SESSIONS

SESSIONS

Solutions Summit:
Digital Signage
4 days of focused education at the largest event for digital signage

June 13-19 | Orlando, Florida

Solutions Summit: Digital Signage
is a deep dive into the future of the dynamic, multi-billion dollar
technology thats transforming communications across every
industry whether its on campus, an airport, a retail store or
hospital and what this means for AV and IT managers.

Held during InfoComm, the largest and most comprehensive trade

show for digital signage and pro-AV technology, this educational
conference enables you to hear case studies and presentations from
industry experts on how to create unique and memorable customer
experiences with all of your digital interactions.
Visit the Exhibit Hall and Digital Signage Pavilion!

InfoComm features the largest collection of digital signage solutions

providers in North America, including:
3M GEFEN LLC Revolabs
Almo Haivision Samsung
AMX LG Sharp
Barco NanoLumens SiliconCore Technology
Black Box Network Services NEC Sony
BrightSign Panasonic SpinetiX
Delta Displays Peerless-AV Visix
Planar

Find these products at InfoComm:

Digital signage, display walls Content management
Media players
and processors software Network infrastructure
Content distribution solutions Content playback
Narrowcasters
and management
TUESDAY, JUNE 16

8:00 a.m.-8:15 a.m.

Welcome and Solutions Summit: Digital Signage Kick-Off
8:15 a.m.-9:15 a.m.
Keynote: Driving Customer Experience Transformation
Bruce Temkin, CCXP Managing Partner & Customer Experience Transformist, The Temkin Group

9:15 a.m.-9:45 a.m.

Conference Overview and Key Insights for Your Digital Signage
Solution
David Haynes, Partner, Preset Group

10:00 a.m.-12:00 p.m.

The Real Future, Take the Plunge: Experiential Agencies Panel
Discussion
Moderator: Jim Nista, CEO, Insteo
Panelists: Matt Downey, President, Freshwater Digital Media Partners
Jeff Dumo, Partner, Array Interactive, Inc.
Adam Shilling, Creative Director, Convergent Media Systems
Creating unique and memorable guest/customer experiences is a must for all digital interactions.
Everything from your payment terminals to the largest interactive video walls requires frictionless
experiences that keep customers engaged with your brand and only your brand. Keeping a
customer focused on your experience and not distracted throughout his or her visit requires
creative strategy and careful planning. In this session, top experiential agencies of all sizes will come
together to outline plans for successfully keeping your customers fully engaged.

Register for the Solutions Summit: Digital Signage Tuesday full-day

program only, or register for the complete conference package: the
Tuesday program plus all sessions on Wednesday-Friday.
 FULL-DAY PROGRAM
SESSIONS
(DSC01)

12:00 p.m.-1:00 p.m.

Networking Lunch
1:00 p.m.-2:00 p.m.
Modern Integration With Mobile: Keep Your Phone in Your Pocket
Adebayo Onigbanjo, Senior Product Marketing of New Growth Platforms, Zebra Technologies Corporation
In this session, youll discover how technologies, like beacons, can promote one-to-one content to
a customer even while his or her smartphone is tucked away. Learn about the innovative solutions
that can help you recognize and serve unique experiences to each customer via your digital
signage network.

2:15 p.m.-3:15 p.m.

Localized Content: One Giant Step Forward to Bring on the Wow
Moment
Jim Nista, CEO, Insteo
Many digital signage networks are built to only allow the same video and image content to be
distributed to all screens across the network, with little to no localization. Newer trends in digital
signage network and content management can now use everything from local weather data, store
manager-supplied content, or buying pattern information from a POS, to show highly engaging and
locally relevant content that creates a big impact and more memorable experience for your visitors.

3:15 p.m.-4:00 p.m.

Attendee Roundtable: What Does This All Mean to Me?
Moderator: Perry Goldstein, Director of Marketing, Sales, and Product Development, Marshall Electronics
Now its your turn: As we wrap up a day full of specialized content from agencies and key
presenters, we want to hear your side of the story and help answer any additional questions. We
will spend the last portion of the conference in an open forum, to reach out and talk about all that
you have learned during the day and what additional concerns or questions you may have to further
understand the aspects of the overall engagement experience.
 WEDNESDAY, JUNE 17 SESSIONS

SESSIONS

8:30 a.m.10:00 a.m.

Small Screen vs. Big Screen Solutions: Technology Showcase
(DSS01)
Your locations may have the need for a mix of large and small screens such as a large information
kiosk and small touch screen payment terminal. Visit this technology showcase to learn about
solutions from the smallest electronic shelf labels to the largest massive screens. Companies
showcasing their solutions include: Chief, AOPEN, Christie Digital, Intuilab, Lumi & Lumi Catch,
PDC, Samsung, Sunbrite DS and Zebra Technologies Corporation.

10:15 a.m.11:45 a.m.

