CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

TABLE 4.1
TABLE SHOWING THE AGE OF THE RESPONTENT
SL.NO AGE NO OF THE PERCENTAGE
RESPONDENT
1 Below 25 years 40 32
2 25-35 years 25 20
3 35-45 years 33 26
4 above 45 years 27 22
TOTAL 125 100

INTERPRETATION:
The above table 4.1 that can be interpreted that the 32% of the respondents are below 25
years, 20 % of the respondents are 25-30 years, 26 % of the respondents are 35-45 years,
and 22 respondents are says above 45 years.

CHART 4.1
CHART SHOWING THE AGE OF THE RESPONTENT

AGE OF THE RESPONTENT

35
30
25
PERCENTAGE

20
32
15 26
20 22
10
5
0
Below 25 25-35 years 35-45 years above 45
years years
AGE
TABLE 4.2
TABLE SHOWING THE GENDER OF THE RESPONTENT

SL.NO GENDER NO OF THE PERCENTAGE

RESPONDENT
1 Male 70 56
2 Female 55 44
TOTAL 125 100

INTERPRETATION:
The above table 4.2 at can be interpreted that the 56 % of the respondents are male and 44%
respondent are female.

CHART 4.2
CHART SHOWING THE GENDER OF THE RESPONTENT

GENDER OF THE RESPONTENT

44 Male

56 Female
TABLE 4.3
TABLE SHOWING THE PLACE OF THE RESPONTENT

SL.NO PLACE NO OF THE PERCENTAGE

RESPONDENT
1 Metro city 30 24
2 City 45 36
3 Rural 20 16
4 Others 30 24
TOTAL 125 100

INTERPRETATION:
The above table 4.3 that can be interpreted that the 24c% of the respondents are stay in the
metro city , 36 % of the respondents are says that we are stay in city , 16 % of the
respondents are located in rural area , and 24% respondent are says stay in others .

CHART 4.3
CHART SHOWING THE PLACE OF THE RESPONTENT

PLACE OF THE RESPONTENT

40
35
30
PERCENTAGE

25
20 36
15
24 24
10 16
5
0
Metro city City Rural Others
PLACE
TABLE 4.4
TABLE SHOWING THE EDUCATION QUALIFICATION OF THE RESPONTENT

SL.NO EDUCATION NO OF THE PERCENTAGE

QUALIFICATION RESPONDENT
1 Pre-University 30 24
2 Degree 15 12
3 PG 25 20
4 Above 35 28
5 Others 20 16
TOTAL 125 100

INTERPRETATION:
The above table 4.4 that can be interpreted that the 24c% of the respondents are education
qualification is pre-university , 12 % of the respondents are studied in degree , 20 % of the
respondents are studied in PG , and 28 % respondent are studied in master degree and above
16% of the respondents are studied in others .

CHART 4.4
CHART SHOWING THE EDUCATION QUALIFICATION OF THE
RESPONTENT

EDUCATION QUALIFICATION
16
24
Pre-University
Degree
PG
28 12 Above
Others

20
TABLE 4.5
TABLE SHOWING THE OCCUPATION OF THE RESPONTENT

SL.NO GENDER NO OF THE PERCENTAGE

RESPONDENT
1 Student 25 20
2 Workers 45 36
3 Others 55 44
TOTAL 125 100

INTERPRETATION:
The above table 4.5 that can be interpreted that the 20 % of the respondents are students, 36
% respondent are workers and 44 % of the respondents are others.

