Media and Information Literacy as Citizen Engagement Empowerment -Is the idea of power

Buan, De Guzman, Pullido, Rubenecia, Valelo, Vitor Empowerment is possible because power can expand or diminish as the case may
be.
What is Literacy?
Information
Literacy is widely know as the ability to read and write and always associated
with set of tangible skills, particularly the skills of writing and reading. It is that which informs, that which enables us to know. It can be the answer to a
question, a news, or a data.
- Its TWIN SISTER is the concept of numeracy, which skill associated with
basic mathematical operations involving numbers.

United Nations Educational, Scientific, and Cultural Organization Applies to facts transmitted, read, or communicated and may sometimes appear
(UNESCO) unorganized and unrelated.

Literacy is a fundamental human right and the foundation for lifelong learning.
It is fully essential to social and human development in its ability to transform
lives. For individuals, families, and societies alike, it is an instrument of
empowerment to improve ones health, ones income, and ones relationship
with the world. (UNESCO, 2003)
Knowledge
The organized body of information, or the appreciation and understanding
derived from having put together pieces of information, whether these are
disparate or aggregated.

A Working Definition Of Media Literacy What is Information Literacy?

Media literacy is most validly seen as a repertoire of skills and capacities. The Set of abilities requiring individuals to recognize when information is needed,
most common definition is the ability to access, analyze and respond to a range and how to locate, evaluate and use it effectively
of media. (Sargant 2004, 28)
What is Information Age?
Access
Like the steam engine, during the first Industrial Revolution, the information and
Denotes the knowledge of where to find these forms of media. Aside from that it technology has completely changed the way society organizes its economic
should include the technical competence to navigate around technology and activity
easily adjust to technological advancements that happen every now and then.
What is the internet?
e.g. having access to cable, knowing how to play DVD player
It is a vast chain of computer networks in which anyone who has access to a
Analysis computer with Internet connection can publish their documents. Thus, the
internet allows transmission of a variety of file types, both written and
Includes thinking reflectively and critically on what has been read, seen, non-written multimedia.
experienced, and its implications to oneself and to ones community.
Sources of Information
Response
Popular Publications:
Includes the ability to experience and explore the pleasures of the media text, and
how these are realized through the language of the media. Scholarly Publications:

Working Definition of Media Literacy Trade Publications:

Media Literacy is most validly seen as repertoire of skills and capacities. Information in various formats.

The ability to access, analyze, and respond to a range of media. (Sargant Print
2004,28)
Digital Formats
Access denotes the knowledge of where to find these forms of media.
Audio and Video
Analysis- includes thinking reflectively and critically on what has
been,read, seen, or experienced, and its implications to oneself and to Microform
ones community.
Standards for appreciating Information Literacy and Technology Literacy:
Response- includes the ability to experience and explore the pleasures of
the media text, and how these are realized through the language of the Information Literacy
media.
Computer Literacy
Origin of the Word Media
1.Hardware Literary
Print the original means of mass communication (e.g. magazines, journals,
newspapers) 2.Software Literacy

- collectively named as publications