PGDM Syllabus New

HDF School of Management
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PGDM (2010-2012)
Syllabus
For
Post Graduate Diploma in Management (PGDM)
Human Development Foundation (HDF)
Bhubaneswar
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PGDM Syllabus
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Page No.
1. Introduction 3
2. Course Schedule 3
3. List of Area-wise Courses 5
4. Marketing Area Courses 9

4.1 Core Courses 9
4.2 Elective Courses 10
5. Finance and Accounts Area Courses 17

5.1 Core Courses 17
6. OB and HR Area Courses 26

6.1 Core Courses 26
7. IT Management Area Courses 36

7.1 Core Courses 36
8. Operation Management and QT Area Courses 44

8.1 Core Courses 44
9. General Management Area Courses 50

9.1 Core Courses 50
10. Development Management Area Courses 58
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10.1 Core Courses 58
1.0 Introduction
The syllabus for the Post Graduate Diploma in Management (PGDM) describes the
course schedule, area-wise list of courses and syllabus of each course.
2.0 Course Schedule for PGDM – 2008-10
TERM-I
Code No. Name of the Course Credit
OM01 Quantitative Technique - I 3
HR01 Individual and Group Behaviour in Organizations 3
IT01 Business Computing 1.5
FM01 Financial Accounting for Managers 3
SM01 Managerial Analysis and Communication - I 1.5
DM01 Managerial Economics 3
SM03 Indian Social and Political Environment 1.5
SM04 Management Thought 1.5
TERM-II
MM01 Marketing Management – I 3
SM02 Managerial Analysis and Communication - II 1.5
OM02 Quantitative Technique - II 1.5
DM02 Macro Economics 3
HR02 Organization Structure, Design and Change 3
FM02 Financial Management 3
OM03 Business Research Methods 1.5
SM06 Global Environment for Business 1.5
TERM-III
MM02 Marketing Management - II 3
OM04 Production and Operations Management 3
HR03 Human Resource Management and Industrial Relations 3
IT02 Management Information System 3
SM05 Strategic Management 3
OM05 Project Management 3
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ON THE JOB TRAINING

TERM-IV
FM05 Cost and Management Accounting 3
Electives
TERM-V
FM04 Legal Aspects of Business 3
Electives
TERM-VI
Electives
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3. List of Area-wise Courses (Compulsory and Elective) for the PGDM (2010 – 2012)
Sl No Code Course Credits Core/Elective
1 MM01 Marketing Management-I 3 C
2 MM02 Marketing Management-II 3 C
3 MM03 Consumer Behaviour 3 E
4 MM04 Product and Brand Management 3 E
5 MM05 Industrial Marketing 3 E
6 MM06 Advertisement Management 3 E
7 MM07 Services Marketing 3 E
8 MM08 International Marketing 3 E
9 MM09 Marketing Research 3 E
10 MM10 Strategic Marketing 3 E
11 MM11 Sales & Distribution Management 3 E
12 MM12 Retail Management 3 E
13 MM13 Rural Marketing 3 E
14 MM14 Customer Relationship Management 3 E
15 MM15 Sale Promotion Management 3 E
16 MM16 Marketing of Social Services 3 E
Marketing Management Area
Finance and Accounting Management Area

1 FM01 Financial Accounting for Managers 3 C
2 FM02 Financial Management 3 C
3 FM03 Financial Institutions, Instruments & 3 E
Market
4 FM04 Legal Aspects of Business 3 C
5 FM05 Cost & Management Accounting 3 C
6 FM06 International Financial Management 3 E
7 FM07 Mergers, Acquisitions and Corporate 1.5 E
Restructuring
8 FM08 Project Appraisal 1.5 E
9 FM09 Security Analysis & Portfolio 3 E
Management
10 FM10 Debt Market Management 3 E
11 FM11 Commercial Banking 3 E
12 FM12 Derivative Risk Management 1.5 E
13 FM13 Corporate Tax Planning 1.5 E
14 FM15 Insurance and Risk Analysis 3 E
15 FM16 Valuation 3 E
16 FM17 Retail Finance 3 E
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PGDM Syllabus
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Organizational Behavior and Human Resource Management Area

1 HR01 Individual & Group Behavior in 3 C
Organization
2 HR02 Organisation Structure Design and 3 C
Change
3 HR03 Human Resource Management & 3 C
Industrial Relations
4 HR04 Labour Laws 3 E
5 HR05 Training and Development 3 E
6 HR06 Performance and Compensation 3 E
Management
7 HR07 Leadership and Team Building 3 E
8 HR08 Organizational Change and Development 3 E
9 HR09 Organizational and Managerial Creativity 3 E
10 HR10 Cross Cultural and International HRM 3 E
11 HR11 Manpower Planning & Human Resource 3 E
Information System
12 HR12 Developing HRD Systems & Instruments 3 E
13 HR13 Managing Employee Relations 3 E
14 HR14 Leadership for Corporate Excellence 3 E
15 HR15 Advanced HRM 3 E
16 HR16 Assessment and Development Centre 3 E
Information Technology Management Area

1 IT01 Business Computing 3 C
2 IT02 Management Information System 3 C
3 IT03 Database Management Systems 3 E
4 IT04 Decision Support Systems 3 E
5 IT05 Data Mining & Warehousing 3 E
6 IT06 System Analysis & Design 3 E
7 IT07 Software Project Management 3 E
8 IT08 E-Commerce 3 E
9 IT09 Networking & Communication 3 E
10 IT10 Knowledge Management 3 E
11 IT11 Information Security 3 E
12 IT12 Enterprise Resource Planning 3 E
13 IT13 Planning and Implementing IT Strategies 3 E
14 IT14 IT Infrastructure Management 3 E
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Operations Management Area

1 OM01 Quantitative Technique I 3 C
2 OM02 Quantitative Technique II 3 C
3 OM03 Business Research Methods 1.5 C
4 OM04 Production & Operations Management 3 C
5 OM05 Project Management 3 C
6 OM06 Supply Chain Management 3 E
7 OM07 Total Quality Management 3 E
8 OM08 Operations Research 3 E
9 OM09 Materials Management 3 E
10 OM10 Technology Management 3 E
11 OM11 Managing Service Operations 3 E
General Management Area
Sl Code Course Credits Core/

No Elective
1 SM01 Managerial Analysis and Communication – I 3 C
2 SM02 Managerial Analysis and Communication – II 3 C
3 SM03 Indian Social and Political Environment 1.5 C
4 SM04 Management Thought 1.5 C
5 SM05 Strategic Management 3 C
6 SM06 Global Environment for Business 1.5 C
7 SM07 Resource Based Strategy 3 E
8 SM08 Corporate Governance 3 E
9 SM09 Business Ethics and Social Responsibility of 3 E
Managers
10 SM10 Globalization & Agriculture 3 E
11 SM11 International Trade in Agribusiness 3 E
12 SM12 Agribusiness Management 3 E
13 SM13 SCM in Agribusiness 3 E
14 SM14 Management of Cooperatives 3 E
15 SM15 Commodity Trading & Marketing 3 E
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Development Management Area
Sl Code Course Credits Core/

No Elective
1 DM01 Managerial Economics 3 C
2 DM02 Macro-Economics 3 C
3 DM03 Development Management: Concepts and 3 E
Theories
4 DM04 Strategic Issues in Development organizations 3 E
5 DM05 Natural Resource Management 3 E
6 DM06 Regional Development Planning 1.5 E
7 DM07 Rural Livelihood and Production System 3 E
8 DM08 Collective Action and Cooperation 3 E
9 DM09 Development Interventions 3 E
10 DM10 Legal Environment for Business 3 E
11 DM11 Development Communication 3 E
12 DM12 Decentralized Governance & Local Government 3 E
13 DM13 Rural-Urban Relations 3 E
14 DM14 ICT & Development 3 E
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PGDM Syllabus
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4. Marketing Area
The description of core and elective courses in Marketing Management Area is given
below.
4.1 Core Courses
1. Marketing Management – I (MM01)
Objective: To make the participants appreciate the criticality of marketing function in

the attainment of organizational goals (and in the society as a whole) as well as the
challenges of modern marketing.
Syllabus : Introduction to marketing; challenges of modern marketing; customer value

and satisfaction; market-oriented strategic planning; Marketing Information System;
scanning the marketing environment; understanding consumer buying behavior and
organizational (business) buying behavior; dealing with competition; segmenting and
targeting; differentiation and positioning.
Text Book:
V.S. Ramaswamy & S. Namakumari, Marketing Management: Planning,
Implementation & Control (New Delhi: Macmillan, 2007, 3rd Edition).
Reference Books:
1. Philip Kotler, Kevin Keller, A. Koshy & M. Jha, Marketing Management: A South
Asian Perspective (Pearson Education, 2007)
2. Rajan Saxena, Marketing Management, (Mumbai: TMH, 2006, 3rd Edition)
3. Perreault,William D, Basic Marketing,(New Delhi, TMH,2007,15th Edition)
4. Etzel,Michael J and Others , Marketing Concept and Cases,(New Delhi,
TMH,2007,15th Edition)
2. Marketing Management - II (MM02)
Objective: To make the participants understand the critical aspects of decision-making in

marketing function. This course encompasses the marketing mix elements of product,
price, place (distribution), and promotion.
Syllabus: Developing new market offerings and global market offerings; developing the
product and branding strategy; services marketing; designing pricing, marketing channels
& physical distribution and communication strategies; sales management; rural
marketing; Internet marketing; marketing strategy implementation and control.
Text Book:
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PGDM Syllabus
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V.S. Ramaswamy & S. Namakumari, Marketing Management, Planning Implementation
& Control (New Delhi: Macmillan, 2007, 3rd Edition).
Reference Books:
1.Philip Kotler, Kevin Keller, A. Koshy & M. Jha, Marketing Management: A South
Asian Perspective (Pearson Education, 2007)
2. Rajan Saxena, Marketing Management, (Mumbai: TMH, 2006, 3rd Edition)
3. Perreault,William D, Basic Marketing,(New Delhi, TMH,2007,15th Edition)
4. Etzel,Michael J and Others , Marketing Concept and Cases,(New Delhi,
TMH,2007,15th Edition)
4.2 Elective Courses
3. Consumer Behaviour (MM03)
Objective: To enable the students to understand the influences of individual and Group
behavior on consumer buying.
Syllabus: What is Consumer Behaviour? Issues in CB, scope of CB, Consumer

Research, models of CB, uses of CB, segmentation & positioning – Individual behaviour
influences, personality, Attitude, learning perception and motivation-Group influences
culture, sub-culture, Family reference groups – Adoption, Diffusion process-stages in
buying behaviour-problem recognition – search and evaluation – purchase-post purchase
issues-application of consumer behaviour in field.
Text Books:
Schiffman and Kanuk, Consumer Behavior (New Delhi: Pearson Education, 2006).
Reference Books:
1. Lauden & Bitta, Consumer Behaviour, (New Delhi: TMH, 15th Edition, 2007).
2. Jain,P.C & Bhatt,Monica, Consumer Behavior, (New Delhi: S.Chand, 2003).
3. Hawkins, Del.I Best,Roger and Coney,K.A. Consumer Behavior, (New
Delhi,TMH,2004,9th Edition).
4. Batra, Satis K & Kazmi, S.H.H, Consumer Behavior, (New Delhi,Excel,2008,2nd
Edition)
4. Product and Brand Management (MM04)
Objective: To understand the essentials of product and brand management in managing a

product or portfolio of products.
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PGDM Syllabus
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Syllabus: Introduction to product management, product policy planning understanding
competitive set. Product life cycle, New Product development, Product line extension,
product line pruning, product positioning/ repositioning strategies. Brand Management,
Brand leverage, Brand image, Brand personality, Brand loyalty, Brand equity, Brand
extensions.
Text Book:
Verma,Harsh.V, Brand Management Text & Cases, (New Delhi: Excel, 2008, 2nd ed.).
Reference Books:
1. Donald R Lehmann, Product Management, (New Delhi:TMH,2008, 4th ed.).
2. Ramanuj Majumdar, Product Management in India, (New Delhi: PHI, 2005).
3. Y.L.R Moorthy, Brand Management: The Indian Context, (New Delhi: Vikas
Publishing, Reprint 2001).
4. Pati,Debashis,Branding Concept and Cases, New Delhi, Macmillan,2002
5. Industrial Marketing (MM05)
Objective: To enable students to handle business to business (B2B) sales and marketing.
Syllabus: Industrial Marketing-an overview, Concepts & systems; dynamics of industrial

buying & buyer behaviour; Industrial Marketing strategy Formulation, Product planning
& New product development; Logistic & channel strategy; IM through communication
planning; Pricing policies, strategies; IM environment
Text Book:
K.K. Havaldar, Industrial Marketing: Text and Cases (New Delhi: TMH, 2008, 2nd ed.).
Reference Books:
1. Richard M.Hill, Ralph S. Alexender and James S. Cross, Industrial Marketing,
(AITBS)
2. Robert R. Reeder, Edward G. Brierty & Betty H. Reeder, Industrial Marketing, (New
Delhi, PHI, 2007, 2nd ed.).
6. Advertisement Management (MM06)
Objective: To appreciate the components of marketing communication and enable

students to understand the role marketing communication plays in the process of
marketing.
Syllabus : The course syllabus are: Role of advertising in marketing mix, positioning
decision; kinds of advertising, setting of advertising objectives & planning; Formulation
of strategies & budgets; Media Planning development, media buying and research; copy
designing & testing; evaluation of advertisement campaign; direct marketing; public
relations as an element of marketing mix, Ethics in advertising.
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PGDM Syllabus
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Text Book:
S. H. H. Kazmi and S. K. Batra, Advertising and Sales Promotion (New Delhi: Excel,
2004, 2nd ed.).
Reference Books:
1. S.A. Chunawala and K.C. Sethia, Foundations of Advertising – Theory and Practice,
(New Delhi: Himalaya Publishing, 2007, 17th ed.).
2. G.K.Ackers, D. Myers and R. Batra, Advertising, (New Delhi: PHI,2007, 5th ed.).
3. Jethwaney, Jaishri, & Jain, Shruti, Advertising Management (New Delhi, OUP, 2004)
4. Arens,William F, Contemporary Advertising, (New Delhi,TMH,2006)
7. Services Marketing (MM07)
Objective: To understand the pivotal role that services are playing today in the economy.
Syllabus : Understanding services; services marketing vs. marketing of goods; consumer

behavior and expectations; strategies for managing customer expectations; service quality
dimensions; service positioning; customer acquisition, retention and customer life time
value; service recovery; service blueprint; process of service delivery; employees as
internal customers; pricing strategy for services; role of marketing communication;
managing demand and capacity; yield and capacity utilization; distribution in a service
context; global strategies for services marketing mix; role of technology; challenges
before management; service quality gaps.
Text Books:
Rajendra Nargundkar, Services Marketing: Text & Cases (New Delhi: TMH, 2008, 2nd
ed.).
Reference Books:
1. Govinda Apte, Services Marketing, (Oxford Publication).
2. K. Ramamohan Rao, Services Marketing, (New Delhi: Pearson Edition, 2006).
3. C. Bhattacharjee, Services Marketing: Concepts, Planning & Implementation, (New
Delhi: Excel Books, 2008).
4. Christopher Lovelock & Jochen Wirtz, Services Marketing: People, Technology,
Strategy, (New Delhi: Pearson Edition, 2007, 5th ed.).
8. International Marketing (MM08)
Objective: To understand the global marketing process and have a global perspective of
decision making.
Syllabus: Nature & scope of International Marketing, difference between multinational

