Campus Quiz - International Business

International Marketing Management

1. American multi-national toy manufacturing company Mattel modified its products to suit varying customer
demands in different countries. e.g. when it entered Mexico, it changed the dress of its famous doll Barbie to
match the local traditions. This kind of a marketing strategy is referred to as :
a) Standardization
b) Localization
c) Globalization
d) All of the above

2. Which of the following modes is not used to enter an International market?

a) Exports to the target country
b) Franchise and Distributorship of a multi-national brand
c) Joint Venture with a foreign player
d) Disinvestment of a state owned entity

3. Nike is one of those brands that have often used central ad themes (around sports, youth, women etc.) in their
numerous marketing campaigns across countries.
The kind of a marketing strategy where the same campaign and the same product is used across multiple
countries instead of bringing local flavors is often referred to as:
a) Standardization
b) Globalization
c) Hyper localization
d) Rigid Behavior

4. US based fashion accessory company Cross (A.T. Cross Company) has permitted a Kolkata based
manufacturer Torero to use its brand/logo while selling products in India that are manufactured locally. In turn
Torero pays back the American manufacturer a premium/fee. This kind of an international business setup is
called :
a) Licensing
b) Franchising
c) Exporting
d) Intellectual Property Exploitation

5. Mumbai headquartered pharmaceutical company Cipla often manufactures medicines, formulations, APIs etc.
against bulk orders received by several US based enterprises. These products are often manufactured in the
local Indian units for the lower cost of production and are ultimately sold in the western market under the
name of the American brand. The international business that they are into is referred to as:
a) Contract Manufacturing
b) Brand Licensing
c) Brand Leasing
d) None of the above

6. Which of the following is an example of horizontal integration in a distribution channel?

a) A large seller acquiring a smaller seller
b) A brand acquiring a manufacturer
c) A manufacturer acquiring a seller
d) None of the above
7. A form of foreign direct investment where a parent company starts a new venture in a foreign country by
starting from the scratch and building up from there is known as :
a) Acquisition
b) Brown field investment
c) Green field investment
d) White field operations

8. Japanese automaker Toyota, while launching its famous SUV Fortuner in India made a change in the design of
the product by increasing the ground clearance of the vehicle to suit the Indian road conditions. This kind of an
approach adopted by an enterprise while entering a new international market is called :
a) Innovative marketing
b) Selling Adaptation
c) Product Adaptation
d) Marketing Adaptation

9. Consider the following scenarios :

i) Hair care company Clairol introduced a curling iron called the Mist Stick, which did very well in U.S.
markets. However, when the company marketed the product in Germany they failed to realize that mist
means manure in German.
ii) KFC used its marketing slogan Finger licking good in a Beijing event which translates to we will eat
your fingers off in the Chinese language.
iii) Syndicate bank used its logo (which has a dog) in a promotional event in Saudi Arabia where the faithful
animal is considered to be unholy.
iv) Videocon used its green logo to market home appliances in Israel where the color is thought to bring bad
luck
Which of the above scenarios is an International Marketing Fail?
a) I
b) I & II
c) I, III & IV
d) All of the above

International Trade Finance

10. An exporter needs to fulfil the order placed by the importer who is yet to deposit funds into his account. The
exporter needs funds and cannot wait. Under such a condition what will the exporter seek :
a) Pre-shipment finance
b) Post shipment finance
c) Letter of Credit
d) Packaging Credit

11. NITI Aayog, the governments think tank, has recently recommended the strategic disinvestment of the loss-
making national carrier, Air India (AI). Which of the following airlines is an example of a government
successfully divesting their entire stake to make the airline profitable?
a) British airways
b) Japan airlines
c) Austrian air
d)All of the above

12. ED, a specialized financial investigation agency under the ministry of finance recently enforced PMLA and
Foreign Exchange Management Act (FEMA) to investigate alleged money laundering by Indian Industrialist
Vijay Mallya.
 What is FEMA used for?
a) It makes offences related to foreign-exchange civil offenses
b) It make offenses related to bank default civil offenses
c) It makes offenses related to corporate governance civil offenses
d) All of the above

13. Which of the following determines the Exchange rate of INR against International currencies?
a) RBI
b) Monetary policy committee of India
c)It is calculated on the basis of the demand of INR in the international currency market
d)None of the above

