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Introduction
Introduction 2
Glossary ........................................................................................ 68
5.1 Definition of technical terms .................................................... 69
5.2 Indicators ............................................................................. 72
3 Panel used to browse periods and select available dates. By using the
different box (weekday names, All , week number, year,...) you can
select entire periods.(i.e : all monday, week 4, year 2008...). The button
Range allows to select a begin date and an end date to quickly select
an entire period.
(*) The Time Periods tab is useful when you need to analyze only
few dayparts. You can add as many time periods as needed
although you can make analysis without any time periods.
- All programs starting after 15:00 and finishing before 18:00 will
be retrieved.
- All programs starting before 15:00 and finishing after 18:00 will
be retrieved.
- All programs starting before 15:00 and finishing before 18:00 will
be retrieved under the condition that there is a minimum of 2
minutes overlapping between the Time Period and the program.
- All programs starting after 15:00 and finishing after 18:00 will be
retrieved under the condition that there is a minimum of 2 minutes
overlapping between the Time Period and the program.
Tip Simply put a * before the name to activate the contains option
in all searchs features.
1 Type here the information you are looking for. Simply put a * symbol before
the name to activate the contains option. Then all information containing the
word you typed will be retrieved by clicking on Search (button 4)
2 This panel displays all the results retrieved concerning your search.
3 Drag and drop here from the top panel the information you want in your analysis
output.
4 Through the little arrow on the Search button, you can choose to make your
search on all programs in the database, or to automate a search by a field
containing a list of keywords.
Filter by Genres
1 Select here the genres for which you want to retrieve data in your
analysis output.
- Red names mean that there is no data available for the genre.
2 Add/remove filters
Tip You can use the up/down buttons to change the targets order for your
output.
Tip: Note that you can drag and drop your outputs columns header in
order to make groups, but you also have several sorts options (single
click : 1 level sort, shift + click : several levels sort).
Tip Do not miss Averaged Grids specific features! They all are marked by
the following tag: Averaged Grid Feature.
Tip You can use the up/down buttons to change the channels order for your
output.
5 Some averages are not available as soon as some values are missing.
Through this option, you can force the application to calculate these
averages.
9 Used for averaged grids to filter the displayed cells by the number of
programs/typologies occurrences they contain.
4 Hide/unhide: set of functions which allows you to hide the selected cells,
or to undo.
Timescale Module:
Working with Time Period
Data
3 Panel used to browse periods and select available dates. By using the
different boxes (weekday names, All , week number, year...), you can
select entire periods (i.e: all monday, week 4, year 2008...). The button
Range allow you to select a begin date and an end date to quickly
catch an entire period.
Average timebands
1 The country for which you are going to modify the criteria.
3 The Time aggregation is the scaling you want for your output.
4 The Day aggregation allow you to choose which type of averages you
need ( by year, day, week, or other)
Tip Users can handle the graphical display by dragging and dropping the
columns header on the left or on the top of the table. Through right-click on
any part of the table except indicators values, you can easily collapse the
different groups. Plus, the little arrow on each column header gives access
to some advanced features, like quickly hiding timeband for Timebands
field.
5 Access to Layout module, allowing you to customize your outputs for all
type of analysis.
6 Used to change the scaling of your timeband. Note that you need to
have the field Timeband Group in your analysis for this option to be
enabled.
Batch Module:
Saving search criteria to
automate analysis
Once you select New, the following window will be displayed. (Cf.
Next Page)
Dont show analysis: Use to decide if MyETV will display or not the
results of the different analysis of batch.
Tip Use the plus and minus buttons to add analysis to your batch. Note that
all type of analysis can be combined.
My Profile:
Customizing MyETV
settings
When you need to group data per time slots (ex : from 08:00-
10:00, 10:00-12:00 and 15:00-18:00), you will have to create
first a Timeslot.
When you need to group data per duration (ex : from 00:00:10 to
00:00:30, 00:00:30 to 00:01:30) you will have to create first a
Duration group.
3 Time format
4 Duration format
Glossary
The Lead In or Lead Out can lead to several programs and not
only one program.
5.2 Indicators
Indicators are variables that are computed using certain data fields
corresponding to media audience values. Where a single formula is
available for computation for a single broadcasted program record,
some rules must be taken in account when working with totals or
averaging of several broadcasted program records.
Formulas to use for a single broadcast record (program or quarter
hour)
Average audience rate (Rat%): part of a broadcast watched by
a target
Ex: a person older than 15 years watched in average 9% of the
program journal TV
Individual average time viewing (Ivt):
Time average spent watching a channel by a set of individuals
during a period. IVT is given in minutes.