& global corporations, evolutions of international marketing, environments; international
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marketing segmentation; different types of entry mode- exporting, licensing, franchising,
contract manufacturing, joint ventures, market selection; International product policy,
strategies, standardization vs. customization, positioning; pricing strategies, inflationary
situations, transfer pricing, advertising & culture, promotional strategies, international
sales force strategies, culture strategies, expatriates, cross cultural strategy, channel of
distribution, logistics, counter trading, new dimensions of international marketing.
Text Books:
Onkvisit,S & Shaw,John J International Marketing: Analysis & Strategy, (New
Delhi,Pearson2000).
Reference Books:
1. Warren J. Keegan, Global Marketing Management, (New Delhi: PHI, 2007, 7th ed. ).
2. P.K. Vasudeva, International Marketing, (New Delhi: Excel Books, 2008, 3rd ed.).
3. Rakesh Mohan Joshi, International Marketing, (Oxford Publication).
4. Albaum,Geraid & Others, International Marketing,( New Deali,Pearson,2006)
9. Marketing Research (MM09)
Objective: To expose students to the various principles, tools and techniques in the area
of Marketing Research which are of great value to firms involved in marketing of
products and services.
Syllabus : Introduction to Marketing Research, role of MR, typical applications of MR,

limitations of MR, Secondary and primary research, The marketing research process :
defining research objectives, research designs, major qualitative research techniques –
Depth interview, focus group, projective techniques, specialized techniques; Planning for
sampling various sampling methods used in MR, field work, Questionnaire Design –
important aspects. Data Analysis : Test of significance using sampling statistics, chi-
square and ANOVA, correlation and regression, - explaining association and causation,
discriminate analysis for classification and prediction, factor analysis for data reduction
cluster, analysis for market segmentation, conjoint analysis for product design,
multidimensional scaling for brand positioning. Use of Data Processing packages such as
SPSS. Research presentation and research process evaluation.
Text Book:
Rajendra Nargundkar, Marketing Research: Text & Cases (New Delhi: TMH, 2006).
Reference Books:
1. AAker,D.A,Kumar,V & Day,G.S Marketing Research, (New Delhi,Willey,2002)
2. Sengupta,S.L Marketing Research, (New Delhi, Excel,2003).
3. N. K. Malhotra, Marketing Research: An Applied Orientation (New Delhi: PHI, 2007)
4. Pati, Debashis, Marketing Research,(New Delhi, Universities Press, 2002)
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PGDM Syllabus
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10. Strategic Marketing (MM10)
Objective: To develop a strategic perspective to marketing decisions.
Syllabus : Strategic Marketing: An effective tool for Business Planning, Scanning the
environment for scenario building, Identifying the Market structure & trends,
Understanding the requirements of consumers, assessing the capabilities of competitors,
Mapping the competency profile of company, Analysing the Marketing Mix, Formulating
strategies for sustainable competitive advantage.
Text Books:
M. J. Xavier, Strategic Marketing, (Sage Publication).
Reference Books:
1. Mathur,U.C, Strategic Marketing, (New Delhi,Macmillan,2006).
2. Anderson,& Vincze, Strategic Marketing,(New Delhi, Biztantra,2006)
3. Ferrel,O.C & Hartline,Michael D,Marketing Strategy (New Delhi, Thompson,2005)
4. Best,Roger J,Market Based Management :Strategies for Growing,(New
Delhi,PHI,2005)
11. Sales & Distribution Management (MM11)
Objective: To help in developing selling skills and in network development and

management.
Syllabus : Sales Management & Personal Selling, Objective of Sales Management, sales
Management & Control, Recruiting sales personal, sources of sales force recruitment and
a comparative study, staffing process, Qualities required in sales personnel, personnel
recruiting, Sales Budget, Purpose of sales budget, mechanism of control, instrument of
planning, types of budgetary procedure, Quota System, definition & objective,
Quantitative performance standards, tighter controls, motivational forces, sales syllabus;
Buyer-Seller dyads, diversity in personal selling, theories of selling, Prospecting,
Objection handling & closing; Formulating personal selling strategy, different market
situations, personal selling objectives & strategy, size of sales force, sales compensation
plan& its type; Sales organization, Purpose of sales organization; defining objectives of
setting a sales organization, basic structure; Distribution Mgmt, Distribution flows,
different levels of distribution for FMCG & industrial goods.
Text Books:
1. Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sales Management:
Decisions, Strategies and Cases, (PHI).
Reference Books:
1. S.L. Gupta, Sales & Distribution Management, (New Delhi: Excel Books, 2008).
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2. Panda, T.K. Sahadev, Sales & Distribution Management, (Oxford Publication).
3. K.K. Havaldar & V.M. Kavale, Sales & Distribution Management, (New Delhi: TMH,
2008).
4. Kapoor, Ramneek, Fundamentals of Sales Management,(New Delhi, Macmillan,2005)
12. Retail Management (MM12)
Objective: To develop conceptual understanding of the emerging area of retailing.
Syllabus: Retailing in India, Retail formats & theories, Retail Strategy, Understanding
Retail Consumers, Location, Store Design & Layout, Retail Merchandising,
Merchandising Buying & Control, Retail Pricing & Merchandise, Retail Operations,
Measuring Retail Performance, Retail Management Information System, Retail
Marketing & Communication, Service in Retail Sector, Design and Visual
merchandising, Importance of Supply Chain Management
Text Books:
Chetan Bajaj, Rajnis Tuli & Nidhi Srivastava, Retail Management,(Oxford Publication).
Reference Books:
1. Rosemary Varley & Mohammed Rafiq, Principles of Retail Management, (MacMillan
Publication).
2. Levy & Weitz, Retail Management, (New Delhi: TMH, 2008, 8th ed.).
3.B. Berman & J. Evans, Retail Management: A Strategic Approach (New Delhi: PHI,
2007, 10th
ed.).
4. Gillbart, David, Retail Marketing Management, (New Delhi, Pearson, 2002, 2nd
Edition)
13. Rural Marketing (MM13)
Objective: To learn the knowledge, skill and attitude related to rural marketing.
Syllabus : The Indian rural market; Rural Marketing mix the role of middleman;
Research in rural markets; Media habits of the rural masses; Mandis; Marketing of
agricultural inputs and equipments; Marketing of consumer durables and non- durables;
Marketing of services; Agricultural marketing and marketing of handicrafts and
handloom products.
Text Book:
C.G.K. Krishnamarcharyulu & Lalitha Ramakrishnan, Rural Marketing: Text & Cases,
(Pearson Education).
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Reference Books:
1. Velayudhan, Sanal Kunmar, Rural Marketing,(New Delhi, Response,2007).
2. Pradeep Kashyap & Sidhartha Rout, Rural Marketing (New Delhi: Biztantra, 2005).
3. Dogra,Balrama, Rural Marketing: Concepts And Practices (New Delhi,TMH,2008)
14. Customer Relationship Management (MM14)
Objective: To understand the basic principles and elements of customer relationship

management.
Syllabus: An investigation of the use of electronic commerce technologies for the

effective management of relationships with individual customers. Coverage includes
topics related to product and service delivery on the web, communication using the web
infrastructure, data collection and analysis, personalized exchange of information with
customers and new models of managing customer relationships both internal and
external.
Text Books:
Jagdish N Sheth & A Bhatnagar and G Srinivas, Customer Relationship Marketing,
( New Delhi: TMH, 2008).
Reference Books:
1. Jilli Dychi, The CRM Handbook, (New Delhi,Pearson Education,2002).
2. Baran,R.J and Others, Customer Relationships Management, (New Delhi,
Cengage,2008)
3. Chaturvedi, Mukesh & Chaturvedi, Abhinav, Customer Relationships
Management, (New Delhi, Excel,2005)
4. Harvard Business Review, Customer Relationships Management,(Boston,
HBR,2001)
15. Sales Promotion Management (MM15)
Objective: To develop an understanding of the concepts, methods and strategies of sale

promotion.
Syllabus: Sales Promotion and Marketing Mix; Nature and types of sales promotion;
Consumer behaviour and sales promotion; Economic theories of promotion, Sales
Promotion’s Impact on Sales; Evaluation of Sales promotion experiment; Choice and
purchase timing models; Manufacturer promotion planning process; Retailer promotion
planning process; Strategic issues in designing promotional strategies, Substantive
Findings and Issues on coupons, Trade Dealings and Retail Promotions.
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Text Books:
Blattbert Robert and Scott, A. Neslin, Sales Promotion: Concept, Methods and
Strategies, (New Jersey: Prentice Hall Inc, 1990).
Reference Books:
1. Ulanoff, M. Stanepey, Handbook of Sales Promotion, (New York:McGraw-Hill, 1985).
2. Roger A. Strang, The Promotional Planning Process, (New York: Prageger, 1980).
3. Ailloni and Charas, Promotion: A Guide to Effective Promotional Planning, Strategies
and Executions, (New York: John Wiley, 1984).
16. Marketing of Social Service (MM16)
Objective: To acquire knowledge about the application of tools and techniques in

marketing socially desirable services in the context of developing country like India.
Syllabus : Relevance of social services in a developing economy, applications of

marketing in social services e.g., health and family welfare, adult literacy programme,
environment protection, social forestry etc, social-economic-cultural influences on
beneficiary system; organising for marketing social services planning and
implementation of mass campaigns; beneficiary contact programme, use of print and
electronic media in mass communication, diffusion of innovative ideas; geographical
expansion strategies in mass contact programme, review and monitoring of marketing
strategies of socially relevant programmes.
Text Books:
1. Phillip Kotler and Edurado Roberts, Social Marketing: Strategies for Changing Public
Behaviour, (New York: Free Press, 1989).
Reference Books:
1. B.Jena and R.Pati, Health and Family Welfare Services in India, (New Delhi:
Ashis1986)
2. K.E.Hyenion, Ecological Marketing, (Ohio: Columbus, 1976).
3. T. Maitra, Public Services in India, (New Delhi: Mittal, 1985).
4. S.M. Jha, Social Marketing, (Himalaya Publishing House, 2002).
5. Finance and Accounting Area
The description of core and elective courses in Finance and Accounting Management
Area is given below.
5.1 Core Courses
1. Financial Accounting for Managers (FM01)
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Objective: To familiarize the students with basic accounting principles, concepts and
conventions; to enable the students to read and analyze the financial statements; to study,
use and interpret the results and accounting information for decision making purposes.
Syllabus: Introduction to financial accounting, Concepts and Conventions & Final

Accounts, Accounting standard in India, Corporate financial statement- Part I & II
,Understanding Published Financial Statements, Cash flow Reporting, Financial
Statement Analysis, Case Analysis.
Text Book:
Ashok Banerjee, Financial Accounting – A Managerial Emphasis,(Excel Books).
Reference Books:
1. Bhattacharya, Financial Accounting for Business Managers (New Delhi: PHI, 2007,
3rd ed.).
2. Ambrish Gupta, Financial Accounting for Management (New Delhi: Pearson
Education, 2006).
3. Narayanswamy, Financial Accounting- A Managerial Perspective, (New Delhi: PHI,
2007, 2nd ed.).
4. Ramachandran & Kakani, Financial Accounting for Management (New Delhi: TMH,
2005, 2nd ed.).
2. Financial Management (FM02)
Objective: To equip the participants with the Basic Concepts of Financial Management;
to acquire knowledge about the techniques of long term financial decision making
process; to enable them to apply theoretical concepts to real life problems of Finance
Managers
Syllabus: Introduction: Scope, Objectives & Nature of Financial Management, Role of

finance manager, Sources of finance: Equity Capital, Debentures,Preferece Capital and
Term Loan; Cost of Capital: Time Value of Money; Concept of Risk & return,Cost of
Capital & Value of firm:- Measurement of specific cost of capital, Weighted Average
Cost of Capital ,Valuation of stock & bonds; Financing Decision:- Capital Structure
theories, EBIT-EPS relationship, Determinants of Capital Structure; Leverages:-
Operating, Financial & Combined Leverages; Investment Decisions:- Capital budgeting
methods, NPV, IRR, Capital budgeting under risk & uncertainty, Capital rationing;
Dividend Decisions:- Forms of Dividends, Theories of dividend Polices, Determinants of
Dividends Decisions, Implication of Bonus Issue, Right Issue, Stock Split and Buy back
of shares ; Working capital Management:- Concept, Operating cycle, Estimation of
working Capital requirement, Cash Management, Receivable Management, Inventory
Management.
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Text Book:
Bhabatosh Banerjee, Financial Policy & Management Accounting, (PHI).
Reference Book:
1. I.M Pandey, Financial Management; Theory, Concepts & Problems (New Delhi:
Vikas, 2005)
2. Prasanna Chandra, Financial Management - Theory & Practice (New Delhi:TMH,
2007, 7th ed.).
3. I.M Pandey, Cases in Financial Management (New Delhi: Vikas).
4. Khan & Jain, Financial Management (New Delhi: TMH, 2005, 5th ed. ).
3. Financial Institutions, Instruments and Markets(FM 03)
Objective: To familiarize with various financial Institutions, Instruments and financial

Markets and to understand various financial services.
Syllabus : Indian financial System:- Classification of Financial Markets, Capital

Market(Primary Market & Secondary Market), Money Market, Commodity Market.
Interlinking Financial Markets- Indian & Global financial Markets; Financial
Institutions:- Money Market Institutions, Capital Market Institutions ,Financial Service
Institututions, Stock Exchanges:- Organizations and Functions, SEBI Regulations,
Investor services, grievance Redressal Measures; Financial Services Institutions:
Clearing corporation of India Ltd, NSDL, STC, Credit Rating Institutions ; Financial
Instruments:- Money market instruments, capital Market Instruments, Commodity
market Instruments, Forex market Instruments, Mutual Funds:Types; Operations; SEBI
Guidelines regarding launching Mutual funds schemes; Computation of NAV; Performance
measurement of MF’s; Marketing of MF products ; Indian Financial Institutions:-
Commercial banks:- Roles, Functions, Public sector, Private Sector, Foreign Banks,
development Banks:- IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, Non-banking
Financial Institutions(NBFCs),Insurance Companies:- Public & Private .Regulatory
Authority.
Text Book:
1. Gordon & Natarajan; Financial Markets & Services, Himalaya Publishing House..
Reference Books:
1. R.M.Srivastava, Management of Indian Financial Institutions, Himalaya Pubishing
House.
2.L.M.Bhole, Financial Institutions & Markets & Service,TMH.
3. Meir kohn, Financial Institutions & Markets, Oxford.
4. M. Y. Khan, Indian Financial System ,TMH.
4. Legal Aspects of Business (FM04)
Objective: To familiarize the students with principal laws regulating business & enable
them to interpret various legal provisions for appropriate decision making; to equip the
__________________________________________________________________________________ 19
PGDM Syllabus
______________________________________________________________________________________
students with the legal framework for starting a business venture & manage it in
conformity with legal parameters.
Syllabus: Iintroduction to Legal Aspects of Business; Indian Contract Act, 1872;

