Strategy Analysis

EEPTM of International Institute of Business Analysis [IIBA], Canada

REP of International Requirements Engineering Board [IREB], Germany

Presenter
Vikram Sivaraman, M. Tech, PGDBM & CPM
Assistant Vice President [Business Analysis]

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 Strategy Analysis

The Strategy Analysis knowledge area describes the business

analysis work that must be performed to collaborate with
stakeholders in order to identify a need of strategic or tactical
importance (the business need), enable the enterprise to address
that need, and align the resulting strategy for the change with
higher and lower-level strategies.
Perform when a business need is identified.
Strategy Analysis

Analyze Current
State

Define Future State

Assess Risks

Define Change
Strategy
Strategy Analysis
 Analyze Current State

The purpose of Analyze Current State is to understand the reasons

why an enterprise needs to change some aspect of how it operates
and what would be directly or indirectly affected by the change
Why (change)!

Input
Elicitation Results
Needs
 Analyze Current State

Elements
Business Needs: Problems & Opp..ex: revenue loss.; identifying
needs in diff levels; impacts; benefits; quick; underlying source
Organizational Structure and Culture
Capabilities and Processes: core; solution & activities
Technology and Infrastructure
Policies
Business Architecture
Internal Assets: financial resources, patents, reputation
External Influencers
 Analyze Current State

Elements
External Influencers: industry structure, competitors, customers,
suppliers, political and regulatory environment, technology &
macro-economic factors
 Analyze Current State

Guidelines and Tools

Business Analysis Approach
Enterprise Limitation
Organizational Strategy
Solution Limitation
Solution Performance Goals
Solution Performance Measures
Stakeholder Analysis Results
 Analyze Current State

Techniques
Benchmarking and Market Analysis
Business Capability Analysis
Business Model Canvas
Business Cases
Concept Modelling
Data Mining
Document Analysis
Financial Analysis
 Analyze Current State

Focus Groups
Functional Decomposition
Interviews
Item Tracking
Lessons Learned
Metrics and Key Performance Indicators (KPIs)
Mind Mapping
Observation
Organizational Modelling
 Analyze Current State

Process Analysis
Process Modelling
Risk Analysis and Management
Root Cause Analysis
Scope Modelling
Survey or Questionnaire
SWOT Analysis
Vendor Assessment
Workshops
 Analyze Current State

Stakeholders
Customer
Domain Subject Matter Expert
End User
Implementation Subject Matter Expert
Operational Support
Project Manager
Regulator
Sponsor
 Analyze Current State

Supplier
Tester

Outputs
Current State Description
Business Requirements
Analyze Current State
 Define Future State

The purpose of Define Future State is to determine the set of

necessary conditions to meet the business need
Are the resources good enough, shared consensus
New, removed and modified components of an org.

Inputs
Business Requirements
 Define Future State

Elements
Business Goals and Objectives:
Goals: long term, ongoing & qual. Statements: ex: improved
safety, customer satisfaction, employee satisfaction, SMART
Scope of Solution Space
Constraints: budget, time, tech. infrastructure, policies, skills
Organizational Structure and Culture
Capabilities and Processes
 Define Future State

Elements
Technology and Infrastructure
Policies
Business Architecture
Internal assets
Identify assumptions
Potential Value
 Define Future State

Guidelines and Tools

Current State Description
Metrics and Key Performance Indicators (KPIs)
Organizational Strategy
 Define Future State

Techniques
Acceptance and Evaluation Criteria
Balanced Scorecard
Benchmarking and Market Analysis
Brainstorming
Business Capability Analysis
Business Cases
Business Model Canvas
Decision Analysis
 Define Future State

Decision Modelling
Financial Analysis
Functional Decomposition
Interviews
Lessons Learned
Metrics and Key Performance Indicators (KPIs)
Mind Mapping
Organizational Modelling
Process Modelling
 Define Future State

Prototyping
Scope Modelling
Survey or Questionnaire
SWOT Analysis
Vendor Assessment
Workshops
 Define Future State

Stakeholders
Customer
Domain Subject Matter Expert
End User
Implementation Subject Matter Expert
Operational Support
Project Manager
Regulator
 Define Future State

Sponsor
Supplier
Tester

Outputs
Business Objectives
Future State Description
Potential Value
Define Future
State
 Assess Risks

The purpose of Assess Risks is to understand the undesirable

consequences of internal and external forces on the enterprise
during a transition to, or once in, the future state

Assessing risks includes analyzing and managing them. Risks might

be related to the current state, a desired future state, a change
itself, a change strategy, or any tasks being performed by the
enterprise

Possible consequences, impact, likelihood

 Assess Risks

Inputs
Business Objectives
Elicitation Results (confirmed)
Influences
Potential Value
Requirements (prioritized)
 Assess Risks

