Pakistan Consumer

Electronics Report
Executive Summary
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Pakistan Consumer Electronics Report Published Date: 01 Jul 2017

Table of contents
BMI Industry View 7

Latest Updates & Industry Developments 7

SWOT 9

Industry Forecast 11

Latest Updates 11

Structural Trends 11
Table: Consumer Electronics Overview (Pakistan 2014-2020) 16
Industry Risk Reward Index 17

Industry Risk/Reward Index 17

Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 20
Market Overview 21

Recent Developments 21

Computers 21
Table: PC Sales (Pakistan 2014-2020) 21
AV Devices 27
Table: AV Sales (Pakistan 2014-2020) 27
Mobile Devices 32
Table: Mobile Communications (Pakistan 2014-2020) 32
Industry Trends And Developments 39

Electronics Trade 39
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 39
Table: Pakistan Consumer Electronics (CE) Trade, 2010-2015 40
Operational Risk And Government Policy 41

Industry Breakdown 42

Regulatory Development 45
Table: Regulatory Authorities 45
Competitive Landscape 48

Pakistan Consumer Electronics Companies 48

Consumer Electronics Vendors - APAC, 2015 49

Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Handsets 50
Demographic Forecast 52
Table: Population Headline Indicators (Pakistan 1990-2025) 53
Table: Key Population Ratios (Pakistan 1990-2025) 53
Table: Urban/Rural Population & Life Expectancy (Pakistan 1990-2025) 54
Table: Population By Age Group (Pakistan 1990-2025) 54
Table: Population By Age Group % (Pakistan 1990-2025) 55
Methodology 57

Industry Forecast Methodology 57

Sector-Specific Methodology 58

Sources 58

Risk/Reward Index Methodology 59

Sector-Specific Methodology 60

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Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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 Pakistan Consumer Electronics Report Published Date: 01 Jul 2017

BMI View: Pakistan is one of the largest relatively untapped devices markets left, where with the exception of
featurephones device ownership rates are still low and so there is considerable growth potential as incomes rise. There
will also be support from demographics, and improvements to the operating environment could also fuel growth. The
outlook is however subject to downside risk factors, including the dependence of the economic outlook on external
conditions, and domestic political and security threats that derail an otherwise positive outlook.

Latest Updates And Industry Developments

Computer Sales: From USD632mn in 2017 to USD733mn in 2021, a compound annual growth rate (CAGR) of
3.8%. The fact PC penetration trails smartphones makes for an uncertain outlook as mobile-first behaviour is
likely to become embedded and so weaken the potential growth trajectory of PC sales.
AV Sales: USD893mn in 2017 to USD1.1bn in 2021, a CAGR of 5.2%. An expanding middle class will fuel
flat-panel TV set upgrades, while existing owners will seek larger and higher resolution screens as well as
supporting audio equipment.
Handset Sales: USD2.9bn in 2017 to USD4.3bn in 2021, a CAGR of 10.4%. Import duty cuts add to an already
strong outlook as segment growth is expected to be maintained at a high level by the sustained flow of
smartphone first-time buyers.

The Smartphone Boom Will Lead Device Spending Higher

Consumer Electronics Forecast Breakdown

f = forecast. Source: BMI

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Pakistan Consumer Electronics Report Published Date: 01 Jul 2017

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+44 (0)20 7246 5170

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+44 (0)20 7246 5170