Declaration

I the undersigned Dadhaniya Hemal D. the student of T.Y.B.B.A. hereby

declare that the project work presented in this report is my own work and have been
carried out under the supervision and guidance of Prof. Kuldeep Jobanputra of R.P.
Bhalodia collage, Rajkot. This has been submitted to Saurashtra University for the
examination

This work has not been previously submitted to any other university for any
examination.

Date:
Place: Rajkot

Signature,

Hemal D.Dadhaniya
 Acknowledgement

I am heartily thankful to the concerned prof. Mr. Kuldeep Jobanputra for guiding me in
preparation of this report. I also thanks all of them who were guiding me and helps to prepare this
particular project.

I have tried my level best to perform my duty and trace out maximum efforts for the
preparation of this report.

I would like to thank prof. Kuldeep Jobanputra for giving us project report guidance.
 Preface

Life is full of efforts and struggles, successes and failures. But the sincere efforts
done in right direction and right time will give us fruits and success As the students of
management ,we are expected with something more organized, specific and effective efforts
with the desired result towards the work entrusted toward us.

In the developing Indian economy, industries demand for management personnel who
are able to manage and develop the industry in the fair way ,B.B.A. is that type of
management course ,which prepare the efficient administrators ,required by the industry .It is
a part from graduation course.

After the research I have learnt many of the things and have carefully collected the
information which is presented here in the best possible manner to the best of my ability.
It is a matter of great pleasure to present the research work in this project. And this has
helped me to gain a lot of practical knowledge. I believe that through this project report
above all the facts would be satisfied. I also believe that my work would satisfy the
requirement of university also.
 Index

Sr.no. Particular
1 Introduction of company

2 Company profile

3 SWOT analysis

4 Marketing department

5 Research methodology

6 Analysis of question

7 Findings

8 Conclusion

9 Suggestion

10 Limitation

11 Bibliography
Introduction
of the
company
 Introduction

The first Ice Cream factory in the world was set up as early as 1851 by a vocational
shelf named Jacob Fussily. The first Hot Fudge Sundae was served at CBrowns in
Hollywood.

Ice Cream Cones were an accidental innovation. During St Louis Exposition in 1904,
when an Ice Cream vendor ran out of bowls, his pastry-maker neighbors rolled it in crisp
wafers. They called this Cornucopias, and people instantly took to it. The duo might not
have imagined that they were in fact pioneering a product sub-genre, though.

Satyavijay Patel ice cream is strated in year of 1994 as a small factory in Rajkot by
chairmen Mr Nandalal.B.Patel. and Mr. Dinesh.B.Patel .After getting success in this business
they decided to expand their business. After starting this factory they also started to giving
dealership in other cities to cover big market.
Company
profile
 Company profile

Firm name
Shree Satya Vijay Patel Ice-Cream.

Location
Bhakti nagar station road,
Gondal road corner,patel dharmashala building Rajkot.

Year of establishment
1994

Form of organization
Private limited

Size of the unit

Small Scale

owners
Nandalal.B.Patel.
Dinesh.B.Patel.

Days of working
Daily

Employees
20

Dealer network
Rajkot

E-mail address
Shreesatyavijaypatelice-cream@yahoo.com
S.W.O.T.
Analysis
 S.w.o.t. analysis

S.W.O.T. analysis is a tool for auditing an organization and its environment. It

is the first stage of planning and helps marketers to focus on key issue. Once key issues have
been identify the feed in to market objective. SWOT stands for..

Strength
Weakness
Opportunity
Threats

Strength and Weakness are internal factor.

Opportunity and Threats are external factor.

Strength

Ice-cream quality.
Production unit is nearness to city area so company able to.
Internal personal relationship is very nice between staff and owner.

Weakness

Lower market coverage.

Due to regional player, company doesnt advertise on National coverage
like advertisement through TV.
Opportunity

Make the brand name of company effective.

Improve production efficiency

Threat

Tough competition from giant players.

Distribution channel needs modification.
Marketing
Department
 Introduction to marketing department

In todays world, competition is increasing day by day. So, it is very difficult to

sustain and dominate the current market by using traditional managerial techniques. In
modern management, marketing is considered an important factor in the selling of the
product. In todays world, the consumer has many alternatives for a particular product. In
such a situation, if the marketing of the product is not done well, then there are chances of its
failure in the market even if the quality and efficiency of the product is good.

