NPR Sponsorship Plan

Client

NPR Representative: Representative

Email
Phone Number

Program Name Q3, 2017 Q4, 2017

(primary daypart) Spots Totals Totals TOTAL
Totals are shown as gross dollars

Program A 63 $ 90,000 $ 225,000 $ 315,000

Program B 34 $ 45,000 $ 125,000 $ 170,000

Program C 28 $ - $ - $ -

Program D 7 $ 10,000 $ 25,000 $ 35,000

Program E 2 $ - $ 11,000 $ 11,000

Total Spots 37 97 134

Total Weeks 2 5 7

A35-64 GRPs 26.1 69.3 95.4

A35-64 Gross Impressions 32,943,600 87,210,200 120,153,800

A18+ GRPs 23.4 62.1 85.5

A18+ Gross Impressions 58,872,000 155,610,700 214,482,700

Gross $$ $ 145,000.00 $ 386,000.00 $ 531,000.00

Net $$ $ 123,250.00 $ 328,100.00 $ 451,350.00

Source: ACT 1 based on Nielsen Audio Nationwide, Spring 2016 A35-64 Total Reach 16,196,400
2017 The Nielsen Company. May not be quoted or reproduced % Market Reach 13.0%
without the prior written permission of Nielsen Frequency 7.4
(NPR does not guarantee delivery of GRPs and gross impressions) Gross CPM $4.42
NPR requests 60 days notice prior to cancellation
Program times may vary from market to market Total Reach 29,350,400
All spots are 15 seconds except the All Tech Considered and Your Health adjacencies, which are 10 % Market Reach 11.8%
seconds A18+ Frequency 7.3
Gross CPM $2.48

Total Reach
% Market Reach
Frequency
Gross CPM #DIV/0!

Total Reach
% Market Reach
_____________________________________________________________ Frequency
(Please indicate acceptance of the above plan with your signature.) Gross CPM #DIV/0!

Total Reach
_____________________________________________________________ % Market Reach
(Date) Frequency
Gross CPM #DIV/0!
 Quarter 1, 2015 Client Client
Quarter 3, 2017
NPR Representative Representative
Email
Phone Number Primary Demographic Adults 35-64
Secondary Demographic Adults 18+
Total weeks 2 Source: ACT 1 based on Nielsen Audio Nationwide, Spring 2016
Total spots 37

% Mkt Reach
Total Spots
Program Gross

14-Aug

21-Aug

28-Aug

11-Sep

18-Sep
(primary daypart) 26-Jun

10-Jul

17-Jul

24-Jul

31-Jul

7-Aug

4-Sep
Unit AQH
3-Jul Rate Subtotal Rating GRP CPP AQH Persons Gross Imp. CPM Reach Freq
Program A
9 9 18 $5,000 $90,000.00 0.8 14.4 $6,250.00 1,034,800 18,626,400 $4.83 6,478,400 5.2% 2.9

Flexible Flighting (code 6) 0.7 12.6 $7,142.86 1,811,500 32,607,000 $2.76 11,442,100 4.6% 2.8

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program B
3 6 9 $5,000 $45,000.00 0.9 8.1 $5,555.56 1,090,400 9,813,600 $4.59 4,959,900 4.0% 2.0

Flexible Flighting (code 6) 0.8 7.2 $6,250.00 1,891,200 17,020,800 $2.64 8,711,900 3.5% 2.0

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program C
4 4 8 $0 $0.00 0.2 1.6 $0.00 253,900 2,031,200 $0.00 976,500 0.8% 2.1

Pre-Emptible Remnant (code 8) 0.2 1.6 $0.00 554,500 4,436,000 $0.00 2,002,800 0.8% 2.2

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program D
1 1 2 $5,000 $10,000.00 1.0 2.0 $5,000.00 1,236,200 2,472,400 $4.04 1,220,300 1.0% 2.0

Flexible Flighting (code 6) 1.0 2.0 $5,000.00 2,404,100 4,808,200 $2.08 2,355,000 0.9% 2.0

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Total Weekly Spots 0 0 0 0 0 0 0 0 0 17 0 20 0 26.1 $5,555.56 32,943,600 $4.40 9,637,700 7.7% 3.4
Total Weekly GRPs (A35-64) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.7 0.0 14.4 0.0 23.4 $6,196.58 58,872,000 $2.46 17,396,300 7.0% 3.4
14,836,200

