LAVA International Limited

Job Description

Department Product Preferred Ind./Sector FMCG/ Consumer

Durables/Handset
Position Title Assistant Product Manager Desired Qualifications MBA from Tier 1 college+
B.Tech
Place of Posting Noida NHQ Total Experience 2 to 4 years
Reporting To Product Manager Total Compensation Best in the industry
Job Description & Key Result Areas
To assist Product Manager in managing his Product Portfolio & achievement of periodic revenue targets by doing
the following key activities
1. Consumer Understanding
a. Understanding consumer needs to arrive at the right product proposition
b. Regular consumer interaction through FGDs, consumer surveys, market visits etc.
2. Technology understanding
a. Understanding present and future technology solutions to best serve customer needs
b. Embracing new technology to deliver compelling product proposition
c. Deep understanding of supply side ecosystem
3. Portfolio Planning
a. Work closely with the product manager in planning the product mix and mapping the needs of the
customers
b. Coordination with multifunctional team (including China team) to ensure timely and quality
product launch
c. Coordination with Project Management & Product Development team for timely launch as per
defined experience parameters
d. Incorporate learning from after-sales and market feedback for future launches
4. Forecasting portfolio sales for right inventory planning
a. Regular market visits to gauge trends basis discussion with retailers/distributors/consumers
b. Regular trend analysis basis coordination with sales (other multifunctional) team
c. Regular trackers/data analysis to indicate/highlight trends
5. Leverage 4Ps of marketing to evaluate and strategically influence the portfolio
6. Independently lead sub projects with guidance of Product Manager

Desired Skills and Competencies

1. Strong communication and project management skills

2. Strong analytical skills
3. Should be able to plan and manage deadlines
4. Strong Collaboration skills
5. Should be flexible to travel
 LAVA International Limited
Job Description

Department Product Preferred Ind./Sector FMCG/ Consumer

Durables/Handset
Position Title Product Marketing Manager Desired Qualifications MBA from Tier 1 college,
Marketing MBA; Btech + MBA
Place of Posting Noida NHQ Total Experience 1 to 2 years;
Reporting To Product Manager Total Compensation Best in the industry
Job Description & Key Result Areas

7. Product GTM Strategy

a. Make a concrete GTM strategy for the category
b. Close-looping end-to-end GTM management right from GTM planning to execution of GTM
c. Creating and implementation of processes for GTM of products
d. Ensure salesteam and channel training is conducted in right manner
e. Ensure RoI measurement of GTM initiatives

8. Retail understanding
a. Deep understanding of retail universe category of outlets, no of outlets per category, placement
norms etc.
b. In-depth understanding of competition product portfolio
c. Conducting data analytics price segment wise and geography wise
d. Gathering product and market insights through regular interaction with customers and trade

9. Product Operations
a. Enabling sales team by ensuring timely product information dissemination
b. Monitoring stock levels and generating product triggers
c. Tracking performance of products using standard statistic tools

Desired Skills and Competencies

6. Strong communication and project management skills

7. Strong analytical skills
8. Should be able to plan and manage deadlines
9. Strong Collaboration skills
10. Should be flexible to travel