Marketing can be described as the technique of launching the product in the market. It
consists of advertisement, distribution channel, market segmentation, market research, etc. So
in todays modern unit, there is a separate department known as Marketing Department which
carries out the function of generating the demand of the product or services in the market.
Through effective marketing, even if the product is a little bit low at quality, but it can still
create its demand in the mindset of consumer.
 Five year detail

Products & Price details

Product Details:-
Product is an engine of Vehicle of the company for
providing consumer satisfaction. The product is the most important converser by
which firms can prove its efficiency identification of quality. Product is the
symbol of the business firm product is the centre point around which all the
activities of business i.e. Finance, Marketing, Production etc. are woven.

Price Details:-

Price is the matter of vital importance to both seller and a buyer in the
market place. Without pricing there cannot be marketing only when a buyer & a
seller agree on price we can have exchange of goods or services.
 Product 2011- 2012- 2013 2014-2015

Ice-creams 100 ml(Rs) 1 ltr (Rs) 100 ml(Rs) 1 ltr (Rs)

Rose 10 150 15 155

Mango 10 150 15 155
Strawberry 10 150 15 155
Chocolate 10 150 15 155
Rajbhog 20 160 20 160
Butter scotch 20 160 20 160
Venilla 20 160 20 160
Keshar badam pista 20 160 20 160
Anjeer 20 160 20 160
Rosted almond --- --- 25 175
Sitafal 25 170 25 175
Mava badam 25 170 25 175
Rajasthani --- --- 25 175
Spe.dryfruites 25 180 25 175
Shreekhand
Keshar flavour --- --- 150(1kg)

Milk shake 1 glass(Rs)

Venilla 30
Mava badam 35
Rosted almond 40
Mango 30
Sitafal 35
Rose 30
Chocolate chips 40
 Place detail

Distribution detail

The distribution channel of the is quite simple. As they supply ice

cream in many different areas they directly send ice creams at dealers place
through roadways. The below given chart will clarify the distribution channel:

Production Unit

Dealers

Consumer
 Promotion detail

Promotion has been defined as The co-ordinate self- initiated efforts to

establish channels of information and persuasion to facilitate sale of goods or
services or to acceptance of ideas or points of view.

The promotion mix includes four ingredients viz.

Advertising
Mouth Publicity
Personal selling
Sales promotion

Satya Vijay Patel ice-cream adopt 3 promotion tools :

- Advertising :-

Promote sales because it is only way to commercialize the product. Any

activity towards sales-promotion may be called promotional activities. Such
activities include advertising.
 - Mouth Publicity :

It is non personal stimulation of demand for product, service or a

business unit by placing commercially significant news about it in a publication or
obtaining favourable presentation of it on Radio, T.V or stage that it is not paid for
sponsor. It is said that a product is more published when it satisfies all
requirements of consumers.

- Sales promotion :

Sales promotion is a key ingredient in marketing campaigns. Sales

promotion consists of diverse collection of incentive tools. Mostly short term,
designed to simulate quicker or greater purchase of particular products or services
by consumer or the trade.
 Research
methodology
 Introduction

The process used to collect information and data for the purpose of
making business decisions. The methodology may include publication research,
interviews, surveys and other research techniques, and could include both present
and historical information.

Importance of Research

Research is important both in scientific and nonscientific fields. In our

life new problems, events, phenomena and processes occur every day. Practically,
implementable solutions and suggestions are required for tackling new problems
that arise. Scientists have to undertake research on them and find their causes,
solutions, explanations and applications. Precisely, research assists us to
understand nature and natural phenomena.
Some important avenues of research are:

(1) A research problem refers to a difficulty which a researcher or a scientific

community or an industry or a government organization or a society
experiences. It may be a theoretical or a practical situation. It calls for a
thorough understanding and possible solution.

(2) Research on existing theories and concepts help us identify the range and
applications of them.

(3) It is the fountain of knowledge and provides guidelines for solving problems.

(4) Research provides basis for many government policies. For example, research
on the needs and desires of the people and on the availability of revenues to meet
the needs helps a government to prepare a budget.
(5) It is important in industry and business for higher gain and productivity and to
improve the quality of products.

(6) Mathematical and logical research on business and industry optimizes the
problems in them.

