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No topo do mundo
On top of the world
8 Otis 100 anos no Brasil
No topo do mundo
de todos os padres. Few companies in Brazil have marked 100 years of activity with
A Elevadores Otis uma delas. A empresa subsidiria da such strength, dynamism, creativity and sense of technical
norte-americana Otis Elevator Company, que atravessou o innovation. At the same time, few companies have such an
sculo no topo da liderana mundial dos segmentos de imposing market presence that they are part of the lives of
produtos e servios para elevadores, escadas e esteiras millions of people who use their products, whether in high-tech
rolantes. Ela se insere hoje como uma das mais bem-sucedidas office buildings or high-rise vertical residences of all kinds.
operaes da Otis mundial, cuja criao se deu em meados Elevadores Otis is one of these few companies. It is a subsidiary
do sculo 19, nos Estados Unidos. of Otis Elevator Company, founded in the middle of the 19th
Hoje, presente com igual tecnologia em mais de 200 century in the United States. Otis has been the world leader in
pase s, o grupo Otis integra o conglomerado products and services for elevator and escalator products and
internacional United Technologies Corporation (UTC). services for over a century. The Brazilian operation is one of
Uma das maiores corporaes industriais do mundo, com Otiss most successful in the world.
mais de 215 mil funcionrios e vendas globais anuais The Otis group is now present in more than 200 countries. It
superiores a US$ 47,8 bilhes. belongs to the international conglomerate, United Technologies
A UTC formada por grandes companhias lderes em seus Corporation (UTC), one of the largest industrial corporations
re spectivos segmentos. Entre seus produtos mais in the world, with over 215,000 employees and annual global
conhecidos e sto os aparelhos de ar-condicionado sales of more than US$ 47,8 billion.
Carrier, os helicpteros Sikorsky e as turbinas Pratt & UTC consists of large companies that are leaders in their
qualidade em todo o planeta. Mas tambm sinnimo Otiss business portfolio is packed with enviable figures. It is
de inovao e talento inventivo. Tanto, que se verdade, responsible for maintaining around 1.9 million elevators and more
que s quem sonha vence o prprio tempo, a empresa than 130,000 escalators throughout the world, and transporting
a prpria confirmao dessa mxima. millions of people every day. This achievement is made possible
O fundador da companhia ousou projetar um mundo through the efforts and talent of approximately 61,000 employees.
diferente do que existia quando a criou. Sonhou com Otis is an absolute benchmark in terms of modernity and quality
edifcios altos, elegantes e capazes at de arranhar o cu. throughout the world. At the same time, it is also synonymous
Just amente quando as construes ainda tinham with innovation and inventive talent. The company is an example
limitaes extremas de crescimento e eram acanhadas that dreamers can overcome the limitations of their own time.
e baixas. E conseguiu. Ele fez com que a imaginao The man who founded Otis dared to imagine a different world
de arquitetos e construtores de todo o mundo deixasse from that which existed in his time. He dreamed of elegant,
de parar no terceiro andar, dando liberdade ao homem high-rise buildings that could touch the sky.
para se lanar cada vez mais alto em suas construes, He had this vision at a time when buildings were still limited in
que invadiram as paisagens das grandes metrpoles terms of height and remained low. He succeeded in achieving
do mundo. his dream and, in doing so, freed architects and builders all
Da terra, se alcana hoje as alturas em poucos minutos around the world from the limitations of a maximum height of
a bordo dos c ada vez mais inovadore s e seguros three to five floors. This breakthrough allowed Man to launch
sistemas de transporte vertical, graas genialidade himself into the sky and build higher buildings that changed
10 Otis 100 anos no Brasil
A sua inveno transporta o homem hoje a centenas de metros People can soar from the ground in a few minutes with
para cima e para baixo, nas mais diversas situaes. increasingly innovative and safer vertical transport systems,
Ou, simplesmente, transportando as pessoas para locais thanks to the genius of Elisha Graves Otis, who created the first
de trabalho menos inslitos, para suas residncias, aps safe elevator in Yonkers, New York, in 1852.
o expediente, ou em qualquer outro tipo de edifcio. After him, the worlds urban landscape was never the same.