Contract of Guarantee & Indemnity; Contract of Agency; Sale of Goods Act, 1930;
Arbitration & Conciliation Act, 1996; Competition Laws ;Elements of company Law:
Shares & Share Capital; Investments, Loans & Borrowings; Registration of Charges;
Company Management & Administration ;Negotiable Instruments Act.
Text Book:
Gulshan,S.S, Mercantile Law, (New Delhi, Excel,2006)
Reference Books:
1. A.K. Majumdar and Dr. G.K.Kapoor, Student’s Guide to Company Law (New Delhi:
Taxmann’s, University Edition, 2007).
2. Rohini Agarwal, Student’s Guide to Mercantile & Commercial Laws (New Delhi:
Taxmann’s University Edition, 2007).
3. N D Kapoor, Mercantile Law, (Vikas Publishing House).
4. Gulshan,S.S, Business Law, (New Delhi, Excel,2006)
5. Cost & Management Accounting (FM05)
Objective: To understand the use of cost information for decision making and the use of
costing concepts, methods and procedure as tools for management control.
Syllabus: Basics of Cost Accounting:- Cost classification, Basic Cost Concepts,

Financial Accounting Vs Cost Accounting ; Prime Cost & Overheads :- Allocation,
apportionment and absorption of overheads; Preparation of Cost sheet, Cost Accounting
Records:- Cost ledger accounts, Integrated accounts, reconciliation of cost and financial
accounts ; Basics of Methods of Costing:- On Job, Batch, Contract, Process costing, Joint
Products and By-Products, Transport Costing; Marginal Costing and decision making:-
Marginal Costing Vs Absorption Costing, Cost-Volume–Profit Analysis, Application of
Marginal Costing and Short run decision analysis; Budgets and Budgetary Control:–
Definition & meaning, Types of functional and master budgets, organization for
budgetary control, flexible budget, Master Budget ; Standard Costing:- Preparation of
material cost variance, Labour cost variance, variable and fixed overhead cost variance ,
Sale Margin Variance, Sale Volume Variance.
.
Text Book:
Lal, Jawahar & Srivastava,Seema Cost Accounting, (New Delhi, TMH,2009,4th Edition)
Reference Books:
1. Cost Accounting, M Y Khan & P K Jain, TMH
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PGDM Syllabus
______________________________________________________________________________________
2. Bhattacharyya,A.K Management and Cost Accounting, (New Delhi,PHI,2007,7th
Edition).
3. Kishore, Ravi M Cost & Management Accounting, (New Delhi, Taxman, 2006, 4th
Edition)
4. Horngren, Charles T, & Others Cost Accounting, (New Delhi, Pearson, 2008, 12th
Edition)
6. International Financial Management (FM06)
Objective: To understand fundamental and conceptual issues in international finance

with respect to dynamic global business environment.
Syllabus: International Financial System & The Market for Foreign Exchanges,
International Monetary System, Evolvement of Floating Rate Regime, Foreign Exchange
Market in India, Determination of Exchange Rates & International Parity Conditions,
Balance of Payments, Exchange Rate Forecasting, Managing Foreign Exchange Risk,
Interest Rate Risk Management, International Investment & Financing, Financing the
Global Firms, Foreign Investment Decisions, International Trade Finance.
Text Book:
Eitman, Stonehill, Mofett, Multinational Business Finance, (New Delhi: Pearson
Education, 2006, 10th ed.).
Reference Books:
1. M. D Levi, International Finance (TMH).
2. P.G Apte, International Financial Management (New Delhi: TMH, 2007, 4th ed.).
3. Seth, A.K, International Financial Management, (New delhi,Galgotia,2000)
4. Eun, Cheol, S, International Financial Management, (New Delhi: TMH, 2008, 4th ed.).
7. Mergers, Acquisitions and Corporate Restructuring (FM07)
Objective: To give an insight to the participants with various aspects of mergers and
acquisition.
Syllabus: Introduction, discussion on business environment and overview of M & A ,

Change forces that affect M & A, Types of merger, reasons of merger, legal framework
governing M & A, Valuation of business, methods of valuation, Accounting for
amalgamation, Due diligence process, methods of compensation- cash vs. stock from
taxation point of view, taxation aspect, takeover defences, leveraged buyout, management
buy out, reverse merger, demerger, bank mergers.
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PGDM Syllabus
______________________________________________________________________________________
Text Book:
J.F.Weston, Chung,K.S and S.E.Hoag, “Mergers, Restructuring, and Corporate Control
(New Delhi,Prentice Hall,1990 3rd Edition).
Reference Book:
1. Vadapalli, R, Mergers, Acquisitions and Business Valuation, (New Delhi,Excel,2007)
2.Krishnamurti, C.S & Vishwanath, S.R, Mergers, Acquisitions , and Corporate
Restructuring
3. Harvard Business Review on Mergers & Acquisitions (Boston, Harvard Press, 2001)
8. Project Appraisal (FM08)
Objective: To get the students acquainted with identification of a project, need of funds
and how to utilise it. This involves green field as well as running ones.
Syllabus: This involves differentiating corporate as well as project cash flows. Special
purpose vehicles are analysed as well and contracts are looked at. Sponsor support
agreement forms a part of any project. Social aspects of any project are evaluated for any
kind of project. Sources of financing form an integral part of evaluation.
Text Book:
Prasanna Chandra, Project Planning, Analysis, Selection, Financing, Implementation
and Review (New Delhi: TMH, 5th ed.).
Reference Book:
John D. Finnerty, Project Financing.
Websites: www.nhai.org, www.investopedia.com, www.projectfinance.com
9. Security Analysis & Portfolio Management (FM09)
Objective: To familiarise the students with the different investment avenues for a
company and individuals under a particular economic environment.
Syllabus: Concept of investment, objective and constraints, Developments of security

markets in India, Primary market, Secondary market, Stock market Index & calculation
methodology, Concept & Measuring of risk-return, Reduction of risk through
diversification, Investment decision based on “alpha” & “beta”, Efficient market
hypothesis, Bond valuation, Valuation of equity shares (Dividend discount model, PE
approach & DCF Model), Method Fundamental Analysis, Tools of Technical Analysis,
Portfolio Analysis, Portfolio performance evaluation, Portfolio revision.
Text Book:
__________________________________________________________________________________ 22
PGDM Syllabus
______________________________________________________________________________________
D. E. Fischer and R. J. Jordon, Security Analysis & Portfolio Management (New Delhi:
PHI, 2007, 6th ed.).
Reference Books:
1. Ranganatham,M & Madhumathi,R Investment Analysis and Portfolio Management
(New Delhi: Pearson,2006).
2. Bodie, Kane, Marcus, Investments (New Delhi: TMH, 6th ed.).
3. W. F. Sharpe, G. J. Alexander and J. V.Bailey, Investment (New Delhi: PHI, 2007, 6th ed.).
4. Charles P. Jones, Investments Analysis & Management.
5.Bhalla, V.K, Portfolio Analysis and Management, (New Delhi, S.Chand,2002)
10. Debt Market Management (FM10)
Objective: To sensitize students regarding importance of financing growth / development

through different debt instruments and to know the Indian Debt Market.
Syllabus: The growth / development through different debt instruments, analysis of

burden due to changing economic scenario, Different types of debt instruments /
classification of debt securities for Govt., Local Govt. and Corporate as well as their
time/ situation specific utility, importance debt vs equity/ share market in different
market scenarios for issuers as well as investors will be analyzed in the classes. Three
major emphasis of this course is Money Markets, Bond and special reference to Fixed
Income Securities.
Text Book :
Indian Institute of Banking and Finance, Bond and Money Markets.
Reference Books:
1. Gautam Bhardwaj (ed), The Future of India’s Debt Market,(TMH).
2. Frank J. Fabozzi, The Handbook of Fixed Income Securities.
11. Commercial Banking (FM11)
Objective: To provide basic understanding of Commercial Banking.
Syllabus: Introduction to Banking, Overview of Banking, Banker-Customer

Relationships, Characteristics of Negotiable Instruments, Cheque and its characteristics,
Customers’ Deposit Accounts, Development Banking, Banking, Sector Reforms, ALM,
Introductions to International Banking, Banking Technology.
__________________________________________________________________________________ 23
PGDM Syllabus
______________________________________________________________________________________
Text Book:
S. N. Maheshwari, Banking Law and Practice (Ludhiana: Kalyani Publishers).
Reference Books:
1. Machiraju, H.R, Modern Commercial Banking.
2. Natarajan and Gordon, Banking Theory, Law and Practice (Mumbai: HPH, 2007, 12th
ed.).
3. Swain, B.K, Commercial Banking In a Changing Scenario, (New Delhi, Excel, 2006)
4. Natarajan, S, Indian Banking, (New Delhi, S.Chand,2007)
12. Derivative Risk Management (FM12)
Objective: To familiarize the students with the different types of risk the companies face,
method of calculating risks, and instruments and strategies for hedging the risks.
Syllabus: Introduction to Risk management, Sources of financial risks, Approach to risk

management, Introduction to derivative, Financial Derivative market in India, Financial
Forward Contract & trading mechanism, Financial Futures, Commodity futures, stock
index futures, interest rate futures, Hedging & arbitrage mechanism in the futures market,
Rights & convertibles, Concept & mechanism of interest rate and currency swap,
Concept of option, pricing of option, Elementary & complex option strategies, Credit
Derivative, weather derivative, Concept of Value at risk.
Text Book:
S.L.Gupta, Financial Derivative (New Delhi: PHI, 2007).
Reference Books:
1. John C Hull, Option, Futures and Other Derivatives (New Delhi: PHI, 2007).
2. Dubofsky & Miller, Derivative (Oxford University Press).
3. Don M Chance, An Introduction to Derivative & Risk Management (Thomson).
4. Robert W. Kolb, Understanding Futures Market (New Delhi: PHI, 2007, 3rd ed.).
13. Corporate Tax Planning (FM13)
Objective: To provide knowledge to use tax provisions to the maximum advantage

without circumventing law.
Syllabus: Residential status and planning, Business expenditure and planning, avoiding
disallowances, capital gains and planning, other income and planning, losses and
planning, corporate restructuring and planning, securities and taxation, group entities and
planning, financial management decisions and taxation, new industries, MAT &
planning, International taxation, Overview of CEA and CENVAT, VAT
__________________________________________________________________________________ 24
PGDM Syllabus
______________________________________________________________________________________
Text Book:
V.K. Singhania, Direct Tax Law & Practice (New Delhi: Taxmann, 2007).
Reference Books:
1. V.K. Singhania, Direct Taxes Planning & Management, (New Delhi: Taxmann, 2007).
2. V.S.Datey, Indirect Tax Laws, (New Delhi: Taxmann, 2007).
14. Insurance & Risk Analysis (FM15)
Objective: To acquaint the students with the concepts of risk & risk management
pertaining to life and general insurance.
Syllabus: Risk &Uncertainty, The Role of Risk mgt - Uncertainty types, Classification,
Costs & Ways of handling risks, Scope & Objectives of Risk Mgt, Personal risk
management, Corporate risk management, Risk Mgt Processes & administration, Risk
Manager’s role, Risk Financing Types, Risk Retention, Contingency Fund, Risk Transfer.
Reasons for buying insurance, Limitations to the benefit of Insurance, Premium Rating,
Burning cost methods, Basic Principles of Insurance, Insurance Pricing, , Liberalization
of Insurance Sector-New players, Restructuring, Regulation, Insurance Regulations
Insurance Act, 1938, Life Insurance Act, 1956, GIBNA, 1972 IRDA Act, 1999,
Classification of insurance business-long term & short term, Types of general insurance
Various products of private non- life insurance players, Special features of life insurance
Types of policies, , Mortality tables, Life insurance products, various product offerings of
private life insurance players.
Text Books:
1. Insurance Institute of India, Principles of Insurance - (IC-01), (Mumbai).
2. Insurance Institute of India, Practice of Life Insurance - (IC-02), (Mumbai).
3. Insurance Institute of India, Risk Management - (IC-86), (Mumbai).
Reference Books:
1. George E. Rejda, Principles of Risk Management and Insurance (New Delhi: Pearson,
2006, 9th ed.).
2. Insurance Institute of India, Life Assurance Management - (IC-25), (Mumbai).
3. Insurance Institute of India, Applications of Life insurance - (IC-23), (Mumbai).
15. Valuation (FM16)
Objective: To evaluate acquisitions, restructuring and other investments, and calculate

the value generated by strategy scenarios.
.
__________________________________________________________________________________ 25
PGDM Syllabus
______________________________________________________________________________________
Syllabus: Shareholder Value Maximisation and Corporate Strategy; Financial Statement
Analysis; Estimation of Cash Flows; Estimation of discount rates; Special Cases in
Valuation: Cyclical firms, firms in financial distress; private firms, technology firms etc.;
Different valuation models & their application in real world, Overall Business Valuation
for Acquisition decisions, Valuation of Intangibles, EVA Vs. MVA, Brand valuation.
Text Book:
Aswath Damodaran, Corporate Valuation.
Reference Books:
1. Foster, George, Financial Statement Analysis,(New Delhi, Pearson,1986)
2. Mathur,Satish B, Understanding Balance Sheets,(New Delhi, Macmillan, 2005)
3. Wild, John. J and Others, Financial Statement Analysis, (New Delhi, TMH, 2003)
4. Bodhanwala, Ruzbeh J, Understanding and Analysing Balance Sheets Using
Excel Worksheet, (New Delhi, PHI,2005)
16. Retail Finance (FM17)
Course Objective: To provide knowledge to students on institutional and managerial

issues of micro-financing in India and abroad.
Curriculum: The concept of financial intermediation, meaning and rationale of micro-

