SONA COLLEGE OF TECHNOLOGY, SALEM-5 (f) Intention to purchase a TV

(AUTONOMOUS) 6. The personnel manager of a firm is recruiting its graduate trainees from
DEPARTMENT OF MANAGEMENT STUDIES colleges affiliated to two different universities .The performance index
P14MBA107 / STATISTICS AND RESEARCH METHODS FOR (0-10 scale) of the trainees from each university follows normal
MANAGERIAL DECISIONS distribution. The variance of the performance index of the trainees from
CONTINUOUS INTERNAL EVALUATION TEST-I the university-1 is 9 and that of university-2 is 4.The manager feels that
the mean performance index of the trainees from the university-1 is less
SEM/ YEAR: I /I Marks: 50 than that of the trainees from university-2.To test his intuition, he has
DATE: 16.10.14 Duration: 2 Hrs selected a sample of 49 trainees from the University-1 and their mean
performance index is found to be 7.Similarly, he has selected a sample of
PART A (4 x5 Mark = 20 Marks) 64 trainees from the University-2 and their mean performance index is
Answer all the questions found to be 6.Test the intuition of the manager at a significance level of
1. Briefly explain different types of research with respect to methodology. 0.05.
Differentiate between quantitative and qualitative research. (2 + 2)
2. Distinguish between: (1 x 4 = 5) PART C (1 x 10 Marks = 10 Marks)
(a) Open-ended and closed ended questions CASE STUDY
(b) Schedules and questionnaires 7.
(c) Disguised vs. and undisguised questionnaires Keep your city clean: Environmental concerns
(d) Dichotomous questions vs. and multiple-choice questions Over the last decade, recycling of household waste has become an
3. The weight of cement bags produced by Alpha Cement Company extremely important behavior across the nations. However, in Asian countries this
follows normal distribution whose population is infinite. The expected fluctuates from one country to the other. China is the leader amongst waste
mean of the weight of the cement bags for sales of this population is 50 management while India, an equally large country, still has a long way to go.
kg and the variance is unknown. The sales manager of the firm claims Though these are essentially policy driven or community driven initiatives, there
that the mean weight of the cement bags is significantly more than the are a number of attitudinal and motivational barriers to recycling, acting at an
expected mean weight of the population. So he has selected the random individual level.
sample of 64 bags and its mean and variance are found to be 50.4 kg and Punitha Nagarajan, a business studies graduate with a keen interest in
0.64 kg, respectively. Analyse the intuition of the sales manager at a environmental issues, read about in a special report in the news paper. She
significance level of 0.10 recognized a potential business opportunity. It seemed obvious to her that there
4. Two independent samples of students representing region-1 Region-2 of was scope for a potentially lucrative business related to some aspect of household
a programme under the distance education of a university are taken from recycling. All she had to do was work out some way alleviating the inconvenience
normal populations with the same variance. The variance of marks of 10 people associated with recycling.
students of a sample taken from the region-1 is 64 and the variance of Punitha decided that a door- to-door recycling service may be profitable
marks of 15 students of a sample from region-2 is 40.Test whether the way to get people to recycle. She believed that household would be willing to
variance of the marks of the first sample is less than the variance of pay a small fee to have their waste collected on a weekly basis, from outside their
second sample at a significance level of 0.05 home. Punita discussed this idea with a few friends, who were very receptive,
PART B (2 x 10Marks = 20 Marks) reinforcing Punithas views that this was indeed a good business opportunity.
Answer all the questions However, before she developed detailed business plan, she decided it was
5. Indicate the type of measurement scale you would use for each of the necessary to confirm her thoughts and suspicions regarding the consumers views
following characteristics. Why did you choose the scale you did? about recycling. In particular, she needed to check that her ideas, about
Develop the appropriate question for each characteristic and the scale convenience and recycling, were on the right track. To do this, she decided to
chosen. Have you discussed these six examples conduct some research into attitudes towards household recycling.
(a) Colour of the dishwasher in class or are they being presented to Questions:
(b) Age of a TV the students for the first time? If the 1. What is the kind of Research Design you would advocate here?
(c) Occupation former, the Q is at C level, if the latter, Can you suggest any alternative design? Why / why not?
(d) Brand Loyalty its at the Ap level, if fractional, then it 2. Identify your variables and the population under study.
(e) Readership of a newspaper is C+Ap in that ratio.