A esquerda, Palcio de Cristal, NY, 1854 local onde o sr. Otis apresentou o elevador
de segurana.
A direita sr. Otis apresentando o elevador de segurana na feira internacional, do
Palcio de Cristal.
Left, the Crystal Palace, NY, 1854, where Mr. Otis unveiled the safety elevator.
Right, Mr. Otis presenting the safety elevator at the international trade fair at the Crystal Palace.
16 Otis 100 anos no Brasil
Elevador eltrico
Electric elevator
Otis 100 anos no Brasil 21
Mecanismo de elevao
Elevation mechanism
222 2 Otis 100 anos no Brasil
1900 - Escalator
Otis 100 anos no Brasil 23
Propagandas
Advertising
24 Otis 100 anos no Brasil
ainda o estmulo permanente experincia criativa e ao Otis is the world's leading elevator company and has
talento de seus milhares de funcionrios. Estes accompanied the development of vertical transportation
diferenciais fazem-na moviment ar-se agilmente e in Brazil since the beginning of the 20th century. It still
colocando-a sempre, e cada vez mais, frente de seu maint ains it s leadership of the sector by const antly
A companhia que mudou o mundo h mais de 150 anos, Otis's success is enhanced by its constant encouragement
continua introduzindo meios rpidos, seguros e to the company's thousands of employees to be creative
confiveis de movimentao de pessoas. Tanto que um and use their talents. This forward-looking approach has
de seus mais recentes lanamentos, que incorpora as brought flexibility and has allowed Otis to always be at
mais avanadas inovaes do setor, comprova que a sua the forefront of change.
receita de xito est realmente centrada na inovao The company, which changed the world more than 150 years
tecnolgica, qualidade e criatividade. ago, continues to introduce fast, safe and reliable means
Trata-se do notvel sistema Gen2, uma verdadeira inovao of moving people. One of it s most recent launche s
no transporte vertical e que serve para consagrar a incorporates the most innovative advances in the sector
companhia, uma vez mais, como referncia mundial do setor. and shows that its end results stem from technological
revestidas de poliuretano, mais flexveis, durveis e mais The remarkable Gen2 system is a genuine breakthrough
fortes que os cabos comumente usados para suspender in vertical transportation that has made the company a
inovadoras da empresa e de sua reconhecida tecnologia polyurethane, which is more flexible, durable and stronger
de qualidade. than the cables commonly used to suspend the elevator cabin.
Alm disso, consciente de sua funo social, a empresa As a result of these innovations the new Gen2 elevator
procura alinhar as tecnologias e as matrias-primas de occupie s only a quar ter of the space of traditional
ponta a alguns dos mais importantes preceitos do sculo equipment and removes the need to build a separate
segurana dos usurios. The Gen2 vertical transport system is taking on a new level
Do Cristo Redentor, no Rio de Janeiro, Torre Eiffel, Today, with just the lightest of touches, elevators transport billions
em Paris, ou ao Citicorp Center, em Nova York, passando of people to the top of the highest buildings in the world swiftly,
pelo hotel mais alto do mundo, o Westin Stamford, em silently and safely, and present them with the most spectacular
Cingapura com seus 73 andares e 79 elevadores ou, urban landscapes in the world.