(7) It leads to the identification and characterization of new materials, new living
things, new stars, etc.
 Procedure

The market research is an important element for any organization. Information

regarding the nature, size, profitability of different markets, change in markets, and
various factors affecting the organization likes economical factors, social factors; quality
factors etc can be studied through marketing research only. Along with that the future
plans & policy, different decisions making are also done with the help of finding and
recommendation of marketing research. The basic process, which is followed for
marketing research, can be divided into different ten steps. They are as follows:-

Marketing Research Process

Developing the problem and research objectives

Developing the information

Collecting the information

Analyzing the information

Presenting the Research plan

Implementing the research plan

Interpreting and reporting the finding
 Research problem and objectives

An objective is precondition of any work, to determine the objectives are the first step
in planning process. Once the objectives are determined the way we are easily found out.
Objectives are guidelines for completing the work. The principle of objective is to study to
know the attitude, preference and buying behaviour of consumer, which never remains
constant over a time period. Following are the major objectives of this study:

Survey on consumer preference while selecting branded or local ice-cream

To know which type of Ice cream people like the most branded or local brand ?
To know the factors affecting while selecting the Brand.
To know about consumer response about particular flavour
To know whether more advertisement needed or not.
To know about their special demand.
To know the suggestions for improvement.
 Develop the research plan

1. Data collection

Primary data

Survey techniques :- it means a sample survey by telephonic talk mail questioner

or by personal interview

Panel research :- it is frame by consumer or a dealer panel for their comments

Observation: - marketer uses the services of an observer who carefully examines

what happen in certain condition.

Mechanical instrument :- galvanometer, techistoscope, eye-camera, audio

meter, global positioning system

Secondary data

Internal: - salesman report, consumer data base, balance sheet, register etc.

External: - news paper , magazine , universities, trade agencies, professional consultan

cy , internet.
 Data collection

Primary data Secondary data

Internal External

Survey Penal Observation Mechanical

Research Instrument

Selected method-survey through primary data & basic information through

Secondary data.
 2. Research approach

Observation research

Focus group

Survey research

Experimental approach

Behavior research

The above given All are the research approach, the selected approach is
survey research for fulfilling research objective.

3. Research design

Sampling design

Observation design

Statistical design

Operational design

Types of research design

1. Exploratory research design

2. Descriptive research design

3. Hypothesis testing research design

4. Casual research design

selected research design is exploratory /formulative .because main purpose

of the method is that of formulating a problem for more praise investigation of developing
working hypothesis.
4. Research instrument

1) Questionnaire

2) Qualitative measures

Shadowing method

Behavior method

Consumer journey

Story telling

Extreme user interview & unfocused group

3) Mechanical devices

The above given All are the research instrument, the selected research instrument is
QUESTIONNAIRE for fulfilling research objective.
5. Sampling plan

1) Sampling unit / population --- consumer of Rajkot city

2) Sample size ---Ice-cream consumer, 15year to 40 year

3) Sampling procedure

A) Probability sampling

Simple random

Stratified random sampling

Area sampling

Systematic random sampling

B) Non- probability sampling

Convenience sampling

Judgment method

Quota sampling

Snow - bolt sampling

The above given All are the Sampling plan, the selected Sampling plan is
STRATIFIED RANDOM SAMPLING for fulfilling research objective.
6. Contact method

1) Telephone talk

2) Personal interview

Arrange interview

Interpreted interview

3) Mail question

4) Online method

The above given All are the contact method, the selected contact method is Personal
interview method for fulfilling research objective.
 Analysis
of information
 Age : 15 to 20 years [ ] 30 to 40 years [ ]

20 to 30 years [ ] above 40 years [ ]

Aim : To know the age group of customers.

Findings:

57% people are of 15 to 20 years.

26% people are of 20 to 30 years.
13% people are of 30 to 40 years.
4% people are above 40 years.

60% 15 to 20 years,
57%

50%

40%

20 to 30 years
30%
, 26%

20% 30 to 40 years,
13%

10% Above 40 years,

4%

0%
15 to 20 years 20 to 30 years 30 to 40 years Above 40 years

Analysis:
so we can say that every age group of people like to taste ice-cream but the young
generations more like to taste ice cream.
Gender : Male [ ] Female [ ]

Aim : To know the gender group of customer.

Findings:

37% people are male.

63% people are female.

Gender
70%
Female, 63%
60%

50%

40% Male, 37%

30%

20%

10%

0%
Male Female

Analysis:
So we can say that male and female both like to taste ice cream but as
compared to male the females are more like to taste ice cream.
Income (per month) : Upto 10,000 [ ] 20,000 to 40,000 [ ]

10,000 to 20,000 [ ] More than 40,000 [ ]

Aim : To know the income level of the customers.

Findings:

28% people income is up to 10000.

