class component city in the province of Nueva Ecija, Philippines. It is the most populous city in Nueva Ecija and the 5th populous in Central Luzon with a population of 302,231 in 2015. The city is popular for being home to more than 30,000 tricycles, thus priding itself as the "Tricycle Capital of the Philippines" and its strategic location along the Cagayan Valley Road has made the city a major economic, educational, medical, entertainment shopping and transportation center in Nueva Ecija and nearby provinces in the region such as Aurora and Bulacan. It has also earned the moniker "Gateway to the North". Cabanatuan remained as Nueva Ecija's capital until 1965 when the government created Palayan City as the new provincial capital. Nueva Ecija's old capitol and other government offices are still used and maintained by the provincial administration.
Geographical Location:
The city is bounded by the province of Pangasinan, Tarlac,
Pampanga, Bulacan, and Aurora.
Population Development of the City
Demographics
Population census of Cabanatuan City
Year Pop. % p.a.
1990 173,065
1995 201,033 +2.85%
2000 222,859 +2.23%
2007 259,267 +2.11%
2010 272,676 +1.85%
2015 302,231 +1.98%
Source: National Statistics Office
Cabanatuan City is a first class component city in
the province of Nueva Ecija, Philippines. It is the most populous city in Nueva Ecija and the 5th populous in Central Luzon with a population of 302,231 in 2015.
Development on Housing Projects/Real Estate
Many Novo Ecijanos choose to resettle in Cabanatuan for proximity to job and other necessities. With the influx of people, residential developments followed and now more than a hundred subdivisions for A to D markets decimate the city.
Large-scale residential developments are already present in
the name of Lakewood City, Avida Sta. Arcadia Estates (composed of Avida Residences and Avida Settings), Camella Homes Cabanatuan, Camella Homes Nueva Ecija, BellaVita, Lumina Homes, Amaia Scapes Cabanatuan, Primavera East, Primavera Cabanatuan, New Grand Victoria Estates and several Tierracon Homes subdivisions. Sta. Lucia Realty's Lakewood City is a medium to high-end project encompassing more than 170 hectares. Its centerpiece is a 64-hectare championship golf course, one of the largest in Central Luzon. Ayala Land's 87-hectare Avida Sta. Arcadia Estates is masterplanned to become a mixed-use development that will include the Avida Sta. Arcadia Residences, Avida Settings, and Avida Town Center. Also included in the roster of large residential districts are the Kapitan Pepe Subdivision, Grand Victoria Estates, and Acropolis North by Sta. Lucia Realty. Ayala Land currently has five residential subdivisions while Vista Land has three and Sta. Lucia Realty, three.
Prime lands in Cabanatuan are becoming pricier with the
entry of more Manila- and Cebu-based land developers. Established players are being challenged by new comers likeRobinsons Land, SM Prime, Filinvest and AboitizLand. SM Prime's foray into horizontal housing development will start construction this year on a 25-hectare lot in Brgy. Sta. Arcadia.
Development on Shopping Center Projects
The case of SM City Cabanatuan mall
SM Primes (shopping mall company) commitment in building
safer and disasterresilient malls was considered in SM Cabanatuan by consciously and decisively designing the mall to allow overflowing creek floodwater during extreme floods into the mall property. The lower ground structure also serves as a temporary flood catchment which minimized the level of flood in the community.
The recorded lessons learned are:
SM Prime saw the opportunity of doing business while
considering the risk. The additional 10% in costs to build a disaster resilient mall were more than recouped in avoided losses. SM Prime gained more trust with its stakeholders because it anticipated the risk and took action based on their needs, rendering a sustainable competitive advantage.
This case study is one of a series produced by members of
ARISE, the UNISDR Private Sector Alliance for Disaster Resilient Societies.
Development in the Economy
Cabanatuan is the economic heart of Nueva Ecija. More than 640,000 people live in its metropolitan area comprising the city and its adjacent municipalities. As a hub, many people in Nueva Ecija commute to the city during the day. This causes the city's daytime population to swell to about a million. Although Cabanatuan does not have significant manufacturing industries, its dynamic service sector together with the thriving agriculture drives the economy forward.
The city is a vital financial center housing numerous
banks, non-bank financial institutions and headquarters of some of the largest rural banks in Central Luzon. The Bangko Sentral ng Pilipinas (BSP) has a branch in the city that performs cash operations and cash administration. Approximately 33 billion pesos in deposit liabilities is taken care of the city's 61 banks as of end-2015. The amount constitutes more than half of Nueva Ecija's deposits. The city ranks as one of the most livable cities in the country together with Makati City in terms of banking convenience.
Another notable part of Cabanatuan's economy is the motor
vehicle industry. Popular global automotive companies make it a point to establish a dealership in the city's metropolitan area. Existing car dealerships include Toyota (Toyota Cabanatuan Inc. being the 604th largest Philippine corporation), Mitsubishi, Kia, Isuzu, Mazda, Ford, Nissan, Peuge ot, Hyundai, Suzuki, and Mahindra, all in Cabanatuan; Foton and Honda in Santa Rosa town; and Chevrolet in San Leonardo town.