ainda, pelos edifcios Word Trade Center, de So Paulo Otis is responsible for the vertical transportation systems in the
e de Buenos Aires ou pelo Centro Mundial do Comrcio following monuments and buildings - the Christ the Redeemer
na Cidade do Mxico, o sistema de transporte o statue in Rio de Janeiro; the Eiffel Tower in Paris; the Citicorp Center
mesmo: Otis, a marca escolhida atualmente por 8 dos in New York; the Westin Stamford in Singapore, the tallest hotel in
20 edifcios mais altos do planeta. the world with 73 floors and 79 elevators; and the World Trade
As Petronas Twin Towers, em Kuala Lampur, na Malsia; Center buildings in So Paulo, Buenos Aires and the Centro Mundial
o Hong Kong e Shanghai Bank, na China; o Luxor Hotel, do Comercio in Mexico City. Eight of the 20 tallest buildings in the
em Las Vegas, nos Estados Unidos; ou os elevadores world currently use the Otis brand.
panormicos que deslizam por tubos de vidro na CN Some of the most famous buildings which have chosen the Otis
Tower, em Toronto, Canad, na mais alt a e strutura brand include the Petronas Twin Towers in Kuala Lumpur, Malaysia;
isolada existente no mundo, so algumas das the Hong Kong and Shanghai Bank, China; the Luxor Hotel, Las
construes mais famosas que optaram pela marca. Vegas; and the CN Tower in Toronto, Canada, where panoramic
Da mesma forma, o centenrio complexo Raffles City, elevators glide up and down glass tubes in the world's second
Building, em Nova York, Estados Unidos, bem como o Other examples of buildings and systems which use Otis equipment
Otis 100 anos no Brasil 33
Rua da Quitanda
(So Paulo-SP), 1887
Rua da Quitanda
(So Paulo-SP), 1887
Otis 100 anos no Brasil 37
37
The history of Otis in Brazil started in 1887 when the company began
its activities through local agents...
38 Otis 100 anos no Brasil
Rua XV de Novembro
(So Paulo-SP), 1900
Rua XV de Novembro
(So Paulo-SP), 1900
Otis 100 anos no Brasil 39
39
...who established the basis for a business that would transform the horizons
not only of the country but all of Latin America.
40 Otis 100 anos no Brasil
Av. Paulista
(So Paulo-SP), 1910
Av. Paulista
(So Paulo-SP), 1910
Otis100
Otis 100anos
anosnonoBrasil
Brasil 4141
Av. Paulista
(So Paulo-SP), 2007
Av. Paulista
(So Paulo-SP), 2007
42 Otis 100 anos no Brasil
Otis 100 anos no Brasil 43
atualmente Shopping Light, no centro de So Paulo. electric elevator to the Laranjeiras Palace, currently the official
A venda do elevador para o Palcio das Laranjeiras residence of the state governor of Rio de Janeiro.
aconteceu no mesmo ano em que Alberto Santos Dumont The elevator is still preserved with its original aesthetic features
realizava a grande faanha de dar asas ao homem, ao se just as it was when it was installed in 1910 in the former Light
tornar o primeiro ser humano a levantar vo do solo, com Building, which is currently the Light Shopping Center in the
uma aeronave mais pesada que o ar, o 14-Bis, sendo center of So Paulo.
carregado em triunfo por uma multido deslumbrada no In the same year that Otis sold its first elevator to the
campo de Bagatelle, em Paris. Laranjeiras Palace, Alberto Santos Dumont carried out his great
Ao mesmo tempo, comeavam silenciosamente no Brasil achievement of giving Man wings and becoming the first
outras viagens s alturas com os elevadores Otis, que person to fly solo in a heavier-than-air machine, the 14-Bis.
aceleraram o proce sso de evoluo do transpor te This feat led to him being carried in triumph by a crowd in the
nacional de construo e a prpria urbanizao de suas At the same time, other trips into the air were starting to be
principais cidades. made silently in Brazil. These Otis elevators accelerated the
Era, na verdade, o incio de uma revoluo dos development of vertical transpor tation in the country,
costumes, da arte e da arquitetura. Aqui, da mesma completely redefining the concept of construction and the
forma como j ocorrera em quase todos os lugares do urbanization of the country's main cities.
