AIO

A
A
A

A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
O
 Statements Mean
I get Upset when I don't see the products that I want in a store. 2.87
I feel confident after I choose and use my brand of personal care products. 3.75
I only eat at certain restaurants. 2.77

I particularly enjoy shopping or visiting malls/retails stores. 3.81

I go out in the evening for drinks and entertainment. 3.64
I often take advice from my parents about what I should buy. 2.68
I do purchase products out of emotionl attachment. 3.49
I find clothes made of khadi comfortable to wear. 3.32
I purchase a lot of personal grooming products. 3.38
I generally buy brands that reflect my uniqueness. 3.47
I often buy personal care products with friends. 2.94
I love to cook for my friends and family. 3.34
I usually eat out for fun after shopping 3.96
I often advise my friends/relatives about the product they should buy 3.23
I often try new brands before my friends/colleagues do 2.85
Sometimes, I buy cosmetics/beauty care that were not on my shopping list 3.62
I only buy products that are popular with friends/relatives 2.64
I purchase products that suit my personality and not what others are buying 3.64
I enjoy bargaining while shopping 3.13
I use only tried and tested products 3.49
I enjoy joy and roller coaster rides 3.47
I only shop for brands that have celebrity endorsements 1.96
I dont mind smoking at social gatherings 2.02
I often buy foreign brands 3.25
I like to read the stories of people who I aspire to be like. 3.38
I like to watch movies that are intelligent and have female protagonists 3.75
I like to have maids do the cooking all the time. 2.26
I spend more time shopping for goods I fancy than fo goods that I need. 3.36
I like to party on weekends or whenever I get time. 3.57
I respect all traditions and often try to conform them. 3.74
purchasing my favourite brand makes me happy. 3.89
Ayurvedic products appeal to me. 3.13
I prefer going to a beauty salon than shopping for beauty and grooming products. 3.28
I like to stand out from the crowd at times. 3.72
I prefer to watch TV alone rather than to watch with a group of friends. 2.34
I feel upset when my friends don't call me to go shopping with them. 2.79
I find searching for remedies for beauty-related problems satisfying 3.36
I like to tell my friends/relatives what would be right for them 3.28
I like to try new product to see what it has to offer 2.89
I buy products simply because I liked the advertisements 2.51
I like to be in touch with all the people I know through social networking 3.28
I think my lifestyle is an actual reflection of my personality 3.53
Price promotions in shops often attract me 3.51
I like to use my credit/debit card for purchase through internet 3.47
I do not visit the cinema without finalizing the movie to watch 3.13
I like to read fashion magazines that inform me about latest trends 3
I like to be up-to-date with the latest trends 3.32
I like to party regularly 2.85
People like to travel to a lot of places for sightseeing and for memorable experiences 4.04
I take pride in performing even the smallest activities. 3.7
certain kinds of brands show that you are not elegant and classy. 3.15
shopping is more a source of entertainment for me than a necessity. 3.09
Malls/pubs/discs re the places to hang out for enjoyment and fun. 3.34
Traditions are contemporary and relevant in the present day. 3.68
I have a sort of emotional bonding with the product I use. 3.55
I love my country. 4.28
I tend to form opinions about people who are poorly or too casually dressed. 2.72
It's important that people respect one's individuality. 4.09
Talking over the telephone is better than meeting people for communication. 2.38
Shops should have seating arrangements to accommodate friends and family 3.57
Finding the right product for me/others gives me a sense of achievement 3.55
I take initiatives at work/college that showcase my talents 3.58
There are always better products available 3.58
Free offers and promotions cannot sell products that are very rarely useful 3.38
Using similar brands strenthens my bonds with others 2.7
My image is based on the things that I own 2.91
Low cost personal care products may be of good qaulity 2.41
I feel that only few products are genuinely useful 3.49
I do not like surprises 2.17
I trust the products that celebrities use 2.32
I am often influenced by some of the latest trends 3.11
I think social drinking is acceptable and, at times necessary 2.98
Siddhesh Gandhi
16020841136
AIO Statements Mean
A I usually eat out for fun after shopping 3.96
A I particularly enjoy shopping or visiting malls/retails stores. 3.81
A I feel confident after I choose and use my brand of personal care products. 3.75
A I go out in the evening for drinks and entertainment. 3.64
A I purchase products that suit my personality and not what others are buying 3.64
A Sometimes, I buy cosmetics/beauty care that were not on my shopping list 3.62
A I do purchase products out of emotionl attachment. 3.49
A I use only tried and tested products 3.49
A I generally buy brands that reflect my uniqueness. 3.47
A I enjoy joy and roller coaster rides 3.47
A I purchase a lot of personal grooming products. 3.38
