Magic: The Gathering® – Scars of Mirrodin™ MTG-Realm.

com

October 1, 2010

Pre-order Date: September 3, 2010 Product Release Date: October 1, 2010

The Corrosion Begins

PRODUCT TYPE: Trading Card Game

TARGET AUDIENCE: Magic™ players; age 13+.
PACKAGING: See Ordering Information for SKU breakout (last page).

SET SIZE AND PRODUCT OFFERINGS

• There are 249 black-bordered cards in Scars of Mirrodin (15 Mythic Rare, 53 rare, 60
uncommon, 101 common, 20 basic lands).
• Boosters, Intro packs, Fat Packs.
• The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1
tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in
approximately 1 in every 8 booster packs.
Magic: The Gathering and its logo, Scars of Mirrodin, and Magic are trademarks of Wizards of the Coast LLC in the
U.S.A. and other countries. ©2010 Wizards.

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Magic: The Gathering® – Scars of Mirrodin™ MTG-Realm.com

October 1, 2010

KEY SELLING POINTS

• Scars of Mirrodin marks a return to a world of twisted metal first seen in

2004.
• The orginal Mirrodin™ block from 2004 is one of the most popular and
successful in Magic’s history.
• Scars of Mirrodin will build on some of the themes and mechanics
introduced in the original block, and introduce several brand new game
mechanics.
• Scars of Mirrodin will have an integrated consumer experience unlike any
previous Magic set.

MARKETING SUPPORT

Organized Play
• Worldwide Prerelease Tournaments: September 25 – 26, 2010
• Worldwide Launch Parties: October 1 – 4, 2010
• Game Day celebrations: October 30 – 31, 2010
• Scars of Mirrodin cards are legal in Constructed OP events immediately upon release
(October 1, 2010).

Promotions
• Scars of Mirrodin promotional elements include:
o Website
o Organized Play
o Social Media
o Advertising
o In-Store Programs

High-Impact Advertising
• Advertising for Set Celebration events.
o Prerelease Events
o Launch Parties
o Game Day
o Final site list likely to include:
 Kongregate
 Source Forge
 Penny Arcade
 GameFly
 Escapist
 CheatCC
• Retailer Ad Kit available for download on the Wizards website with customizable flyers
and ads. Kits available approximately 3 weeks prior to each Organized Play event.
• Major Ad Support for Scars of Mirrodin promotional elements.

Magic: The Gathering, Magic, Mirrodin, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the
U.S.A. and other countries. Other trademarks are property of their respective owners. ©2010 Wizards.

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Magic: The Gathering® – Scars of Mirrodin™ MTG-Realm.com

October 1, 2010

ORDERING INFORMATION

For WIZARDS OF THE COAST ordering information, please contact your authorized
Distributor or your WPN representative. For distributor information, or to set up an
account, please go to http://www.wizards.com/sales. Wizards Sales Account holders can
call 800-564-1636.

Item Contents Product UPC ISBN MSRP Size Weight

Code
2.56”
978-0-7869-
Booster 15 cards 210590000 6 53569 53761 8 3.99 x 4.75” 0.06lbs.
5718-7
x 0.18”

7.93”
Booster 978-0-7869-
36 boosters N/A 6 53569 53762 5 143.64 x 2.68” 2.36lbs.
Display 5719-4
x 4.93”

Booster 6.12”
Master 6 displays N/A N/A N/A 861.84 x 15.37” 16lbs.
Carton x 8.56”

1 premium card,
1 60-card deck,
3.81”
1 booster, 978-0-7869-
Intro Pack 210610000 6 53569 54202 5 12.99 x 6.87” 0.35lbs.
1 learn-to-play 5728-6
x 1.06”
insert,
1 Strategy insert

7.8125”
Intro Pack 978-0-7869-
10 intro packs N/A 6 53569 54203 2 129.90 x 7.8125” 3.8lbs.
Display 5729-3
x 7.1563”

Intro Pack 16.5”

Master 3 displays N/A N/A N/A 389.70 x 24.5” 25lbs.
Carton x 7.5”

8 boosters,
1 card box,
1 player’s guide,
1 40-card land 3.5”
978-0-7869-
Fat Pack pack, 210640000 6 53569 54195 0 34.99 x 6.43” 1.8lbs.
5727-9
1 learn-to-play x 7.43”
insert,
1 Spindown™ life
counter.

Magic: The Gathering, Spindown, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the U.S.A.
and other countries. ©2010 Wizards.

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