CHART 4.5
CHART SHOWING THE OCCUPATION OF THE RESPONTENT

OCCUPATION OF THE RESPONTENT

45
40
35
PERCENTAGE

30
25 44
20 36
15
20
10
5
0
Student Workers Others
OCUPPATION
TABLE 4.6
TABLE SHOWING THE MONTHLY INCOME OF THE RESPONTENT

SL.NO GENDER NO OF THE PERCENTAGE

RESPONDENT
1 5000-10000 30 24
2 11000-20000 38 30
3 21000-30000 32 26
4 31000 and above 25 20
TOTAL 125 100

INTERPRETATION:
The above table 4.6 that can be interpreted that the 24% of the respondents are earn the
monthly income is 5000-10000 ,30% of the respondents are earn the monthly income is
11000-20000 ,26 % of the respondents are earn the monthly income is 21000-30000 and 20%
of the respondents are earn the monthly income is 31000 and above.

CHART 4.6
CHART SHOWING THE MONTHLY INCOME OF THE RESPONTENT

MONTHLY INCOME OF THE

30

25
RESPONTENT
PERCENTAGE

20
30
15 26
24
20
10

0
5000-10000 11000-20000 21000-30000 31000 and
above
MONTHLY INCOME
TABLE 4.7

TABLE SHOWING IS YOU AWARE OF REID &TAYLOR FABRIC?

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Yes 60 48
2 No 65 52
TOTAL 125 100

INTERPRETATION:
The above table 4.7 that can be interpreted that the 48 % of the respondents are says that yes,
52 % of the respondents are no.

CHART 4.7

CHART SHOWING IS YOU AWARE OF REID &TAYLOR FABRIC?

AWARE OF REID &TAYLOR FABRIC

Yes
48
52
No
TABLE 4.8

TABLE SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR

SL.NO KNOW ABOUT SHRIRAM NO OF THE PERCENTAGE

FINANCE RESPONDENT
1 Newspaper 25 21
2 Television 36 28
3 Internet 24 19
4 Outdoor Ads 18 15
5 Others, please specify 22 17
TOTAL 125 100

INTERPRETATION:
The above table 4.8 that can be interpreted that the 21 % of the respondents are says that
know about the SRIRAM FINANACE company add newspaper and 28% of the respondents
are says know about the television, 19 % of the respondents are says know about the
searching the internet, 15 % of the respondents are says know about the outdoor
advertisement 17 % of the respondents are says know about Others, please specify.

CHART 4.8

CHART SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR

30
KNOW ABOUT SHRIRAM FINANCE
25
PERCENTAGE

20
15 28
21 19
10 17
15
5
0
Newspaper Television Internet Outdoor Others,
Ads please
specify
OPINION
TABLE 4.9

TABLE SHOWING ADVERTISING INFLUENCE YOU TO BUY SHRIRAM

FINANCE VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Wholly 36 29
2 Partially 44 35
3 Not at all 45 36
TOTAL 125 100

INTERPRETATION:
The above table 4.9 that can be interpreted that the 29 % of the respondents are says that
advertising influence you to buy shriram finance vallioor Wholly, 35 % of the respondents
are says that advertising influence you to buy shriram finance vallioor Partially, 36 % of the
respondents are says that advertising influence you to buy a not at all.

CHART 4.9

CHART SHOWING ADVERTISING INFLUENCE YOU TO BUY SHRIRAM

FINANCE VALLIOOR

DVERTISING INFLUENCE YOU TO BUY

SHRIRAM FINANCE
29
36
Wholly
Partially
Not at all

35
TABLE 4.10

TABLE SHOWING CAN YOU IDENTIFY THE BRAND AMBASSADOR OF

SHRIRAM FINANCE VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Yes 70 56
2 No 55 44
TOTAL 125 100

INTERPRETATION:
The above table 4.10 that can be interpreted that the 56 % of the respondents are says that
Can you identify the brand ambassador of yes, 52 % of the respondents are says that Can
you identify the brand ambassador no.