finance, microfinance delivery methods and mechanisms such as group vs. individual
lending, Self Help Group (SHG) and bank linkage, SHG federations, microfinance
products and services, financial performance analysis of MFIs, development issues in
microfinance, scaling-up and mainstreaming micro-finance.
Text book:
Iyengar, VijayaRagavan, Introduction to Banking,( New Delhi,Excel, 2007)
Reference Books:
1. Swain, B.K, Commercial Banking In a Changing Scenario, (New Delhi, Excel, 2006)
2. Natarajan, S, Indian Banking, (New Delhi, S.Chand,2007)
3. IIBF, Banking Product & Services,(New Delhi, Taxman,2007)
__________________________________________________________________________________ 26
PGDM Syllabus
______________________________________________________________________________________
6. Organisational Behaviour and Human Resource Management
The description of the core and elective courses in OB & HR Management Area is given
below.
6.1 Core Courses
1. Individual & Group Behaviour in Organization (HR01)
Objective: Understanding the dynamics of individual, interpersonal and group behaviour

in organisational setting, developing students’ knowledge and competence to deal with
human problems of management and developing students’ awareness and insight for
personal and professional growth.
Syllabus: Introduction to OB; Foundations of Individual Behaviour; Values, Attitudes

and Job Satisfaction; Personality and Emotions; Perception and Individual Decision
Making; Motivation; Foundations of Group Behaviour; Understanding Work Teams;
Communications; Leadership; Power and Politics; Conflict and Negotiation.
Text Book:
Stephen P. Robbins and Seema Sanghi, Organisational Behaviour (New Delhi: Pearson,
2008).
Reference Books:
1. Steven McShane and Mary Von Glinow (ed), Organizational Behaviour (New Delhi:
TMH, 3rd ed.).
2. Fred Luthans, Organisational Behaviour (McGraw-Hill, 2005, 10th Edition).
3. Robin Fincham and Peter Rhodes, Principles of Organisational Behaviour (Oxford
University
Press, 4th ed.).
4. Khanka,S.S Organizational Behaviour, (New Delhi, S.Chand,2004)
2. Organization Structure, Design and Change (HR02)
Objective: To familiarise students with the organisational design parameters, to

understand functioning of organisation & organisational effectiveness and to gain insights
into designing organisations.
Syllabus: Introduction, evolution and overview; organisational effectiveness; foundations

of organisation structure; designing individual positions; designing the super structure;
fleshing out the super structure; untangling decentralisation; fitting structure to strategy;
fitting structure to size and age; fitting structure to technical system; fitting structure to
environment; fitting structure to power control domain; simple structure; machine
__________________________________________________________________________________ 27
PGDM Syllabus
______________________________________________________________________________________
bureaucracy; professional bureaucracy; divisional form; adhocracy; five organisational
forms as a system.
Text Book:
Stephen P. Robbins, Organization Theory Structure, Design and Applications (New

Delhi: Prentice-Hall of India, 2007, 3rd ed.).
Reference Books:
1. Henry Mintzberg, Structure in Fives Designing Effective Organisations (Prentice

Hall).
2. Richard L. Daft, Organization Theory and Design (Thomson Publishing).
3. Gareth R. Jones, Organization Theory, Design and Change (New Delhi: Pearson
Education, 2006).
3. Human Resource Management and Industrial Relations (HR03)
Objective: To familiarise the students with the tools to manage human resource for
effective organisational performance.
Syllabus: Concepts of HRM, Strategic HRM, Job Analysis, Job Design, HR Acquisition,
HRD, Performance Management, Potential Appraisal, Assessment Centre, Training,
Compensation, Rewards & Benefits, Organization Analysis & Transformation, Legal
Framework of HRM, Industrial Relation, Trade Unionism, Conflict Resolution,
Collective Bargaining, Discipline & Grievance, HR Challenges.
Text Book:
V.S. P. Rao, Human Resource Management (New Delhi: Excel Books, 2008, 2nd ed.).
Reference Books:
1. Bohlander and Snell, Managing Human Resources (Thomson Education).
2. J.Braton and Gold, Human Resource Management (MacMillan).
3. Wayne F. Casio, Managing Human Resources (New Delhi: TMH, 2008, 7th ed.).
4. Dessalr, G Human Resource Management, (New Delhi, PHI,2007)
4. Labour Laws (HR04)
__________________________________________________________________________________ 28
PGDM Syllabus
______________________________________________________________________________________
Objective: To familiarize the students with legal framework of HR, and labour laws
affecting the Indian industries.
Syllabus: Introduction to Labour Law, Trade Union Act 1926, Industrial Disputes Act
1947, Industrial Employment (Standing Orders) Act, 1946; Minimum Wages Act, 1948;
Payment of Wages Act, 1936; Equal Remuneration Act 1976, Factories Act, 1948, Mines
Act, 1952, Contract Labour (Regulation and Abolition) Act, 1970, Child Labour
(Prohibition and Regulation) Act 1986, The Payment of Bonus Act, 1965, The
Employees’ State Insurance Act 1948; Workmen’s Compensation Act, 1923; Payment of
Gratuity Act, 1972; Employees Provident Fund Act, 1952; Maternity Benefit Act, 1961;
Critical analysis and recommendation of Second National Commission on Labour.
Text Book:
K. M. Pillai, Labour and Industrial Law (Allahabad Law Agency, 10th Edition).
Reference Books:
1. P.L. Malik, Hand Book of Labour and Industrial Law, (Luknow: Eastern Book
Company, 2001).
2. Labour Law Reporter - Journal
3. Sinha and Shekhar, Industrial Relations, Trade Unions, and Labour Legislation,
(Pearson Education).
4. H.L. Kumar, HRD & Labour Law.
5. S. N. Mishra, Labour and Industrial Law,(Central Law Publications).
5. Training and Development (HR05)
Objective: To understand the importance of Employee Training & Development for

achieving business objectives. To develop necessary competencies to research, design,
develop and deliver training & developmental activities and measure its impact on
business results.
Syllabus: Concepts of Education, Training, Development and Grooming, Linking

training and development goals to business strategies, Identifying and prioritizing current
and future training and learning needs, Research for need gap analysis, Designing
training: Focus vs. levels vs. objectives vs. measurement criteria, Developing content and
processes, Methods and techniques of delivering training inputs, Training faculty
decisions: Roles and competencies of trainer: Role in the present business scenario,
required trainer competencies and methods to improve, ensuring quality and effectiveness
of training, Post training processes : Evaluation of benefits of training, cost-benefit
analysis, continued learning and transfer of learning, follow up plan; Measuring training
effectiveness vis-à-vis focus/objectives, levels and deliverables.
__________________________________________________________________________________ 29
PGDM Syllabus
______________________________________________________________________________________
Text Book:
R.P Lynton and U. Pareek, Training for Organizational Transformation, Part -1 & 2,
(Sage Publication).
Reference Book:
1. Raymond A. Noe, Employee Training and Development (Singapore: McGrawHill
International, 2005)
2. B. Rathan Reddy, Effective Human Resource Training and Development Strategy
(Mumbai: Himalaya Publishing House, 2007).
3. Irwin L. Goldstein and J. Kevin Ford, Training in Organizations, Bangalore:
Thomson Learning, 2007)
4. An Introductory Course in Teaching & Training Methods for Management
Development,(ILO Publication).
6. Performance and Compensation Management (HR06)
Objective: To acquaint the students with the concept, processes and mechanics of
performance management system as practiced in business organizations. To learn all the
aspects essential for designing a compensation structure to attract, retain and motivate
human resources for individual and organizational performance management.
Syllabus: What are PMS and its sub-system?, Performance Appraisal systems, Types of
performance appraisal: Advantages and disadvantages, 360 degree appraisal: merits and
demerits, Performance Appraisal Process: Performance Analysis: Facilitating factors and
inhibiting factors, Performance Ratings: subjectivity, BARS, critical incident technique,
Performance Review Discussions, Performance Coaching and Counselling, Performance
linked incentive, Performance appraisal in new economic environment. Reward
management principles and processes in the context of performance management; Wage
vs. Salary; Pay structures; Contingent pay: Paying for performance, competence and
skill; Employee benefits and total remuneration; Special aspects of reward management
with respect to; Development of Salary Structure: Definition, Types of salary structure
and methods of determining: Job evaluation; Hays Profile method.
Text Book:
T.V.S. Rao, Performance Appraisal (New Delhi: Excel Books, 2008).
Reference Books:
1. George T. Milkovich and Jerry M. Newman, Compensation (New Delhi: Tata
McGraw-Hill Publishing Company Ltd., 2005)
2. Robert L. Cardy, Performance Management: Concept, Skill & Exercise (New Delhi:
PHI, 2007).
3. B. Gerhart and S.L. Rynes, Compensation: Issues and Implications (Sage
Publication).
4. S.C.Gupta, Performance Appraisal (Macmillan).
__________________________________________________________________________________ 30
PGDM Syllabus
______________________________________________________________________________________
7. Leadership and Team Building (HR07)
Objective: To help, as a leader, to enhance and effectively use power not only for
achieving goals, but also in enabling followers to lift themselves up for better service
delivery.
Syllabus: Team Building and Development, Decisions and Implementation, the structure
of moral leadership, diagnosing power and dependence, location in communication
network, interpersonal influence, managing political dynamics productively and
managing with power, managing conflict, ethics and leadership.
Text Book:
1. Peter Northouse, Leadership: Theory and Practice (Sage, 2006, 4th ed.).
Reference Book:
1. John McManus, Leadership: Project and human Capital Management,
Butterworth-Heinemann, 2005.
2. Subir Chowdhury, Organization 21 C, FT Press, 2002
3. Howard Hills, Team-Based Learning, Gower Publishing Ltd., 2001.
4. Roger Gill, Theory and Practice of Leadership (Sage, 2006)
5. Huges, Ginnet, Curphy, Leadership: Enhancing the lesions of experience (New
Delhi: TMH, 2006)
8. Organizational Change and Development (HR 08)
Objective: To provide valuable insight in managing change in such a way that

knowledge and skills are transferred to build the organization’s capability to achieve
goals and solve problems.
Syllabus: Introduction and overview; entering and contracting; diagnosing organizations;

diagnosing groups and jobs; collecting and analyzing diagnostic information; feeding
back diagnostic information; designing interventions; leading and managing change;
evaluating and institutionalizing OD interventions:; human process interventions; techno-
structural Interventions; human resource management interventions; performance
management; strategic interventions.
Text Book:
Thomas G Cummins and Christopher.G. Worley, Organizational Development &
Change, (Southwestern College Publishing,7th Edition).
Reference Books:
Wendell L French, Organization Development: Behavioral Science In
terventions for Organization Improvement, (University of Washington, 4th Edition).
__________________________________________________________________________________ 31
PGDM Syllabus
______________________________________________________________________________________
9. Organizational and Managerial Creativity (HR09)
Objective: To develop an understanding of creative processes and creative problem

solving techniques, managerial/ behavioural skills conducive to encouraging creative
efforts in self and others and an insight into organizational systems and structures which
facilitate creativity and innovation.
Syllabus: Understanding creativity, Unblocking creative potential, creative person and

process, creative style, profiles of the creative people, divergent thinking skills and
creative techniques, creativity in organizations, managing creative processes, selling
creative ideas and organizing for creativity and innovation.
Text Book:
Alexander Styher and Mats Sundgren, Managing Creativity in Organizations: Critiques
& Practices, Palgrove MacMillan.
Reference Books:
1. Chris Bilton, Management and Creativity, Blackwell Publishing, 2006.
2. Tudor Rickards, Creativity and the Management of Change, Blackwell
Publishing, 1999.
3. Richard Luecke, Managing Creativity & Innovation, Havard Business Press,
2003.
10. Cross Cultural and International HRM (HR10)
Objective: To familiarize the students with the international environment of Human

Resource Management. This will equip the students with the HRM practices in MNCs
and help them in managing the career in cross-cultural organizations.
Syllabus: The syllabus includes understanding culture- introduction, key concepts and
determinants of cultural identity, frameworks for mapping culture, studies on national
culture and implications for management theory and practice. Cross cultural leadership &
decision making, Cross cultural communication and negotiation. International
recruitment and selection, Performance management, Expatriate training and
development, International HRM roles in multinational organizations, Expatriate
problem, International Compensation, Repatriation process. Labour Unions and
International labour relations, Industrial relations & employee representation. HRM
practices in countries specially in Japan, Germany, Netherlands, Scandinavian Countries,
USA.
Text Book:
1. Terence Jackson, International HRM a Cross-Cultural Approach,
(New Delhi: Sage Publications, 2004).
__________________________________________________________________________________ 32
PGDM Syllabus
______________________________________________________________________________________
2. David C. Thomas, Cross-Cultural Management: Essential Concepts
(Sage: 2008, 2nd ed.).
Reference Books:
1. K. Aswathappa & Sadhna Dash, International Human Resource
Management (New Delhi: Tata McGraw-Hill Publishing Company
Ltd., 2008).
2. Peter J. Dowling & Denice E. Welch, International Human Resource

Management (Bangalore: Thomson Learning, 2006).
3. G. Hofstede, Cultures Consequence: International Differences in Work

related Values, Sage Publication
4. S. C. Gupta, Text book of International HRM, Macmillan
5. Tayeb, International HRM, Oxford
6. Dowling, Welch & Schuler, International HRM, Excel Books.
7. S. Mangaraj, Globalization and Human Resource Management, Excel

