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Exchange Square

Cambodia

RETAIL PREMISES

MANAGEMENT REGULATIONS
Volume 3 Shopfront
Design and Signage
Regulations
MANAGEMENT REGULATIONS
Volume 3

SHOPFRONT DESIGN AND SIGNAGE


REGULATIONS

IMPORTANT NOTICE
Please read these Regulations CAREFULLY. They are designed to
ensure the Development operates safely and smoothly, and maintains
its high quality status. No changes to these operating procedures and
requirements will be permitted at any time. Failure to comply with
these Regulations may cause you substantial cost and delay while you
rectify the situation.

The attached Interpretation Schedule applies to all Management Regulations in this


Volume, and will help you to understand its terms.

1 Purpose and Scope of Regulations

1.1 These Regulations have been prepared to inform current and prospective tenants of
Exchange Square of the Landlord's policies and requirements regarding shopfront
designs, permanent and temporary signs, permanent and temporary window signs and
displays, and temporary promotional signs. The Regulations have been established to
promote and maintain visual order and integrity among the retail tenants of Exchange
Square.

1.2 IN ANY EVENT, shopfronts and signs must NOT be installed without prior approval of
the Landlord and the issue of all necessary permits or licences, and the Landlord
reserves the right to reject any shopfront or sign it deems inappropriate or unsuitable
in its discretion.

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1.3 Unless otherwise defined, words and phrases have the same meanings as in the rest of
the Landlord's Management Regulations.
2 Shopfront Designs

2.1 Zones

2.1:1 For the purposes of the shopfront designs, there are different zones at the
Building and the Tenant must ensure that the shopfront of the Premises
complies with the requirements within each zone.

2.1:2 The different zones are set out as Appendix 1 and attached to these
Regulations, for identification purposes only.

2.2 Shopfront Guidelines

The shopfront guidelines are broadly categorised under the following 4 main areas:

2.2:1 Design Control Area;

2.2:2 Shopfront Design;

2.2:3 Shopfront Signage; and

2.2:4 Shopfront Enclosure.

2.3 Design Control Area

2.3:1 The Design Control Area (DCA) is a zone set at 1200mm behind the lease line
of the Premises defined by the shopfront bulkhead. This is illustrated in the
drawings attached to these Regulations and labelled Drawing 1. The ceiling,
flooring, walls, lighting, graphics and any signage within the DCA must be well
addressed by the Tenant to create an interesting and exciting entrance
statement.

2.3:2 The Design Control Line (DCL) is at least 200mm from the lease line of the
Premises. The DCA includes but is not limited to all window display areas, retail
graphics and signage, display fixtures, materials, finishes, colours and lighting
in front of the DCL.

2.3:3 The soffit of the Premises entrance may be finished using painted plasterboard
or calcium silicate board or the same material as the store front. However,
acoustic-type ceiling tiles must not be used as a finish within the DCA.

2.3:4 If the Tenant wishes to recess the Shopfront Enclosure behind the designated
DCL, the DCA zone will be considered as enlarged accordingly.

2.3:5 Glass enclosures, fixed display pedestals or fixtures that are situated in front of
the Shopfront Enclosure must be designed with finishes and materials that

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match the store front. Moveable displays, sales fixtures and mannequins are
not permitted beyond the lease line of the Premises at any time.

2.4 Shopfront Design

2.4:1 The Tenant must, at the Tenants expense, engage a Structural Professional
Engineer (PE) to establish if any additional support is required for the
installation of ceiling support foldable glass doors on the existing Premises
bulkhead. The Tenants PE must submit to the Landlord endorsed drawings and
calculations for approval.

2.4:2 The Tenant must carefully consider the layout and design of the Premises
shopfront so as to create individuality and a unique identity to the Building.
The design and layout of the Premises shopfront must also complement the
architectural design and characteristics of the entire Building Design.

2.4:3 If Premises shopfront glazing is installed, it must be anti-reflective, clear,


tempered glass either laminated or with an applied clear reinforcing film.
Standard float glass must not be used and will not be approved by the Landlord.
All glass edges must be ground and polished and may be left open or sealed
with silicon sealant. Visible U channels are not permitted in the shopfront
glazing.