mundo ante s da implantao da tecnologia do This began a revolution in customs, arts and architecture. The
44 Otis 100 anos no Brasil
por uma arquitetura mais moderna e, aos poucos, before the establishment of vertical transportation technology
da ento Avenida Central. Otis arrived at a time when Brazil was undergoing this fast
Hoje, essa via transformou-se na famosa Avenida Rio urbanization process. The company set up in Rio de Janeiro, which
Branco, que t ambm completa 100 anos de idade. E was the federal capital at that time. The city's tropical colonial
onde a Otis ainda est firmemente postada num de style was being replaced by modern architecture that gradually
seus mais modernos prdios, o R io Branco 1, em assumed an urban fashion, particularly in what was then the
Inmeros outros edifcios na regio central do Rio de This street was later transformed into the famous Rio Branco
Janeiro contam com elevadores Otis. Como aqueles Avenue, which is also marking its centenary. Otis's presence is
loc alizados no antigo Morro do Castelo, motivo de still firmly established in one of this avenue's most modern
t anta polmica na poca do bota-abaixo, quando buildings, the Rio Branco 1, located on the property of So Bento
ruas e avenidas foram rasgadas para se plant ar os monastery. Many other buildings in the center of Rio de Janeiro
primeiros arranha-cus do Rio. have Otis elevators. These include the former Morro do Castelo,
A presena da Otis na urbanizao brasileira marcante. E which caused so much controversy in the time when streets and
teve um de seus marcos fincados na Bahia no lugar primeiro avenues were demolished to build the first skyscrapers in Rio.
conhecido como Plano Inclinado Isabel, depois Plano Otis's presence in the urbanization of Brazil is striking. It has also left
Inclinado Gonalves. Em 1889, quando foi inaugurado, a its mark in Salvador, in Bahia state, in the area that was originally
48 Otis 100 anos no Brasil
transporte urbano de massa no Brasil. Prximo a ele encontra- Gonalves after Princess Isabel was overthrown by the Republic.
se ainda outro meio de transporte vertical, o famoso Elevador The area was inaugurated in 1889 and the name of this architectural
Lacerda, que tambm liga a cidade alta com a cidade baixa, landmark was changed.
em Salvador. O carto-postal mais conhecido da antiga That was the first revolutionary urban mass transport project in Brazil.
Cidade da Bahia tambm ostenta a marca Otis. The nearby Lacerda Elevator is another famous means of vertical
Sua entrada no pas coincidiu, portanto, com a poca em transportation and links the upper and lower parts of Salvador. This
que j se podia vislumbrar a efervescncia de idias e is the best-known postcard view of the older part of Salvador and
acontecimentos que modificariam a sociedade brasileira the elevator also bears the Otis name.
para sempre nos anos seguintes. The company entered Brazil at a time when an abundance of ideas
At the start of the 20th century, Brazil was experiencing the beginning
Otis 100 anos no Brasil 51
Elevador Lacerda:
Construdo a partir de 1869.
Salvador (BA)
Lacerda Elevator
Construction started in 1869
Otis 100 anos no Brasil 55
Elevador Lacerda
Salvador (BA), 1929
Lacerda Elevator
Salvador (BA), 1929
Otis100
Otis 100anos
anosnonoBrasil
Brasil 5757
Elevador Lacerda
Salvador (BA), 2007
Lacerda Elevator
Salvador (BA), 2007
58 Otis 100 anos no Brasil
meados dos anos 50. 20% of the country's population lives in rural area, compared to the
O pas contabilizava, ainda, altas taxas de crescimento. Entre middle of the 1950s when more than 70% lived in rural areas.