Books
11.Manpower Planning and Human Resource Information System (HR11)
Objectives: To familiarise the students with the concepts of Human Resource Planning
(HRP) and its applicability in organizations.
Syllabus: Introduction, objectives, need for the current interests in HRP; evaluation of
HRP and its dimensions; approaches to HRP; Human Resource Information Systems
(HRIS) – concepts, macro and micro perspectives; HR demand forecasting – macro and
micro perspectives; HR supply forecasting – wastage analysis, age population balance
and internal movement in organisations; Models in HRP; career planning; career
development activities, succession plans, HR audit, HR accounting; Recent trends in HR
planning and development.
Text Book:
Vivek Paranjpee, Strategic HR Planning.
Reference Books:
1. D.J.Bell, Planning Corporate Manpower.
__________________________________________________________________________________ 33
PGDM Syllabus
______________________________________________________________________________________
2. Gorgen Mc Beath, The Handbook of HRP.
3. Gareth Steiner, Manpower Planning.
4. A.K.Sen, HRD, Planning & Development.
12. Developing HRD Systems and Instruments (HR12)
Objectives: To enable the students to understand the importance of research and its
implications in designing a good HRD system for effective administration and better
customer service; and to acquaint the students with the various instruments and
techniques available for measurement of various psychological and behavioural attributes
of human being, to familiarize them with the scientific knowledge and processes involved
therein and to make them skillful and competent to design, use, evaluate and interpret
instruments for decision-making.
Syllabus: HRD systems - Basic concepts: HRM vs. HRD; Importance of HRD;
Challenges to HRD Professionals. The Concept and boundaries of HR System;
Contextual factors in HRDS Design with reference to social and cultural background.
Designing Components of HRD. Subsystems of HRD: Training system, developing the
person in the Role. Career System: Preparing for career advancement. Appraisal system:
managing performance of a subsystem. Developing Self Renewal. HR Issues in
Designing. Implementation Issues and Problems: Introducing HRDS in Public Sector.
HRD Climate Diagnosis. HRD Audit and its advantages; HRD Audit Questionnaire
HRD Instruments: Importance and uses of HRD Instruments. Historical and current
trends – tools and techniques, instruments and processes. Instruments for HRD:
Managerial styles: MAO-S. Administration and Interpretation. Reliability – importance
& its types. Validity – importance & Types. Instrument Development - Concepts and its
dimensions. Item development, Pilot texting of the instrument; Statistical texting of the
instrument – Item Selection Using SPSS; Standardization & Development of Norms.
Text Book:
Udai Pareek, HRD Training Instruments, (New Delhi:TMH, 2008, 2nd ed.).
Reference Books:
1. T.V. Rao, Reading in HRD, (Oxford University Press).
2. A. Anastasi, Psychological Testing, (Pearson Education).
13. Managing Employee Relations (HR13)
Objective: To expose the students to the nature of relationship between employer and
employees and the factors influencing this relationship. To equip the future managers
how to manage the conflict, negotiation, and bargaining which is an essential part of
workplace relationship.
__________________________________________________________________________________ 34
PGDM Syllabus
______________________________________________________________________________________
Syllabus: Impact of Liberalisation on Industrial Relations, Labour-Management
Relations, Approaches to Industrial Relations, Human Resource Management and
Industrial Relations , Trade Union –structure, function, Disputes, Managing Conflict,
Collective bargaining, Role of Government, Managing Discipline, Managing Grievance,
Employee Participation and labour-management cooperation, Building positive
Employee Relations.
Text Book:
B.D. Singh, Industrial Relations – A Paradigm Shift (New Delhi: Excel Books, 2008).
Reference Books:
1. C.S. Venkat Ratnam, Industrial Relations (Oxford University Press).
2. Ratna Sen, Industrial Relations in India (New Delhi: MacMillan, 2006).
3. Sinha, Sinha & Shekhar, Industrial Relations, Trade Unions, and Labour Legislation
(New Delhi: Pearson Education, 2007).
14. Leadership for Corporate Excellence (HR14)
Objective: To enable the students to understand the basics of leadership attributes in

general and the art of corporate leadership in particular.
Syllabus: Introduction and overview; the nature and importance of leadership; traits,
motives and characteristics of leaders; charismatic and transformational leadership;
leadership behaviours, attitudes and styles; contingency and situational leadership;
leadership ethics and social responsibility; power, politics and leadership; influence
tactics of leaders; developing teamwork; motivation and coaching skills; creativity,
innovation, and leadership; communication and conflict resolution skills; strategic
leadership and knowledge management; international and culturally diverse aspects of
leadership; leadership development, succession and followership.
Text Book :
Andrews J. DuBrin, Leadership (New Delhi: Biztantra, 2008).
Reference Books :
1. S.Covey , Seven Habits of Highly Successful People.
2. Debashsis Chatterjee , Break Free,(Penguin).
3. Robert J. Allio, Leadership: Myths and Realities, (New Delhi: TMH, 2008).
15. Advanced HRM (HR15)
Objective: To familiarise the students with the strategic role of HR in organisations. The
HR in international perspective and the HR practices of Multinational Corporations to
meet the global need.
__________________________________________________________________________________ 35
PGDM Syllabus
______________________________________________________________________________________
Curriculum : Overview of business environment and strategic Management, Emerging
role of HR Manager, Competitive advantage: strategic Management & HR, models of
SHRM, Issues of fit or flexibility, critical success factor vis-à-vis business performance,
formulating and implementing HR strategy, Strategy and OD, strategic HR and Change
management, strategy and culture, International Recruitment and Selection, Expatriation,
Performance Management, Training and Development, International Compensation,
Repatriation, Labour Relations, Integration, Issues and Challenges.
Text Book:
1. Strategic Management - Course Materials
2. P. Dowling, D.E Elch, R.S.Schuler, International Human Resource Management,
(Thomson Learning).
Reference Books:
1. D.R.Briscoe and R.S.Schuler, International Human Resource Management, (New
York: Routledge).
2. C. Mabey, G. Salaman & J. Storey, Strategic Human Resource Management, (Sage
Publication).
3. Mendenhall & Oddou, Readings and Cases in International Human Resource
Management, (South Western College Publishing).
16. Assessment and Development Centre (HR16)
Objective: To understand current best practices for developing and using competencies
through job analysis.
Syllabus: Introduction to job analysis; the repertory grid; the critical incidence technique;
the card sort; visionary interview; planning a job analysis project; designing
competencies; application of job analysis; introduction to assessment centres; assessment
and development centres; how should assessment be made; methods of assessment;
assessment training; managing the centre; the assesses’ perspective; using assessment
centres with vision – establishing policy; reviewing assessment centres; justifying
assessment centres; the role assessment in OD.
Text Book:
1.Margaret Dale& Paul Iles, Assessing Management Skills (Mumbai: Jaico
Books, 2002).
Reference Books:
1. Ganesh Shermon, Competency based HRM (New Delhi: Tata
McGraw-Hill Publishing Company Ltd., 2007).
2. Charles Woodruffe, Development and Assessment Centres.
3. Nitin Swardekar, Assessment Centres: Identifying Potential and
Developing Competency, Response book.
__________________________________________________________________________________ 36
PGDM Syllabus
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__________________________________________________________________________________ 37
PGDM Syllabus
______________________________________________________________________________________
7. Information Technology Management
7.1 Core Courses
1. Business Computing (IT01)
Objective: To expose students about the developments in computer technology and

understanding the working of a computer system.
Syllabus: An Overview of the Computer System & shapes of computer today.

Transforming Data Into Information. Types of storage devices & measuring drive
performance. Operating System Basics. PC Operating Systems in Review. Developing
a program, Algorithm, Flowcharts contd., Decision Tress, Decision tables, Pseudocode.
Concepts of Programming Languages. Concepts of System Development Life Cycle
(SDLC). Database Management System (introduction to DBMS), Introduction to
RDBMS (Basic concept of Client- Server Architecture, simple SQL Queries).
Networking Basics & Internet Basics. Networking Basics & Internet Basics. Basic
concepts of ERP, CRM & SCM. IS Ethics & Governance.
Text Book:
P.K.Sinha and Priti Sinha, Foundations of Computing (New Delhi: BPB publications,
2007)
Reference Book:
1.Peter Norton, Introduction to Computers. (New delhi,TMH,2007)
2.Madan, Sushila, Introduction to computers and information system,(New delhi,
Taxman,2007)
3. ITL Education, Introduction to Computer Science, (New Delhi, Pearson,2006)
4.Leon, Alexis, Fundamentals of Information Technology (New Delhi, Leon Vikas,1999
2. Management Information System (IT02)
Objective: To equip the participants with skills to analyse information requirements for
managerial decision-making. It will enable students to integrate their learning from other
functional areas and provide scope for better understanding of the decision-making
process in the organization.
Syllabus: Introduction to MIS: Why Information Systems? Evolution of Business

Information Systems. Contemporary approaches to Information systems. Information
Systems in the Enterprise: Major types of information systems and their inter-
relationship. Systems from a functional perspective. Emerging enterprise applications.
Information Systems, Organisations, Management and Strategy: Organisations and
Information Systems. Emerging role of Information Systems in the enterprise.
Managerial decision-making and information systems. Information systems and business
__________________________________________________________________________________ 38
PGDM Syllabus
______________________________________________________________________________________
strategy. Ethical and Social Issues Related to Systems and Information Society.
Managing Knowledge in the Organisation: Organisational learning and KM. Systems
and infrastructure for KM. Decision Support Systems. MIS & DSS. Group Decision
Support Systems (GDSS). Redesigning the organization with Information Systems:
Building Information systems – Framework for design of MIS. Business value of systems
and managing change. Importance of change management in information system success
and failure. Information Systems Security & Systems Quality.
Text Book:
C. Laudon andJ. P. Laudon, Management Information Systems (New Delhi: PHI, 2007,
9th ed.).
Reference Book:
1. Effy Oz, Management Information Systems (Thomson Learning Press).
2. Jaiswal, Mahadeo & Mital, Monika, Management Information Systems (New
Delhi: OUP, 2004.).
3. Goyal, D.P, Management Information Systems Managerial Perspectives (New
Delhi: Macmillan, 2006.).
4. Arora, Ashok & Bhatia, A Management Information Systems (New Delhi: Excel,
1999.).
3. Database Management Systems (IT03)
Objective: To understand the concepts of Database Management Systems and more

specifically Relational Database Management System.
Syllabus: Concepts of DBMS and RDBMS: Mathematical Definition of a Relation,

Candidate Key and Primary Key of a Relation, Foreign Key; Relational Operators,
Insertion, Deletion, Update operations of a Relation, Attribute, domain and their
Implementation; Data Models: Object based logical models, Record based Logical
Model, Network model, Hierarchical Model; Data Abstraction: Physical Level, Logical
Level, view level; Data Independence; Normalization: Introduction, 1NF, 2NF, 3NF,
BCNF, SQL: Codd’s Rules; PL/SQL: Procedure & Function; Trigger; components of
Form Designer using windows; controls and Properties; Building Sample Application;
Report Designer: Building the project Reports; Database Administration with Oracle:
Storage structure and Access method definition; Physical organization modification,
granting of authorization for data access, Integrity constraint specification, Role of DBA;
Security mechanisms: Need for security, Physical and Logical security, Design Issues,
Maintenance Issues, Operating system Issues and Availability, Accountability, Integrity;
Back-up and recovery mechanisms: Logical Back ups, Physical Backups, Online back
ups, rollback, standby database, Recovery manager, Parallel Recovery; discussion of the
above as case study/quiz.
Text Book:
__________________________________________________________________________________ 39
PGDM Syllabus
______________________________________________________________________________________
Nilesh Shah, Database Systems Using Oracle—A Simplified Guide to SQL and PL/SQL
(New Delhi: PHI, 2007).
Reference Book:
1. Ivan Bayross, Understanding Oracle (BPB Publications).
2. Ramakrishnan,Raghu, Database Management System, (New Delhi,TMH,2003)
3. Elmasri,Ramez & Others Fundamentals of Database System,(New Delhi,
Pearson,2006)
4. Hoffer, Jeffrey.A & Others, Modern Database Management,(New Delhi,
Pearson,2008)
4. Decision Support Systems (IT04)
Objective: To introduce students to automated decision making environment or decision

support systems in a dynamic environment.
Syllabus: An overview of DSS. Decision making & computerized support. Data

warehousing, Access, Analysis, Mining & Visualization. Modeling and Analysis. DSS
development. Collaboration, Communication, Enterprise DSS & Knowledge
Management. Overview of Intelligent Systems including overview of neural computing.
Implementation, Interpretation & Impact.
Text Book:
Turban & Aronson, Decision Support Systems & Intelligent Systems, (New Delhi:
Pearson Education, 2006, 7th ed.).
Reference Book:
George M. Marakas, Decision Support Systems: In the 21st Century, (New Delhi: PHI,
2007, 2nd ed.).
5. Data Mining & Warehousing (IT05)
Objective: To impart knowledge about the emerging trends of Data Mining and
Warehousing and to help students understand and appreciate the importance of making
meaningful use of large volume of data for the purpose of decision-making in the
complex and ever changing business environment.
Syllabus: Introduction to Data Warehousing & Data Mining. Features of a data

warehouse; Multidimensional data model. Data Warehouse vs Database. Data
__________________________________________________________________________________ 40
PGDM Syllabus
______________________________________________________________________________________
Warehousing Architecture. Multidimensional data model. OLAP Operations.
Warehouse Schema. OLAP Engine. Data Warehouse Implementation. What is data
mining-KDD vs Data Mining, -DBMS vs DM. DM Techniques, DM Application Areas.
Association Rules. Methods to discover association rules. Clustering & Classification.
Data mining in soft computing paradigm. Web Mining
Text Book:
A.K.Pujari, Data Mining, (Oxford University Press)
Reference Books:
1. R. Kimball, Data Warehouse Toolkit.
2. J. Hahn and Micheline Kamber, Data Mining: Concepts and Techniques.
6. System Analysis & Design (IT06)
Objective: This course will introduce the participants to different stages of system
Development Life Cycle (SDLC) to enable them to solve organizational problems using
system concepts.
Syllabus: Introduction to SAD, Information System Components, Business information

Systems, Organizational Structure; Systems planning; System Analysis; Systems Design;
System Implementation; Systems Operation & Support.
Text Book:
V. Rajaraman, Analysis and Design of Information Systems (New Delhi: PHI, 2007, 2nd
ed.).
Reference Books:
Cashman, Shelly and Rosenbelt, System Analysis and Design, (Thomson Learning Press).
7. Software Project Management (IT07)
Objective: To understand software processes from initial requirements elicitation

through design and development to system evolution.
Syllabus: Introduction: The software Engineering discipline-evolution and impact;

emergence of software engineering; notable changes in software development practices.
Software Life Cycle Models and Waterfall Model. Classical Waterfall Model. Other
SDLC Models. Software Project Management. Project Estimation Techniques.
COCOMO: A Heuristic Estimation Technique. Software Configuration Management.
Software Design. Function-Oriented Software Design. Object-Oriented Software
__________________________________________________________________________________ 41
PGDM Syllabus
______________________________________________________________________________________
Design. Software Texting. Software Reliability and Quality Management. Computer
Aided Software Engineering. Software Maintenance and Reuse.
Text Book:
Roger S Pressman, Software Engineering: A Practitioner’s Approach (New York:
McGraw Hill International, 2005, 6th ed.).
Reference Book:
Rajib Mall, Fundamentals of Software Engineering (New Delhi: PHI, 2007).
8. E-Commerce (IT08)
Objective: To understand the concepts of doing business over the Internet.
Syllabus: Introduction to E-commerce – Traditional Commerce vis-à-vis e-commerce,

Internet & WWW, Economic Forces & E-commerce. Value chains in E-commerce. The
Internet and the Web. Infrastructure for e-commerce. Web based tools for e-commerce;
E-commerce software; Security Issues for e-commerce, Implementing security for e-
commerce; Electronic payment system; Strategies for Marketing, Sales and Promotion,
systems. Strategies for purchasing and support activities; Strategies for web auctions,
virtual communities and Web portals; the environment of e-commerce: International,
legal, ethical and Tax issues; Business plan for implementing e-commerce.
Text Book:
Kenneth C. Laudon and Carol G. Traver, Electronic Commerce (New Delhi: Pearson
Education, 2006).
Reference Book:
1.Turban, E.K & , King,David,E Commerce, (New Delhi, Pearson,2004)
2. Awad, E.M, E Commerce, (New Delhi, Pearson,2007)
3. Diwan,Parag, E Commerce, (New Delhi, Excel,2000)
4. Kalakota, Ravi, E Commerce, (New Delhi, Pearson,2006)
9. Networking & Communication (IT09)
__________________________________________________________________________________ 42
PGDM Syllabus
______________________________________________________________________________________
Objective: To introduces the participants to basic concepts of networking and
communication and developing understanding of networking through the study of
different OSI layers.
Syllabus: Introduction to computer networks; Data transmission; Packet Transmission;

Hardware addressing & Frame type identification, LAN wiring, physical topology &
Interface hardware; Extending LANs, Long distance digital connection technologies,
WAN technologies & routing; Network ownership, service paradigm, & performance,
Introduction to protocols; protocols & Layering, The OSI Model; The OSI Model
(Contd.); Internetworking- Concepts, Architecture & protocols; Quiz; Internetworking;
Binding Protocol addresses; IP Encapsulation, fragmentation & reassembly, The future Ip
; An Error reporting Mechanism (ICMP), TCP Reliable transport service; Network
applications – Client-Server interaction, the socket interface; Naming with the DNS, E-
mail representation & transfer, File transfer & Remote file access; World wide web
pages & browsing, CGI Technology, Java Technology; RPC & Middleware, Network
management (SNMP); Network Security, Configuration / initialization; Quiz.
Text Book:
Douglas E.Comer, Computer Networks & Internets with Internet Application (New
Delhi: Pearson, 2007, 4th ed.).
Reference Books:
1. Andrew S. Tanenbaum, Computer Networks (New Delhi: PHI, 2007, 4th ed.).
2. B. A. Forouzan, Data Communication & Networking (New Delhi: TMH, 2007, 2nd
ed.).
10. Knowledge Management (IT10)
Objective: To make the participants understand the basics of knowledge management,

basic framework for knowledge sharing and the cultural and infrastructural issues for
doing so.
Syllabus: Introduction to Knowledge Management: What is knowledge management?

