Newburyport Five Cents Savings Bank Brand Identity Standards

Logos

Blue Reverse/Knock-out Black

One Spot Color and CMYK 100% Black

Ancillary Logos

Sextant Spinnaker Account Mobile Banking

One Spot Color, CMYK, Black One Spot Color, CMYK, Black One Spot Color + Black, CMYK, Black

Fonts Colors

Trade Gothic Light

Trade Gothic Medium
Trade Gothic Bold No. 2

Bembo Regular
Bembo Italic
Bembo Semibold
Pantone 282 CMYK
Bembo Semibold Italic C100 M75 Y12 K67
Bembo Bold
Bembo Bold Italic
 Naming Conventions and Logo Usage Guidelines

Official Name
The official name of the bank is Newburyport Five Cents Savings
Bank. The bank is sometimes more casually referred to as the
Newburyport Bank or Newburyport Five but every primary presentation of
2"
the name shall be Newburyport Five Cents Savings Banks in its entirety.

Logo Usage Guidelings

Maintain clear space The Newburyport Five Cents Savings Bank logo is the singlemost
visible symbol of our brand; an intangible, yet vitally important, asset.
You can help preserve its value as a brand and trademark with correct and
consistent usage.
The bank logo is a single, integrated graphic, made up of sextant artwork
and the word mark together. It is crucial to use the bank logo correctly
and consistently to ensure the visual impact and overall integrity are not
compromised or diluted. Below are lists of DOs and DONTs in using the
logo, followed by illustrated examples.

DO...
use the Bank logo as one complete graphic.
use only artwork that has been provided by the Bank.
maintain the required clear space around the logo.
use the appropriate file format for your specific application.
use the logo no smaller than 2" wide.

DONT...
distort the proportions of the logo.
use the logo as a readthrough in text.
redesign or recreate the logo artwork.
enclose the logo within a shape.
change the colors of the logo.
use a drop shadow behind the logo.
use the logo or parts of the logo to create a design or pattern.
animate the logo.
use special effects with the logo.