1901 e 2000, a populao passou de 17,4 milhes para 169,6 The country has also experienced a high rate of growth. Between
milhes. E o Produto Interno Bruto (PIB) se multiplicou por 1901 and 2000, the population increased from 17.4 million to 169.6
cem, sendo hoje de mais de US$ 400 bilhes. million while the gross domestic product (GDP) increased a
To ou mais importante que isso, a expectativa de vida saltou hundredfold and now amounts to more than US$ 400 billion.
de 33,4 anos em 1910 para 64,8 anos no final do sculo. A More importantly, life expectancy jumped from 33.4 years in 1910 to
vida nas maiores cidades brasileiras, agitada pelas rpidas 64.8 years at the end of the last century. Life in Brazil's biggest cities,
transformaes da poca, era animada pelas crescentes boosted by the rapid changes of the period, was energized by the
levas de imigrantes que aqui aportavam em busca de growing waves of immigrants who had arrived in search of work
trabalho e riqueza e se robustecia com as primeiras and riches. They worked in start-up industries during the frenetic
Era um momento global marcado pela evoluo cientfica e developments which would lead, as the century unfolded, to the
tecnolgica, que redundaria, ao longo do sculo, no development of the automobile industry, the arrival of the airplane,
de senvolvimento da indstria automobilstic a, no regular flights into space, the electronic revolution, transplants,
espaciais, nas revolues da eletrnica, dos transplantes, Brazil has experienced all this over the last hundred years. The
da gentica e da Internet. economy changed from being based on extraction and exporting
Otis 100 anos no Brasil 59
Nos ltimos cem anos, o Brasil passou por tudo isso. Saiu da
economia extrativista e importadora de produtos primrios para
a primeira colocao mundial como produtor de caf em 1920,
at alcanar o atual estgio de uma indstria transformadora,
cuja arrancada teve incio em meados do sculo passado, com
a implantao da indstria automobilstica. raw materials to being the world's biggest producer of coffee in
A Elevadores Otis que viveu intensamente cada um desses 1920. It also developed a manufacturing business in the middle of
importantes movimentos, ajudou a construir o Brasil last century with the establishment of the automobile industry.
moderno e fez parte de forma ativa de todo esse processo Elevadores Otis took part in each of these important transformations
de inovao e transformao pelo qual passou o pas. and helped to build modern Brazil. It played an active role in the
A Otis imprimiu, portanto, um novo ritmo s construes, entire innovation and transformation process the country underwent.
aos negcios, forma das pessoas verem o mundo que Otis brought a new rhythm to buildings, businesses and the way
brotava com vigor e mudou a paisagem urbana do pas, people saw the world. It changed the country's urban landscape,
viabilizando imponentes edifcios onde antes existiam leading to imposing new buildings where previously there had been
Determinada e to visionria quanto o seu prprio fundador, Otis was as determined and visionary as its founder. It initially operated
a Otis atuava no Brasil inicialmente com componentes in Brazil with imported components, and its first plant was built in
importados, s construindo a sua primeira fbrica em 1934, 1934 in Rio de Janeiro. However, in 1951, it set up a new plant in
no Rio de Janeiro. Em 1951, partiu para novo empreendimento Santo Andr, in the dynamic industrial hub of Greater So Paulo, the
que surgiu na Grande So Paulo. In 1991, Otis constructed the So Bernardo do Campo Industrial
Em 1991, a Otis ergueu o Centro Industrial de So Bernardo Center, also in Greater So Paulo, at an investment cost of US$ 30
do Campo, tambm na Grande So Paulo, na poca a million. At the time, this was the company's fourth-largest plant in
quarta maior fbrica do Grupo em todo o mundo, em the world in terms of size and installed capacity.
A marca Otis, cuja sede mundial fica em Farmington, technology to create, develop and produce elevators and
Connecticut, nos E UA, firmou-se como sinnimo de escalators for export throughout Latin America.
elevador no Brasil, agregando conceitos como inovao, Otis's world headquarters are in Farmington, Connecticut, but the brand
qualidade, tecnologia e agilidade no desenvolvimento de has also become synonymous for elevators in Brazil. The company
solues de acordo com as necessidades de seus clientes. brought added concepts such as innovation, quality, technology and
A empresa conta com filiais e pontos de atendimento que flexibility in developing tailor-made solutions to meet its clients' needs.
cobrem todo o territrio nacional e contribuem para levar The company has branches which cover all of Brazil and proclaim
seu nome e seus produtos e servios cada vez mais longe. its name and products and services.