Relevance of KM. Evolution of KM. KM life cycle. Understanding Knowledge.
Different types of knowledge. Human thinking and learning. KM Life Cycle.
Knowledge Creation & Knowledge Architecture: Nonaka’s Model of Knowledge
creation and transformation. Capturing Knowledge. Knowledge Codification and
System Implementation. Knowledge Conversion. Codification Tools and Procedures.
System texting & deployment. Quality and Quality Assurance. Knowledge Texting. KM
Systems Deployment. Transfer and Knowledge Sharing. Role of Internet in Knowledge
Transfer. Ethical, Legal and Managerial Issues in Knowledge Management.
Text Book :
__________________________________________________________________________________ 43
PGDM Syllabus
______________________________________________________________________________________
Awad Elias M. and Hassan M. Ghaziri, Knowledge Management (New Delhi: Pearson
Education, 2007 3rd ed.).
11. Information Security (IT11)
Objective: To provide broad understanding of the entire field of information security.
Syllabus: Introduction to information security. The need for security. Security Analysis
– Risk Management. Logical Design – Blueprint for security, Planning for continuity.
Physical Design – Security Technology, Physical Security. Implementation.
Maintenance and Change.
Text Book:
Michael E. Whitman & Herbert J. Mattoro, Principles of Information Security,(Thomson
Learning Press).
12. Enterprise Resource Planning (IT12)
Objective: To make participants understand how a business works and how information
systems fit into business operations, more specifically it would be dealing with the
processes that make up a business enterprise and how ERP software can improve the
performance of these business processes.
Syllabus: Business Functions, Processes and Data Requirements. The development of

ERP Systems. Marketing Information Systems and the sales Order Process. Production
and Supply Chain Management Information Systems. Accounting in ERP Systems.
Humana Resource Processes with ERP. Process Modeling, Process Improvement, and
ERP Implementation.
Text Book:
Ellen Monk & Bret Wagner, Concepts in Enterprise Resource Planning, (Thomson
Learning Press).
13. Planning and Implementing IT Strategies (IT13)
Objective: To equip the participants with the concepts and knowledge of the different
dimensions that lead to the development of IT strategy of an organization.
__________________________________________________________________________________ 44
PGDM Syllabus
______________________________________________________________________________________
Syllabus: Introduction - Why IT Strategy is required? What are the various dimensions
of IT Strategy? Aligning Business Objectives with IT Strategy. Technology Dimension
of IT Strategy – ERP Concepts. Technology Dimension of IT Strategy – ERP
Implementation Process. Technology Dimension of IT Strategy – SCM Concepts.
Technology Dimension of IT Strategy – CRM Concepts. Process Dimension of IT
Strategy – Governance. Process Dimension of IT Strategy – Business Continuity &
Disaster Recovery. Process Dimension of IT Strategy – Monitoring Effectiveness
(Service Levels). Process Dimension of IT Strategy – Security, ISO, CMM, and Quality.
Outsourcing & Managing Outsourcing Relationship. People Dimension of IT Strategy.
Risk Assessment. Strategy to Integrate Technology with Operations.
Text Book:
Rich Schiesser, IT Systems Management, (New Delhi: PHI, 2007).
14. IT Infrastructure Management (IT14)
Objective: To make the participants aware about how to manage effectively the
environment in which IT entities coexist and thrive i.e. to manage the processes that
contribute to a stable and responsive IT infrastructure.
Syllabus: Introduction to IT Infrastructure Management. People – Staffing, Acquiring

Executive Support, Organizing and Customer Service. Process- Availability,
Performance Tuning, Production Acceptance, Change Management, Problem
Management, Storage Management, Network Management, Configuration Management,
capacity Planning, Security, Disaster Recovery, Facilities Management. Technology –
Developing Robust Processes. Integrating Systems Management Processes.
Text Book:
Rich Schiesser, IT Systems Management, (New Delhi: PHI, 2007).
__________________________________________________________________________________ 45
PGDM Syllabus
______________________________________________________________________________________
8. Operations Management Area
The description of core and elective courses in Operations Management Area is given
below.
8.1 Core Courses
1. Quantitative Technique I (OM01)
Objective: To appreciate the relevance of the use of quantified facts in the complex
world of development and business decision making. The emphasis is on conceptual
understanding of the basic mathematical and statistical tools and techniques and its
meaningful applications.
Syllabus: Quantitative data analysis and problem solving through logical reasoning
(graphs, charts, tabulations); descriptive statistics, averages, dispersion, coefficient of
variation; basic probability concepts; standard probability distributions (binomial,
Poisson and normal); sampling and sampling distributions; confidence intervals; concepts
of hypothesis; research design and hypothesis testing; introduction to tests of hypotheses;
correlation, regression analysis; time-series analysis.
Text Book:
1. R. I. Levin and D. S. Rubin, Statistics for Management (Pearson Education, 7th
Edition).
Reference Books:
1. Sweeny W. Andeson, Statistics for Business & Economics (Thomson).
2. G. C. Beri, Statistics for Management (TMH).
3. Tephan Berenson Leivene, Statistics for Managers using MS Excel (New Delhi: PHI,
2007, 4th ed.).
4. S.C.Gupta, Fundamentals of Statistics (Mumbai: Himalaya Publishing House 2005,
th
17 ed.).
2. Quantitative Technique II (OM02)
Objective: To provide students with working knowledge of Operations Research and its
applications in development and managerial decision making.
Syllabus: Introduction to Operations Research (OR), models and modeling, OR
methodology and OR techniques, Linear programming (graphical, simplex and duality),
Transportation model, Assignment model, Queuing theory, Game Theory (pure and
mixed strategies), Network Analysis (PERT, CPM), Monte Carlo simulation.
__________________________________________________________________________________ 46
PGDM Syllabus
______________________________________________________________________________________
Text book:
2. N. D. Vora, Quantitative Methods (New Delhi,TMH,2004).
Reference Books:
1. Sweeny W. Andeson, Statistics for Business & Economics (Thomson).
2. Fredrick Hillier and Mark Hillier, Introduction to Management Science (TMH).
3. Tephan Berenson Leivene, Statistics for Managers Using MS Excel (New Delhi: PHI,
2007, 4th ed.).
4. Sounder Pandyan, Statistics for Management, (TMH).
3. Business Research Methods (OM03)
Objective: To impart knowledge about the methodology of conducting research to help

solve business problems. The course has a specific emphasis on marketing research and
to discuss about the application of problem solving research to tackle various marketing
problems.
Syllabus : What is Research Methodology, Different types of research: problem solving

research, applied and basic research, scientific research, Research and the Scientific
Method, Business Research, Good Research, Scientific Method in Good Research;
Designing the study: Sampling Design, Questionnaire, Resource Allocation & budgets,
Evaluation methods, Pilot testing, Data collection, Analysis & Interpretation, Reporting,
Result; The Research Proposal: The purpose, Researcher benefits, Types of Research
Proposals, Structuring the Research Proposal, Research Objectives, Literature Review,
Importance/ Benefits of the study, Schedule, Evaluating the research Proposal; Type of
Studies: Exploratory Studies: Qualitative Techniques, Secondary Data Analysis,
Experience Survey, Focus group and two-stage design. Descriptive Studies: Causal
studies: Concept, testing causal hypothesis; Exploring Secondary Data: Levels of
information, Types of information sources, Evaluating information sources, Survey
Methods: Communicating with participants: Personal interviewing, Evaluation of the
Personal interview, Increasing participation, Interview problems, Sample accessibility,
Non-response error, Reducing Non-response error.
Text Book:
1. Cooper, Busines Research Methods (New Delhi: TMH, 2008, 9th ed.)
Reference Books:
1. Naresh Malhotra, Marketing Research (New Delhi: Pearson, 2007, 5th ed.).
2. Nargundkar, Marketing Research: Text and Cases (New Delhi: TMH, 2007)
3. Zikmund, Business Research Methods (Thomson).
4. W.Henn and Ford, Social Research (New Delhi: Vistaar).
4. Production & Operations Management (OM04)
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PGDM Syllabus
______________________________________________________________________________________
Objective: To make the student aware of the concept and tools of operation management
that are widely used in business.
Syllabus: Introduction, Operations Strategy & competitiveness, Process Analysis,

Manufacturing Process selection and design, Service Process selection and design,
Facility Location, Facility Layout , Strategic capacity management, Aggregate sales and
operations planning, Inventory control, Material requirement planning, Operation
Scheduling, Project management, Total quality management, Just in Time, Supply chain
strategy
Text Books:
1. Chase-Jacobs-Aquilano, Operations Management for Competitive Advantage (New
Delhi: TMH, 2008, 11th ed.).
Reference Books:
1. Roger G. Schroeder, Operations Management (Irwin McGraw-Hill).
2. B.Mahadevan, Operations Management: Theory & Practice (New Delhi: Pearson
Education, 2006).
3. R.P Mohanty & SG Deshmukh, Advanced Operations Management (New Delhi:
Pearson, 2006).
4. Prof. L.C. Jhamb, Production and Operation Management,(Everest Publishing).
5. Project Management (OM05)
Objective: To help students to learn the tools and techniques of project management.
Syllabus: Concept of the project life cycle; peculiarities of agribusiness and development
projects; skills needed in project management; project selection; design; appraisal;
execution including resource management; monitoring and control; network techniques
like PERT; appreciation of project management software; differences in approach to
management between commercial projects and social development programmes;
identification; formulation; appraisal including social-cost benefit analysis; participatory
approach and tools like LFA; monitoring and evaluation; and issues in large-scale
replication of project.
Text Book:
1. Prasanna Chandra, Projects: Planning, Analysis, Financing, Implementation and
Review, (New Delhi: Tata McGraw Hill, 2008).
Reference Books:
1. Harold Kerzner, Project Management; A Systems Approach to Planning,
Scheduling and Controlling, (CBS Publishers and Distributors).
2. GOPALAKRISHNAN,P and MOORTHY, V.E RAMA , TEXT BOOK OF PROJECT
MANAGEMENT, NEW DELHI: MACMILLAN,1993
3. MAYLOR, HARVEY
PROJECT MANAGEMENT.-- NEW DELHI: PEARSON, 2003
__________________________________________________________________________________ 48
PGDM Syllabus
______________________________________________________________________________________
4. DESAI, VASANT
POJECT MANAGEMENT: PREPARATION,APPRAISAL, FINANCE AND
POLICY.-- MUMBAI: HIMALAYA, 1999
6. Supply Chain Management (OM06)
Objective: The focus is on broad understanding of how to manage a supply chain

through use of various analytical tools and conceptual frameworks developed through
practice.
Syllabus: Introduction; Transportations, Facility decisions and network design in supply

chain, Inventory management and risk pooling, Supply chain integration, Strategic
alliances, Procurement and outsourcing strategy, Co-ordinated product and supply chain
design, IT for supply chain management, Decision support system for supply chain
management.
Text Book:
Sunil Chopra & Peter Meindl, Supply Chain Management: Strategy, Planning and
Operation, (Pearson Education Asia, 3rd Edition).
Reference Books:
1. K. Simchi-Levi, Designing & Managing the Supply Chain (Prentice Hall).
2. Donald J. Bowersox and David J. Closs, Logistical Management: The Integrated
Supply Chain Process (Tata McGraw Hill).
3. Benjamin Blanchard, Logistics Engineering and Management (New Delhi: Pearson
Education, 2006, 6th ed.).
4. Bardi Langley Coyle, The Management of Business Logistics (Thomson Education, 7th
Edition).
7. Total Quality Management (OM07)
Objective: To provide the students with the concepts and strategies for an integrated
quality management for superior business performance.
Syllabus: Introduction to quality, evolution of quality concepts, views of quality issues,

cost of quality, TQM concepts and key elements, Japanese approach to TQM, tools and
techniques for process improvement, TQM implementation and improvement initiatives,
quality system standards, kaizen, total productive maintenance, six sigma approach,
criteria for business performance excellence (MBNQA and EFQM).
Text Book:
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PGDM Syllabus
______________________________________________________________________________________
1. James R. Evans and William M. Lindsay, The Management and Control of Quality
(Thomson Learning).
Reference Book:
1. Dale H. Besterfield, Carol Besterfield, Glen H. Besterfield and Marry Besterfield –
Sacre, Total Quality Management (New Delhi: PHI, 2007).
8. Operations Research (OM08)
Objective: To provide management students with working knowledge of Operations

Research and its applications, that can form a basis for decision-making.
Syllabus: Basics of Operation Research, Linear Programming, Transportation Model,

Assignment Model, queuing Theory, Simulation, Decision Theory.
Text Book:
N.D.Vora, Quantitative Techniques in Management,(Tata McGraw Hill).
Reference Books:
1. F S Hillier and G J Liberman, Introduction to Operation Research-Concepts and
Cases (Tata McGraw Hill, 8th Edition).
2. B. Render, M. E. Hanna and R. M. Stair, Quantitative Analysis for Management (New
Delhi: PHI, 2008, 8th ed. ).
9. Materials Management (OM09)
Objective: To familiarize the students with various facets of materials management.
Syllabus: Introduction and objectives, materials management concepts and their

importance, purchasing function, contracts management, make or buy decisions, import
policy and procedure, project buying and related aspects, vendor rating and source
location , negotiations in purchasing, outsourcing management, stores function and
inventory valuation.
Text Book: J. R. T. Arnold, Stephen N. Chapman and R. V. Ramakrishnan, Introduction

to Materials Management, 5th Ed.
Reference Books: Richard Tesrine, Principles of Inventory and Materials Management

