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Plan Outline
1. Business Concept
- Objectives
- Target market/ marketing area
- Future of this market
- Type of business structure/alternatives
2. Financial Plan
4. Competition
5. Working Capital
CONFIDENTIALITY AGREEMENT
I. BUSINESS CONCEPT
Prefatory Statement
This Business Plan ("the Plan") will outline the major short and long range
objectives in establishing a registry nurse service ("Registry"). Since the actual
process of planning is cumulative, requiring the inputs of those interested in the
success of the business, it is by no means a complete blue-print of the business.
Rather, it is intended as a discussion tool. Comments, criticisms, and
suggestions are always welcome.
Objectives
The registry will initially operate in the Houston metropolitan area and
parts of South Texas, providing services to dozens of area hospitals. Eventually,
and by the mobile nature of this business, it expects to place personnel in
contiguous and even out-of-state areas.
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The choice of legal structure under which the business operates will affect
your taxes and personal liability. The pros and cons of selecting a particular
structure is one major aspect that needs further discussion.
The registry/agency going rate for general duty nurses is $30 per hour and
up to $35 per hour for special area nurses. The registry typically provides
housing ($300/month), utilities/transportation ($100/month), retention bonus and
continuing education benefits ($50/month) as some of the fringe benefits. As will
be shown below, even by paying the contract nurses as much as $35/hour just to
be more competitive, the returns are still significant.
The breakeven tables and analysis below assume a 365-day year both
from income and expense standpoint. In reality, preferences of the
owners/employees of the business will determine the number of days that the
firm will operate in a year. However, the trends and percentages would still
remain valid. As shown hereunder, it would take only 6 shifts per day (or 2
nurses per shift) in order for the firm to breakeven.
REVENUES
(average: 48.00 hours/day; $876,000 100%
6 RN shifts/day)
BREAKEVEN ANALYSIS
Assumptions:
Star-up Requirements
Recruitment Objectives
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Most nurses who work full time in hospitals can spare 1-2 shifts a week of
overtime work for a registry. The immediate recruitment goal is to attract nurses
who work full time in hospitals and existing contract nurses presently working in
the area. The reason is obvious. They are already trained and are familiar with
the facilities. Moreover, recruitment costs would be minimized. There are also
several nurses in the area who are interested in working full-time for a registry.
Considering that special area nurses are our target, the nurse
managers/consultants' long association with people in the registry business
would be valuable. Thus, the first wave of recruitment would be targeted for
personal friends, acquaintances, and referrals from people in the registry
business. The second wave would be recruitment by selective advertising in
area trade media aimed at attracting nurses from the immediate and contiguous
geographical areas. The third wave would be institutional recruitment, through,
trade journals, job fairs, and similar activities. However, with the projected volume
that we presented in this plan and because of the amount of working capital we
initially require, it is anticipated that recruitment efforts would barely touch the
third wave.
Executive Compensation/Draw
from the corporation. As a collateral for the note, RMC would also assign some
of the shares equal to the agreed percentage of ownership and/or profits that the
investor wants from the corporation. Similar arrangements could be made for the
general or limited partnership type of business structure. However, if the investor
opts to become an ostensible player, then there would be no need for such
elaborate paperwork.
V. COMPETITION
The major competition of this business are the current registry agencies
that provide nurses to hospitals in the area. The most glaring advantage that
RMC can provide to this new venture is the extensive contacts with nurses who
have utilized the services of the law offices in the past as well as the ability to
recruit and train nurses from abroad (Philippines, United Kingdom, Singapore,
Canada). A registry that has its own full-time nurses would have tremendous
advantage over the competition not only in terms of availability of warm bodies,
but also the ability to engage in long-term contracts or assignments.
Pre-opening Costs
Leasehold
$20,000
Variable cost (10x$400/shiftx30x.7422) 89,064 89,064
Fixed cost ($225,700/12) 18,808 18,808
CEO compensation/draw _______ ______ _______
$20,000 107,872 107,872