TV Broadcasting Plan (Media Proposal)

1. 1. Singapore to Vietnam Proposal for a Broadcasting Company

2. 2. Content We know STB Broadcasting Channel Singapore Partner:
Threesixzero Productions The idea & Film list Benefits & Budget
3. 3. WE know STB
4. 4. Singapore Tourism Board The Singapore Tourism Board (STB) is a
leading economic development agency in tourism, one of Singapores key
service sectors. Known for partnership, innovation and excellence, the
Board champions tourism and builds it into a key economic driver for
Singapore. STB aims to ensure that tourism remains a key economic
pillar through long-term strategic planning in partnership with the public
and private sector stakeholders. Set against the backdrop of growing
opportunities from both traditional outbound markets, the STB is setting
ambitious targets for 2015 to ensure that the tourism sector in Singapore
5. 5. Targets for 2015 By 2015, Singapore aims to be a destination of choice,
a powerful tourism hub attracting visitors, businesses and talents from
across the world by 2015. The STBs three key areas of focus: (a)
Strengthening Singapores position as a Leading Convention & Exhibition
City in Asia with a strong and dynamic business environment. (b)
Developing Singapore as a leading Asian leisure destination by providing
an enriching experience that is Uniquely Singapore. (c) Establishing
Singapore as the Services Centre of Asia - a place where visitors come to
enjoy high-end quality services
6. 6. Tourism Development As part of the Government's commitment to
grow the tourism sector, a Tourism Development Fund (TDF) has been set
up to support initiatives in these four areas: (a) Infrastructure
Development: Developing critical infrastructure to support tourism growth
(b) Capability Development: Enhancing the capability of Singapore-based
travel and tourism players as well as attracting world-class travel and
tourism businesses and organizations to set up in Singapore (c) Anchoring
Iconic/Major Events: Attracting iconic or mega events that will highlight
Singapore as a premier destination for Leisure, Business and Services
customer segments (d) Product Development: Developing strategic tourism
products Utilization of the TDF will be based upon careful evaluation of
each
7. 7. BROADCASTING Channel
8. 8. Channel focus content: entertainment, culture, travel, discovery
Studio: 500 square meter with modern equipments Production team with
more than 20 professional, experienced members Digital and analog
broadcast: national coverage (analog from August 2010) Available on
Cable TV: Cable HCaTV, HTVC systems and local cable TV. Internet TV:
Nearly 12 million visitors a month Mobile TV: 10,000 subscribers
Satellite HD: 15,000 subscribers Broadcasting Channels time frame on
 VTC1: 7:30 9:30; 14:00 16:00; 17:30 18:30; 20:00 23:00
BROADCASTING Channel
9. 9. Studio Life Production Magazine Men Magazine Daily Sports Newspaper
Vietnam Sports Newspaper PartnePartne rsrs BROADCASTING Channel
10. 10. 3D Graphics Technology for making advertisement for products and
media production Event organizer, conference, seminars and art Live
show. TV show format and TV show production and communication
program Life Production Production and implementation of purchase
television broadcasting rights, copyright, intellectual property rights,
cultural products. Production and release of the cinema film, television
program, documentary, scientific Studio Television equipments
BROADCASTING Channel
11. 11. Singapore Partner
12. 12. Threesixzero Productions Established in 2001 Threesixzero
Productions specializes in the production of factual programmes for major
networks and channels like Mediacorp, Arts Central, National Geographic
Channel and Discovery Channel. These programmes range from
travelogues to arts, food, social and cultural documentaries and many
have garnered international awards. With its unique access to Greater
China and Asia, it is the company's goal to explore the dynamism of the
diverse cultures in this region and make quality programs that are of the
highest standard. Threesixzero is the distributor of Singapores Media
13. 13. Threesixzeros films Love Singapore Find me a Singaporean No kid is a
bad kid Foodold days
14. 14. The Idea & Film list
15. 15. The Idea Singapore to Vietnam is a media distribution program in
which Broadcasting Channel will buy and broadcast Singapore-made
documentaries and reality TV shows to promote Singapores image and
culture The topics would be about Singapore as a unique destination for
tourists, about the culture, the people, food, educations, medical services,
business hub The films will be localized with Vietnamese narration and
subtitle and broadcast on Broadcasting Channels time frame on VTC1
The length of the film is about 30 min;
16. 16. The Idea - 2 The second option is: BROADCASTING Channel send a
group of director and crew to Singapore to make the film base on the
content and topics required by Singapore Tourism Board The cost would
base on each project which include the production cost and broadcasting
cost.