Small Screen Solutions: Dive In, the Waters Not Cold (DSS02)
Geoff Bessin, CMO, Intuilab
Though primarily used to gather customer input such as current purchases, small screens, such
as tablets, can also be programmed to provide immediate companion purchase opportunities
for example, suggesting to a customer who buys a package of garlic to also consider buying
gum. Learn how you can use concepts similar to online shopping to drive a relevant customer
experience, increase sales, and keep your visitors focused only on your brand.

1:00 p.m.2:30 p.m.

Large Screen Solutions: Dont Be Intimidated (DSS03)
Denys Lavigne, Senior Director, Experience Strategy and Creative Services, Christie Digital
Large screens such as video walls and large touch screens offer a massive canvas to create
dramatic and memorable customer experiences that make a visitor want to interact with your
brand. Learn how to leverage an agencys expertise in blending the right mix of creative strategy
with technical prowess and deliver unforgettable content to your audience.

2:45 p.m.4:15 p.m.

Digital Signage for Internal Communications (DSS04)
Lyle Bunn, Principal / Strategy Architect, BUNN Co.
Digital signage its not just for retail anymore! Inform and inspire your staff, align your organization
to achieve corporate goals, and develop a strong, common identity. These and other benefits will
be outlined as digital signage subject matter expert Lyle Bunn addresses setting objectives, content
strategy and key technology considerations in planning, sourcing, implementing and applying a
digital signage solution in your organization.
THURSDAY, JUNE 18 SESSIONS

8:30 a.m.10:00 a.m.

Panel Discussion & Technology Showcase: Data Driven Digital
Signage (DSS05)
Jeremy Gavin, CEO and Head Content Chef, ScreenFeed
Colleen Hamilton, Principal, Art of Contest
Mike Vinup, Managing Director, Meetings & Events
Digital signage content can be more than just rotating images and videos. Your content can
become dynamically controlled with smart uses of data sources, for example: changing the playlist
immediately to show relevant, specific retail items based on weather or other live conditions. News
and other sources can change playlists, trigger real-time on-screen alerts, or generate compelling,
relevant content to keep viewers engaged with your screens.

10:15 a.m.11:45 a.m.

Creating the Requirements Document for the RFP (DSS06)
Alan Brawn, CTS, ISF, ISF-C, Principal, Brawn Consulting
Jonathan Brawn, CTS, ISF, ISF-C, Principal, Brawn Consulting
A critical first phase of any digital signage project is to clearly understand and articulate the
objectives of the system or network. In other words, what do you expect the system to do for
you? This session will teach you how to prepare and produce an accurate requirements document
for the RFP, exponentially improving your chances for the best proposal responses.

1:00 p.m.2:30 p.m.

Digital Signage in Higher Education: Roundtable Discussion
(DSS07)
Perry Goldstein, Director of Marketing, Sales, and Product Development, Marshall Electronics
Digital signage is taking on a much bigger role within our university campuses, from finding your
way around the campus, inside the buildings and greater exposure for emergency notifications.
In this session we will hear how higher education campuses have deployed digital signage in all
aspects of university life, and to create an open forum to discuss the direction and concerns for
digital signage in higher education.

2:45 p.m.4:15 p.m.

Dissecting and Understanding Digital Signage Technologies (DSS08)
Alan Brawn, CTS, ISF, ISF-C, Principal, Brawn Consulting
Jonathan Brawn, CTS, ISF, ISF-C, Principal, Brawn Consulting
An effective and efficient digital signage network is designed to be unintimidating and easy to use,
but behind the scenes it can be a tangled web of hardware and software technologies interacting
as a part of a more complex system. This session will dissect each of the technologies that go into
a digital signage network and explain how they work and interact with one another, so you can
avoid the pitfalls of incompatibility and have confidence that each part of the system will work as
intended.
 FRIDAY, JUNE 19 SESSIONS

8:30 a.m.10:00 a.m.

Manufacturers Panel Discussion and Technology Showcase: Cloud-
Based Digital Signage (DSS09)
Ryan Cahoy, CEO, RiseVision
Casper Fopp, Vice President, Business Development, WonderSign
Cam Gross, CEO, Lift
This panel discussion will be focused on digital signage solutions utilizing cloud-based Content
Management Systems (CMS). We will cover when it is more cost effective and feasible to use
a cloud-based option and the benefits over traditional store-and-forward signage models. In
addition, because cloud-based signage requires reliable Internet connections, we will focus on
technologies that help keep content running despite your connectivity.

10:15 a.m.11:45 a.m.

Key Trends and Developments in Digital Signage (DSS10)
Lyle Bunn, Principal / Strategy Architect, BUNN Co.
From the overlap and integration of different media platforms such as online, mobile, geo-
awareness and security, to the way that end-user organizations are investing in their owned
place-based media, the digital signage industry continues to be a rapidly evolving market sector.
This session will provide a snapshot of where we are today, developments in the supply landscape,
and how AV pros and technology integrators can easily up their game for greater success.
Registration Fees

Tuesday Program plus all sessions Wednesday-Friday

Members: $649 Non-Members: $949
Tuesday Program Only
Members: $449 Non-Members: $649
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June 13-19 | Orlando, Florida

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