18,107,400
-

Total Weekly GIMPs

(A35-64) 0.0 $0.00 0 $0.00
$65,000

$80,000

Weekly Gross Cost 0.0 $0.00 0 $0.00

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

0.0 $0.00 0 $0.00

Broadcast Monthly $$ Gross Net NPR does not guarantee delivery of GRPs and gross impressions
July $0.00 $0.00 NPR requests 60 days notice prior to cancellation
August $0.00 $0.00 Program times may vary from market to market
September $145,000.00 $123,250.00 All spots are 15 seconds except the All Tech Considered and Your Health adjacencies, which
are 10 seconds
Total Gross $145,000.00
Agency Commission $21,750.00
Net to NPR $123,250.00
 Quarter 1, 2015 Client Client
Quarter 4, 2017
NPR Representative Representative
Email
Phone Number Primary Demographic Adults 35-64
Secondary Demographic Adults 18+
Total weeks 5 Source: ACT 1 based on Nielsen Audio Nationwide, Spring 2016
Total spots 97

% Mkt Reach
Total Spots
Program Gross

13-Nov

20-Nov

27-Nov

11-Dec

18-Dec

25-Dec
25-Sep

16-Oct

23-Oct

30-Oct

6-Nov
(primary daypart)

4-Dec
Unit AQH
2-Oct

9-Oct
Rate Subtotal Rating GRP CPP AQH Persons Gross Imp. CPM Reach Freq
Program A
9 9 9 9 9 45 $5,000 $225,000.00 0.8 36.0 $6,250.00 1,034,800 46,566,000 $4.83 10,111,600 8.1% 4.6

Flexible Flighting (code 6) 0.7 31.5 $7,142.86 1,811,500 81,517,500 $2.76 17,884,100 7.2% 4.6

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program B
3 6 2 7 7 25 $5,000 $125,000.00 0.9 22.5 $5,555.56 1,090,400 27,260,000 $4.59 9,229,300 7.4% 3.0

Flexible Flighting (code 6) 0.8 20.0 $6,250.00 1,891,200 47,280,000 $2.64 16,282,500 6.6% 2.9

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program C
4 4 4 4 4 20 $0 $0.00 0.2 4.0 $0.00 253,900 5,078,000 $0.00 1,726,900 1.4% 2.9

Pre-Emptible Remnant (code 8) 0.2 4.0 $0.00 554,500 11,090,000 $0.00 3,450,000 1.4% 3.2

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program D
1 1 1 1 1 5 $5,000 $25,000.00 1.0 5.0 $5,000.00 1,236,200 6,181,000 $4.04 1,843,600 1.5% 1.2

Flexible Flighting (code 6) 1.0 5.0 $5,000.00 2,404,100 12,020,500 $2.08 3,227,900 1.3% 1.1

**rep raise rate to $6,500+ or select Newsmags

0.0 0.0 $0.00 0 0 $0.00
Program E
0 0 0 1 1 2 $5,500 $11,000.00 0.9 1.8 $6,111.11 1,062,600 2,125,200 $5.18 2,061,300 1.6% 3.0

Flexible Flighting (code 6) 0.8 1.6 $6,875.00 1,851,350 3,702,700 $2.97 3,965,900 1.6% 3.0

Guaranteed Spots (code 3) 0.0 0.0 $0.00 0 0 $0.00

Total Weekly Spots 17 0 20 0 16 0 22 0 22 0 0 0 0 0 69.3 $5,569.99 87,210,200 $4.43 15,317,300 12.3% 5.7
Total Weekly GRPs (A35-64) 11.7 0.0 14.4 0.0 10.8 0.0 16.2 0.0 16.2 0.0 0.0 0.0 0.0 0.0 62.1 $6,215.78 155,610,700 $2.48 27,761,400 11.2% 5.6
14,836,200

18,107,400

13,745,800

20,260,400

20,260,400
-

Total Weekly GIMPs

(A35-64) 0.0 $0.00 0 $0.00
$65,000

$80,000

$60,000

$90,500

$90,500

Weekly Gross Cost 0.0 $0.00 0 $0.00

$0

$0

$0

$0

$0

$0

$0

$0

$0

0.0 $0.00 0 $0.00

Broadcast Monthly $$ Gross Net NPR does not guarantee delivery of GRPs and gross impressions
October $205,000.00 $174,250.00 NPR requests 60 days notice prior to cancellation
November $181,000.00 $153,850.00 Program times may vary from market to market
December $0.00 $0.00 All spots are 15 seconds except the All Tech Considered and Your Health adjacencies, which
are 10 seconds
Total Gross $386,000.00
Agency Commission $57,900.00
Net to NPR $328,100.00