2017 2

() () Strategic Management
Course Title

() //
() 006804//3
Lecturer (Course No. /)
(/HP) /
02-3408-3175 Tue&Thu16:30-17:45, Gwang 208
Contact No. (Class Hour/Venue)

3rd & 4th year students
(Course Prerequisite) (Target Student)
E-mail /Office Hour
yhwang@sejong.ac.kr Gwang 327/ After the class
(E-mail Address) (Office/Office Hour)

How firms adapt and survive dynamic business environment of 21st century? What can be the solution for
the firms which have problems? We can find these answers from strategic management study. Let's take a

moment that you are the CEO of the corporation. You will learn how CEOs of many corporations make
(Objectives)
decisions and build strategies. Some may work, some may not work well. You can also learn from the
mistakes of many firms too. You will learn these contents from theories and case studies of real corporations.

CQI
(Continuous Quality
Improvement Plan)

Strategic Management (2nd Edition) by Frank Rothaermel, McGraw-Hill

(Text book &
References)

(Assignment book)

1. Theories from strategic management field

2. Case studies
(Lecture Methods)

1. Case writing project (Final project)

2. Case analysis project (Mid-term project)

(Assignment)

(Reading Materials)

[ ] (%) : 25, (%) : 25, (%) : 40, (%) : 10,

Mid-term(25%)+Final(25%)+Case writing project (25%)+Case analysis project (15%)+
(Course Grading) Participation and attendance(10%)=100%

(Etc.)

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(Week) (Course Contents)
(Etc.)
1. 8/29: Introduction and Course Overview
2. 8/31: What is strategy and why is it important? (Ch1: Part 1)
1

3. 9/5: What is strategy and why is it important? (Ch 1: Part 2)

4. 9/7: Team meeting
2

5. 9/12: Strategic leadership: Managing the strategic process (Ch 2)

6. 9/14: External Analysis (Ch 3)
3

7. 9/19: Internal Analysis (Ch 4)

8. 9/21: Competitive advantage, firm performance, and business models (Ch 5)
4

9. 9/26: Business strategy: Differentiation, cost leadership and integration (Ch 6)

10. 9/28: Case study #1
5

11. 10/3: Kaechunjul Holiday

12. 10/5: Chusuk Holiday
6

13. 10/10: Case Study #2

14. 10/12: Case Study #3
7

15. 10/17: Mid-term Exam

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(Week) (Course Contents)
(Etc.)
16. 10/24: Business strategy: Innovation and entrepreneurship (Ch 7)
17. 10/26: Case Study #4
9

18. 10/31: Corporate strategy: Vertical integration and diversification (Ch 8)

19. 11/2: Final project topic presentation
10

20. 11/7: Corporate Strategy: M&A, strategic alliance (Ch 9)

21. 11/9: Global strategy (Ch10)
11

22. 11/14: Organizational design (Ch 11)

23. 11/16: Corporate governance and business ethics (Ch12)
12

24. 11/21: Special session

25. 11/23: Team meeting
13

26. 11/28: Final project #1

27. 11/30: Final project #2
14

28. 12/5: Final project #3

29. 12/7: Final project #4
15

30. 12/12: Final exam

16

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Students who require special assistance (including special needs students) may contact their professors during the
first week of the semester to discuss issues related to attendance, lectures, assignments and exams and request
learning assistance.

1
(Additional
Guide1)

2
(Additional
Guide2)

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