Cabanatuan is also a distribution and logistics center for
goods and commodities. It has a number of distribution warehouses and sales offices which serve the whole of Nueva Ecija as well as parts of neighboring provinces. The NFA warehouses in the city play an important role in regulating Nueva Ecija's burgeoning rice industry. Income of Cabanatuan LGU (2003-2015)
Indicators reflect Cabanatuan's economic achievements in
the past few years. The growth of new business registrations in the city reached 26% last 2014 while locally sourced taxes grew 14.81% annually in the five years to 2015. Residential buildings and subdivisions, already exceeding 100, are taking up lands on the fringes of the downtown. The presence of big land developers such as Sta. Lucia Realty, Vista Land and Ayala Land ensures competition and quality in the new suburban homes. New commercial buildings are springing up in the CBD and along Maharlika Highway on the average of seventy-five per year.
Cabanatuan nowadays is fast becoming a major investment hub
and is considered as one of the most competitive cities for doing business in the country. Investors in banking, real estate, retail and other business and industrial enterprises are similarly drawn to the city because of its adequate infrastructure and support services. Its continuing urbanization has been luring investors not only into the city but also to its suburban municipalities as well.
To further explore its vibrant economic potentials,
Cabanatuan is seeking to have a share of the IT-BPO boom. The first call center in Nueva Ecija was successfully established in the city in 2008. The city government is equally keen on attracting big-ticket projects by providing prospective investors fast business applications processing, low business taxes, income tax holidays and other similar incentives.
In 2015, the city's total assets amounted to PHP 3.719
billion and the total income reached PHP 1.696 billion,. Development in Transportation The city is a major hub of transportation services in Central Luzon. Cabanatuan City has a large number of bus companies operating provincial and regional routes, with the Cabanatuan Central Transport Terminal serving as the terminus. Jeepney operators serve routes within the province with some reaching as far to Dingalan, Baler and Dilasag in Aurora, Olongapo City, San Fernando and Dau in Pampanga, Mariveles and Balanga in Bataan, Baguio City in Benguet, Dagupan City and Tarlac City. Much of the city's population rely on public transportation such as tricycles and jeeps to get around the city.
Maharlika Highway (or Pan-Philippine Highway) is the main
highway traversing the city where most vehicles going to Cagayan Valley pass through. Nueva Ecija - Aurora Road links Cabanatuan to Baler, Aurora, passing through rural towns in eastern Nueva Ecija. Burgos Avenue and Del Pilar Street serve as the city's main thoroughfare inside the downtown area. Other major roads include the General Tinio and Rizal Streets which run through the city proper in an east-west direction; Mabini Street, where two of the city's three universities are situated and the Circumferential Road that connects the downtown area to the Kapitan Pepe residential district.
Two bypass roads were constructed during the early 2000s to
decongest the Maharlika Highway and to spur new developments outside the downtown area. The 10.3-kilometer Felipe Vergara Highway provides a direct route to Cagayan Valley, while Emilio Vergara Highway links Santa Rosa to Nueva Ecija - Aurora Road, avoiding traffic bottleneck along Maharlika Highway.
Cabanatuan was served by the Manila Railroad Company way
back in the 1900s through the Balagtas - Cabanatuan line and was later abandoned after the war when scavengers have looted pieces of the rail tracks. Rail service was later resumed in 1969 after the rehabilitation of the rail tracks as mandated by a government order, the service was again abandoned in the 1980s when the route didn't fare much to the commuters. The old Cabanatuan Railway Station is located at Barangay General Luna and is converted to a day care center with the original structure remaining.
Infrastructure improvements are ongoing with projects done
by administration. All key intersections in the city are already signalized. Bicycle and tricycle lanes are currently being built while road widening of the Maharlika Highway from the present four lanes to eight lanes is on the drawing board. Road widening of all city and arterial roads from one/two-lane highway to three-lane highway is also being considered.
Two proposed expressways will pass through Cabanatuan City
if built. These are the North Luzon East Expressway (Quezon City to Cabanatuan) and the Central Luzon Link Expressway (SCTEx to San Jose City).
Buses in Cabanatuan Central Terminal
Development in Education
Cabanatuan is the one of the region's educational center
being home to more than 40 higher education institutions, 1 science high school, more than 50 public and private high schools, and more than 100 public and private primary schools. Most of the students of the province go to Cabanatuan to study and build their career in the city. Republic of the Philippines Nueva Ecija University of Science and Technology Sumacab, Cabanatuan City
College of Architecture A.Y. 2016-2017
CASE STUDY IN COMMUNITY DEVELOPMENT OF
CABANATUAN CITY (SPECIALIZATION I)
Prepared by:
ALBERT JELLO D. CASTRO
MARK HERANDEZ JUSTIN JOSHUA ORDONA ROD RUEY MABAIT
MUNICIPALITY OF BUENAVISTABohol, PhilippinesSituational Analysis and SWOT AnalysisStakeholder Analysis With Strategic PlanCase Study With Preventive Action Plan