CHART 4.10

CHART SHOWING CAN YOU IDENTIFY THE BRAND AMBASSADOR OF

SHRIRAM FINANCE VALLIOOR

IDENTIFY THE BRAND AMBASSADOR

44 Yes

56 No
TABLE 4.11

WHAT IS YOUR OPINION ON THE ADVERTISING STRATEGY OF

SHRIRAM FINANCE VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Excellent 40 32
2 Good 30 24
3 Insufficient 32 26
4 Poor 23 18
TOTAL 125 100

INTERPRETATION:
The above table 4.11 that can be interpreted that the 32 % of the respondents are says that
opinion on the advertising strategy is excellent, 24 % of the respondents are says that
opinion on the advertising strategy is good, 26 % of the respondents are says that opinion
on the advertising strategy is insufficient, 18 % of the respondents are says that opinion
on the advertising strategy is poor.
CHART 4.11

WHAT IS YOUR OPINION ON THE ADVERTISING STRATEGY OF

SHRIRAM FINANCE VALLIOOR

THE ADVERTISING STRATEGY

35
30
25
PERCENTAGE

20
32
15 26
24
10 18

5
0
Excellent Good Insufficient Poor
OPINION
TABLE 4.12

HAVE YOU EVER PURCHASED SHRIRAM FINANCE VALLIOOR IF NOT

WHICH OTHER BRAND YOU HAVE PURCHASED

SL.NO GENDER NO OF THE PERCENTAGE

RESPONDENT
1 Yes 60 48
2 No 65 52
TOTAL 125 100

INTERPRETATION:
The above table 4.12 that can be interpreted that the 48 % of the respondents are says that
which other brand you have purchased of yes, 52 % of the respondents are says that which
other brand you have purchased no.

CHART 4.12

HAVE YOU EVER PURCHASED SHRIRAM FINANCE VALLIOOR IF NOT

WHICH OTHER BRAND YOU HAVE PURCHASED

OTHER BRAND YOU HAVE

PURCHASED

52 48
Yes
No
TABLE 4.13

HOW OFTEN DO YOU BUY THE PRODUCT OF SHRIRAM FINANCE

VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Once in year 18 14
2 Twice in a year 40 32
3 Quarterly 32 26
Not at all buy 35 28
TOTAL 125 100

INTERPRETATION:
The above table 4.13 that can be interpreted that the 14 % of the respondents are says that
buy the product of shriram finance is Once in year , 32% respondents are says that buy
the product of shriram finance is Twice in a year, 26 % respondents are says that buy the
product of shriram finance is Quarterly, 28 % respondents are says that buy the product
of shriram finance is Not at all buy.
CHART 4.13

HOW OFTEN DO YOU BUY THE PRODUCT OF SHRIRAM FINANCE

VALLIOOR

BUY THE PRODUCT OF SHRIRAM FINANCE

35
30
PERCENTAGE

25
20
32
15 26 28
10 14
5
0
Once in year Twice in a Quarterly Not at all buy
year
OPINION

TABLE 4.14

TABLE SHOWING HOW DO YOU FEEL ABOUT THE SHRIRAM FINANCE

VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Very comfortable 29 23
2 Comfortable 41 33
3 Average 30 24
Not satisfactory 25 20
TOTAL 125 100

INTERPRETATION:
The above table 4.14 that can be interpreted that the 23 % of the respondents are says that the
feel about the company is very comfortable, 33 % of the respondents are says feel about the
company is comfortable, 24 % of the respondents are says that feel about the company is
average and 20 % of the respondents are says feel about the company is Not satisfactory .

CHART 4.14

CHART SHOWING HOW DO YOU FEEL ABOUT THE SHRIRAM

FINANCE VALLIOOR

YOU FEEL ABOUT THE SHRIRAM

FINANCE
20 23
Very comfortable
Comfortable
Average
24 Not satisfactory
33
TABLE 4.15

HOW DO YOU FEEL ABOUT THE PRICE OF SHRIRAM FINANCE

VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Expensive 45 36
2 Reasonable 55 44
3 Below the expected 25 20
TOTAL 125 100

INTERPRETATION:
The above table 4.15 that can be interpreted that the 36 % of the respondents are says that the
feel about the price of the company is Expensive, 44 % of the respondents are says that feel
about the price of the company is Reasonable, 20 % of the respondents are says that feel
about the price of the company is Below the expected .