Elements
Unknowns: historical context, lessons learned.
Constraints, Assumptions, and Dependencies
Negative Impact to Value
Risk Tolerance: risk aversion, neutrality & risk seeking
Recommendation
 Assess Risks

Guidelines and Tools

Business Analysis Approach
Business Policies
Change Strategy
Current State Description
Future State Description
Identified Risks
Stakeholder Engagement Approach
 Assess Risks

Techniques
Brainstorming
Business Cases
Decision Analysis
Document Analysis
Financial Analysis
Interviews
Lessons Learned
Mind Mapping
 Assess Risks

Risk Analysis and Management

Root Cause Analysis
Survey or Questionnaire
Workshops

Stakeholders
Domain Subject Matter Expert
Implementation Subject Matter Expert
Operational Support
 Assess Risks

Project Manager
Regulator
Sponsor
Supplier
Tester

Outputs
Risk analysis results
Assess Risks
 Define Change Strategy

The purpose of Define Change Strategy is to develop and assess

alternative approaches to the change, and then select the
recommended approach

Defining a change strategy usually involves identifying several

strategies and ultimately selecting the strategy that is most
appropriate for the situation
 Define Change Strategy

Inputs
Current State Description
Future State Description
Risk Analysis Results
Stakeholder Engagement Approach
 Define Change Strategy

Elements
Solution Scope: boundary of a solution, how a soln enables future
state goals.
Described in terms of: capability, technology, business rules, data,
processes, resources, knowledge and skills, locations, organsation
structure.
Gap Analysis:
Enterprise Readiness Assessment
Change Strategy: high-level plan of key activities; select based on:
org. readiness, opp. Costs, timeliness to change
Transition States and Release Planning
 Define Change Strategy

Guidelines and Tools

Business Analysis Approach
Design Options
Solution Recommendations

Techniques
Balanced Scorecard
Benchmarking and Market Analysis
Brainstorming
 Define Change Strategy

Business Capability Analysis

Business Cases
Business Model Canvas
Decision Analysis
Estimation
Financial Analysis
Focus Groups
Functional Decomposition
Interviews
Lessons Learned
 Define Change Strategy

Mind Mapping
Organizational Modelling
Process Modelling
Scope Modelling
SWOT Analysis
Vendor Assessment
Workshops
 Define Change Strategy

Stakeholders
Customer
Domain Subject Matter Expert
End User
Implementation Subject Matter Expert
Operational Support
Project Manager
Regulator
 Define Change Strategy

Sponsor
Supplier
Tester

Outputs
Change Strategy
Solution Scope
Define Change
Strategy
Techniques
 Balanced Scorecard

The balanced scorecard is used to manage performance in any business

model, organizational structure, or business process.

The balanced scorecard is a strategic planning and management tool used

to measure organizational performance beyond the traditional financial
measures.

Elements:
Learning and Growth Dimension
Business Process Dimension
Customer Dimension
Financial Dimension
Measures or Indicators
 Business Capability Analysis

Business capability analysis provides a framework for scoping and planning

by generating a shared understanding of outcomes, identifying alignment
with strategy, and providing a scope and prioritization filter.

Elements:
Capabilities
Using Capabilities
Performance Expectations
Risk Model
Strategic Planning
Capability Maps
 Business Model Canvas

A business model canvas describes how an enterprise creates, delivers, and

captures value for and from its customers. It can be used as a diagnostic
and planning tool regarding strategy and initiatives

A business model canvas allows for the mapping of programs, projects, and
other initiatives (such as recruitment or talent retention) to the strategy of
the enterprise
 Decision Modelling

Decision modelling shows how repeatable business decisions are made.

Decision models can be used for both straightforward and complex
decisions

Elements:
Types of Models and Notations
Decision Tables
Decision Trees
Decision Requirements Diagrams
 SWOT Analysis

SWOT analysis is a simple yet effective tool used to evaluate an

organization's strengths, weaknesses, opportunities, and threats to both
internal and external conditions.

Strengths (S)
Weaknesses (W)
Opportunities (O)
Threats (T)
 Process Analysis

Process analysis assesses a process for its efficiency and effectiveness, as

well as its ability to identify opportunities for change.

Elements:
Identify Gaps and Areas to Improve
Identify Root Cause
Generate and Evaluate Options
Common Methods
 Estimation

Estimation is used by business analysts and other stakeholders to forecast

the cost and effort involved in pursuing a course of action. Many
estimation techniques rely on historical performance records from the
organization in order to calibrate estimates against prior experience.

Elements:
Methods
Accuracy of the Estimate
Sources of Information
Precision and Reliability of Estimates
Contributors to Estimates
 Risk Analysis and Management

Risk analysis and management identifies areas of uncertainty that could

negatively affect value, analyzes and evaluates those uncertainties, and
develops and manages ways of dealing with the risks.

Elements:
Risk Identification
Analysis
Evaluation
Treatment
 Thank You

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