Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Justlicious Enterprise
(MA021547-A)
Date of Delivery :
29 May 2017
NO CONTENTS PAGE
i
1. Introduction 1
2. Objectives of Business Plan 4
3. Background of Business 6
4. Owners Background 7
5. Project Base Location 13
6. Plan Administration / Management 14
6.1 Introduction of Organization 14
6.2 Organization Chart 15
6.3 Number of Job & Labor 16
6.1 6.4 Daily Schedule Tasks 16
6.2 6.5 Compensation Table 19
6.6 List of Office Equipment 19
6.6 6.7 Monthly Administration Shopping List 20
6.8 Other Shopping List 20
7. Marketing Plan 21
7.1 Offered Product/ Services 21
7.2 Marketing Target 22
7.3 Marketing Size 22
7.4 Competitors 23
7.5 Marketing Shares 25
7.6 Sale Forecast 26
7.7 Marketing Strategy 27
7.8 List of Marketing Fixed Assets Expenditure 27
7.9 List of Marketing Monthly Expenditure 27
7.10 List of Other Expenses (Once during first starting business
only) 27
7.11 Summary of Marketing Expenditure (moved to cash flow chart) 28
8. Production/ Operational Plan 29
8.1 Process Flowchart 29
8.2 Plan layout of production building 31
8.3 List of expenses for machinery and production equipments (first
month only) 32
8.4 List of expenditures production per month (23 days per month) 33
8.5 List of others expenditure (Once in 6 months and during first
starting business only) 33
8.6 Summary of Operating Expenditure (moved to cash flow chart) 34
9. Financial Plan 35
ii
9.1 Estimated Cost Business Start 35
9.2 Monthly Expenses 37
9.3 Pro-forma Cash Flow Statement 39
9.4 Pro-forma Income Statement of Profit and Loss (1 year
operation) 40
9.5 Pro-forma Balance Sheets 41
9.6 Rate of Return 42
9.7 Term Return on Capital 42
10. Justification and Closing 43
11. Enclosure 44
iii
1.0 INTRODUCTION
UDesa which is a business creation of student social-entrepreneurship program for
students in rural entrepreneurship activities through exploration employment
opportunities to graduates who tend to entrepreneurial activities in rural areas by
optimizing local resources in rural areas with high development potential in the field
of business as well as creating collective effort among local people and a good
network of collaboration between Development and Security Committee (JKKK) with
graduates of universities / colleges in line with Kementerian Kemajuan Luar Bandar
dan Wilayah (KKLW) Teras 5 Rural Transformation under Economic Focus.
The Malaysia rice yield is one of the highest in the world where the crops that
leaves behind which is rice straw production is about approximately 3.18 millions
tonnes per annum. The methods for disposing ricestraw and stubble residue remaining
in the fields afterharvest are either burning or baling which burning to the open
atmosphere is the most common methods. However, this practice releases large
amounts of air pollutants which leads to serious environmental and human health
problems. Thus, the utilizationmethods of the rice straw is needed as well as to
produce new product that has a good economical value. This method of recycling of
chopped rice straw can produce light weight cement bricks with 25 % lighter than the
common ones. Based on Shafie (2015), this rice straw bricks has low cost which is
about 25 % less than standard cement bricks with competing thermal insulation
properties and has good mechanical properties and fire resistances.
Justlicious Enterprise is a new company which has been established on 2
November 2016. The selection of name for Justlicious Enterprise based on agreement
of partners consists of six members of General Manager, Assistance Manager,
Administrative Manager, Operation Manager, Marketing Manager and Finance
Manager during first brainstorming. The business was focused to the same area of
head office and manufacturing place. The head office and manufacturing factory was
located at Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar, Kedah. In order
to ensure high and good quality of product, consistency and flexibility of supply and
transportation, Justlicious Enterprise manufactures 100% of the product in own
manufacturing area. The members are with average experience of 10 years on their
respective field, and the combinations of the Top Managements of Justlicious
Enterprise are well-known driven as the premier leaders of environmental-friendly
rice straw bricks manufacturer in Malaysia and targeted to be well known around
1
Malaysia because of the product named Green Bricks. The shareholders have solid
skills and knowledge of the industry and able to handle and solve any particulars of
problems and able to plan ahead depending on market trends and demands.
2
Bhd., YTL Corporation Berhad and Cement Industries of Malaysia Berhad (CIMA).