TABLE 4.15

HOW DO YOU FEEL ABOUT THE PRICE OF SHRIRAM FINANCE

VALLIOOR

THE PRICE OF SHRIRAM FINANCE

VALLIOOR
20

36
Expensive
Reasonable
Below the expected

44
TABLE 4.16

CHART SHOWING DO YOU LIKE SHRIRAM FINANCE VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Yes 70 56
2 No 55 44
TOTAL 125 100

INTERPRETATION:
The above table 4.16 that can be interpreted that the 56 % of the respondents are says that the
like shriram finance vallioor is yes, 44 % of the respondents are says like shriram finance
vallioor is no.

CHART 4.16

CHART SHOWING DO YOU LIKE SHRIRAM FINANCE VALLIOOR

YOU LIKE SHRIRAM FINANCE

60

50
PERCENTAGE

40
56
30
44
20

10

0
Yes No
OPINION
TABLE 4.17

WHAT IS YOUR OPINION ABOUT CUSTOMER SERVICE IN SHRIRAM

FINANCE VALLIOOR

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Excellent 36 29
2 Good 44 35
3 Average 20 16
Poor 25 20
TOTAL 125 100

INTERPRETATION:
The above table 4.17 that can be interpreted that the 29 % of the respondents are says that
opinion on customer service in shriram finance excellent, 35% of the respondents are
says customer service in shriram finance is good, 16 % of the respondents are says
customer service in shriram finance average , 20 % of the respondents are says customer
service in shriram finance is poor
CHART 4.17

WHAT IS YOUR OPINION ABOUT CUSTOMER SERVICE IN SHRIRAM

FINANCE VALLIOOR

40
CUSTOMER SERVICE
35
30
PERCENTAGE

25
20
35
15 29
10 20
16
5
0
Excellent Good Average Poor
OPINION
TABLE 4.18

IF YOU WANT TO BUY THE REID & TAYLOR MATERIAL OR FABRIC,

LIST THE FACTORS THAT INFLUENCE YOU TO PURCHASE THE
PRODUCT

SL.NO OPINION NO OF THE PERCENTAGE

RESPONDENT
1 Advertisement in electronic media 23 18
2 Product display in outdoor media 26 21
3 Advertisement published in print 22 18
media
4 Glow sign boards 34 27
5 Influence by others wearing it 20 16
TOTAL 125 100

INTERPRETATION:
The above table 4.10 that can be interpreted that the 18 % of the respondents are says that
factors that influence you to purchase the product Advertisement in electronic media,
21% of the respondents are says that factors that influence you to purchase the product
display in outdoor media , 18 % of the respondents are says that factors that influence you to
purchase the product Advertisement published in print media , 27 % of the respondents are
says that factors that influence you to purchase the product Glow sign boards , 16 % of the
respondents are says that factors that influence you to purchase the product Influence by
others wearing it ,
CHART 4.18

IF YOU WANT TO BUY THE REID & TAYLOR MATERIAL OR FABRIC,

LIST THE FACTORS THAT INFLUENCE YOU TO PURCHASE THE
PRODUCT

INFLUENCE YOU TO PURCHASE THE

PRODUCT Advertisement in
16 electronic media
18
Product display in
outdoor media
Advertisement published
in print media
27 21
Glow sign boards

18 Influence by others
wearing it
 CHAPTER V
FINDING, SUGGESTION AND CONCLUSION
FINDING:
The above table 4.1 find that the 32% of the respondents are below 25 years, 20 % of
the respondents are 25-30 years, 26 % of the respondents are 35-45 years, and 22
respondents are says above 45 years

