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Another Definition
Advantages
Problems
Action checklist--Preparation
7. Get the equipment right You will need to record the ideas that
come up. A tape-recorder smacks of 'big brother' and may well act
as an inhibitor to the free flow of ideas. Get hold of a flip-chart--
with plenty of sheets and plenty of marker pens that work!--so that
successive sheets can be blu-tacked to the wall in full view and
therefore help to stimulate further ideas.
8. Get the layout right Do not use a room with fixed rows of seats.
Something more relaxed, even random, is preferable; a circle or U-
shape is fairly usual. If the facilitator is not familiar with the room to
be used, (s)he should check it beforehand and prepare it
appropriately.
10. Get the time of day right Unfortunately hard advice is difficult
here as we are all different. Some people are better when their
mind is less active and more relaxed and when their routine work
has been dispensed with. Others may prefer the morning when
collective mental energy is at its highest, or at least not dulled by
the day's toil. Provide sufficient notice of the session, and an
outline of the problem to be tackled.
Action checklist--The session
State the problem and explain it to the group. Make sure everyone
participating has a clear understanding.
Encourage the group to stand back from the problem, walk around
it, and see it from every angle. Suggest re-wording it in 'How to'
statements. Some restatements may be close to the original,
others may illuminate new facets. Jot down the restatements on
the flip-chart for all to see.
* Call for a one-minute break, asking the group to look over ideas
already noted before starting the flow again.
* Offer a target: e.g. 'we just need six more to make 50 ideas!'
* Reflect and concentrate on one idea, e.g. how many ways can
we do this?
5. Closure
Give a warning of when the session will close about five minutes
from the end. Participants will want to know what happens next.
Explain that the lists will be typed up for circulation and do this
within 24 hours to retain freshness and familiarity. Tell the
participants that they will be informed on the ideas chosen for
further action or recommendation. Ask them one last time for any
comments, ideas or further thinking.
Action checklist--Evaluation
1. Get the team to scrutinize all the ideas to pick out any instant
winners. Rank ideas giving 3 points for those which stand out, 2 for
those which have possibilities and Zero for those which appear
unsound, require too many resources, or do not meet the original
objectives.
* Is it legal?
* Is it practical?
Do
Don't
* allow interruptions
* use a tape-recorder
* allow critical or evaluative comments
Most brainstorming sessions get a bit out of control, and that's ok.
That just means the creative flow is getting faster. Thoughts are
coming faster, producing more and more ideas to solve the
problem.
Brainstorming Activities
Sometimes during a brainstorming session, the group starts to run
down. When the group runs down, the ideas stop flowing.
Brainstorming activities can be used to clear the mind and start the
idea process flowing again.
Brainstorming Innovation
Do not let the group be run by members who think they know
everything. These types of members make the rest of the group
feel uncomfortable and insecure, as if any idea they offer is going
to be shot down. It is an absolute must that the group stays
positive with creative ways for new ideas.
You are the only source for the constant flow of new techniques
and methods for your group. Get your own flow of creativity going
and come up with ways to use new techniques to improve ideas
for solutions.
Most brainstorming sessions get a bit out of control, and that's ok.
That just means the creative flow is getting faster. Thoughts are
coming faster, producing more and more ideas to solve the
problem.
Brainstorming Creativity
There are many creative exercises and tools that can be used to
make the processes flow quicker. A new innovative idea in
brainstorming creativity is called ThinkCube. ThinkCube contains
three decks of cards: Idea cards, Word cards and Mutation cards.
Using several cards from each deck, the group can be stimulated
into producing a strong creative process. ThinkCube comes with
an instruction booklet that explains the brainstorming process and
techniques.
Inner Vision is a very easy and simple card deck that contains
certain key words to stimulate brainstorming creativity. Every card
has both keywords and phrases that are very diverse and have
been proven to get the creative juices flowing with fresh new ideas.
When using the deck, participants will start the thinking process by
associating how each card applies to the problem to be solved.
Brainstorming Methods
Either way you choose the main most important thing is that you
have to produce motivation to the group. It is a difficult task to
manually find motivational tools in one place. This is why
brainstorming tools in software form came along. This gives you all
the brainstorming tools you need in one place. With brainstorming
software, you have one distinct advantage over manual
brainstorming tools and that is true "random" stimulus for the
group.
Team leaders can record the ideas presented on their PC for fast
analysis and a course of action. There is also an option where
team leaders can either print out or email a quick overview of the
session.
If you are, the type that still prefers to use manual brainstorming
tools..
Random words can be chosen by the team leader to provide the
stimulus the group needs to produce creative ideas. Open up a
dictionary to any spot and point to any word. This brainstorming
technique is equal to what brainstorming software can do
automatically.
Brainstorming Examples
First, the committee for the picnic took a survey from coworkers
about what they wanted to have for the company picnic. The most
popular suggestion was to have a theme for the picnic. The picnic
committee already knew what the budget was and how far from
work to have the picnic. Armed with all the supportive information
they needed, the head of the committee requested a brainstorming
session.
Brainstorming Process
Using a flipchart the team leader writes the problem at the top of
the page. This draws the attention of the team to the problem and
keeps the team in focus. By having the flip chart in constant view,
every team member will look at that chart expanding their focus,
which widens their creative flow.
In turn, each team member presents an idea that the team leader
writes down on the flip chart. This gets the team organized to
continue with the brainstorming process. The team also
focuses on the fact that when it is their turn they have to present
an idea.
All group members give one idea per turn. This way everyone in
the group has an opportunity. This makes the session equal. At
times, there may be one team member that has more ideas than
another member does. When a team member can only give ideas
on at a time, it gives other team members more of an advantage.
All the brainstorming process ideas are written down on the flip
chart page. Should the page become full, the team leader hangs
up the page on the wall. This shows the team the power of working
together as a team. The time actually gets motivated the more
ideas they see on the flip chart.
Encourage the team to get crazy with their ideas no matter how
crazy they sound. A skilled team leader will push and encourage
each team member to think outside the box. This can be a difficult
task since the everyday work environment tends to make everyone
think with that part of their brain.
Details for each idea are not discussed at this point outside of the
team leader asking questions to clarify the idea. The team leader is
only looking for ideas at this point.
When it comes to the point that everyone in the group says "pass"
the brainstorming process session is complete. The team leader
also has to think about if enough ideas have been presented. If the
team leader feels more ideas are, needed they will, use a
brainstorming technique to get the group motivated again.