2.4:4 Premises located at corners must have shopfront display windows and
openings on both elevations.

2.4:5 Continuous solid walls at the Premises shopfront will generally not be
permitted.

2.4:6 Awnings and canopy structures are not permitted on any Premises shopfront.

2.4:7 Inter-tenancy partition walls within single or double shopfront Premises must
not be altered without the Landlords prior consent.

2.4:8 The following materials will not be acceptable for use on the shopfront unless
a high degree of design ingenuity is present and subject always to the
Landlords prior consent:

.1 brushed or roller painted shop front;

.2 simulated materials or plastic laminate; and

.3 surface mounted fluorescent light fittings or revolving lights.

2.4:9 The Tenant must ensure and maintain the shopfront illumination of 500lux
within a distance of 1000 mm from the lease line of the Premises.

3 Shopfront Signage

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3.1 The Tenant must provide at its own expense a signage band and provide a signage
covering the entire signage zone at the top of the shopfront of the Premises.

3.2 The Tenants signage at the shopfront including the structure and light fixtures must
not exceed the existing bulkhead loading of 54kg/m. Materials for the shopfront
signage must be non-combustible and able to withstand high temperatures of 200-250
deg Celsius and may include materials such as MDF, stainless steel and glass. The
Tenant must submit to the Landlord for approval details of materials to be used for the
signage before fabrication.

3.3 Only one shopfront signage element is permitted at the Premises. The graphic design
of the shopfront signage should be simple and clear. Trading names with their
supporting logos should be the primary identifier in the shopfront signage. The Tenant
must not repeat words, logos or symbols nor use manufacturers names or distributor
names in the shopfront signage.

3.4 The shopfront signage must be unique and contain high quality graphics and creatively
integrate with the architectural shopfront elements. The shopfront signage should
create a modern, elegant and sophisticated retail atmosphere and clearly convey
individuality of the Tenant. Hand-drawn, non-professional signage or advertisements
are not permitted.

4 Shopfront Enclosure

4.1 The Tenant must incorporate folding or sliding glass doors as part of the design of the
Premises shopfront enclosure.

4.2 The shopfront enclosure must be along or close to the lease line of the Premises but
must not in any event extend beyond the lease line into the Common Parts so as to
maintain overall consistency in the passageway of the Common Parts when the shops
at Exchange Square are closed.

4.3 Stacking of sliding or folding glass doors will be considered part of the DCA and are
subject to the prior approval of the Landlord.

4.4 Folding doors must be enclosed inside a partitioned area to the side of the display
window of the shopfront.

4.5 All shopfront entrance doors must be secured in an open position during Business
Hours unless otherwise approved by the Landlord.

4.6 Electronic door locks are not allowed during Business Hours.

5 Permanent Signs and Displays

5.1 General

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5.1:1 In these Regulations, the expression "Illuminated Name Sign" includes without
limitation back-lit signs, internally illuminated sign boxes, halo lit signs and
neon signs.

5.1:2 The following are NOT permitted:-

.1 Illuminated Name Signs on the exterior of the Building or shopfronts


(unless first approved under paragraph 3 of this Volume;

.2 signs with flashing or blinking lights, rotating or moving signs,


anywhere except on a temporary basis with the prior consent of the
Landlord;

.3 sound producing signs, anywhere;

.4 hanging or projecting signs on the exterior of the Building or shopfront;

.5 free standing signs outside the Premises;

.6 plaque signs adjacent to entry doors or display windows or attached to


the Building or shopfront;

.7 cloth, paper, cardboard, stickers or decals, vacuum formed plastic


letter signs, anywhere.

5.1:3 Tenant identification signs and Illuminated Name Signs must be located within
the Premises.

5.1:4 The costs of design, manufacture and installation of signs are the responsibility
of the Tenant.

5.1:5 Sign construction methods and techniques, materials and placements must
comply with these Regulations.

5.1:6 Signs must not show the name, stamp or decal of the sign manufacturer unless
required by statute.

5.1:7 Electrified or illuminated signs must not have exposed electrical conduit or
raceways, transformers or ballast boxes.

5.1:8 Lightings for display showcases and the Tenants signage must have a timer
control set to switch on from 8am to 11pm daily, or such other times as
notified by the Landlord to the Tenant from time to time.