All these brands have the most recognizable companies and has established brand
name. The advantages of Green Bricks compared to others are low cost and our
product is suitable for all type of building. Our company trying to make as a much as
profit and increase the amount of income generate of cash inflow from year to year. In
order to achieve company goals, Justlicious Enterprise will find the opportunity to
expand its business.
Finally, Justlicious Enterprise serves an industry whose borders are expanding
every day and potential is limitless. As a new manufacturer seek to generate growth
beyond mature core markets, opportunities are opening up in regions of Malaysia as
well as around the world. Justlicious Enterprise is currently looking forward to
improve the quality from time to time for customers satisfaction and will be the
growing faster as a manufacturer in the eco-friendly bricks, understands the need of
the customers and the markets, constantly broadening our global coverage as well as
market trends and data. Then, the company will represent the worlds most successful
eco-friendly bricks from rice straws manufacturers. The company also has continuous
researches and developments made for the products, so that the product can advance
further and deeper into the market and will develop and become the the best eco-
friendly bricks company in Malaysia as well as throughout ASEAN region.
3
2.0 OBJECTIVES OF BUSINESS PLAN
The business plan is prepared by Justlicious Enterprise for these purposes as
therefore;
i. To serve as an action plan, road map and sales tool of the project.
ii. To collaborate business activities between students and local people.
iii. To maximize rural resources in the business operations.
iv. To strengthen rural entrepreneurship development using innovation and
technology.
v. To propose green technology methods to utilize solid waste of paddy residue
of rice straw in terms of energy recovery from solid waste by recycling the
rice straw to produce a new potential product.
vi. To produce a good quality brick products from rice straw as source which able
to compete with existing bricks products in the market in terms of light
weight, low cost, good fire resistance and mechanical and thermal insulation
properties.
1) To serve as an action plan, road map and sales tool of the project
4
invest. Last but not least, this business plan can serve as attractor to let people
more close to us on the benefits of procedure our businesss concept.
2) Human capital
To collaborate business activities between students and local people
3) Local resources
To maximize rural resources in the business operations
4) UDesa initiative
To strengthen rural entrepreneurship development using innovation and
technology
5
3.5 Establishment date : 2 November 2016
3.6 Validity date : 1 November 2017
3.7 Business Address : Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar,
Kedah
3.8 Correspondence : -
Address
(if any)
3.9 Telephone Number :
Fax : -
3.10 Initial Capital : RM 5,894.00
3.11 Bank Name :
3.12 Bank Account Number :
_______________________
1.The copy of business documents such as copy of company information and SSM business
registration for partnership business is in Appendix 1.
6
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 18 December 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Negeri Sembilan Matriculation College
Qualification
4.11 Attended Course :
7
Qualification
4.11 Attended Course :
8
4.1 Name of Applicant : Siti Hajar Mohamed
4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 18 November 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Foundation in Science and Technology
Qualification
4.11 Attended Course :
9
4.2 Identification Number New :
Old : -
4.3 Home Address :
4.4 Correspondence : -
Address
(if any)
4.5 Telephone No. (Home) : -
(H/P) :
4.7 Date of Birth : 14 June 1995
4.8 Age : 22
4.9 Marital Status : Single
4.10 Academic : SPM and Perak Matriculation College
Qualification
4.11 Attended Course :
10
Course Name Organizer Name Date
Address of Premise : Lot 615 & 653 Kampung Kuala Sungai, 06250
Alor Setar, Kedah
Type of Premise : Industrial buildings (factory)
Status : Rent
Owner of Premise : Kilang Beras BERNAS Company
Rent Duration : 216 months (18 years)
Rate of Rent : RM 900 per month
_______________________
1. The copy of Location Map/ Premise Plan is in Appendix 3
11
6.0 ADMINISTRATION / MANAGEMENT PLAN
6.1 Introduction of Organization
6.2.1 Vision
The vision of the company is to be a company that has a good market
shares and to be known well in brick manufacturing industries as a
succesful inventor of organic brick. Justlicious Enterprise will be
maintained its quality, creativity and produce affordable prices of brick so
that our product can compete with other type of brick in the market.
6.2.2 Mission
The companys mission is to produce an organic brick that made from rice
straw in order to make a rice straw to be more beneficial and make used of
it as a renewable sources to decrease the pollution that can occur during
the making of normal brick. This also can enhance the value of rice straw
to help farmers gained side income in their agriculture field around
Malaysia. In addition, our companys mission also is to create something
more creative, mor environmental friendly product and much more
innovative based on our engineering technologies background so that we
can build a strong economy not for our company but for our nations
economy at the same time.
Muhammad Fauzan
Nabilah
13
Norzaitul Hanis
6.3 Number of Job & Labor
Jawatan Bil.
