INTRODUCTION

PURPOSE OF THE REPORT

The purpose of report is to discover the strategic analysis of Coca Cola
Beverages in Bangladesh through the application of the scientific procedures.
The main aim is to find out the truth which is hidden and which is not been
discovered yet.

Our main objective is to find out Strategic analysis of Coca cola so that we can
know what criteria helps coca cola most to compete as a best soft drinks in the
beverage products.

1. To find out the Strategic analysis of Coca cola.

2. To find out the quality of the products in the market.
3. To find out the response time to resolve quality of the products in the
market.
4. To find out the clarity of communication & execution support from the
company on trade/consumer related promos.
5. To find out the Organizational Charts
6. To find out availability of Coke & Pepsi in the outlets.
7. To find out the SWOT and Pestel analysis of Cocla cola

LIMITATIONS OF THE REPORT

To make a report various aspects and experiences are needed. But We have
faced some barriers for making a complete and perfect report. These barriers or
limitations, which hinder our work, are as follows:

Findings are based on the views expressed by the retailers. So it may suffer
from biased prejudices.
Weather conditions were not favorable.
Some of the respondents were not co-operative & many seem to be having
no Interest.
 The study has not been intended on a very large scale, have the possibility of
errors, which cannot be ruled out.
Time limitations.
Area was specified.
It is extremely difficult to persuade retailer to respond to questionnaire.
The retailer knows us as people from Coke there by the responses could have
been biased.

Significance of the report

The necessity to study of Coca Cola is great. Modern age is full of competition.
Today only way of success is our continuous efforts towards the growing
market needs and in satisfying them. It is the marketer job to know what the
market speaks i.e. the ever changing needs of the customer through market
research & adopt them fruitfully. It is must for all the companies to make
policies according to the customers and the government. Today, to succeed for
any organization has to target its customer needs, to create a culture in the
organization i.e. market conscious & responsive to customer needs.

Soft drinks constitute one of the largest food industries in the world today. Soft
drinks industry has become big business in Bangladesh in recent years.

The soft drink business under went major change with the entry of PEPSI and
re-entry of COCA-COLA in Bangladesh in the late 90s. Coca-Cola took up the
product line of parley in 1993-94; today both brands are the Bangladeshis
favorite soft drinks.

Tremendous advances have taken place in the process technology in the soft
drink industries in the past two decades.