20% people income is between 10000 to 20000.
30% people income is between 20000 to 40000.
22% people income is more than 40000.

Income
35% 20,000 to 40,000 ,
Upto 10,000 , 30%
30% 28%
More than 40,000,
25% 10,000 to 20,000 , 22%
20%
20%

15%

10%

5%

0%
Upto 10,000 10,000 to 20,000 20,000 to 40,000 More than 40,000

Analysis:
So we can say that all income level people like to purchase ice cream but the
common people more like to purchase ice cream.
 1. Do you like to taste ice-cream?

Yes [ ] No [ ]

Aim: To know about how many people are like to taste ice-cream.

Findings:

98% people are like to taste ice-cream

2% people are not like to taste ice-cream.

120%

yes, 98%
100%

80%

60%

40%

20%
No, 2%

0%
yes No

Analysis:
From the survey we can say that most of people like to taste ice-cream and rarely some
people do not like to taste ice-cream .
 2. At which time you would prefer to taste ice-cream?

Morning [ ] Night [ ] Noon [ ] Late night [ ]

Aim: To know about which time people prefer to taste ice-cream.

Findings:

5% people are prefer to taste ice-cream in morning time.

52% people are prefer to taste ice-cream in night time.
11% people are prefer to taste ice-cream in noon time.
32% people are prefer to taste ice-cream in late time.

60% Night , 52%

50%
Late night ,
40% 32%
30%
20%
Noon, 11%
10% Morning , 5%
0%
Morning Night Noon Late night

Analysis:

Generally people like to taste ice-cream in high temperature but after the survey
we can say that most of people like to taste ice-cream in night time.
 3. In which season you would prefer to taste ice-cream?

Summer [ ] winter [ ] Monsoon [ ] spring [ ]

Aim: To know about during which season people like to taste ice-cream.

Findings:

73% people are prefer to taste ice-cream in summer season.

15% people are prefer to taste ice-cream in winter season.
6% people are prefer to taste ice-cream in monsoon season.
6% people are prefer to taste ice-cream in spring season.

season
80% Summer , 73%
70%

60%

50%

40%

30%

20% Winter , 15%

10% Monsoon , 6% Spring , 6%

0%
Summer Winter Monsoon Spring

Analysis:
People like to taste ice-cream in hot season, from the survey we can say that
most of people like to taste ice-cream in summer season.
 4. Which type of ice-cream you like the most?

Cup [ ] Thick shake [ ] Cone [ ] Milk shake [ ]

Aim: To know about which type of ice-cream people like the most.

Findings:

21% people are like the cup.

20% people are like the thick shake.
35% people are like the cone.
24% people are like milk shake.

40%
Cone , 35%
35%
30%
Milk shake , 24%
25%
Cup , 21% Thick shake , 20%
20%
15%
10%
5%
0%

Analysis:
There are various types of ice-creams available in the market like Cup, thick shake,
cone, milk shake. From the survey we can say that most of the people like to taste cone.
 5. In which size you like to taste ice-cream?

100 ml. [ ] 500 ml. [ ] 1 ltr. [ ] More than 1 ltr. [ ]

Aim: To know about how much size of ice-cream people like to taste ice-cream.

Findings:

45 % people are like to taste 100 ml.size of ice-cream.

36% people are like to taste 500 ml. size of ice-cream.
16% people are like to taste 1 ltr. Size of ice-cream.
3% people are like to more than 1 ltr.size of ice-cream.

50%
100 ml. ,45%
45%

40%
500 ml., 36%
35%

30%

25%

20%
1 ltr., 16%
15%

10% More than 1 ltr

5% .3%

0%
100 ml. 500 ml. 1 ltr. More than 1 ltr.

Analysis:

There are various types of quantity of ice-creams available in the market like
100ml, 500ml, 1 litre and more than that. so From the survey we can say that most of the
people like to taste 100ml ice-creams.
 6. What is your preference in selecting ice-cream?

Branded [ ] local [ ]

Aim: To know about consumer preference while selecting branded or local ice-cream.

Findings:

63% People select the branded ice-cream.

37% people select the local ice-cream.

70% Branded, 63%

60%

50%

40% Local, 37%

30%

20%

10%

0%
Branded Local

Analysis:

There are branded & local both types of ice-creams available in the market. so
from the survey we can say that most of the people like to taste branded ice-creams.
Branded

1. Why you prefer branded ice-cream?

[ ] Quantity [ ]Brand Name
[ ] Quality [ ]Taste
[ ] Service [ ] Availability of variety
[ ] Availability in market [ ]Other

Aim: To know about why consumer prefer branded ice-cream.