Pekerja
Owner/Manager 1
Sales & Marketing 5
Management & Finance 3
Operation Supervisor 1
General Workers 8
15
necessary
16
Officer
Operation 1 3000.00 360.00 60.00 3420.00
Officer
Total 6 21,700.0 2,604.0 434.00 24,738.00
0 0
17
Deposit TNB,TM & Air 1 - -
Lesen SSM 1 70.00 70.00
Lesen DBKL 1 240.00 240.00
Alat Pemadam Api 6 65.00 390.00
JUMLAH 2,500.00
The reason why our product is special is that, no one has come across the idea to
implement waste (fly ash) as a component in cement. They are not only good for environment
18
but they also cut the cost of manufacturing normal cement as they consume large energy.
Thus, it makes our product more reasonable.
Total 100%
= RM 750,000.00
= RM 112 500.00
7.4 Competitors
Competitors is refer to other businesses that offer similar product, substitute or alternative
products or services to the same target market. We have identify some of our competitors
in order to know whom our business is sharing market with and to develop appropriate
19
marketing strategies to compete with our rival. Apart from that, we also need to analyse
the strength and the weakness of our competitors in term like the prices, the material used
and many else. The list below shows our competitors who in the same area with their
strength and weakness in the market
Cement Industries of
24% RM 144,000.00
Malaysia Berhad (CIMA)
20
Total 100% RM 898,000.00
Cement Industries of
20% RM 120,000.00
Malaysia Berhad (CIMA)
21
Syer pasaran maksimum = RM 262,500.00
Perniagaan/Syarikat/Produk Peratus Peratus
(sebelum) (selepas)
Lafarge Malaysia Sdn. Bhd. 20% 15%
YTL Corporation Berhad 56% 40%
Cement Industries of Malaysia 24% 20%
Berhad (CIMA)
Green Bricks 10% 35%
1.1 Sale Forecast
* Pada peringkat awal perniagaan, pengusaha hanya mampu menguasai pasaran pada
kadar 20% dan kemudiannya meningkat sebanyak 20% lagi sehinggalah akhirnya
berjumlah 100%
22
1.2 Marketing Strategy
Promosi
An effective promotion is one of most important things in operating the business in
order to introduce the existence of the product and services. By doing so, we can
increase the production after the business is noticed by customer. For our company, a
few medium we have used in order to promote our product to customer which is by:
Signboard
Business card
Pamplets
Social networking website
Lokasi
For places to sales our product, for now there is two ways which is in the shop which
located at Tampin and also in Instagram. There are few aspect that we had considered in
choosing our sale location.
1. Strategic
Our shop is located at the centre of Tampin city. Besides that it near with school and
university which is easy to be access.
2. Online shopping
As we know nowadays, people love to buy anything via online mechanism for example
in Ali Baba, Instagram and many else. Thus, in order to increase our production we
have choose to open one Instagram profile so that we sell our products there.
Harga
Pricing is the process of determining the value of the product to the customer at
particular amount of money in term of ringgit Malaysia and cents. Once services have been
given, the values of the services and product need to be determined. The prices strategy is
important to make sure that the company would provide a reasonable prices to the customer
while to ensure that company can gain profits from the sales.
Based on our product, our prices is slightly cheaper than our competitor because
we provide discount to our loyal member and also to student. Besides that, the prices we
provide is affordable as all the material used is best quality.
Produk
7.8 List of Marketing Fixed Assets Expenditure
Jenis Bilangan Harga Seunit Jumlah (RM)
23
(RM)
Papantanda 1 RM 250.00 RM250.00
JUMLAH RM 250.00
7.10 List of Other Expenses (Once during first starting business only)
JUMLAH RM12,500.00
24
8.0 PRODUCTION/ OPERATIONAL PLAN
8.1 Process Flowchart
i. General Process
25
ii. Operation Process Flow Chart
The plastics is shredded into small pieces using the shredder machine
The plastics is melt using furnace and pour into mixer with the right ratio.
The rice husks and the binder also being mix together with the melt plastics with
the right ratio under certain condition.
The mixed compound is then pour into compactor machine to be compact into
bricks shape.
Administration
building
Warehouse
27
8.3 List of expenses for machinery and production equipments
Total 120000
* Disertakan Salinan Sebutharga Mesin Dan Peralatan Dari Pihak Pembekal
Sebagaimana Di Lampiran (X).
