Bibliografa sobre publicidad y mercadeo

Circulacin

Avalos, C. (2010). La marca: identidad y estrategia. Buenos Aires: La Cruja.

(localizacin - Admin. de Empresas, Circ. HD69.B7 A835 2010)

Avrin, D. (2010). It's not who you know, it's who knows you!: The small business guide to

raising your profits by raising your profile. Hoboken, NJ: John Wiley & Sons.

(localizacin - Admin. de Empresas, Circ. HF5415.13 .A97 2010)

Berkley, H. (2009). Marketing in the new media. North Vancouver, BC: Self-Counsel Press.

(localizacin - Admin. de Empresas, Circ. HF5415.1265 .B473 2009)

Burton, D. (2009). Cross-cultural marketing: Theory, practice and relevance.

New York, NY: Routledge.

(localizacin - Admin. de Empresas, Circ. HF5415 .B776 2009)

Blakeman, R. (2011). Advertising campaign design: Just the essentials. Armonk, NY: M.E.

Sharpe.

(localizacin - Admin. de Empresas, Circ. HF5837 .B53 2011)

Brown, B. C. (2006). How to use the Internet to advertise, promote and market your business or

Web site with little or no money. Ocala, FL: Atlantic Pub.

(localizacin - Admin. de Empresas, Circ. HF5415.1265 .B76 2006)

Cappo, J. (2003). The future of advertising: New media, new clients, new consumers in the post-

television age. Chicago, IL: McGraw-Hill.

(localizacin - Admin. de Empresas, Circ. HF5821 .C36 2003)

Cresta, N. (2011). You.com: Manage your online self for profit, image and business success.

Philadelphia, PA: Kogan Page.

(localizacin - Admin. de Empresas, Circ. HF5415.1265 .N67 2011)

Gonzlez-Requena, J. (2007). El espot publicitario: Las metamorfosis del deseo. Madrid:

Ctedra.

(localizacin - Admin. de Empresas, Circ. HF6146.T42 G66 2007)

Guy, C. (2012). This is social commerce: Turning social media into sales. Chichester, West

Sussex: Capstone.

(localizacin - Admin. de Empresas, Circ. HF5548.32 .C53 2012)

Haugtvedt, C.P., Machleit, K.A. & Yalch, R. (2005). Online consumer psychology:

understanding and influencing consumer behavior in the virtual world. New York:

Routledge.

(localizacin - Admin. de Empresas, Circ. HF5415.32 .O555 2005)

Hovland, R. (2010). Advertising, society, and consumer culture. Armonk, NY: M.E. Sharpe.

(localizacin - Admin. de Empresas, Circ. HF5813.U6H637 2010)

Hunter, H. (2010). Mejorar el marketing para crecer. Barcelona: Profit.

(localizacin - Admin. de Empresas, Circ. HF5415.13 .H3618 2010)

Jefferson, S. (2013). Valuable content marketing: Why quality content is key to business success.

Philadelphia, PA: Kogan Page.

(localizacin - Admin. de Empresas, Circ. HF5415 .J42 2013)

Kestenbaum, H. (2008). So you want to franchise your business. Irvine, CA: Entrepreneur Press.

(localizacin - Admin. de Empresas, Circ. HF5429.23 .K47 2008)

Lorenzo, I. (2010). Manual del consultor de marketing: Cmo tomar decisiones sobre productos

y servicios. Barcelona: Profit.

(localizacin - Admin. de Empresas, Circ. HD69.C6 I55 2010)

Mann, E. P. (2012) Advertising: Types, trends, and controversies. New York, NY: Nova Science

Publishers.

(localizacin - Admin. de Empresas, Circ. HF5823 .A474 2012)

Ridout, T. N. (2011). The persuasive power of campaign advertising. Philadelphia: Temple

University Press.
 (localizacin - Admin. de Empresas, Circ. JK2281.R54 2011)

Ryan, D. (2011). The best digital marketing campaigns in the world: Mastering the art of

customer engagement. Philadelphia : Kogan Page.

(localizacin - Admin. de Empresas, Circ. HF5415.1265 .R92 2011)

Schaeffler, J. (2008). Digital signage: Software, networks, advertising, and displays: A primer

for understanding the business. Amsterdam: Focal Press.

(localizacin - Admin. de Empresas, Circ. HD9697.S542 S33 2008)

Schumann, D. W. & Thorson, E. (2012). Internet advertising: Theory and research. New York:

Psychology Press.

(localizacin - Admin. de Empresas, Circ. HF6146.I58 A38 2012)

Sutherland, M. (2008). Advertising and the mind of the consumer: What works, what doesn't, and

why. New South Wales: Allen & Unwin.

(localizacin - Admin. de Empresas, Circ. HF5822 .S84 2008)

Webster, F. E. (2008). Marketing en los nuevos tiempos. Barcelona: Deusto.

(localizacin - Admin. de Empresas, Circ. HF5415.13 M3523 2008)

Referencia rpida y Referencia retrospectiva

Arqus -Salvador, N. (2006). Aprender comunicacin digital. Barcelona: Paids.

(localizacin - Admin. de Empresas, Referencia HF6146.I58 A76 2006)

Bolfert, C. T. & Supple, J. (2002). 100 years of Harley-Davidson advertising. Boston: Bulfinch

Press.

(localizacin - Admin. de Empresas, Referencia HD9710.5.U54 H3752 2002)

Hayden, N. (2012). El comportamiento del consumidor. Barcelona: Blume.

