Final Presentation Outline

Introduction:
I. Attention-Arousing Material: For those of you who dont know me, my name
is Rachel Clements and I am a sales and marketing associate at The Avant in Reston
Town Center. To start, I want you all to think of your favorite brands. Now, I want you
to think of their social media accounts. Let me tell you my personal favorite. What
distinguishes that brand from its competitors? How do you know it is that brand
without looking at the name?

II. Credibility-establishing Material: Growing up in a society that places so

much emphasis on social media has framed my opinions in ways people from other
generations dont recognize. I have established brands as my favorite mostly from of
their social media presence and the emotions and feelings they provoke. I have also
formed negative opinions about brands from their negative comments and reviews,
and from their lack of coherence within the brand.

III. Preview of Main Points: In order to stand out from our competitors and
build on our signature brand, Bozzuto needs a signature filter on all of our social
media photos. I know this seems like an irrelevant concept, but this actually can go a
long way. By having this signature filter, it provokes feeling, captures a mood, and
shows our prospects that we are creative and up-to-date with the latest trends and
styles.

[Transition: Lets start by recognizing all of the signature things that we do, these
things help with brand recognition]

Body:
I. Main Point #1: Filters provoking a feeling: wanderlust, sophistication,
creativity. FOR BOZZUTO: green, eco-friendly, hip bc eco-friendly, page 21
A. When somebody thinks of Bozzuto: Bozzuto Rad, scent, wow-
fridges, signature shelf. We want to create a vibe that catches peoples eye while
scrolling through social media that stands out from our competitors. **brand
recognition and brand recall** people (millenials) like aesthetically pleasing things
1. Show screenshots: ask what mood they provoke
 2. Show Screenshots from Bozzuto Rad hashtag: ask what
feeling they provoke

[Transition: These feelings then help us establish a mood or opinion about a

company]

II. Main Point #2: sets a good impression on a company, facilitates forming
opinions
A. How the brand is depicted through marketing does this reflect in
our social media? Does our social media create a sense of passion, creativity,
concern, and perfection?
1. Brands often have specific meanings to consumers. These
meanings partially come from past experiences, but mostly depend on how a brand
is positioned and depicted through marketing communication and IMC. (pg. 14)
2. The key requirements for successful IMC are detailed
planning and consistency. (Percy 2008, p. 5) Percy also states, the concept of a
brand transcends its particular name or trademark, providing information about
itself, meaning. And this meaning develops over time, as a result of the brands
marketing communication. (Percy 2008, pp. 33-34.) (p. 15)

[Transition into Main Point #3]

III. Main Point #3: Creative, up-to-date with the latest styles and trends
A. Engaged Explorer characteristics
1. Instagram stats pg. 20
2.

[Transition: so now what? Lets review.]

Conclusion:
I. Review of Main: As you can see, by simply having a signature filter and
social media presence provokes the positive feelings from our average customer,
sets a tone and mood for the company, and shows audiences alike that Bozzuto is
creative and up to date with the latest styles and trends.
 II. Concluding Remarks: Brand consistency is the best way to attract the
engaged explorers we are so concerned about.

Bibliography:
Petrova, Alexandra. "Successful Instagram marketing for coworking
businesses." (2017).