
9. Advertisement 0.05 2 0.1 2 0.1
10. Customer Loyalty 0.1 3 0.3 3 0.3
TOTAL 1 3 3.35

China Bank DBP

Critical Success Factors Weighted
Weight Rating Rating Weighted Score
Score
1. Product and Price
0.15 2 0.3 3 0.45
Competition
2. Financial Position 0.2 3 0.6 3 0.6
3. Market Share 0.15 3 0.45 4 0.6
4. Management 0.1 3 0.3 4 0.4
5. Local Branches 0.1 1 0.1 1 0.1
6. Foreign branches 0.05 4 0.2 2 0.1
7. Employees 0.05 3 0.15 3 0.15
8. E-commerce and technology 0.05 3 0.15 2 0.1
9. Advertisement 0.05 3 0.15 1 0.05
10. Customer Loyalty 0.1 2 0.2 3 0.3
TOTAL 1 2.6 2.85
 UnionBank RCBC
Critical Success Factors Weighted
Weight Rating Rating Weighted Score
Score
1. Product and Price
0.15 3 0.45 3 0.45
Competition
2. Financial Position 0.2 3 0.6 3 0.6
3. Market Share 0.15 2 0.3 3 0.45
4. Management 0.1 3 0.3 3 0.3
5. Local Branches 0.1 1 0.1 2 0.2
6. Foreign branches 0.05 3 0.15 1 0.05
7. Employees 0.05 2 0.1 3 0.15
8. E-commerce and technology 0.05 4 0.2 3 0.15
9. Advertisement 0.05 3 0.15 3 0.15
10. Customer Loyalty 0.1 3 0.3 2 0.2
TOTAL 1 2.65 2.7