E, mais: fazendo-a conquistar visibilidade e Furthermore, the company aims to be seen and recognized for its
reconhecimento como empresa comprometida com a commitment to social responsibility by providing safety, well-being and
responsabilidade social ao oferecer segurana, bem- trust for its employees, clients and the communities where it is based.
estar e tranqilidade a seus colaboradores, clientes e It also aims to ensure that clients obtain the value and service they
E garantir ao mercado os nveis de valor e servio que Otis elevators are present today in the Oscar Niemeyer Museum in
se espera de um fornecedor de primeira linha. Curitiba and the Alvorada Palace - the official residence of the
Os elevadores Otis esto presentes hoje no Museu Oscar President of Brazil, as well as many other national landmarks, such as
Niemeyer, em Curitiba, e no Palcio da Alvorada residncia oficial the Leblon Shopping Center in Rio de Janeiro, the Naes Unidas
do presidente da Repblica, alm de em muitos outros pontos de Trade Center (CENU) and the World Trade Center in So Paulo, as
Otis 100 anos no Brasil 61
no Rio de Janeiro. A Otis mecanizou o acesso, facilitando Other elevators have been operating for much longer. For
inclusive a vida dos portadores de necessidades especiais example, Otis installed its elevator in the then new tower of the
que podem subir confor t avelmente para apreciar o famous Lacerda Elevator in Salvador in 1930.
tradicional smbolo do Brasil, que cont a com trs They are also present in the most modern buildings in Brazil.
elevadores de ltima gerao Gen2 e com quatro It is also present in the most diverse constructions, such as the Christ
escadas rolantes fabricadas especialmente para atender the Redeemer monument in Rio de Janeiro. Otis has mechanized the
ao projeto. access, including access for the physically challenged, who can
a Otis no incio de mais um sculo e que, com seus appreciate the famous view from the top. The monument has three
investimentos em pesquisas e em novas tecnologias, continuar elevators installed with the modern Gen2 system and four escalators
contribuindo para o crescimento do pas. A companhia contou built specially for this project.
o tempo todo para chegar agora ao seu primeiro centenrio no As Otis begins another century of its history in Brazil, it will continue to
mercado brasileiro, com uma rica histria de sucesso que se invest in research and new technologies and help the country grow.
confunde com a prpria trajetria de crescimento e de Throughout its first century in the Brazilian market, the company has
desenvolvimento do pas, nos ltimos 100 anos. relied on a success story that has accompanied the growth and
1951 - Model of
Santo Andr plant - SP
Otis 100 anos no Brasil 71
Dcada de 80
Treinamento da equipe tcnica
The 80s de 80
Training the technical team
Otis 100 anos no Brasil 77
Dcada de 80
Equipe tcnica
The 80s de 80
Technical team
78 Otis 100 anos no Brasil
Otis 100 anos no Brasil 79
79
Final da dcada de 80
Incio da construo
da Fbrica em SBCampo - SP
