Consumer Behaviour research topics

S.No. TOPIC Team Members

1 A study of employee engagement
activities on employee satisfaction
in telecom sector (a different
sector can be chosen by group)
2 A study of shopping orientation of Amita Amita, Anjali Sharma,
the youth in Malls Anuj, Bhagwan, Arijit
3 A study of impact of advertising on Arunava Megha, Arunava,
youth Bhagyashree, Arpit
Pandey, Mitali
4 A study of consumer preferences Aadesh Aadesh, Himani,
for FMCG products in rural market Aditya, Adiba, Ankit
Chourasiya
5 A study of customer loyalty Aayushi Patel Bushra, Ayushi Patel,
towards retail outlets for Antra, Avish, Junaid
purchasing routine items
6 A study of customer perception Abhinav- 4 members Amit, Aditi, Ivy,
towards purchasing online Abhinav
medicines
7 A study of attitude of investors
towards financial products
8 A study of perceptions and Girish Girish, Devendra,
preferences of customers towards Ayushi Dheer, Insiya,
beverages Ashish
9 A study of saving and spending Mayank Shirolkar Lav, Anugya, Garima,
habit of youth Anubhav, Mayank
Shirolkar
10 A study of impulse purchase Makhan Gopal, Makhan,
behaviour of customers Dinesh, Ayush Saxena,
Ayush Vadnere
11 A study of Pester power exhibited
by children as a result of exposure
to advertisements
12 Understanding effect of customer Mayank Pandey Mayank Pandey,
experience management on Karishma, Arpit, Ankit
customer satisfaction in higher Maheshwari, Dhawal,
educational institutions Kushal
13 A study of preferred sporting and
fitness activities by Indian
Customers
14 A study of customer perceptions
and expectations of quality in a
hotel
15 A comparative study of print Harshit Mohit, Anjali, Harshit,
versus electronic reading habits of Kajal, Divya
customers
S.No. TOPIC
1 A study of effect of brand Taha Taha, Twinkle, Pooja
promotions on customer purchase Jain, Zeeshan,
behaviour Siddharth
2 A study of customer perceptions Amit Dey- SEC A Amit, Aditi, Ivy,
and expectations of quality in a Abhinav
higher educational institution
3 A study of customer risk appetite
for different investment options
4 A study of customer holidaying Sunil Choudhary
behaviour- Attitude Interest and
Behaviour
5 A study of impact of product Kanak- SEC A Kanak, Komal Gargi,
placement in movies on consumer Ayushi K., Indira
awareness and perception
6 A study of factors affecting the Ria Manchanda Prathmesh, Mrageeta,
purchase of apparels Riya, Somya, Ruchika
7 A study of customer perceptions
towards real estate advertising
8 A study of customer tastes and Tanya Namrata, Tanya,
preferences while dining out of Somnath, Vikas, Soni
home
9 A study of customer attitudes and Nikita Malu Niharika, Nikita, Vishal
purchase intentions towards Yadav, Pooja Jadhao,
counterfeits of luxury brands Suyash
10 A study of Literacy and Customer Priyank Priyank, Ruma, Piyush,
purchase intention towards Navankur, Shubhi
Organic products
11 Study of customer satisfaction Raksha Palash, Rajat, Shivangi,
regarding cellular service Sanya, Raksha, Rinki
providers in the city of Indore
12 A study of demography based Ravi Teja Ravi, Puneet, Yash,
relationship between belief and Saurabh, Rituraj
attitude towards Herbal
Toothpastes
13 A Study of App based purchase Sushmita Rochish, Sagar,
behaviour of customers Shantanu, Shikha,
Sushmita
14 Perception and beliefs of Vishal Jain Vishal Jain, Vishal
customers towards e-wallet Sharma, Savi, Tejal,
payments post demonetisation Vineeta
15 A study of student perception and
attitude towards learning
management systems like moodle
16 Impact of GST on customer Vishwas Solanki Shivani, Priyam,
purchase behaviour for electronic Vaibhavee, Vishwas,
products Namita