(localizacin - Admin. de Empresas, Referencia HF5415.32 .N6418 2012)

Huang, W.W., Wang, Y. & Daym J. (2008). Global mobile commerce: Strategies,

implementation and case studies. Hershey, PA: Information Science Reference.

(localizacin - Admin. de Empresas, Referencia HF5548.34 .G56 2008)

Marin, A. (1980). 50 years of advertising as seen through the eyes of Advertising age, 1930-

1980. Chicago, IL: Crain Communications.

(localizacin - Admin. de Empresas, Referencia HF5811 .F53)

McDonough, J, Egolf, K. (2003). The Advertising age encyclopedia of advertising. New York:

Fitzroy Dearborn.

(localizacin - Admin. de Empresas, Referencia HF5803 .A38 2003)

Pricken, M. (2010). Creative strategies: Idea management for marketing, advertising, media and

design. London: Thames & Hudson.

(localizacin - Admin. de Empresas, Referencia HF5823 .P74513 2010)

Sheehan, B. (2012). Marketing on-line. Barcelona: Blume.

(localizacin - Admin. de Empresas, Referencia HF5415.1265 .S52418 2012)

Sheth, J. N. & Malhotra, N. K. (2011). Wiley international encyclopedia of marketing.

(7 volumes). West Sussex, UK: Wiley.

(localizacin - Admin. de Empresas, Referencia HF5415 .W54 2011)

Williams, E. (2012). How 30 great ads were made: From idea to campaign. London: Laurence

King Pub.

(localizacin - Admin. de Empresas, Referencia HF5823 .W55 2012)

Tesis

Gonzlez-Negrn, E. L. (2005). Proceso de exportacin e internacionalizacin de servicios: El

caso de las agencias de publicidad de Puerto Rico. (Unpublished masters thesis).

Sistema de Bibliotecas. Universidad de Puerto Rico, Ro Piedras.

(localizacin - Admin. de Empresas, Tesis HF6178 .G66 2005)

Jurado-Figueroa, Z. Y. (2011). El ambiente propicio y los elementos clave para fomentar la

creatividad en las agencias de publicidad. (Unpublished masters thesis). Sistema de

Bibliotecas, Universidad de Puerto Rico, Ro Piedras.

 (localizacin - Admin. de Empresas, Tesis HF 5549.5 .M63 J8 2011)

Oliveros-Rodrguez, B. (2012). Mercadeo en las redes sociales: Un estudio exploratorio.

(Unpublished masters thesis). Sistema de Bibliotecas, Universidad de Puerto Rico, Ro

Piedras.

(localizacin - Admin. de Empresas, Tesis HF 5415.1265 .O45 2012)

Ramrez-Lpez, J. (2001). Comunicacin integrada en mercadeo: Definicin y valor percibido

en las empresas de los miembros de la Asociacin de Ejecutivos de Ventas y Mercadeo

de Puerto Rico. (Unpublished masters thesis). Sistema de Bibliotecas, Universidad de

Puerto Rico, Ro Piedras.

(localizacin - Admin. de Empresas, Tesis HF5415.123 .R36 2001)

Rodrguez-Snchez, G. (2002). Estudio exploratorio sobre la percepcin de unos consumidores

en cuanto a los "billboards": Medio publicitario o interruptores visuales del paisaje?

(Unpublished masters thesis). Sistema de Bibliotecas, Universidad de Puerto Rico, Ro

Piedras.

(localizacin - Admin. de Empresas, Tesis HF5843 .R63 2002)

Libros electrnicos

Burrough, X. & Mandiberg, M. (2008). Digital Foundations: Intro to Media Design with the

Adobe Creative Suite. New Riders. [Safari database]. Retrived from

http://proquest.safaribooksonline.com/book/graphic-design/9780321602602

Odih, P. (2007). Advertising in modern and postmodern times. Thousand Oaks, CA: Sage

Publications. [Ebrary database]. Retrived from

http://site.ebrary.com/lib/uprrp/docDetail.action?docID=10256863

O'Shaughnessy, J. (2004). Persuasion in advertising. New York: Routledge. [Ebrary database].

Retrived from http://site.ebrary.com/lib/uprrp/docDetail.action?docID=10101238

Springer, P. (2009). Ads to icons: How advertising succeeds in a multimedia age. (2nd ed.).

London: Kogan Page. [Ebrary database]. Retrived from

http://site.ebrary.com/lib/uprrp/docDetail.action?docID=10335241

Rowles, D. (2014). Mobile Marketing: How Mobile Technology is Revolutionising Marketing,

Communications and Advertising. Kogan Page. [Ebrary database]. Retrived from

http://site.ebrary.com/lib/uprrp/docDetail.action?docID=10808773

Clow, K.E. & Baack, D. (2005). Concise Encyclopedia of Advertising. Routledge.

Pettit, M. (2013). Science of Deception: Psychology and Commerce in America. Chicago, IL:

University of Chicago Press. [Ebrary database]. Retrived from

http://site.ebrary.com/lib/uprrp/docDetail.action?docID=10641851

Ttulos de revistas acadmicas disponibles sobre el tema

Adweek

European Journal of Marketing

International Journal of Advertising

Journal of Advertising

Journal of Advertising Research

Journal of Marketing

Journal of Marketing Research

*Palabras clave sugeridas Publicidad, Mercadeo, Anuncios

publicitarios / comerciales

*Suggested keywords Marketing, Advertising, Publicity, Media

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