Final da dcada de 80
Construo da Fbrica em SBCampo - SP
Elevador Lacerda
Salvador (BA)
Lacerda Elevator
Salvador (BA)
90 Otis 100 anos no Brasil
Shopping Conjunto
Nacional de Braslia (DF)
Conjunto Nacional
Shopping Center
Braslia (DF)
Otis 100 anos no Brasil 91
Edifcio Copan
So Paulo (SP)
Copan Building
So Paulo (SP)
Otis 100 anos no Brasil 93
Cristo Redentor
Rio de Janeiro (RJ)
Shopping Eldorado
So Paulo (SP)
Edifcio Birmann 20
So Paulo (SP)
Birmann 20 Building
So Paulo (SP)
102 Otis 100 anos no Brasil
SECOVI
So Paulo (SP)
SECOVI
So Paulo (SP)
Otis 100 anos no Brasil 103
Aspen Park
Londrina (PR)
Aspen Park
Londrina (PR)
104 Otis 100 anos no Brasil
Beiramar Shopping
Florianpolis (SC)
Shopping Leblon
Rio de Janeiro (RJ)
Leblon Shopping Center
Rio de Janeiro (RJ)
106 Otis 100 anos no Brasil
Birmann 21
So Paulo (SP)
Birmann 21
So Paulo (SP)
Otis 100 anos no Brasil 107
Daslu
So Paulo (SP)
Daslu
So Paulo (SP)
Otis 100 anos no Brasil 109
Fbrica em SBC
rea de Produo
Plant in SBC
Production Area
112 Otis 100 anos no Brasil
Tcnicos em manuteno
Maintenance technicians
Otis 100 anos no Brasil 113
113
Frota de veculos
Vehicle fleet
Otis 100 anos no Brasil 115
116 Otis 100 anos no Brasil
Otis 100 anos no Brasil 117
117
Showroon
118 Otis 100 anos no Brasil
Ns fazemos parte
We are part
Otis 100 anos no Brasil 119
desta histria
100 anos no Brasil-2006
of this story
100 years in Brazil - 2006
120 Otis 100 anos no Brasil
Coordenao Geral
Priscila Gallego
Edio
Contedo Editorial: J. A. Tiradentes (MTb 10.836)
Direo de arte
Dina Alves
Designers
Andr Filipe F. S.
Jamil Loureiro Jr.
Diego Tiradentes
Fotos
Claudionor Jnior
Fbio Fontes
Mariela Tiradentes
Reviso
Dirany G. Frota
Roberto Leite
Crditos
Pgina 6 Pgina 49
Foto/Ilustrao First Ligth/LatinStock Teatro Municipal RJ Look/LatinStock
Pginas 30 e 31 Pgina 50
Empire State Building Alan Schein Photography/ Elevador Lacerda (1) COELBA
Corbis/LatinStock
CN Tower Rudy Sulgan/Corbis/LatinStock Pgina 51
Vaticano Sandro Vannini/Corbis/LatinStock Plano Inclinado Gonalves (1) COELBA
Museu do Louvre Photononstop/Latinstock Plano Inclinado Gonalves (2) COELBA
Sydney Opera House W. Perry Conway/Corbis/
LatinStock Pgina 52
Cristo Redentor Richard T. Nowitz/Corbis/ Plano Inclinado Gonalves (3) COELBA
LatinStock Plano Inclinado Gonalves (4) COELBA
Torre Eiffel Angelo Cavalli/zefa/Corbis/LatinStock Plano Inclinado Gonalves (5) COELBA
Pgina 36 Pgina 53
IC 1-16693, Rua da Quitanda, 1887 Acervo do Elevador Lacerda (2) COELBA
Museu Paulista da Universidade de So Paulo
Pgina 54
Pgina 38 Elevador Lacerda (3) COELBA
IC 1-09567, Rua XV de Novembro Acervo do Museu Elevador Lacerda (4) COELBA
Paulista da Universidade de So Paulo
Pgina 55
Pgina 40 Elevador Lacerda (5) COELBA
IC 1-07323, Avenida Paulista, 1910 Acervo do Elevador Lacerda (6) COELBA
Museu Paulista da Universidade de So Paulo
Pgina 56
Pgina 48 Elevador Lacerda (7) COELBA
Teatro Municipal, c.1910 Rio de Janeiro, RJ Marc
Ferrez/Coleo Gilberto Ferrez/Acervo Instituto Pgina 57
Moreira Salles. Elevador Lacerda Look/LatinStock