Findings: [ 8 ]Quantity [ 5 ]Brand Name

[32] Quality [27]Taste
[ 9 ]Service [ 5 ] Availability of variety
[ 2 ] Availability in market [ 0 ]Other

35 Quality
, 32
30 Taste , 27
25
20
15 Service Availability
, 9 Availability Brand in
10 Quantity, 8 variety , 5
in Name , 5
5 market , 2
other, 0
0

Analysis:
While selecting branded ice-cream, many factors are considered like quantity, quality,
seervice, brand name,etc. So from the survey we can say that quality factor through people like branded
ice-cream.
 2. Which taste of ice-cream do you like the most in branded ice-cream?
[ ] Chocolate [ ] vanilla
[ ] Butter scotch [ ] Mango
[ ] kesar [ ] Rajbhog
[ ] Other

Aim: To know about which taste of ice-cream consumer like the most in branded ice-cream.

Findings:
[26] Chocolate [11] vanilla
[25] Butter scotch [ 4 ] Mango
[ 6 ] kesar [11] Rajbhog
[ 4 ] Other

30 Chocolate Butter
, 26 scotch,
25
25

20

15
vanilla, 11 Rajbhog, 11
10 kesar
,6 Mango, 4
5 Other, 4

Analysis:

There are various flavours of ice-creams available in the market like chocolate,
butter scotch, kesar, etc. So from the survey we can say that most of people like to taste a
branded chocolate flavour ice-cream.
3. How much price you like to pay for branded ice-cream?
[ ] Upto 50 rupees
[ ] 50 to100 rupees
[ ] 100 to150 rupees
[ ] More than 150 rupees

Aim:To know about how much price consumer like to pay for branded ice-cream.

Findings:
[ ] Upto 50 rupees
[ ] 50 to100 rupees
[ ] 100 to150 rupees
[ ] More than 150 rupees

45 50 to100
40 rupees, 40
35
30
25
20 100 to150
Upto 50 rupees , 13
15
rupees , 9
10 More than
5 150 rupees, 2
0
Upto 50 rupees 50 to100 rupees100 to150 rupees More than 150
rupees

Analysis:

Most of the people like to taste ice-cream. From the survey we can say that 40%
consumer likes to pay 50 to 100 rupees for branded ice-cream.
4. Which brand of ice-cream you like to taste more oftenly?

[ ] Amul [ ] Havmore
[ ] Vadilal

Aim: To know about which brand of ice-cream you like to taste more oftenly.

Findings:
[41] Amul [14] Havmore
[15] Vadilal

45 Amul, 41
40
35
30
25
Havmore,
20 Vadilal, 15 14
15
10
5
0
Amul Vadilal Havmore

Analysis:

So we can say that most of people like to taste Amul brand ice-cream.. they do not
like to taste other brands or local brands of ice-cream.
 Local

1. Why you prefer local ice-cream?

[ ]Quantity [ ]Local famous name

[ ] Quality [ ]Taste
[ ]Service [ ] Availability of variety
[ ]Relations [ ] Other

Aim: To know about why people prefer local ice-cream.

Findings:
[ 4 ] Quantity [ 5 ]Local famous name
[11] Quality [ 16 ]Taste
[11] Service [ 8 ] Availability of variety
[ 0] Relations [ 0 ] Other

18
Taste , 16
16
14
12 Qualitity, 11 Service, 11 Availability
of variety
10
local famous ,8
8
icecream,5
6
Quantity, 4
4
2
Relations , 0 Other, 0
0
Quantity Quality Service Relations Local Taste
Availability Other
famous of variety
name

Analysis:

Most of people prefer local ice-cream because of their taste. The services and their quality
is also given a good preference.
2. Which taste of ice-cream does you like the most in local ice-cream?

[ ] Chocolate [ ] vanilla
[ ] Butter scotch [ ] Mango
[ ] kesar [ ] Rajbhog
[ ] Other

Aim: To know about which taste of ice-cream consumer like the most in local ice-cream.
Findings:
[ 15 ] Chocolate [ 3 ] vanilla
[ 8 ] Butter scotch [ 4 ] Mango
[ 5 ] kesar [ 5 ] Rajbhog
[ 0 ] Other

16 Chocolate, 15

14

12

10 Butter scotch
,8
8
kesar
6 ,5 Rajbhog, 5
Mango, 4 Other, 4
4 vanilla, 3

0
Chocolate Butter kesar vanilla Mango Rajbhog Other
scotch

Analysis:
There are various flavours of ice-creams available in the market like chocolate,
butter scotch, kesar, etc. So from the survey we can say that most of people like to taste a
chocolate flavour ice-cream.
3. How much price you like to pay for local ice-cream?