A I love to cook for my friends and family. 3.34
A I find clothes made of khadi comfortable to wear. 3.32
A I often buy foreign brands 3.25
A I often advise my friends/relatives about the product they should buy 3.23
A I enjoy bargaining while shopping 3.13
A I often buy personal care products with friends. 2.94
A I get Upset when I don't see the products that I want in a store. 2.87
A I often try new brands before my friends/colleagues do 2.85
A I only eat at certain restaurants. 2.77
A I often take advice from my parents about what I should buy. 2.68
A I only buy products that are popular with friends/relatives 2.64
A I dont mind smoking at social gatherings 2.02
A I only shop for brands that have celebrity endorsements 1.96
Sorting Level Attribute
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Individuality
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Low
Low
Low
Low
Self Conscious
Low
Low
Low
Low
AIO Statements Mean
I Purchasing my favourite brand makes me happy. 3.89
I I like to watch movies that are intelligent and have female protagonists 3.75
I I respect all traditions and often try to conform them. 3.74
I I like to stand out from the crowd at times. 3.72
I I like to party on weekends or whenever I get time. 3.57
I I think my lifestyle is an actual reflection of my personality 3.53
I Price promotions in shops often attract me 3.51
I I like to use my credit/debit card for purchase through internet 3.47
I I like to read the stories of people who I aspire to be like. 3.38
I I spend more time shopping for goods I fancy than fo goods that I need. 3.36
I I find searching for remedies for beauty-related problems satisfying 3.36
I I like to be up-to-date with the latest trends 3.32
I I prefer going to a beauty salon than shopping for beauty and grooming products. 3.28
I I like to tell my friends/relatives what would be right for them 3.28
I I like to be in touch with all the people I know through social networking 3.28
I Ayurvedic products appeal to me. 3.13
I I do not visit the cinema without finalizing the movie to watch 3.13
I I like to read fashion magazines that inform me about latest trends 3
I I like to try new product to see what it has to offer 2.89
I I like to party regularly 2.85
I I feel upset when my friends don't call me to go shopping with them. 2.79
I I buy products simply because I liked the advertisements 2.51
I I prefer to watch TV alone rather than to watch with a group of friends. 2.34
I I like to have maids do the cooking all the time. 2.26
Sorting Level Attribute
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Extrovert
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Low
Low
Low
Inner Centric
Low
Low
Low
AIO Statements
O I love my country.
O It's important that people respect one's individuality.
O People like to travel to a lot of places for sightseeing and for memorable experiences
O I take pride in performing even the smallest activities.
O Traditions are contemporary and relevant in the present day.
O I take initiatives at work/college that showcase my talents
O There are always better products available
O Shops should have seating arrangements to accommodate friends and family
O I have a sort of emotional bonding with the product I use.
O Finding the right product for me/others gives me a sense of achievement
O I feel that only few products are genuinely useful
O Free offers and promotions cannot sell products that are very rarely useful
O Malls/pubs/discs re the places to hang out for enjoyment and fun.
O certain kinds of brands show that you are not elegant and classy.
O I am often influenced by some of the latest trends
O shopping is more a source of entertainment for me than a necessity.
O I think social drinking is acceptable and, at times necessary
O My image is based on the things that I own
O I tend to form opinions about people who are poorly or too casually dressed.
O Using similar brands strenthens my bonds with others
O Low cost personal care products may be of good qaulity
O Talking over the telephone is better than meeting people for communication.
O I trust the products that celebrities use
O I do not like surprises
Mean Sorting Level Attribute
4.28 High
4.09 High Compassionate
4.04 High
3.7 Medium
3.68 Medium
3.58 Medium
3.58 Medium
3.57 Medium
3.55 Medium
3.55 Medium Hustler
3.49 Medium
3.38 Medium
3.34 Medium
3.15 Medium
3.11 Medium
3.09 Medium
2.98 Low
2.91 Low
2.72 Low
2.7 Low
Judgemental
2.41 Low
2.38 Low
2.32 Low
2.17 Low
 Brands Market share (%age) Individuality Self Consious
Everyuth 2 3 4
Activities Ponds 14 3 5
Garnier 21 4 6
Himalaya 24 5 7
Clean and Clear 18 6 8

Brands Market share (%age) Extrovert Inner Centric

Everyuth 2 3 3
Intentions Ponds 14 4 4
Garnier 21 5 5
Himalaya 24 6 6
Clean and Clear 18 7 6

Brands Market share (%age) Compassionate Judgemenatal

Everyuth 2 3 3
Ponds 14 4 4
Opinions Garnier 21 5 5
Himalaya 24 4 3
Clean and Clear 18 1 4
 Everyuth Garni er Cl ea n and Cl ea r
6

Indi vi dual i stic

3
0 1 2 3 4 5 6

0
Dependable

6 56

4
Caitious

4 34
0 1 2 3 4 5 6

14 2

0
Confident

Everyuth Garni er Cl ea n and Cl ea r

4
Loyalist

3
0 1 2 3 4 5 6

0
Hustler

Everyuth Garni er Cl ean a nd Cl ea r

 1

0
Hustler

Everyuth Garni er Cl ean a nd Cl ea r

5 6

5 6

5 6