Hidra Ceramica began manufacturing its own products in 1989, and today, it is one of the italian leading

producers of sanitaryware and bathroom furnishings. Through a combination of state-of-the-art

technological systems, constant commitment to research and continuous investments in human
resources, the company has delivered solutions of a consistently exceptional standard, manufacturing
products that always suit the most innovative trends of the demanding markets.

Hidra collections are characterized by quality and attention to design, they are designed and
manufactured through the constant collaboration with famous designers. With the commitment of
achieving an always more efficient service of customer care Hidra has extended its philosophy of quality
and design providing with a new service which includes the design of special corners dedicated to Hidra
products in sales point. Hidra is distributed throughout Italy and abroad in over than 60 countries.

QUALITY

Through a combination of state-of-the-art technological systems, constant commitment to research and

continuous investments in human resources, the company has delivered solutions of a consistently
exceptional standard, manufacturing products that always suit the most innovative trends of the
demanding markets.

DESIGNERS

A mixture of history and style that have marked Hidras design concept over the years. Hidra first
approached the concept of Industrial Design in the 1990s from a convergence of ideas sprung from Enzo
Brunelli, the owner of the company, and Carlo Urbinati, the Italian architect and designer who
interpreted the style and design trends of the company until 2006. From 2006 the reins of the art
direction have been taken by the Studio Meneghello Paolelli Associati.

Meneghello Paolelli Associati

A vast network of clients that are already well looked after - some of them top names in the bathroom
sector - in a studio capable of handling many different fields of expertise. A partnership that offers
product design, brand identity, planning freedom and an energy that rips through everything, as you
would expect it to from two youngsters like them, them being Sandro Meneghello and Marco Paolelli.
Both the same tender age of thirty-three, their frienship goes back a long way, having been through
university together and having had, since 2006 - two years after their graduation at the Politecnico -
their own design studio in Milan. There have been numerous, and to date, well-established ventures,
award-winning items, and constant attention from the press. Sandro Meneghello and Marco Paolelli,
one born in Treviso, the other in Viterbo, talk candidly about the first five years of a rocketing career.
Our studio is young, fast-moving and always on the look out for new vibes in this sector or others,
always putting ourselves to the test. We learnt to walk in the bathroom area, you could say, weve
grown up there and now we are starting to step out into the living areas and lighting. We want to go
further, weve only just started: weve expanded the studio over the last few years and we know where
were headed. International acclaim (apart from the feel good factor) has taught us that our work is
appreciated and is a great calling card for swapping from one field to another. In a certain sense, we are
using our creativity to pay the bathroom sector back for the faith its shown in us from the start.
Since 2006 they have collaborated with several Italian and foreign companies, including Antonio Lupi,
Fiam, Unopi, Glass, Horm, Artceram, Bertocci, Fima Frattini, Hidra, Kreaty, Fasem, Victoria+Albert,
Ridea, Radiatori 2000 and more.

Carlo Urbinati
Carlo Urbinati (Roma, 1949) architect and designer, he attended the Faculty of Architecture, following
courses in interior design and set design. In 1972 he began working as a product designer, with several
Italian companies operating in the sectors of furniture, upholstering, lighting, bathroom and kitchen
fittings. He concentrates his studies on plastic material and he works with many international companies
in Austria, Japan, Australia and Spain His main field of action concerned even complete supplies for
hotels, shops, and the creation of trade fair stands.