The above table 4.2 at can be interpreted that the 56 % of the respondents are male
and 44% respondent are female.
The above table 4.3 find that the 24c% of the respondents are stay in the metro city ,
36 % of the respondents are says that we are stay in city , 16 % of the respondents are
located in rural area , and 24% respondent are says stay in others
The above table 4.4 find that the 24c% of the respondents are education qualification
is pre-university , 12 % of the respondents are studied in degree , 20 % of the
respondents are studied in PG , and 28 % respondent are studied in master degree and
above 16% of the respondents are studied in others.
The above table 4.5 find that the 20 % of the respondents are students, 36 %
respondent are workers and 44 % of the respondents are others.
The above table 4.6 find that the 24% of the respondents are earn the monthly income
is 5000-10000 ,30% of the respondents are earn the monthly income is 11000-20000
,26 % of the respondents are earn the monthly income is 21000-30000 and 20% of the
respondents are earn the monthly income is 31000 and above.
The above table 4.7 find that the 48 % of the respondents are says that yes, 52 % of
the respondents are no.
The above table 4.8 find that the 21 % of the respondents are says that know about the
SRIRAM FINANACE company add newspaper and 28% of the respondents are says
know about the television, 19 % of the respondents are says know about the searching
the internet, 15 % of the respondents are says know about the outdoor advertisement
17 % of the respondents are says know about Others, please specify.
The above table 4.9 find that the 29 % of the respondents are says that advertising
influence you to buy shriram finance vallioor Wholly, 35 % of the respondents are
says that advertising influence you to buy shriram finance vallioor Partially, 36 % of
the respondents are says that advertising influence you to buy a not at all.
 The above table 4.10 find that the 56 % of the respondents are says that Can you
identify the brand ambassador of yes, 52 % of the respondents are says that Can
you identify the brand ambassador no
The above table 4.11 find that the 32 % of the respondents are says that opinion on
the advertising strategy is excellent, 24 % of the respondents are says that opinion
on the advertising strategy is good, 26 % of the respondents are says that opinion
on the advertising strategy is insufficient, 18 % of the respondents are says that
opinion on the advertising strategy is poor.
The above table 4.12 find that the 48 % of the respondents are says that which other
brand you have purchased of yes, 52 % of the respondents are says that which other
brand you have purchased no
The above table 4.13 find that the 14 % of the respondents are says that buy the
product of shriram finance is Once in year , 32% respondents are says that buy
the product of shriram finance is Twice in a year, 26 % respondents are says that
buy the product of shriram finance is Quarterly, 28 % respondents are says that
buy the product of shriram finance is Not at all buy.
The above table 4.14 find that the 23 % of the respondents are says that the feel about
the company is very comfortable, 33 % of the respondents are says feel about the
company is comfortable, 24 % of the respondents are says that feel about the
company is average and 20 % of the respondents are says feel about the company is
Not satisfactory .
The above table 4.15 find that the 36 % of the respondents are says that the feel about
the price of the company is Expensive, 44 % of the respondents are says that feel
about the price of the company is Reasonable, 20 % of the respondents are says that
feel about the price of the company is Below the expected .
The above table 4.16 find that the 56 % of the respondents are says that the like
shriram finance vallioor is yes, 44 % of the respondents are says like shriram
finance vallioor is no.
The above table 4.17 find that the 29 % of the respondents are says that opinion on
customer service in shriram finance excellent, 35% of the respondents are says
customer service in shriram finance is good, 16 % of the respondents are says
customer service in shriram finance average , 20 % of the respondents are says
customer service in shriram finance is poor
 The above table 4.18 find that the 18 % of the respondents are says that factors that
influence you to purchase the product Advertisement in electronic media, 21% of
the respondents are says that factors that influence you to purchase the product
display in outdoor media , 18 % of the respondents are says that factors that influence
you to purchase the product Advertisement published in print media , 27 % of the
respondents are says that factors that influence you to purchase the product Glow sign
boards , 16 % of the respondents are says that factors that influence you to purchase
the product Influence by others wearing it ,