Raw materials required in the operation process to produce 700 units per batch and 6
batch are produce in one day :
8.4 List of expenditures production per month (23 days per month)
* Stok bulan kedua hanya akan ditambah pada kadar 80% dari jumlah keseluruhan
pembelian bulan pertama dan begitulah seterusnya..
Type Amount Price Total Note
28
No per KG
used (RM)
. (RM)
1 Rice husks 27600 kg 0.7 19320
2 Plastics 13800 kg 0.4 5520
3 Binder 27600 kg 14.50 8004
(50kg)
4 Salary of manager 5000 - 5000
*Management/finance 4000 - 4000
*Marketing 3500 - 3500
*Operation 3000 - 3000
*Supervisor 2200 - 4400
5 Salary of employee (14 1200 - 16800
workers)
6 EPF/SOCSO 3% - 1101
7
8
Total Rm70645
29
9 FINANCIAL PLAN
30
1.2 License of Pihak Berkuasa - - RM 240.00
Tempatan (PBT)
1.3 Fire extinguisher 6 RM 65.00 RM 390.00
1.4 Provision for contingencies (3%) - - RM 5,894.34
2. Expenses of Fixed Assets :-
2.1 Office Facilities - - RM
2.2 Renovation 1 RM 8,000.00 16,300.00
2.3 Signboard 1 RM 250.00 RM 8,000.00
2.4 Machines & Operation Equipment - - RM 250.00
2.6 Teller Machines 2 RM 1,000.00 RM
2.7 design - - 120,000.00
2.8 website - - RM 2,000.00
-
-
3. Expenses of Current Assets :-
3.1 Deposit of Shop Rental (2 - - RM 1,800.00
months) - - -
3.2 Deposit of Electricity, Water and
TM&Streamyx
4. Expenses of Early Monthly :-
4.1 Monthly Rentals 1 - RM 900.00
4.2 EPF & SOCSO 1 - RM 1,101.00
4.3 Printing flyer 1500 RM 0.10 RM 150.00
4.4 Business Cars 100 RM 0.50 RM 50.00
4.5 Initial Cost Inventory (stoke/ Raw RM
Materials) (1 Month) 42,840.00
4.6 printing baucer point 1500 RM 0.30
4.7 FB ADS - - RM 450.00
4.8 SMS BLAST - - -
-
31
9.2 Monthly Expenses
32
Butiran Sumbangan Pemohon Pembiayaan Jumlah
(RM) MARA (RM)
(RM)
Fixed Assets - RM 146,550 RM 146,550
Administrative Cost - RM 44,638.00 RM 44,638.00
Marketing Cost - RM 13,400.00 RM 13,400.00
Operation Cost - RM 190,645.00 RM 190,645.00
Another expenses Cost - RM 10,000 RM 10,000
Provision for contingencies RM 5,894.00 - RM 5,894.34
Cost
TOTAL RM 5,894.00 RM 405,233 RM 411,127.00
33
Another Expenses RM 2500.00
Marketing Expenses
Property Expenses / Assets (signboard) RM 250.00
Monthly Expenses (Also called as overhead) RM 650.00
Another Expenses RM12,500.00
Operation Expenses
Property Expenses / Assets (Machine & 120,000.00
Equipment) RM 70,645.00
Monthly Expenses (Also called as overhead) -
Another Expenses
TOTAL RM 248,683.00
34
Depreciation of Fixed Assets 354,000.00
Rental Building RM 18,318.00
Electricity Bills RM 10,800.00
Water Bills RM 7,200.00
TM & Streamyx Bills RM 7,200.00
Stationeries RM 7,200.00
Maintenanceof Shop & RM 48,000.00
machines RM 30,000.00 RM 443,118.00
Retail Expenses RM 3,600.00
Marketing Expenses
Advertising, Business Card RM 7,800.00 RM 7, 800.00
etc
Perbelanjaan Operasi
Rental of Vehicles RM54,000.00
Delivery/ Transportation RM 36,000.00 RM 90,000.00
Total Expenses RM 584,1118.00
Net Profit before Tax RM 11,754.00
35
9.5 Pro-forma Balance Sheets
(SEPERTI YANG DILAMPIRKAN)
Butiran Year 1 (RM)
ASSET
Non-Current Assets
Office Facilities RM 16,300.00
Renovation RM 8,000.00
Deposit of Rental Building RM 900.00
Signboard RM 250.00
Machinery & Equipment RM120,000.00
Total of Non-Current Assets RM 145,450.00
Current Assets
Stoke of Raw Materials RM 39,412.80
Bank RM 68,676.34
Total Current Assets RM 108,089.14
Total Assets RM 253,539.14
Owners Equity
Modal RM 202,372.34
Annual Profit RM 11,754.00
Total Of Owners Equity RM 214,126.34
Current Liabilities
Account Payable RM 39,412.80
Total Current Liabilities RM 400,696.80
Total Liabilities RM 253,539.14
36
2018 RM 11,754.00 RM 190,618.34
2019 RM 11,754.00 RM 178,864.34
2020 RM 11,754.00 RM 167,110.34
2021 RM 11,754.00 RM 155,356.34
2022 RM 11,754.00 RM 143,602.34
2023 RM 11,754.00 RM 131,848.34
2024 RM 11,754.00 RM 120,094.34
2025 RM 11,754.00 RM 108,340.34
2026 RM 11,754.00 RM 96,586.34
2027 RM 11,754.00 RM 84,832.34
2028 RM 11,754.00 RM 73,078.34