(New Delhi: Pearson, 2007)
10. Technology Management (OM10)
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PGDM Syllabus
______________________________________________________________________________________
Objective: The objective of the course is to help students to learn how technology can be
used at the organizational level for competitive advantage.
Syllabus: Technology and development linkage, technology, technological capability,
technology development, technology transfer, technology strategy, technology policy and
planning, innovation triangle, technology climate.
Text book:
Gerard H. Geynor (eds.), Handbook of Technology Management, McGraw Hill, 1996.
Reference Book:
Journal articles and case studies from variety of sources.
11. Managing Service Operations (OM11)
Objective: To provide students with the concepts and tools necessary to effectively
manage a service operation.
Syllabus: The Role of Services in an Economy; The Nature of Services; Service

Strategy; service delivery system, supporting facility, service encounter, service facility
location, service quality, managing queues, managing capacity and demand, productivity
and quality improvement.
Text Book:
James A. Fitzsimmons and Mona J. Fitzsimmons, Service Management- Operations,
Strategy, Information Technology (New Delhi: Tata McGraw-Hill, 2008).
Reference Book:
Haksever, Render, Russell & Murdick, Service Management & Operations (Pearson
Education).
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9. General Management Area
The description of core and elective courses in General Management Area is given
below.
9.1 Core Courses
1. Managerial Analysis and Communication – I (SM01)
Objective: To make the students learn about case method of pedagogy. The course will
help to sharpen students’ analytical skills and their ability to use systematic frameworks
for managerial decision-making. It will also help students to develop their written and
oral communication ability.
Syllabus: Case method of learning; Introduction to Business Communication, Effective

Listening, Business Conversations, Business Presentations & Public
Speaking, Group Discussions & Team Presentations, Interviews, Written
Business Communication, Business Letters & Memos, Business Reports,
Language Skills for Effective Business Communication.
Text Book:
1. John Seely, Oxford Guide to Writing and Speaking (New Delhi: Oxford University
Press, 2007).
2. Bovee, Thill and Schatzman, Business Communication Today (New Delhi: Pearson
Education,2007, 3rd ed.).
Reference Books:
1.Meenakshi Raman and Prakash Singh, Business Communication,
(New Delhi: OUP, 2006).
2. C. L. Bovee, J. V. Thill and B. E. Scatzman, Business
Communication Today, (New Delhi: Pearson: New Delhi, 2007, 3rd
Impression).
3. D.J.Young, Foundations of Business Communication, (New Delhi: Tata McGraw-Hill,
2006).
4. P.D. Chaturvedi and Mukesh Chaturvedi, Business Communication: Concepts, Cases,
and Applications, New Delhi: Pearson, 2006).
2. Managerial Analysis and Communication – II (SM02)
Objective: To build on the communication skills acquired by the students during the Ist
Trimester and focus on their acquisition of advanced managerial communication skills.
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PGDM Syllabus
______________________________________________________________________________________
Syllabus: Telephoning Skills, Oral Instructions & Team Briefing, Conflict Management
& Negotiation Skills, Meetings & Conferences, Drafting Notices, Agenda, and Minutes
of Meetings, Executive Summary Writing, Writing Business Proposals, Writing Summer
Project Reports, Writing a Case Analysis, Technology-enabled Business Communication.
Text book:
Meenakshi Raman and Prakash Singh, Business Communication, (New Delhi: OUP,
2006).
Reference Books:
1.C.L.Bovee, J. V. Thill and B. E. Scatzman, Business
rd
Communication Today, (New Delhi: Pearson, 2007, 3 Impression).
2.D. J Young, Foundations of Business Communication,(New Delhi:

Tata McGraw-Hill, 2006).
3. P.D Chaturvedi and Mukesh Chaturvedi, Business Communication: Concepts, Cases,

and Applications, (New Delhi: Pearson, 2006).
3. Indian Social and Political Environment (SM03)
Objective: To provide a general overview of the socio-political scenario with a focus on

the main features of the structure and dynamics of society and polity in India.
Syllabus: The course has two distinct modules; namely; Indian Society Polity covering
Structure and functioning of society and polity in India with an emphasis on caste, class
and power structures; urban social structure and processes; issues; processes and
problems of social change in rural setting with a focus on different sections of society in
India; and implications for the rural managers.
Text Book:
A.R. Desai, Rural Sociology in India.
4. Management Thought (SM04)
Objective: To have an integrated view of the evolution of management ideas and

approaches.
Syllabus: Early Management Thought including management before industrialization,

problems and perspective of industrial revolution, industrial growth and systematic
management; The Scientific Management Era including efficiency consideration,
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PGDM Syllabus
______________________________________________________________________________________
emergence of management and organization theory; The Social Person Era including the
search for organizational integration, peoples and organizations and human relations in
concepts and practice; and The Modern Era including the renaissance of general
management, organizational behaviour, science and systems in management, obligations
and opportunities of management.
Text Book:
Daniel A.Wren, The History of Management Thought, (NJ: John Wiley and Sons, 5th
Edition, 2005).
Reference Book:
1. Peter F. Drucker, The Practice of Management, (New York: Harper and Row, 1954).
2. Frederick W. Taylor, Shop Management, (New York: Harper and Row)
5. Strategic Management (SM05)
Objective: To develop students’ ability to understand the basic concepts of strategic

management, select an appropriate strategy for the organization and understand the role
of top management.
Syllabus: Nature of strategy and strategic decisions; processes; contexts and practices of
strategic management; strategic analysis through an understanding of business
environment; organisational resources and purposes; and stakeholder expectations;
Strategic choices; alternative directions and methods of strategy development; strategy
evaluation and selection; strategy implementation encompassing organisation structure
and design; resource allocation and control; managing strategic change; and turnaround
management
Text Book:
1. Gerry Johnson and Kevan Scholes, Exploring Corporate Strategy, (New Delhi:
Pearson Education).
Reference Books:
1. M. E. Porter, Competitive Strategy,
2. M. E. Porter, Competitive Advantage,
3. John A Pearce II and Richard B Robinson-Pearson, Strategic Management -

Formulation, Implementation & Control,
4. Besanko, Dranove, Shanley & Chaefer, Economics of Strategy,
5. D.J.Collis and C.A.Montogomery, Corporate Strategy: A Resource Based Approach,

(2005).
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PGDM Syllabus
______________________________________________________________________________________
6. M. Goold, Andrew Campbell and Marcus Alexander Corporate-Level Strategy:
Creating Value in the Multi-business Company, (1994).
7. M.E.Porter, The Competitive Advantage of Nations, (1990).
8. Norton Kaplan, The Strategy-focused Organization: How Balanced Scorecard

Companies Thrive in the New Business Environment, (2001).
6. Global Environment for Business (SM06)
Objective: To understand the global environment of the business looking from the
political, economic, social, technological, ecological and legal context.
Syllabus: Global politics and business, global economy and business, global socio-
cultural setting and business, technology development and transfer at the global level,
global ecological environment and the business, patents, copy rights tariff and non-tariff
barriers affecting business.
Text Book:
C. Hill, International Business: Competing in the Global Marketplace (New Delhi:
McGraw-Hill, 2005, 5th ed.).
Reference Books:
1. G. Johnson and K. Scholes (eds.), Exploring Public Sector Strategy, (Financial
Times/Prentice Hall, 2001).
2. L. Fahey and V.K. Narayanan, Macro-environmental Analyses for Strategic
Management, (West, 1986).
3. R. D’Aveni, Hypercompetitive Rivalries, (Free Press: 1995).
7. Resource Based Strategy (SM07)
Objective: To understand and gain insights about how resources and

processes combine in firms / organizations to achieve growth.
Syllabus: The Resource Based views of the firm, Integrating with industrial
organizations paradigm, resources- conceptual and analytical schema, resource based
approach to competitive strategy, resource based approach to corporate strategy and
review and integration.
Text Book:
1. D. J.Collis, and C. A. Montgomery, 1998, Corporate Strategy – A resource based
approach; Irwin McGraw Hill
2. R. Venugopal, Contemporary Strategic Management (New Delhi: Vikas, 2000).
__________________________________________________________________________________ 55
PGDM Syllabus
______________________________________________________________________________________
Reference Books:
1. E. T. Penrose, Theory of the growth of the firm; Basil, Blackwell Publishers, 1959
& 1984.
2. A. V. Bhide, The origin and evolution of new businesses, Oxford University
Press, 2000.
1. E. G. Flamholtz, and Y. Randle, Growing Pains – Transitioning from and
entrepreneurship to a professionally managed firm, Jossey-Bass Inc Publishers,
2000.
8. Corporate Governance (SM08)
Objective: To familiarise the students with the best governance practices in Corporate all
over the world.
Syllabus: Introductory Framework on Corporate Governance; Selected Vision/Mission

Statements; Salient features of Corporate Governance requirements under listing
agreements; Corporate Governance Reporting – Best Practices ; Code of Business
Conduct & Ethics; Select Modules for Best Practices; Independent Director – Role in
enhancing Good Corporate Governance; Text of clause-49 of the Listing Agreement;
Companies (Compliance Certificate) Rules, 2001; 10 , Desirable Corporate Governance
– A code by CII; Report of Kumar Mangalam Birla Committee on Corporate
Governance; Report of the Task Force on Corporate Excellence through Governance;
Report of Narayan Murthy Committee on Corporate Governance; Summery
recommendations of HIGS Review of the Role & effectiveness of Non Executive
Directors; Executive Summery of Naresh Chandra Committee Report on Corporate Audit
& Governance.
Text Book
The Institute of Company Secretaries of India, Corporate Governance (Modules of Best
Practices), (Taxman’s Publication).
Reference Books/Materials
Text of Clause-49 of the Listing Agreement by Govt. of India Publications Company’s
(Compliance Certificate) Rules, 2001 Secretarial Standards & Reports of the Committees
Set up by Govt. of India & Other International Bodies.
9. Business Ethics and Social Responsibility of Managers (SM09)
Objective: To introduce the participants to the ethical concepts that are relevant to
resolving moral issues in business; to impart the reasoning and analytical skills needed to
apply ethical concepts to business decisions; to identify the moral issues involved in the
management of specific problem areas in business; to provide an understanding of the
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PGDM Syllabus
______________________________________________________________________________________
social, technological and natural environments within which moral issues in business
arise and to supply case studies of actual moral dilemmas faced by businesses.
Syllabus: Ethics & Business, - Nature of Morality, Ethics & Business Ethics,
Globalization, Cultural differences, Technology, Moral Development & Reasoning,
Arguments for and against Business Ethics, Moral Responsibility, blame, Ethical
Principles in Business :Utilitarianism: Rights & Duties , Justice & Fairness, Ethics of
Care, Virtue Ethics The Business System: Government, Ethics in the Market Place
Business & its External Exchanges-Ecology & Consumers, Ethics of Consumer
Production & Marketing, Business Firm’s duties to Consumers, Due care theory ,Social
costs view; Advertisement Ethics; Consumer Privacy, Business & Internal
Constituencies: Employee Issues, Ethics of Job Discrimination, Affirmative action The
individual in the Organization, Employees Obligation to the Firm, Firms’ duties to the
Employees: Employee Rights, Organizational politics, Caring Organization Management
Integrity Management Integrity in Ethical Decision Making Dimensions of Management
Integrity Management Judgment / Process / Developmental Integrity.
Text Book:
1. Manuel G. Velasquez, Business Ethics-Concepts & Cases, (PHI).
Reference Books:
1. Petrick & Quinn, Management Ethics-Integrity at Work, (Response Books).
2. R.C.Sekhar, Ethical Choices in Business, (Response Books).
10. Globalisation and Agriculture (SM10)
Objective: To understand the most critical factors determining competitiveness of Indian

agriculture, the impact of Agreement on Agriculture (AoA) and other relevant
agreements of WTO on Indian agriculture, to gain insights into possible strategies to
strengthen India’s position to face challenges arising out of globalization.
Syllabus: Challenges of globalisation to Indian Agriculture, Economic Liberalisation and

Agriculture Trade, Institutional Change in Indian Agriculture, the WTO Agreement on
Agriculture, Globalisation and Food Security in India, Competitiveness of Indian
Agriculture, Indian Agriculture in the New Regime, Impact of WTO
Text Book:
G. S. Bhalla, State of Indian Farmer: A Millenium Study, Vol. 19, Globalisation and
Indian Agriculture, Academic Foundation
Reference Book:
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PGDM Syllabus
______________________________________________________________________________________
Vandana Shiva and Geetanjali Bedi, Sustainable Agriculture and Food Security: The
Impact of Globalisation (eds.), Sage, Delhi, 2002.
11. International Trade in Agribusiness (SM11)
Objective: To develop understanding of theories and practices relevant to agricultural

trade, international perspective on increasingly globalized market, conflicts and inter
dependency in the global food economy and agricultural trade issues as they relate to
Indian agricultural trade policies and world economic events.
Syllabus: Importance of agricultural trade, theory international trade, global protection

and trade in agriculture, multilateral trade negotiation and Indian trade policy, foreign
exchange market, global trade economic growth and environment, global trade in
poverty, case studies in international trade.
Text Books:
1. Won W. Koo and L. Lynn Kennedy, International Trade and Agriculture , (Random
House, 2004, pp.256 [ITA])
Reference Books:
1.Global Agricultural Trade and Developing Countries Editors M. Ataman Aksoy, John
C. Beghin. © 2005 The International Bank for Reconstruction and Development / The
World Bank (http://econbeta.worldbank.org) (GAT).
2. M.N Cardwell, M.R Grossman, C. Rodges (ed), Agriculture and International Trade:
Law, Policy and the WTO (CABI Publishing, 2003 pp 352 [AIT]).
12. Agribusiness Management (SM12)
Objective: To develop business management skills with in-depth understanding of the

current issues concerning agribusiness in an emerging market oriented environment.
Syllabus: There will be 3 core modules covering production, agro processing and
marketing sub-systems to include procurement, contract farming, supply chain, value
addition in fresh produce sector, value addition through agro processing, agro produce
wholesaling and retailing agro produce and food products.
Text Book:
Humanshu, Agribusiness Management, 2006.
Reference Book:
J. G. Beirlein, K. C. Schneeberger, D. D. Osburn, Principles of Agribusiness Management,
Wareband Press, 2003.
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PGDM Syllabus
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13. SCM in Agribusiness (SM13)
Objective: To make the students understand the basic concepts and tools and techniques
used in supply chain management focusing on agriculture.
Syllabus: Introduction to SCM, SCM Functions in Agri-Food Sector Management

