RESEARCH METHODOLOGY

TITLE OF THE PROJECT

Retailers perception towards Patanjali

MAIN OBJECTIVES:

1) To know the perception of retailers regarding distributor.

2) Find out the attributes that affects the satisfaction level of retailers.

3) Ascertain the opinion about merchandising activity.

4) To measure behavior of sales representative during

Retailers visit.

SUB OBJECTIVES:

1) Study the FMCG market in India and distribution system.

2) To know Patanjali initiatives in Indian rural market.

SAMPLE DESIGN

POPULATION;
Population for this research is Retailers in Delhi

SAMPLE AREA: West Delhi

Hari Nagar
Tilak Nagar
Mahavir Nagar
Vishnu Garden
Tagore Garden
Chaukhandi
Shahpura
Khyala
 SAMPLING METHOD:
The process of drawing sample units from the population is called sampling method.
In order to have the unbiased results in the survey, the appropriate method of sampling i.e.
simple random sampling adopted. It also includes convenience sampling.

DURATION OF THE PROJECT: Two Months

FIELD WORK
This market research involved a field work of 3 weeks where in I have administered pre-tested
questionnaire to retailers. I have carried out the survey to 100 respondents by having the
personal interaction with them.

TOOLS USED FOR ANALYSIS:

1. Hypothesis testing

2. Graphical Representation of Analysis:

a. Pie charts

b. Bar Diagrams

DATA COLLECTION APPROACH:

Primary data has been used to carry out the research successfully. The secondary data has

been collected from various journals and publications. For the purpose of gathering primary data

a structure and non-disguised questionnaire was designed to collect data from the retailer. The

questionnaire contains both open-ended and close-ended questions.

Method of Communication:
In order to minimize the bias in data collection, the method of personal interview was adopted.

THE SOURCES OF THE DATA ARE AS FOLLOWS

The study relies to a great extent on primary data and to some extent on secondary data:

PRIMARY DATA:
Questionnaire
Observation and interview technique
SECONDARY DATA:
Information is collected through internet
From various text books
Journals and magazines

Hypothesis

The satisfaction level of retailers is directly affected by the discount offers.

There is a significant relationship between sale of the product and retailers satisfaction.