 SONA COLLEGE OF TECHNOLOGY, SALEM-5
(AUTONOMOUS)
DEPARTMENT OF MANAGEMENT STUDIES
P14MBA107 / STATISTICS AND RESEARCH METHODS FOR
MANAGERIAL DECISIONS
CONTINUOUS INTERNAL EVALUATION TEST-I
SEM/ YEAR: I /I Marks: 50
DATE: 16.10.14 Duration: 2 Hrs
PART A (4 x5 Mark = 20 Marks)
Answer all the questions
1. Describe the procedure for hypothesis testing with a flow diagram? No
Q-mark! Use fullstop!
2. Differentiate between ranking and rating scales stating/using examples.
[The verb differentiate and distinguish are generally followed by the
word between. Or you can say Differentiate ranking from ranking
scales.]
3. The supplier of electrical motors to Washtex Company- a washing
machine manufacturing company claims that the mean time between
failures of the motors is almost 60 days. The quality manager wants to
test the claim of the vendor. Hence he has taken the sample of 16 motors
whose mean time between failures and its variance are found to be 63
days and 25 days, respectively. Test the claim of the vendor at a
significance level of 0.01
4. The weights of cement bags packed during night shifts and day shifts in
a company follow normal distribution. The quality assistant at the final
inspection section of the company feels that the variance of the weight of
the cement bags packed during night shifts is more than that of the bags
packed during day shifts. To verify this fact, he has taken a sample of 9
bags of cement packed during night shift and found its variance as 0.49
kg. Similarly he has taken a sample of 13 bags packed during day shift
and found the variance as 0.81 kg. Test the hypothesis at a 0.01
significance level.
PART B (2 x 10Marks = 20 Marks)
Answer all the questions
5. In what ways do lab experiments differ from field experiments? What are
the characteristics of a Quasi Experiment?
6. An automobile company presently buys pistons from vendor-1.But the
quality manager is desiring to consider the supply of pistons from
vendor-2 to meet the extra demand, provided the new vendor can supply
the piston with good precision on its axial length on par with that of the
vendor-1.If the axial length is more than the necessity it will lead to
knocking at the top of the cylinder head. Hence it should be avoided. The
axial length of the pistons supplied by both the vendors follows normal
distribution with variances of 5 mm and 9 mm, respectively. He has
selected 64 pistons from the vendor-1 and found the mean axial length as
60 mm. Similarly he selected 81 pistons from the vendor-2 and found
that the mean is 61 mm. Test whether the quality manager can consider
the supply from the vendor-2 at a significance level of 0.01.
PART C (1 x 10 Marks = 10 Marks)
CASE STUDY
7.
Keep your city clean: Environmental concerns
Over the last decade, recycling of household waste has become an
extremely important behavior across the nations. However, in Asian countries this
fluctuates from one country to the other. China is the leader amongst waste
management while India, an equally large country, still has a long way to go.
Though these are essentially policy driven or community driven initiatives, there
are a number of attitudinal and motivational barriers to recycling, acting at an
individual level.
Punitha Nagarajan, a business studies graduate with a keen interest in
environmental issues, read about in a special report in the news paper. She
recognized a potential business opportunity. It seemed obvious to her that there
was scope for a potentially lucrative business related to some aspect of household
recycling. All she had to do was work out some way alleviating the inconvenience
people associated with recycling.
Punitha decided that a door- to-door recycling service may be profitable
way to get people to recycle. She believed that household would be willing to
pay a small fee to have their waste collected on a weekly basis, from outside their
home. Punita discussed this idea with a few friends, who were very receptive,
reinforcing punithas views that this was indeed a good business opportunity.
However, before she developed detailed business plan, she decided it was
necessary to confirm her thoughts and suspicions regarding the consumers views
about recycling. In particular, she needed to check that her ideas, about
convenience and recycling, were on the right track. To do this, she decided to
conduct some research into attitudes towards household recycling.
Questions:
1. What is the kind of Research Design you would advocate here?
Can you suggest any alternative design? Why / why not?
2. Identify your variables and the population under study.
Prof. Velsamy, all editing and notes are in red font.
I assume that none of the problems and case-studies in both the papers was
mentioned/taught/discussed in class. [Incidentally, I didnt read them fully!]
They would qualify as Ap-level questions only if you have presented
them to the students for the first time here in the QP.
If any of these problems/case-studies is repeated verbatim in a future
test/exam, the question would then be classified as a C-level question.
Please estimate the percentage of higher-level questions to see if they constitute
at least 60% of the QP. CVK