14. Only the following can deal in foreign exchange in India :

a) RBI
b) Dealers authorized by RBI (Authorized Dealers)
c) Indian Custom Authorities & DGFT
d) Only (a) & (b)

15. Foreign Currencies in order of exchange rate against India :

a) GB Pound>Euro>Riyal>US Dollar
b) Euro>GB Pound>US Dollar>Riyal
c) US Dollars>Riyal>Euro>GB Pound
d) GB Pound>Euro>US Dollar>Riyal

16. Indias CAD (Current Account Deficit) soared to $3.4 B during the quarter ending in March 2017. It loosely
mean one of the following for the said duration:
a) Total value of Indias imports of goods & services exceeded that of exports by $3.4 B
b) Total value of Indias exports of goods & services exceeded that of imports by $3.4 B
c) Indias total welfare spending during the duration was $3.4 B
d) Indias overall expenditure minus earnings during the said duration stood at $3.4 B

17. In International Trade, an overseas buyer can collect goods sent to his port after :
a) Making full payment to the exporter
b) Providing a bank guarantee or a letter of credit to the exporter
c) After providing an undertaking to make payment in future
d) All of the above

18. In April 2017, India extended a Line of credit of 4.5 B $ to Bangladesh while the Indian PM was on a visit to
the Asian nation. This means the following :
a) Bangladesh will receive an aid of 4.5 B $ from India
b) Bangladesh is allowed to import goods worth 4.5 B $ from India
c) Bangladesh can do trade (Export/import etc.) worth 4.5 B $ with India
d) Bangladesh can avail loans up to 4.5 B $ from India

19. Cash Remittances are the funds received by a country (in foreign currency) from its people residing abroad
when they send money home. These funds help reduce the need of the country for foreign exchange. Which of
the following countries usually receives the highest Cash remittance in the world?
a) Sri Lanka
b) India
c) France
d) US
 International Trade Operations

20. Canada is a part of which of the following Trade agreements?

a) EU (European Union)
b) EFTA (European Free Trade Area)
c) NAFTA
d) All of the above

21. Which of the following is an example of United Nations sanctions?

a) Recent cut-off of diplomatic relations of Qatar by group of countries led by Saudi Arabia including UAE,
Bahrain & Egypt
b) Russias ban on food imports from EU, US Norway post the Ukrainian crisis of 2014
c) Arab leagues boycott of Israel
d) Sanctions on money transfers and sell of several categories of goods to North Korea

22. India had awarded an MFN status to Pakistan in 1996, however the latter is yet to reciprocate with the same.
The MFN (Most Favored Nation) status awarded by one member country of WTO to another gives the
following privilege to the recipient country :
a) It will never face an act of war by the awarding country
b) It will receive a preferential treatment in terms of duties & tariffs as compared to other countries
c) It will receive a line of credit based on the volume of trade between the two countries
d) It will receive an equal treatment in terms of duties & tariffs as compared to all those countries that have
been given the MFN status by the awarding country

23. In January 2017 the current POTUS Donald Trump signed an executive order to pull out USA from this
famous, just concluded, International Trade agreement?
a) NAFTA
b) EU
c) TPP
d) None of the above

24. Which of the following best explains the Google Tax in India?
a) An equalization tax to be paid by all Indian businesses who advertise on platforms of international
enterprises like Google or Facebook
b) A tax that google needs to pay to sell its paid advertisement service in India
c) A tax that any business has to pay in order to advertise online on any platform
d) None of the above

25. Exports and Imports combined usually forms what percentage of the GDP of India approximately?
a) 0.1 0.8%
b) 2.0 5.0%
c) 35.0 45.0 %
d) 85.0 95.0%

26. In 2016, India opened up several sectors for foreign investment including pharma & defense where now up to
100% FDI is permitted. It allows all of the following except :
a) A foreign entity can operate in these sectors by building a manufacturing unit wholly owned by itself
b) A foreign entity can operate in these sectors through a JV with an Indian company with any percentage of
stake in it
c) A foreign entity can operate in these sectors through its wholly owned Indian subsidiary
d) A foreign entity can fully own a number of different companies operating in these sectors in India