Issues in SCM, Performance Measurement in Agri-Supply Chain Network, Governance
Structures in Agri-Supply Chain, Policy and Regulatory Issues in Agri-Supply Chain
Text Book:
Book chapters, journal articles and case studies from different sources.
14. Management of Co-operatives (SM14)
Objective: The course enables the students to learn concepts unique to cooperatives as
well as apply concepts from other functional areas and develop a deep understanding that
is required for successful management of cooperatives.
Syllabus: Introduction, emergence; endurance and growth of co-operatives and their

federal organisations; problems in co-operatives like multiple objectives; ensuring
compliance; mobilising capital and equitable sharing of costs and benefits; functions of
management within the principle of co-operation; factors contributing to success/failure of
co-operatives; design issues and options; performance evaluation of primary and federal
co-operatives.
Text Book:
Cooperative Management: Principles and Techniques, Deep and Deep, (2006),
Reference Books:
Samar K. Datta, Cooperatives in Agriculture, Academic Foundation, Delhi
Book chapters, journal articles and case studies from different sources.
15. Commodity Trading and Marketing (SM15)
Objective: To understand important dimensions of the agricultural commodity trade and

marketing system - its characteristics, functions, its participants and major trends, how it is
structured and coordinated including institutional mechanisms and futures and options
market including role of government and public policy on the commodity trade and
marketing system.
.
__________________________________________________________________________________ 59
PGDM Syllabus
______________________________________________________________________________________
Syllabus: Introduction to commodity trade and marketing system, market formation in
agriculture, determinants of market supply and demand, market integration, price
determination and price discovery in commodity markets – dimensions of transportation
(space) and storage (time), marketing efficiency and regulation, managing commodity
risk, current issues and trends in commodity trade and marketing
Text Book:
1. S. S. Acharya, A State of the Indian Farmer - A Millennium Study, (New Delhi:
Academic Foundation, Vol.17).
2. R. L. Kohls and J.N. Uhl, Marketing of Agricultural Products, (Upper Saddle River,
NJ: Prentice Hall Inc., 9th Edition).
10. Development Management Area

10.1 Core Courses
1. Managerial Economics (DM01)
Objective: To develop an understanding of different microeconomic concepts and learn

their applications in the process of development and business decision making.
Syllabus: The firm and its goal, Analysis of demand and supply, Analysis of elasticity,
Estimation and forecasting of demand function, Estimation of production and cost
function, Breakeven analysis, Market structure, conduct and performance including
perfect competition and economic efficiency, monopoly, allocative efficiency, oligopoly;
Pricing methods covering pricing of multiple products, employment inputs; Taxes and
subsidies, and price controls.
Text book:
H. Craig Petersen and W. Cris Lewis, Managerial Economics, (Pearson Education, 4th
Edition).
Reference Books:
1. Keat and Young, Managerial Economics: Economic Tools for Today’s Decision
Makers, (Pearson Education).
2. Suma Damodaran, Managerial Economics, (Oxford University Press).
3. Salvatore, Managerial Economics, (Thomson).
4. K. K. Seo, Managerial Economics- Text, Problem, Short Cases, (Surjeet Publication,
6th Edition).
2. Macro-economics (DM02)
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PGDM Syllabus
______________________________________________________________________________________
Objective: To develop an understanding of different macroeconomic concepts and learn
their applications in the process of development and business decision making.
Syllabus: Concepts of macroeconomics and macroeconomic aggregates; inter

relationship between target and instrument variables; national income accounting; growth
and development; conceptualisation of inflation; unemployment and poverty as central
endogenous macroeconomic variables; fiscal and monetary policies; understanding of
government budgets; economic reform and structural adjustment programmes;
implications of the policies of liberalisation; privatization and globalization; economic
reforms; WTO; Indian agriculture; economy and rural development.
Text book:
2. Paul Samuelson and W. D. Nordhaus, Economics, (New Delhi: TMH, 200818th ed.).
Reference Books:
1. Andrew B. Abel. and S. Bernake Ben, Macro Economics, (Pearson Education).
2. N. Gregory Mankiw, Economics, (New York:Worth Publishers,2003).
3. M. C. Vaish, Macro Economics Theory, (Vikash Publishing House).
4. Justin Paul, Business Environment, (McGraw-Hill Companies).
5. M. L. Seth, Macro Economics.
6. D. N. Dwivedi, Macro Economics.
3. Development Management: Concepts and Theories (DM03)

Objective: To familiarize with the major development theories and develop the analytical
and conceptual skills needed to understand the problems of development in a
transformational context with a focus on India.
Syllabus: Modernisation theories, underdevelopment, dependency and world system

theories, participatory development, human rights, sustainable human development, post-
development, globalization and development, political economy of poverty and
development; regional disparity; rural-urban disparities; development perspectives and
practices in India after independence, analysis of practical initiatives undertaken by the
state, non-government organisations/civil society organisations and the corporates.
Text Book:
1. P. W. Preston, Development Theory, (Blackwell).
Reference Books:
1. Five Year Plans, Planning Commission, Government of India
2. Book chapters, journal articles and case studies form different sources
3. Jan N Pieterse, Development Theory, (New Delhi: Vistaar).
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PGDM Syllabus
______________________________________________________________________________________
4. Strategic Issues in Development Organisations (DM04)
Objective: To understand the strategic issues faced by not-for-profit development

organizations and compare and contrast with that of the for-profit organizations.
Syllabus: Roles of civil society, market and state; different generations of organizations;
settlement patterns; choice of scale and unit of interventions; vision; mission and goals in
a development organization; Community management; emergent situations; institution-
building; succession planning; alignment of systems; structures and processes to the goals
of organisation and needs of community; conflict resolution and negotiating strategies;
Culture as control mechanism for development organisations; participatory management
processes; issues of accountability and transparency; gender sensitivity; scaling up and
withdrawal strategies, methods used by social entrepreneurs and leaders;
Text Book: -
Reference Books: -
5. Natural Resources Management (DM05)
Objective: To familiarize the students with the complexities of natural resource

management (NRM), the role of NRM in people’s life support system and economic
development and the tools and techniques used in NRM.
Syllabus: Characteristics and classification of NRM, status of natural resources and

issues affecting them, linkages between NRM, gender, poverty and equity, major strands
of NRM, role of state, market and civil society in NRM, natural resource economics and
accounting, GIS and remote sensing.
Text Book:
1. M. Kerr, D. K. Marothia, Katar Singh, C. Ramasamy and W. R. Bently, Natural
Resource Economics: Theory and Application in India, (Oxford and IBH).
6. Regional Development and Planning (DM06)
Objective: To understand the basic concepts, tools and techniques of regional

development planning.
Syllabus: Approaches and theories of regional development planning, regional disparity,

rural-urban linkages, migration, regional planning techniques, micro-planning concepts
and techniques.
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PGDM Syllabus
______________________________________________________________________________________
Text Book:
Geoffrey C. Unaegbu, Issues in Urban and Regional Planning: An Introductory
Handbook on the Concept of Planning
Reference Book:
Amitabh Shukla, Regional Planning and Sustainable Development, (eds.), 2000.
7. Rural Livelihood and Production System (DM07)
Objective: To provide students with a holistic understanding of concepts, processes and

relationships among natural resources in different agro-climatic zones, production
systems and livelihoods of rural people.
Syllabus: Livelihoods framework, livelihood systems, agro-climatic zones of India,

production systems such as agriculture, livestock, poultry, fishery, sericulture, fruit and
vegetables, forestry and non-farm sector, Tools and techniques for mapping and
understanding livelihoods in a given context; different livelihoods enhancement
approaches adopted by prominent development organizations.
Text Book:
R. Baumgartner and R. Hogger, In Search of Sustainable Livelihood Systems, (New
Delhi: Sage Publication).
8. Collective Action and Cooperation (DM08)
Objective: To sensitize students about limitations of market and non-market exchanges

and need and mechanisms for collective actions.
Syllabus: Market failures; government failures; and the need for collective action;
reasons for absence and/or failures of collectives; methods and strategies for collective
action; illustrative cases from farmers’ movements; co-operatives and other sectors;
theories of leadership and the role played leaders in making collective efforts succeed;
institutional economic theory of co-operation; agency theory; theory of contracts;
transaction cost economics; game theory and robustness of reciprocity; and welfare
economics and co-operatives.
Text Book: Mancur Olson Jr., The Logic of Collective Action, Harvard University Press,
MA, 1971.
Reference Book:
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PGDM Syllabus
______________________________________________________________________________________
Russel Hardin, Collective Action, Rff. Press, 1982.
9. Development Intervention (DM09)

Objective: To understand the meaning, relevance, theoretical ideas and approaches of
rural development in India.
Syllabus: Different concepts; measures and determinants of rural development; Critique

of major agricultural and rural development policies and programmes; contemporary
poverty alleviation programmes; Different intervention strategies - government initiated;
NGO initiated; participatory and people centred approaches to development planning and
management; sustainable development; comparative experiences in rural development;
Analysis of contextual parameters; planning intervention strategies; design and
assessment of interventions; linkages between the inputs and outputs produced; the
outcomes resulting from outputs and their final impacts
Text Book:
Katar Singh, Rural Development, (New Delhi: Sage Publication).
10. Legal Environment for Development (DM10)

Objective: To understand the legal environment in which development and business
organizations function.
Syllabus: Functional use of various legal documents like acts; rules; notifications and
executive orders for managerial purposes; salient features of commercial and regulatory
laws of general interest and laws related to organisational forms and recent developments
in alternative dispute settlement mechanisms; specific module on evolution of co-
operative laws; trends in co-operative legislation; multi-state co-operatives and producer
companies; mutually aided co-operatives; and other state co-operative acts; and aspects
relating to internal regulation of co-operative enterprises
Text Book:
1. Rohini Agarwal, Student’s Guide to Mercantile and Commercial Laws,(University
Edition).
11. Development Communication (DM11)
Objective: To familiarize the students with the changing scenario of rural

communication in India, broaden conceptual understanding about the role of
development-support communication in rural development and to develop analytical
skills for planning and designing communication strategies for various development
sectors (education, health, environment, etc.).
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Syllabus: Changing scenario of rural communication in India, dominant approaches to

development communication, frameworks for designing communication campaign for
development, steps in planning and designing development communication messages,
communication strategies for facilitating development.
Text Book:
1. Srinivas Melkote, Communication for Development in the Third World: Theory and
Practices, (New Delhi: Sage).
12. Decentralised Governance and Local Government (DM12)
Objective: To make the students understand the need for and process of decentralized
governance and the roles and responsibilities of local government towards this end.
Syllabus: Conceptual understanding of decentralised governance, approaches to the

decentralised governance, institutions, actors and linkages of decentralised governance,
capacity building approaches, case studies.
Text Book:
Ravindra Sharma, (eds.), Grass-root Governance: Changes and Challenges in Rural
India, Jaipur: Aalekh Publishing, 2005.
Reference Book:
Surat Singh, (eds.), Decentralised Governance in India: Myth and Reality (New Delhi:
Deep and Deep, 2004).
13. Rural-Urban Relations (DM13)

Objective: To provide the conceptual and theoretical foundations of rural-urban relations
in the context of regional development. It helps the students in identifying appropriate
policy measures in bringing balanced development.
Syllabus: Types of and political economy approach to rural urban relations, historical
background and spatial models of rural urban relations, changing functional relationships
between town and country in the industrial era, the thesis of urban bias, market relations,
rural-urban migration, rural-urban transfer mechanism, policy implications and
alternatives for rural development.
Text Book:
1. R.B. Potter and T. Unwin, The Geography of Urban Rural Interactions in Developing
Countries, (Routledge).
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______________________________________________________________________________________
14. ICT and Development (DM14)
Objective: The course will develop an understanding of the role of ICT in human
development.
Syllabus: Understanding ICT, convergence, ICT and agriculture development, ICT and
manufacturing sector development, ICT and service sector development, role of ICT in
ensuring accountability and transparency at social and political level, ICT and quality of
life linkage.
Text Book:
Rahul Tongia, E. Subrahmaniam and V. S. Arunachalam, Information and
Communication Technology for Sustainable Development: Defining a Global Research
Agenda, (Allied: Bangalore, 2005).
Reference Books:
Ashwini Sheth and Vijayabhaskar, (eds.), ICTs and Indian Economic Development:
Economy, Work and Regulation, (Sage: Delhi, 2005).
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HDF School of Management

HDF School of Management

Post Graduate Diploma in Management (PGDM)

Human Development Foundation (HDF)

3. List of Area-wise Courses 5

4. Marketing Area Courses 9

5. Finance and Accounts Area Courses 17

6. OB and HR Area Courses 26

7. IT Management Area Courses 36

8. Operation Management and QT Area Courses 44

9. General Management Area Courses 50

10. Development Management Area Courses 58

2.0 Course Schedule for PGDM – 2008-10

ON THE JOB TRAINING

Finance and Accounting Management Area

Sl No Code Course Credits Core/Elective

Organizational Behavior and Human Resource Management Area

Sl No Code Course Credits Core/Elective

Information Technology Management Area

Sl No Code Course Credits Core/Elective

Operations Management Area

Sl No Code Course Credits Core/Elective

General Management Area

Sl Code Course Credits Core/

Development Management Area

Sl Code Course Credits Core/

4.1 Core Courses

1. Marketing Management – I (MM01)

Objective: To make the participants appreciate the criticality of marketing function in

Syllabus : Introduction to marketing; challenges of modern marketing; customer value

2. Marketing Management - II (MM02)

Objective: To make the participants understand the critical aspects of decision-making in

4.2 Elective Courses

3. Consumer Behaviour (MM03)

Syllabus: What is Consumer Behaviour? Issues in CB, scope of CB, Consumer

4. Product and Brand Management (MM04)

Objective: To understand the essentials of product and brand management in managing a

5. Industrial Marketing (MM05)

Syllabus: Industrial Marketing-an overview, Concepts & systems; dynamics of industrial

6. Advertisement Management (MM06)

Objective: To appreciate the components of marketing communication and enable

7. Services Marketing (MM07)

Syllabus : Understanding services; services marketing vs. marketing of goods; consumer

8. International Marketing (MM08)

Syllabus: Nature & scope of International Marketing, difference between multinational

9. Marketing Research (MM09)

Syllabus : Introduction to Marketing Research, role of MR, typical applications of MR,

10. Strategic Marketing (MM10)

Objective: To develop a strategic perspective to marketing decisions.

11. Sales & Distribution Management (MM11)

Objective: To help in developing selling skills and in network development and

12. Retail Management (MM12)

Objective: To develop conceptual understanding of the emerging area of retailing.

13. Rural Marketing (MM13)

14. Customer Relationship Management (MM14)

Objective: To understand the basic principles and elements of customer relationship

Syllabus: An investigation of the use of electronic commerce technologies for the

15. Sales Promotion Management (MM15)

Objective: To develop an understanding of the concepts, methods and strategies of sale

16. Marketing of Social Service (MM16)

Objective: To acquire knowledge about the application of tools and techniques in

Syllabus : Relevance of social services in a developing economy, applications of