2029 RM 11,754.00 RM 61,324.34
2030 RM 11,754.00 RM 49,570.34
2031 RM 11,754.00 RM 37,816.34
2032 RM 11,754.00 RM 26,062.34
2033 RM 11,754.00 RM 14,308.34
2034 RM 11,754.00 RM 2,554.34
2035 RM 11,754.00 RM 9,199.66
2036 RM 11,754.00 RM 20,953.66
37
10. JUSTIFICATION AND CLOSING
Business plan encourages the buildup of better business management of a company
where it will become a guideline for Justlicious Enterprise to improve the business in
future over the years. The exposure to the business strategy, management and budgets
inspired the employee or staff the key to success in the future to the business
involvement. Justlicious Enterprise consists of six partnerships or shareholders willing to
provide our friendly and committed services to achieve the set target of business as state
in the short and long goals of company. Each members of the organization had played
their main roles in administration, operational, marketing and financial of the company
efficiently. The main target of the business of Justlicious Enterprise is to produce an
organic brick that made from rice straw in order to make rice straw to be more beneficial
and make used of it as a renewable sources to decrease the pollution that can occur during
the making of normal brick while the vission is to be a company that has a good market
shares and to be known well in brick manufacturing industries as a succesful inventor of
organic brick. In addition, our company want to introduce our product to the market
within the country and worldwide could be achieved with the strategic business plan and
also to be a company that has a good market shares and to be known well in brick
manufacturing industries as a succesful inventor of organic brick. Last but not least, in
order to realize the collaboration uDesa business activities between students and local
people, maximize rural resources in business operations, strengthen rural
entrepreneurship development using innovation and technology and produce a good
quality brick products from rice straw as source which able to compete with existing
bricks products, the busines plan for the business activities is made where our company is
hoping for the Majlis Amanah Rakyat (MARA) loans approval for our company to
support our companys financial source. As the result from the MARA loans and support,
our companys business activities can be run smoothly as stated and planned in the
business plan. The main contributribution is for our country and Malaysian and also gives
a lot of benefits to MARA as the collaboration between MARA and our company will
open a lot of job opportunities to both Bumiputera and non-Bumiputeras youngsters and
helps ones who in needs of jobs that suitable with their qualifications as SPM leavers,
Diploma, Degree, Masters and also Doctor in Philosophy (PhD).
38
Shafie, S. M. (2015). Paddy Residue Based Power Generation in Malaysia:
Environmental Assessment Using LCA Approach. APRN Journal of Engineering
and Applied Sciences, 10(15), 66436648. Retrieved from www.arpnjournals.com
39
11 ENCLOSURE (if any according to type of business/company and
requirement)
Appendix 1 : Copy of SSM Business Registration Certificate
40
Appendix 2 : Copy of Owner Identification Card & Related Certificates
41
Appendix 3 : Location Map/ Business Premise Plan
42
Figure: Lot 615 & 653 Kampung Kuala Sungai, 06250 Alor Setar, Kedah
Appendix 4 : Copy of Machine and Equipment Quote (Price of Machine & Equipment)
43
Figure 1: price for plastic shredder
44
Figure 3: price for pressing machine
45
APPENDIX 1
MODUL B: SEJARAH DAN MOTTO
2. Sejarah
i
3. Gambar Kampung 1
Figure 1:F122, Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar,
Kedah.
4. Gambar Kampung 2
Figure 2: F122, Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar,
Kedah.
ii
APPENDIX 2
MODUL C: KONSEP SUSUN ATUR
Figure 3: Kampung Padang Lalang, Mukin Padang Lalang, 06250 Alor Setar, Kedah.
iii