[ ] Upto 50 rupees
[ ] 50 to100 rupees
[ ] 100 to150 rupees
[ ] More than 150 rupees

Aim: To know about how much price consumer like to pay for local ice-cream

Findings:
[ 8 ] Upto 50 rupees
[13] 50 to100 rupees
[ 7 ] 100 to150 rupees
[ 9 ] More than 150 rupees

14 50 to100
rupees, 13
12
More than 150
10 Upto 50 rupees rupees, 9
,8 100 to150
8 rupees , 7

0
Upto 50 rupees 50 to100 rupees 100 to150 rupees More than 150
rupees

Analysis:
Most of the people like to taste ice-cream. From the survey we can say that 35%
consumer likes to pay 50 to 100 rupees for local brand ice-cream.
4. Which local famous ice-cream you like to taste more oftenly ?

[ ] Patel [ ]Navjeevan
[ ] Satyavijay Patel ice-cream [ ] S.S.
[ ] Big Bite [ ] Maganlal
[ ] Atul [ ] Shiv
[ ] A to Z [ ] Other

Aim: To know about which local brand of ice-cream you like to taste more oftenly.

Findings:
[ 2 ] Patel [ 13 ]Navjeevan
[ 17] Satyavijay Patel ice-cream [ 2 ] S.S.
[ 2 ] Big Bite [ 1 ] Maganlal
[ 2 ] Atul [ 3 ] Shiv
[ 2 ] A to Z [ 0 ] Other

18 Satyavijay Patel
ice-cream , 17
16

14 Navjeevan, 13

12

10

6
Big Bite
4 Patel ,2 Atul A to Z Shiv, 3
,2 ,2 ,2 S.S., 2
2 Maganlal, 1
Other, 0
0

Analysis:
The analysis shows that there are many customers of satyavijay patel ice-cream. So we
can say that most of people like to taste satyavijay patel local brand ice-cream.
Findings
 Findings

1. Most of the people like to taste ice-cream.

2. People prefer to taste ice-cream at night.
3. People like to taste ice-cream during summer.
4. People would prefer cone in types of ice-cream.
5. Majorly people taste 100ml quantity of ice-cream.
6. People like branded ice-cream more than non-branded ice-cream.
7. People like branded ice-cream because of their quality.
8. In branded ice-cream, people like chocolate flavour the most.
9. People like to pay 52 to 100 rupees for branded ice-cream.
10. People oftenly like to taste Amul Brand than other brands.

So, the survey suggests that people are selecting branded ice-cream.
Conclusion
 Conclusion

From the survey it can be concluded that,

People prefer more the branded ice-cream as compared to local brand ice-cream.
Most of the people like branded ice-cream because of their quality and taste.
Young generation most like to taste ice-cream.
People dislikes the local brand ice-cream because of less availability of variety.
In both the case branded ice-cream and local ice-cream people likes the chocolate
flavour ice-cream.
People likes to spent more money for branded ice-cream as compare to local brand
ice-cream.
Suggestions
 Suggestions

To give suggestion might be very difficult for us as this unit having such a good
position, reputation, and goodwill in the market. The whole process was so systemic,
proper, coordinated and organized that was no scope of error in the working. Yet
some suggestions are as follows.

Every business unit has to face some problems hence Satyavijay Patel
Ice-cream has also faced the problems like

Competition with big branded companies.

Also due to lack of sufficient finance companys work has not been able to
expand properly.

Many people are not so aware about the Satyavijay Patel Ice-cream so the unit needs
to make more focus on advertisement.
Limitations
 Limitations

Every research report is to always perfect every research is conducted

keeping in mind certain constrains and restrictions. As a student, I tried my best relevant
information regarding the research but, than too, I found following limitations of these
research.

They are:

Sample size of 100 units may not be sufficient to draw the accurate conclusion.
The survey is done only on the customer of ice cream no perception of others is taken.
Research work, analysis, interpretation and findings are influenced by time and money
constrains.
Study is restricted to Rajkot city only.
Keeping in the mind the psychological constrains, the questionnaire includes limited
questions only.
Bibliography
 Bibliography

Research Methodology by C.R. Kothari.

Marketing Management by Phillip kotler.
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