5.2 Exterior Signs

5.2:1 Primary Tenant Name Sign

Only ONE primary identification sign is permitted for the Premises. The sign
must be located within the Premises. The unit number of the Premises must

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be located at the bottom right hand corner of the sign. Signs must be
illuminated in accordance with the regulations above.

5.2:2 Tenant Information

Tenant information such as hours and days of operation, address information,


special instructions, etc., may be applied to the glass entry door or glass
windows adjacent to the entry door. The size of letters and numerals for these
sign must not exceed 30mm in capital letter height. Silkscreened or vinyl letter
signs are not permitted.

5.3 Illuminated Signs

Illuminated signs may be used within the Premises in accordance with the following:-

5.3:1 An Illuminated Name Sign within the Premises must be located behind the face
of the shopfront. No reasonable request for an illuminated sign will be denied
although prior to installation the Landlord must first approve the size and
placement of these signs.

5.3:2 Illuminated advertising signs, such as a product brand or name signs, may be
placed in store windows but must not account for more than 10% of the total
window space in which they are placed. For example, if a store window is 3m x
3m (9 square metres) then the sign must not exceed 30cm x 30cm (900 square
cm). Only one illuminated advertising sign per window is permitted.
Illuminated advertising signs may be internally illuminated sign boxes, halo-lit
or back-lit sign panels, or neon. Illuminated hanging or projecting signs are
permitted within the tenant's window space but must not account for more
than 10% of the total window space in which they are placed.

5.3:3 Illuminated signs must comply with all safety regulations of any competent
authority.

5.4 Permanent Window Displays and Structures - Interior

5.4:1 The location of all signs is critical to maintaining a good appearance. Signs,
whether permanent or temporary should all be placed in the window at a
consistent level. This helps promote a sense of order and visual organisation.
It is recommended that signs be 'hung' from a height of 2m.

5.4:2 Permanent window display structures such as racks or shelves must be located
at least 1m behind the window line. Structures such as display walls erected
within the window area must not exceed 2m in height from finished floor and
must be located at least 1.5m behind the window line. Permanent display
structures such as walls or racks must not obscure more than 50% of the
window area in which they are placed in order to allow for street level views
into the store. For example, if a store window is 3m x 3m (9 square metres)
then the permanent display structure may not be larger than 3m x 1.5m (4.5
square metres). This will promote and maintain a sense of openness,

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cleanliness, and easy access to merchandise. Permanent displays or display
structures must not completely obscure or block the windows.

5.4:3 Tenants may use illuminated display cases or shadow boxes. When required,
these illuminated cases or boxes may be hung directly in the window but must
not obscure more than 10% of the window area.

5.4:4 Pedestals must be used for the display of multiple stock items, i.e. boxes,
stackable goods, etc. Pedestals must be located at least 1m behind the
window line. Merchandise must not be stacked directly on the floor of the
Premises.

5.4:5 In total, the combination of displays, pedestals, and racks must not obscure
more than 50% of the window area.

5.4:6 The Tenant must maintain all interior signs and displays in such a way as to not
detract from the overall appearance of the Building or shopfront.

5.4:7 The Tenant must not use the window areas for storage purposes.

6 Temporary Signs and Displays

6.1 General

6.1:1 The placement of all signs is very critical to maintaining a good appearance.
Signs, whether permanent or temporary should all be placed in the window at
a consistent level. This helps promote a sense of order and visual organisation.
It is recommended that signs be located with a 1.5 metre horizontal centre line.

6.1:2 Signs with flashing or blinking lights are prohibited except on a temporary basis
and must first be approved by the Landlord prior to installation.

6.1:3 Only one temporary sign is permitted at any given time. Tenants must not
change, rearrange, exchange, or continually display temporary signs. For
example, a tenant may not replace the face or message of a sign and call it a
new temporary sign. Such temporary signs will be deemed permanent and
must be removed.

6.1:4 For the purpose of these Regulations, "temporary" means 30 days.

6.2 Temporary Signs and Displays

6.2:1 The use of bright, colourful, and attractive displays is encouraged by the
Landlord. Attractive displays are beneficial to all tenants.

