Sei sulla pagina 1di 6

Study on Customer Willingness Towards Electric Car Purchase

This survey is being conducted to find the electric vehicle adoption willingness for a region. This is further
used as a measure to determine the location of electric vehicle charge stations. This is in part requirement
of the Global Immersion project.

The answers recorded will be kept anonymous. Discretion is duly carried out.
Please mark the most appropriate answer.

*Required

Global Immersion Project

A Marketing Research

1. Location of survey conducted *


Mark only one oval.

City Centre Mirdif


The Dubai Mall

Dubai International Academic City (DIAC)


International City

2. Do you own an electric car? *


Mark only one oval.

Yes Skip to question 13.


No

1/6
Inclination to Electric Car adoption
Willingness factors for Adoption of electric cars

3. Do you take up the responsibility to prevent environment pollution and degradation? *


Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

4. Are you aware about the presence of electric cars in your city? *
Mark only one oval.

1 2 3 4 5

Not Aware Fully Aware

5. Will you be willing to buy an electric car upon social and peer groups adopting electric cars? *
Mark only one oval.

1 2 3 4 5

Most Unlikely Most Likey

6. Will advertisements influence your purchase decisions of electric cars? *


Mark only one oval.

1 2 3 4 5

Most Unlikely Most Likely

7. Likelihood purchasing a car in the next 2-5 years? *


Mark only one oval.

1 2 3 4 5

Most Unlikely Most Likely

8. Knowing electric cars have greater advantages, will this influence you to pay a higher price to
purchase one? *
Electric cars are have greater mileage per charge, offer higher performance, high safety, and is
economical than the conventional family car.
Mark only one oval.

1 2 3 4 5

Most Unlikely Most Likely

9. Charging times for electric cars are longer but offers high mileage, How will this affect your
purchase of an electric car? *
Mark only one oval.

1 2 3 4 5

Negatively Positively

2/6
10. Will the presence of a charging station in your locality push you to buy an electric car? *
Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

11. How much will you prefer the electric charging locations to be in the following regions? *
Mark only one oval per row.

Strongly Unpreferred Unpreferred Neutral Preferred Strongly Preferred


Place of Living
Place of Work
Place of Study
Place of Shopping

12. Please indicate where you will prefer charge stations to be located? *
Mark only one oval.

Silicon Oasis
Motor City - Motor City
Jumeirah - Dubai Marina - Al Barsha
Jebel Ali - JAFZA
Al Karama
Deira

Mirdif - Al Warqa
Al Khawaneej
Downtown Dubai - The Dubai Mall
Bur Dubai

Al Rashdiya
Al Mizhar
Business Bay - Dubai Design District
Dubai Knowledge Park

Internet/Studio/Sports/Production City

Skip to question 22.

Factors which influenced Electric Car purchase


Factors that played a major role in buying an electric car.

13. Did minimizing pollution play a role in your purchase? *


Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agreed

3/6
14. Did the presence of electric cars in your city play a vital role in the purchase? *
Mark only one oval.

1 2 3 4 5

Strongly disagree Strongly Agree

15. Did purchasing depend upon social and peer groups adopt electric cars technology around
you? *
Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

16. Did Advertisements influence your purchase? *


Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

17. An Electric car was purchased because it offers greater incentives? *


Electric cars are have greater mileage per charge, offer higher performance, high safety, and is
economical than the conventional family car.
Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

18. Did the greater mileage per charge influence your decision to buy an electric car?
Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

19. Did the presence of a charging stations in your locality push you to buy an electric car? *
Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

20. How much will you prefer the electric charging locations to be in the following regions? *
Mark only one oval per row.

Strongly Unpreferred Unpreferred Neutral Preferred Strongly Preferred


Place of Living
Place of Work
Place of Study
Place of Shopping

4/6
8/16/2017 Study On Customer Willingness Towards Electric Car Purchase
21. Please indicate where you will prefer charge stations to be located? *
Mark only one oval.

Silicon Oasis
Motor City - Motor City
Jumeirah - Dubai Marina - Al Barsha
Jebel Ali - JAFZA

Al Karama
Deira

Mirdif - Al Warqa
Al Khawaneej
Downtown Dubai - The Dubai Mall

Bur Dubai
Al Rashdiya

Al Mizhar
Business Bay - Dubai Design District
Dubai Knowledge Park
Internet/Studio/Sports/Production City

Demographic Questions
Please fill the below metric questions.

22. Gender *
Mark only one oval.

Male
Female

23. Age *
Mark only one oval.

18 - 25
25 - 35

35 - 45
45 - 55

55+

24. Education Level *


Mark only one oval.

No prior education
Higher level school education
Graduate

Post-Graduate
Doctorate

5/6
8/16/2017 Study On Customer Willingness Towards Electric Car Purchase
25. Region of Residence *
Mark only one oval.

Urban
Sub-Urban
Rural

26. House Ownership *


Mark only one oval.

Independent
Rent

27. Marital Status *


Mark only one oval.

Married
Unmarried
Married with children

28. Employment Status *


Mark only one oval.

Entrepreneur

Employed

Student/ Part-time employment

Unemployed Stop filling out this form.

Income Range
Please mention your Annual Income

29. Monthly Income *


Income in Dirhams (AED)
Mark only one oval.

Less than 5,000


5,000 -10,000
10,000 - 20,000
20,000 - 30,000

30,000 - 40,000
40,000 - 55,000

Prefer not to disclose

Powered by

6/6