17. 17. Film list CELEBRATIONS Length: 8 x 30 Type:
Infotainment Made by: The Moving Visuals
Co. Brief content: Celebrations showcases traditional and cultural
events of different communities in Singapore and how they are
celebrated among its peoples. It details the fascinating preparation
for each occasion and shares the emotions of
18. 18. Film list FIND ME A SINGAPOREAN
Length: 10 x 30 Type: Infotainment Made by: Threesixzero Productions
 Brief content: Have you ever wondered what life is like for your
countrymen who live abroad in some of the most distant and obscure
cities? Find Me A Singaporean takes you on a life-changing journey
to these places to find out. The series is named
19. 19. Film list FIND ME A SINGAPOREAN 2
Length: 10 x 60 Type: Infotainment Made by: Threesixzero
Productions Brief content: Season 2 of this award-winning
series continues its search for Singaporeans who live abroad in some
of the most distant and obscure cities to find out why they decided to
uproot from their comfort zones to face challenges in
20. 20. Film list FOOD OLD DAYS Length: 15 x 30
Topic: Food Made by: Threesixzero Productions Singapore is a well-
known food paradise and its national hobby is eating.
While the cosmopolitan city is constantly introducing
new food ideas, many traditional food fares are
fading away from the radar in our local food culture.
Armed with very little information - sometimes
21. 21. Film list LOVE SINGAPORE Length: 8 x 30
Type: Infotainment Made by: Threesixzero Productions
Brief content: 24 residents of Singapore from all walks of life
disclose where their most beloved places are in the island-
state. The series transports you from one corner of the city to
another and sets you back and forth in time, as these special guests
22. 22. Film list SINGAPORE MONTAGE Length: 3 x 30
Type: Infotainment Made by: Threesixzero Productions Brief content:
Singaporeans from all walks of life candidly share their thoughts,
views, frustrations and aspirations in this reality series which
captures the heartbeat of the city. Through an audio-visual collage that
stitches together the multi-faceted lives of its
23. 23. Film list SOUL OF A CITY Length: 1 x 60
Type: Documentary Made by: August Pictures
Brief content: What makes the soul of Singapore?
What sets the city apart from the others? Exploring
the many corners of the Garden City and peering into the lives of its
people, this one-hour documentary seeks to define its unique charm
and character. Through its lens, it offers a mesmerizing glimpse into
24. 24. Benefits & Budget
25. 25. Benefits Singapore to Vietnam is a cost effective way to bring
information and true images of Singapore to Vietnamese audience through
Broadcasting Channel Two times broadcast a week plus free re-
broadcast for each film All the films are made by professional
productions companies in Singapore A full solution to STBs
communications program with 2 free TVCs and pop-up logo and
information during the film Thank you note at the end of the film
Discount on extra TVCs booking on Broadcasting Channel for both STB and
STBs partners (during the film or in other programs) STB is free to
 choose the time of year and the films in the above list (or STBs films) to
be
26. 26. Budget Film license fee: 30 film: US$ XXX 60 film: US$ XXX
Translation and editing: 30 film: US$ XXX 60 film: US$ XXX
Broadcasting fee: 30 film: US$ X,XXX (package rate for more than 10
films) 30 film: US$ X,XXX (single film, less than 10 films)
27. 27. Budget Package Rate Name Lengt h Qt y Edi t Licens e Broadcas t
Total Celebrations 30 8 XXX XXX X,XXX XX,XXX Find me a Singaporean - 1
30 10 XXX XXX X,XXX XX,XXX Find me a Singaporean - 2 60 10 XXX XXX
X,XXX XX,XXX Food old days 30 15 XXX XXX XXX XX,XXX Love Singapore
30 8 XXX XXX XXX XX,XXX Singapore montage 30 3 XXX XXX XXX X,XXX
Soul of City 60 1 XXX XXX XXX X,XXX *VAT excluded
28. 28. Media Value Content Price (USD) Time Quantity Amount (USD) TVC XXX
0.5 min 01 spot XXX Singapore Film X,XXX 30 min 01 film X,XXX Real cost
- 1 year X,XXX 30 min 52 film XXX,XXX Media value - 1 film XXX 30 min 60
spot XX,XXX Media value 1 year XX,XXX 1,560 3,120 spot XXX,XXX
29. 29. THANK YOU