27. Consider the following 2 scenarios :

 1) Between May 1999 and June 2017, ISRO (the famous space agency of the govt. of India) launched 209
satellites from 28 countries. Antrix, the commercial arm of ISRO, made several millions of dollars as
revenue by charging other countries for the services rendered.
2) Indian IT Giant Tech Mahindra that sells software services to several countries recently acquired US-based
healthcare information technology consulting company CJS Solutions.
The impact of the above two activities on Indias Foreign Exchange reserves will be _ & _ respectively:
a) Increase, Decrease
b) Decrease, Decrease
c) Increase, Increase
d) No Impact since they are private entities

28. The USD 54 billion economic corridor in Pakistan that connects the Xinjiang region in western China with the
southern Pakistan port of Gwadar, brings Chinese investment in the rail/road infrastructure of Pakistan and
also several energy and power generation projects. This project, often referred to as the CPEC (China Pakistan
Economic corridor) is an example of :
a) FDI/FII
b) Joint-Ventures
c) Strategic Alliance
d) Brownfield operations

29. Which of the following companies and cities are the largest exporter of services in India respectively?
a) TCS, Bangalore
b) Wipro, Gurgaon
c) Cognizant, Chennai
d) Tech Mahindra, Pune

International Trade Logistics

30. LPI or the Logistics Performance Indicator is a benchmark score calculated by the world-bank and given to all
countries on the basis of their trade logistics performance. Germany and Singapore often has the best score.
India recently moved up by 19 places as compared to the last year.
Which of the following is not considered while calculating this score?
a) Efficiency of customs and other trade clearance process
b) Road, rail, air and sea infrastructure
c) Competence and quality of logistics service providers
d) GST rates levied on the logistics services

31. Anti-dumping duty is best described with the following example:

a) A tax levied by an Indian state on goods coming from another Indian state to earn revenue
b) A tax levied on a larger player in an industry to enforce fair competition for smaller players
c) A protectionist tax that a domestic government imposes on foreign imports that it believes are priced below
fair market value and can, hence, impact local businesses adversely
d) All of the above

32. Hyperloop Transportation Technologies (HTT), an American company that is working on an ultra-fast rail
system, is in talks with the Indian government to bring the technology to the country. The Hyperloop train
system propels a capsule-like vehicle through a tube at the speed of an aircraft.
An international business setup under which a foreign company builds a project purely as per its own design
and sells it as a finished product to a buyer is called:
a) BOT (Build Operate Transfer) Project
b) PPP (Public Private Partnership) Project
c) Turn-key project
 d) Contract Manufacturing

33. Which of the following acts are against the spirit of globalization in your view?
a) Stricter visa regimes aimed at discouraging employment to workers of foreign origin E.g. US H1B
b) Withdrawal of member countries from trade agreements E.g. BREXIT
c) Raising tariff on imports coming from foreign countries
d) All of the above

Digital Marketing Management

34. A Facebook ad cannot be created to serve which of the following purposes?

a) Create awareness regarding your brand
b) Sending people to your website
c) Making people claim an offer online
d) Creating and sending bulk-emails

35. A target audience for a YouTube ad cannot be chosen based on the following?
a) Location
b) Users' Web activity
c) Users' attributes like age, gender, interests etc.
d) None of the above

36. How are QR Codes helpful in mobile marketing?

a) A user can simply enter a QR code in a website and find the information he is looking for
b) A user can simply google search the QR code to find the information he is interested in
c) A user can scan (take picture of) the QR Code with his mobile phone and then he can be easily directed to
the website of the related product
d) None of the above

37. Twitter ads cannot be used for which of the following purpose?
a) Gain more followers by promoting your handle
b) Gain more retweets by promoting your tweet
c) Sell products/direct users to your website by creating an ad
d) Get more likes for your twitter page

38. Using Google AdSense which of the following is not possible?

a) Display ads in RSS feeds of a website
b) Display ads on unused domains
c) Display ads in a YouTube video
d) Display ads on a mobile site

39. Which of the following has more than 1 billion users globally as of 2016-17?
Select one:
a) Twitter
b) Tinder
c) Facebook
d) LinkedIn

40. Which of the following is a web hosting service provider?

a. Ali Baba
b. Amazon
c. Google Analytics
d. Lockheed Martin