6.2:2 Any temporary window display at street level must be located at least 1m
behind the window line. Temporary displays must not obscure more than 50%
of the window area in which they are placed. For example, if a store window is
3m x 3m (9 square metres), then the display may not be larger than 3m x 1.5m

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(4.5 square metres). Displays must not completely obscure or block the
windows.

6.2:3 Seasonal displays are considered temporary signs.

6.2:4 Pedestals or display bases must be used for the display of multiple stock items
i.e. boxes, stackable goods, etc. Pedestals or display bases must be located at
least 1.5m behind the window line. The Tenant must not stack products or
stock on the floor or attach products or stock to the windows.

6.2:5 In the case of restaurants or food service operators where daily menus or daily
specials are posted, it is recommended that a blackboard or illuminated sign
board be used for this purpose. Blackboards or illuminated sign boards may be
placed directly in the window. The maximum size of a blackboard or
illuminated sign board is 750mm x 1000mm. The use of paper plates,
cardboard, shipping cartons, plastic shipping trays, etc. or other disposal items
as signs is strictly prohibited.

6.2:6 Permanent restaurant menus, if hung in windows, must be in frames or other


suitable enclosures. Tenants may not tape, glue, or otherwise affix menus or
similar items directly to the window glass.

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INTERPRETATION SCHEDULE

In these Regulations:-

1 Obligations of the Tenant are deemed to be obligations of all persons included in that
expression jointly and severally;

2 Headings do not affect their construction;

3 Any requirement for the Tenant not to do any act or thing includes not to permit or suffer such
act or thing to be done;

4 Words importing the masculine, feminine or neuter gender include any of them and the
singular includes the plural, and vice versa;

5 References to any right of the Landlord to have access to the Premises are to be construed as
including all persons authorised by the Landlord;

6 References to the consent, approval or authorisation of the Landlord or Government Authority


mean a consent, approval or authorisation in writing, signed by or on behalf of the Landlord or
Government Authority as the case may be;

7 "Approved Contractor" means a contractor or consultant who is first approved in writing by the
Landlord. The Landlord may revoke such approval at any time;

8 "Building" includes the commercial development known as Exchange Square.

9 "Common Parts" means the pedestrian ways, lifts, arcades, roads, forecourts, loading bays,
toilet facilities and any other areas within the Building or the lot described in the Lease from
time to time provided by the Landlord for common use by the tenants and occupiers of the
Building and those expressly or by implication authorised by them;

10 "Landlord" includes the person entitled for the time being to the immediate reversion to the
term granted by any Lease and as appropriate its agents and authorised representatives;

11 "Lease" means any lease or licence to the Tenant in respect of any part of the Building and any
document supplemental or collateral to it or entered into pursuant to its terms;

12 Nominated Contractor" means a contractor or consultant who is nominated by the Landlord


as the only such contractor or consultant authorised to perform particular types of work in the
Building. A list of such contractors and the types of work for which they are authorised is
shown on the attached Nominated Contractors Schedule. The Landlord may revoke such
nomination at any time;

13 "Premises" means each and every part of that part of the Building demised by a Lease;
14 "Service Media" means the sewers, drains, gutters, pipes, ducts, wires, cables and other
conducting media in the Building, including any fixings, controls, registers, grilles, louvres,
cowls and other covers;

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15 "Tenant" means the person so named in any Lease and as appropriate its employees,
contractors, agents, licensees and invitees and the Landlord's Approved Contractors while
engaged in the performance of works on behalf of the Tenant;

16 "Tenant Design Proposals" mean plans and specifications prepared by the tenant for his
proposed fit-out or alterations in the Premises for review by the Landlord under Volume 2
Fitting out regulations and prepared in accordance with the guidelines set out in Volume 1 the
Management Regulations for the Building;

17 "Working Day" means a period of 24 hours starting at midnight (Cambodian time) being a day,
other than a Saturday or Sunday, or public holidays in Cambodia.

18 "Building Management Office" means the building security office described as follows:-

BUILDING MANAGEMENT OFFICE

Location Telephone No
BASEMENT 1M XXXXXXXXXX

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Appendix 1: N/A

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Drawing 1:

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